A generic value tree for high-technology enterprises
by W. Austin Spivey, J. Michael Munson, Donald R. Spoon
International Journal of Technology Management (IJTM), Vol. 24, No. 2/3, 2002

Abstract: Successful strategic planning determines the ultimate fate of an enterprise. Many high-technology enterprises lack a comprehensive framework that facilitates an integrated approach. Derived from the diverse, extant literature on leadership, technology management, marketing and new product development, a Generic Value Tree offers a solution. This comprehensive schema highlights the linkage between technology and marketplace. It represents an objectives hierarchy that asserts that maximising enterprise equity demands a strategic focus on four branches: pursuing strategic intent; nurturing an intelligent enterprise; designing innovative goods and services; and amassing user preference. Its usefulness is tested in two settings: one relies on secondary data; the other relies on primary data collected in a field setting at an actual strategic planning session. The Generic Value Tree is a valuable diagnostic tool in the search for sustainable competitive advantage.

Online publication date: Thu, 10-Jul-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com