A user-support data framework for internet retailing Online publication date: Wed, 24-Sep-2003
by Adam P. Vrechopoulos, Katherine C. Pramataris, Georgios I. Doukidis, George D. Lekakos
International Journal of Innovation and Learning (IJIL), Vol. 1, No. 1, 2003
Abstract: The emerging information management capabilities in the context of internet retailing provide a challenging opportunity for retailers and suppliers to collaborate and offer personalised services to consumers. In this paper, we develop a user-support data framework for internet retailing towards supporting business and consumer processes. The framework dictates the information categories that should be collected through the consumer-system interaction, documents their importance for all the involved players, underlines the relationships between key business processes and virtual retail mix elements and depicts the corresponding information flow along the virtual retailing value chain. The framework is then applied in the context of a virtual retail store with advanced capabilities by relating its dimensions to the corresponding system components. The implications of the innovation are provided at the end.
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