The effect of stock, price and advertising on demand – an EOQ model
by Shib Sankar Sana, Bikas Kanti Sarkar, Kripasindhu Chaudhuri, Debabrata Purohit
International Journal of Modelling, Identification and Control (IJMIC), Vol. 6, No. 1, 2009

Abstract: The model deals with an economic order quantity (EOQ) or economic production quantity (EPQ) model where the effect of 'advertising', 'sales price' and 'stock-display' is investigated. It is developed both for deteriorating and ameliorating items in the light of capacity constraint for storage facility and the limitation of the budget for advertising. The associated average profit function is maximised by calculus method. It is also illustrated by some numerical data for the test problem.

Online publication date: Thu, 26-Feb-2009

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