The meaning of technological innovation in business-to-business marketing
by Maciej Urbaniak
International Journal of Technology Management (IJTM), Vol. 21, No. 5/6, 2001

Abstract: Technological innovation is one of the most important parts of the business strategy in industrial marketing. The result of well-produced technological innovation is new product launch. Economics development cycles have an affect on technological life cycle (TLC), which is one of the most important factors of technology evaluation. As an alternative to the technical modification of existing industrial products, the company sometimes elects to reposition its products by some or all the elements of marketing mix; component-communication, distribution and price strategy.

Online publication date: Tue, 08-Jul-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com