The effect of stock, price and advertising on demand – an EOQ model Online publication date: Thu, 26-Feb-2009
by Shib Sankar Sana, Bikas Kanti Sarkar, Kripasindhu Chaudhuri, Debabrata Purohit
International Journal of Modelling, Identification and Control (IJMIC), Vol. 6, No. 1, 2009
Abstract: The model deals with an economic order quantity (EOQ) or economic production quantity (EPQ) model where the effect of 'advertising', 'sales price' and 'stock-display' is investigated. It is developed both for deteriorating and ameliorating items in the light of capacity constraint for storage facility and the limitation of the budget for advertising. The associated average profit function is maximised by calculus method. It is also illustrated by some numerical data for the test problem.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Modelling, Identification and Control (IJMIC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com