Innovation in automotive telematics services: characteristics of the field and management principles
by Sylvain Lenfle, Christophe Midler
International Journal of Automotive Technology and Management (IJATM), Vol. 3, No. 1/2, 2003

Abstract: The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look for new sources of differentiation. In this way, telematics, a suite of technologies centred on communications systems within cars, is expected to bolster the car industry by offering a new stream of revenues. This article focuses on the impact of this technology on design organisation. In the first part, we demonstrate that telematics is a radical innovation for automotive industry. Therefore, traditional design models, such as heavyweight project management, are unsuitable. Next, the paper studies the organisation adopted by a European car manufacturer in the light of recent research on the management of innovation.

Online publication date: Fri, 05-Sep-2003

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