An effective integration of manufacturing and marketing system for long production cycle: a case study of Toyota Motor Company
by Takahiro Tomino, Paul Hong, YoungWon Park
International Journal of Logistics Systems and Management (IJLSM), Vol. 9, No. 2, 2011

Abstract: A critical component of Toyota's supply chain is to connect dynamic and uncertain demand requirements with the stable and efficient supply responses. For sustainable competitive position, firms need to build up a broad range of organisational capabilities. The reality is that from component suppliers via production to marketing of the final products it is critical to effectively process multiple cycle times. In view of diverse sets of production requirements paradoxically long production cycle is essential to speed up the overall processing time. Confusions in this matter need careful clarification and this is the very reason for this paper.

Online publication date: Wed, 06-May-2015

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