Strategy, market orientation and entrepreneurship: proposition and test of rival business performance prediction models
by Cid Gonçalves Filho; Mara Regina Veit; Gustavo Quiroga Souki; Plínio Rafael Reis Monteiro; Mário Teixeira Reis Neto
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 15, No. 4, 2012

Abstract: Studies of factors influencing business performance and their relationship to entrepreneurship and innovation have attracted interest from a great number of researchers. This study explores the relation existing between the potential entrepreneur profile, innovativeness, market orientation, environmental turbulence and the performance of small companies. The fundamental premise is that internal factors, such as market orientation, innovativeness and the entrepreneur profile, combine with external factors to determine company performance. In order to verify this hypothesis, a survey was conducted, with a sample of 1,552 entrepreneurs. The results demonstrated that the entrepreneur profile may act as the determinant of market orientation and innovativeness, with significant impact on business performance.

Online publication date: Thu, 31-Jul-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Innovation Management (IJEIM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com