Growth among technology service firms: insights from the balanced scorecard Online publication date: Mon, 30-Nov-2009
by W. Austin Spivey, J. Michael Munson, Alberto D. King
International Journal of Services Technology and Management (IJSTM), Vol. 13, No. 1/2, 2010
Abstract: This research explores the relationship between the balanced scorecard framework and revenue growth among small, technology service firms. Consulting engineers alone are an important part of any economy, generating about 250 billion US dollars annually in worldwide GDP. Moreover, they represent about 17% of the total workforce. They fight for survival in a dynamic and turbulent environment where the critical strategic resource is an individual's ability to manage the convergence of rapidly evolving technologies. Two separate surveys of enterprises ranked by the Zweig Letter Hot Firm List, emphasising growth among US architecture, engineering and environmental consulting firms were conducted. The focus was on those smaller firms that changed classification upward based on gross revenue. Results highlight not only the advantages of pursuing a balanced approach to growth but also the importance of client intimacy as a key to generating wealth in knowledge-driven, innovative societies.
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