Learning strategies, behaviours and outputs during the service innovation process
by Eric Stevens, Sergios Dimitriadis
International Journal of Innovation and Learning (IJIL), Vol. 10, No. 3, 2011

Abstract: Recent research suggests that organisational learning (OL) can contribute greatly to the success of service innovation projects. The article aims at providing insights on: a) learning behaviours used by the actors during the different stages of an innovation process; b) the outputs of these learning behaviours; c) the way these learning behaviours and outputs contribute to the efficiency of the innovation process. It reports findings from a longitudinal case study in retailing. Multiple learning strategies are identified that enhance the effectiveness of the process. Implications for service companies to encourage learning during innovation and opportunities for further research are discussed.

Online publication date: Wed, 26-Nov-2014

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