Company policies in a non-market economy
by Krystyna Moszkowicz, Mieczyslaw Moszkowicz
International Journal of Technology Management (IJTM), Vol. 4, No. 2, 1989

Abstract: The paper deals with the issue of company policies in a non-market economy. The discussion of this issue is preceded by a brief sketch of the environment in which such a company operates. The central idea of the paper is that the company in a non-market economy has much wider freedom for strategic manoeuvre than the capitalist company. The Ansoff model is used to portray the latter, where four detailed policies are distinguished: market penetration, market growth, production growth and diversification. The non-market company may also apply – besides the above-mentioned policies – policies resulting in: low production, low quality, low standards, forced adaptation and substitutional production. From among various consequences of using these policies, the most important is that they produce negative changes in the innovation processes of the company.

Online publication date: Tue, 26-May-2009

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