Is coopetition different from cooperation? The impact of market rivalry on value creation in alliances
by Paavo Ritala
International Journal of Intellectual Property Management (IJIPM), Vol. 3, No. 1, 2009

Abstract: Alliances between competitors (i.e., coopetition) are traditionally considered risky because there is a threat that the firm's intellectual property (especially proprietary knowledge) is acquired by a competitor and used for competitive purposes. However, there is evidence that coopetition also offers significant value creation opportunities. These distinctive risks and benefits arise from the fact that the collaborating firms are rivals in the end-product and strategic resource markets. This study contributes to the current literature by conceptually analysing the impact of market rivalry on the basis of value creation in interfirm alliances. The results imply that coopetition is not risky or beneficial by definition. In particular, the way that the competing firms design and manage the alliance with respect to market rivalry and their common and specialised knowledge actually determine how the benefits and risks in such a relationship are structured.

Online publication date: Wed, 04-Feb-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Intellectual Property Management (IJIPM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com