Consumer beliefs and motivations that influence repeat online purchases Online publication date: Tue, 21-Oct-2014
by Alicia Izquierdo-Yusta; Stephen J. Newell
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 4, No. 4, 2011
Abstract: Over the last decade, the internet has become an important and growing alternative shopping resource for consumers to purchase a variety of goods and services. In this study, over 500 internet users in Spain were surveyed in order to investigate the underlying beliefs and motivations driving repeat purchase intentions towards online shopping. The results indicate that a number of variables including perceptions of self efficacy, subjective norm, convenience and usefulness play an important role in driving repeat internet purchase intentions.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Marketing and Retailing (IJEMR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com