Impact of customer-centric technologies on retail banking
by Rajagopal, Ananya Rajagopal
International Journal of Business Competition and Growth (IJBCG), Vol. 1, No. 2, 2010

Abstract: This paper attempts to critically examine the available literature on the subject, discuss a model that provides a managerial framework for analysing the variables associated with customer value and identify potential research areas. The discussion draws conceptual impetus from new technologies in banking services through Self-Service Technologies (SSTs) in banking as a tool for optimising profit. The paper proposes criteria for successful internet-banking strategy and brings out benefits of e-banking from the point of view of banks, technology and customer values. Authors suggest application of technology in enhancing customer value in banking services.

Online publication date: Fri, 16-Jul-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Competition and Growth (IJBCG):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com