A decision model which considers qualitative factors
by Terry Lynn Payne
International Journal of Technology Management (IJTM), Vol. 4, No. 1, 1989

Abstract: Today's key business decisions are frequently based solely on the judgement of 'technical experts'. While this may be the ultimate decision point, a more effective method would be to compare the alternative courses of action on the basis of some quantifiable measure. This problem is resolved by developing a mathematical model which includes qualitative factors in the quantitative analysis.

Online publication date: Tue, 26-May-2009

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