Corporate diplomacy and sustainable internationalisation: a conceptual and empirical exploration
by Rodolfo Maria Salvi; Huub J.M. Ruël
International Journal of Diplomacy and Economy (IJDIPE), Vol. 8, No. 1, 2022

Abstract: This paper analyses how internationalising companies can instrumentalise sustainability principles within diplomatic strategies to identify, prioritise and manage holistically and in a sustainable way stakeholders' pressures. The research is conducted through a multi-perspective and interdisciplinary literature review, whose deductions are evaluated on a case study analysis based on the Enel S.p.A. internationalisation process in Chile. Corporate diplomacy offers a systemic approach to handle external pressures by engaging stakeholders, managing networks and detecting socio-economics dynamics. Complementary, corporate sustainability proposes a framework to manage and prioritise external pressures, collecting and analysing the nature of social expectations via replicable methods and international-recognised standards. The findings indicate that sustainable principles positively integrated within corporate diplomatic strategies produce direct, tangible and sustainable effects during the internationalisation process, for the company and its stakeholders. The outcomes are measured using key indicators, such as sustainable performances, value creation, financial profit, co-creational partnerships and corporate local reputation.

Online publication date: Fri, 02-Sep-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Diplomacy and Economy (IJDIPE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com