Strategic implications of asynchronous healthcare communication
by E. Vance Wilson, Nancy K. Lankton
International Journal of Healthcare Technology and Management (IJHTM), Vol. 5, No. 3/4/5, 2003

Abstract: Asynchronous online communication technologies are likely to cause major changes in the way patients and their healthcare providers communicate. Initially, these technologies will be applied to undemanding communication uses, such as requesting prescription refills. In the longer term, however, the technologies may provide strategic benefits to healthcare innovators. In this paper, we project changes that we expect to accompany the advent of asynchronous healthcare communication and propose several strategic opportunities that these changes will create.

Online publication date: Mon, 10-May-2004

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