Analysing telecom companies using the Toyota NPD model
by Janne Harkonen, Pekka Belt, Matti Mottonen, Pekka Kess, Harri Haapasalo
International Journal of Mobile Communications (IJMC), Vol. 7, No. 5, 2009

Abstract: The telecom sector is facing great challenges in its New Product Development (NPD) as products are getting increasingly complicated and customer segments more fragmented. This study uses a benchmark from the automotive industry to obtain ideas for improving NPD and requirements management in the telecom sector. Toyota was chosen as the benchmark as the automotive industry has been a large volume, mature and competitive business sector, and Toyota has been successful in streamlining its business processes and in meeting customer needs. The study clarifies the similarities and the main differences between interviewed telecom companies and NPD practices at Toyota.

Online publication date: Thu, 02-Apr-2009

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