An empirical test of a use-diffusion model for Taiwan mobile digital TV
by Anne Wan-Ling Hu
International Journal of Technology Management (IJTM), Vol. 39, No. 3/4, 2007

Abstract: A Use-Diffusion (UD) model is used to examine Mobile Digital Television (MDTV) in Taiwan to gain a better understanding of the usage habits of MDTV consumers and to explore the factors that contribute to differing levels of UD. Participants were 87 drivers who had installed the product where they could operate it while driving. Three independent variables had a positive impact on use motivation: intensity of communication, average daily driving time and expected passenger use motivation. Additionally, three independent variables had a positive correlation with usage rates: perceived technological sophistication, user innovativeness and frustration in technology. Of the four user categories, intense users and non-specialised users had a higher awareness of MDTV as an essential technology than did specialised and limited users.

Online publication date: Wed, 02-May-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com