Appraising shipping service quality: case of Vinalines Online publication date: Thu, 14-Aug-2014
by Luu Trong Tuan
International Journal of Shipping and Transport Logistics (IJSTL), Vol. 4, No. 3, 2012
Abstract: In shipping service realm, service quality of a carrier has been increasingly discerned as a crucial factor behind the attainment of its competitive edge and market superiority, not merely since its high service quality will increase its customers' satisfaction, but also since its high service quality can create new values for its customers. As a result, there emerges a need for a service quality instrument with which a carrier can gaze at themselves. A question is whether the SERVQUAL instrument developed for other services' industries can be utilised to gauge service quality perceptions and expectations in shipping. Predicated on a survey of 152 respondents from Vinalines's customer companies, the study reveals that customers' expectations of Vinalines's shipping services were impacted by three factors: 'reliability', 'empathy and responsiveness', and 'assurance'.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Shipping and Transport Logistics (IJSTL):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com