Linking island tourist activity participation and satisfaction - evidence from Fiji Online publication date: Sat, 12-Jul-2014
by Xiaoxiao Fu; Xinran Y. Lehto; Liping A. Cai; Alastair M. Morrison
International Journal of Tourism Anthropology (IJTA), Vol. 3, No. 1, 2013
Abstract: Island destinations enable distinctive vacation experience due to special geological features. This study explores the dimensions and contribution of different components of island experience to the overall tourist satisfaction. It reveals a typology of six island vacation activities. They are adventure and exploring, culture appreciation, water's caress, wedding events, relaxation and indulgence, and sociable sports. It also examines the contribution of activity satisfaction (the core aspect) to the overall satisfaction, in relation to satisfaction with other aspects of the island experience (the peripheral aspects). Results show that in comparison to the core aspect, the peripheral aspects exert a greater influence in generating satisfaction of the island experience. However, the strengths of the relationships vary across first time and repeat tourists. Such findings bear relevance for destination marketing planning and management. Limitations and future research directions are also discussed.
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