The impact of social networking functionalities on online shopping: an examination of the web's relative advantage Online publication date: Sat, 07-Jun-2014
by Ree Ho; Doug Vogel
International Journal of Business Information Systems (IJBIS), Vol. 16, No. 1, 2014
Abstract: Exponential growth of social networking has provided a revolutionary tool for firms to improve internet marketing activities. Firms are motivated to use social networking sites as they recognise the importance of having closer collaboration, improved customer relationship and, ultimately, increased sales transactions. In particular, social networking functionalities such as user generated contents and user collaboration are two of the main features of social networking site. The research survey is based upon a sample of 221 Facebook users. The findings illustrate that the web's relative advantages consisting of trust, convenience and information quality obtained from online resellers' website can facilitate an interactive and user-centred environment for electronic commerce. In addition, the relative advantages of the web largely depend on peers and engagement with sellers derived from social networking sites.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook