Diversity training in a sport management class: the effects of different frames on students' attitudes towards organisational diversity
by Janet S. Fink, Laura J. Burton, Jennifer E. Bruening
International Journal of Sport Management and Marketing (IJSMM), Vol. 4, No. 2/3, 2008

Abstract: This study drew upon the framing literature to design and test two differently framed diversity modules for effects on students' attitudes towards organisational diversity. Two classes of masters degree students (N = 27 and N = 25) at a Midwestern university served as subjects in the experimental study. Results indicated that both modules positively influenced students' attitudes towards organisational diversity. However, students exposed to the diversity as a competitive advantage frame had significantly higher mean scores regarding diversity in organisations than those exposed to the social justice frame. Results are discussed relative to social identity theory as well as a more critical perspective regarding the dominant pedagogies of US universities.

Online publication date: Wed, 04-Jun-2008

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