Usage pattern of web-based system for mobile phone purchasing
by Chien-Lung Chan, Che-Lun Chen
International Journal of Services Technology and Management (IJSTM), Vol. 4, No. 4/5/6, 2003

Abstract: The quality of service to customers can be considerably enhanced by providing them with information and decision support via a web-based system. This study implements and evaluates a web-based system to support mobile phone purchasing. One hundred and twenty-five telephone interviews revealed that consumers. five most important concerns when purchasing a mobile phone are quality of signal transmission, product shape, price, size and ease of use. A web-based system to support consumers. decisions was implemented and formally evaluated. College students in the Department of Information Management were randomly assigned to a control group (n=98) and an experimental group (n=92). The experimental group obtained higher scores than the control group both in ''Usefulness'' and ''Decision Quality'', implying that a web-based system that incorporates a decision support function can enhance the quality of service to customers.

Online publication date: Wed, 24-Sep-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com