Ecological checkout: a sustainable initiative in Curitiba, Parana, Brazil
by Dulce M. Albach, R.H.M. Godoi, Ana Flavia L. Godoi
International Journal of Environmental Technology and Management (IJETM), Vol. 12, No. 1, 2010

Abstract: Aiming to reduce environmental impacts caused by the inadequate disposal of packing residues, the 'Ecological check-out' was created in a supermarket in Curitiba, Brazil. Consumers were encouraged to: voluntarily discard plastic and/or paper involucres immediately after their purchases anticipating the packing disposal; bring their own bags, looking for the minimisation of plastic bags' use. A questionnaire was applied among 350 costumers, whose majority chose the 'Ecological check-out' as their first option. Nevertheless, interviews showed that social level or education degree were not automatically associated to consumer's environmental conduct. In 52 days, 3212 packing units were discarded.

Online publication date: Thu, 03-Dec-2009

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