Integrating competitor identification and organisational identity: a new framework of competitor sensemaking
by W. Timothy Few
International Journal of Business Environment (IJBE), Vol. 4, No. 4, 2011

Abstract: Working within a strategy-as-practice framework, this paper extends our current understanding of managerial competitor identification by addressing two gaps in the literature. First, this area of research lacks a framework which illustrates the process of competitor identification. Second, current perspectives have ignored the concept of organisational identity. Accordingly, this paper frames competitor identification as a sensemaking process that is affected by organisational identity. The paper concludes by offering insights as to how this expanded understanding of managerial competitor identification impacts an organisation's strategic practices.

Online publication date: Sat, 27-Sep-2014

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