Deconstructing mobile commerce service with continuance intention
by Yi-Min Lin, Dong-Her Shih
International Journal of Mobile Communications (IJMC), Vol. 6, No. 1, 2008

Abstract: This study develops a theory of personal values and trust in mobile commerce (m-commerce) service systems. Research hypotheses involve the satisfaction formation processes and usage continuance intentions in m-commerce service context, and the participator is selected from three private wireless telecommunication service providers in Taiwan. Results showed: consumers might not use the m-commerce service in the future without being totally satisfied with the system and their customer values; mobile technology trusting expectations were very important in the continued m-commerce service usage behaviour; and the providers might not fulfil the m-commerce service need for consumers, but satisfied with the m-commerce service delivered.

Online publication date: Sun, 02-Dec-2007

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