Panel surveys go mobile Online publication date: Sun, 02-Dec-2007
by Michael Weber, Michaela Denk, Klaus Oberecker, Christine Strauss, Christian Stummer
International Journal of Mobile Communications (IJMC), Vol. 6, No. 1, 2008
Abstract: In order to take panel surveys into the 'mobile age', a careful analysis of their characteristics is conducted. Core issues of mobile surveys and panel designs are addressed and contrasted to their respective alternatives. Moreover, the use of mobile technology for carrying out panel surveys is discussed. Thereby, necessary actions and actors involved are identified, which provides a guideline for realising the potential of 'mobile panel surveys'. Essentially, the benefits are due to enhancements in the areas of survey quality, management and technology. The recommendations made can contribute to the development of a new business model in market research.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com