A starting point for addressing product innovativeness in the Fuzzy Front-End
by Maicon G. Oliveira; Robert Phaal; David Probert; Vitor P. Cunha; Henrique Rozenfeld
International Journal of Technology Intelligence and Planning (IJTIP), Vol. 7, No. 4, 2011

Abstract: Product innovativeness is a primary contingent factor to be addressed for the development of flexible management for the front-end. However, due to complexity of this early phase of the innovation process, the definition of which attributes to customise is critical to support a contingent approach. Therefore, this study investigates front-end attributes that need to be customised to permit effective management for different degrees of innovation. To accomplish this aim, a literature review and five case studies were performed. The findings highlighted the front-end strategic and operational levels as factors influencing the front-end attributes related to product innovativeness. In conclusion, this study suggests that two front-end attributes should be customised: development activities and decision-making approach.

Online publication date: Tue, 24-Jan-2012

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