An inquiry into direct selling practices in Mexico: analysis of internal and external fit
by Lucía Fernández Reyes; Rajagopal
International Journal of Business Competition and Growth (IJBCG), Vol. 3, No. 1, 2013

Abstract: This is a qualitative research paper based on in-depth interviews which were conducted to explore qualitative dimensions of direct marketing: sellers' networking and indirectly consumers' preferences on direct sales. The paper describes direct selling for the marketing of beauty products supported by social networking among sellers. The objective and originality of this work is to approach qualitatively the difficulties Mexican direct sellers face in order to address potential bottlenecks in their current business operations.

Online publication date: Sat, 12-Jul-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Competition and Growth (IJBCG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com