Transforming an old economy company into a new economy: a case study of Japan
by Mitsuru Kodama
International Journal of Services Technology and Management (IJSTM), Vol. 3, No. 3, 2002

Abstract: This paper presents a case study of how, over the last two years, a large, traditional corporation simultaneously created new service markets and established a dominant position in the competitive mobile internet business field in Japan. The corporation accepted a new organisational body that has an entrepreneurial spirit and consists of different types of personnel, then continuously promoted emergent strategies. At the same time, in an attempt to implement strategic innovation, the company integrated the above strategies with specific strategies practised by the existing line organisational body. Through a case study, this paper discusses the factors for success encountered in the course of achieving strategic innovation in the mobile internet field, i.e. the creation of a new market through the creation of strategic communities based on cooperation between different organisations.

Online publication date: Sun, 04-May-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com