Creating support for a change in strategy
by Johannes B. Crol
International Journal of Technology Management (IJTM), Vol. 19, No. 6, 2000

Abstract: People are the heart of the organisation. ''They make things happen, they make things better''. Therefore it is vital that as many employees as feasible are involved and participate in a change of strategy. Other stakeholders could even be involved; customers, suppliers, and shareholders. Three cases will be described where the involvement of the employees from the beginning was crucial for the outcome. The success in all cases began with taking people seriously, with listening to their ideas, valuing their creativity, with taking actions and showing that people count. In changing strategy it is necessary to go beyond the standard approaches, if the goal is to obtain new ideas and support for the changes. In the article, some practical methods are described to do so. Thinking about the future of an organisation with a broad group of people is a more and more accepted and used method. An additional advantage is that one will usually find new and better solutions. The creativity of people is used and valued. Scenarios are a way to open up minds to think about unthinkable situations and to find solutions for them. Better preparation for the future is another very positive effect. Thinking about core competencies focuses even more on the value of people in an organisation.

Online publication date: Mon, 07-Jul-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com