Most recent issue published online in the International Journal of Mobile Communications.
International Journal of Mobile Communications
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International Journal of Mobile Communications
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© 2024 Inderscience Enterprises Ltd.
© 2024 Inderscience Publishers Ltd
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International Journal of Mobile Communications
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http://www.inderscience.com/browse/index.php?journalID=40&year=2024&vol=23&issue=2
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A multiple linear regression-based machine learning model for received signal strength prediction of multiband applications
http://www.inderscience.com/link.php?id=136626
In wireless communication, path loss prediction is of great impact to ensure service quality for users and performance optimisation. This requires a less complex and a more accurate path loss or received signal strength (RSS) prediction method. To deliver compliance, machine learning (ML) techniques have been considered. In this contribution, the principle behind ML-based RSS prediction and the procedure to correlate the antenna parameters well with the RSS value is presented for the designed multiband sub 6 GHz patch antenna, which can operate from 1 GHz to 6 GHz suitable for multiband applications. The regression-based ML method is used to train the model with simulated data and validated using Wi-Fi real-time RSS dataset. The same is extended for other frequency applications as well. From the predicted and measured values, it can be a best-suited model for the prediction of RSS thereby path loss for the future 5th generation wireless communications.
A multiple linear regression-based machine learning model for received signal strength prediction of multiband applications
M. Benisha; V. Thulasi Bai
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 127 - 147
In wireless communication, path loss prediction is of great impact to ensure service quality for users and performance optimisation. This requires a less complex and a more accurate path loss or received signal strength (RSS) prediction method. To deliver compliance, machine learning (ML) techniques have been considered. In this contribution, the principle behind ML-based RSS prediction and the procedure to correlate the antenna parameters well with the RSS value is presented for the designed multiband sub 6 GHz patch antenna, which can operate from 1 GHz to 6 GHz suitable for multiband applications. The regression-based ML method is used to train the model with simulated data and validated using Wi-Fi real-time RSS dataset. The same is extended for other frequency applications as well. From the predicted and measured values, it can be a best-suited model for the prediction of RSS thereby path loss for the future 5th generation wireless communications.]]>
10.1504/IJMC.2024.136626
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 127 - 147
M. Benisha
V. Thulasi Bai
Research Centre †KCG College of Technology, Department of Information and Communication Engineering, Anna University, Chennai 600025, Tamil Nadu, India; Department of Electronics and Communication Engineering, Jeppiaar Institute of Technology, Tamil Nadu 631604, India ' KCG College of Technology, Karapakkam, Chennai, Tamil Nadu 600097, India
path loss prediction
multiband antenna
machine learning
wireless communication
fifth generation (5G) mobile communication
2024-02-09T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
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147
2024-02-09T23:20:50-05:00
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The mediation effects of gratification, performance expectancy and trust on retailing mobile apps continuous use
http://www.inderscience.com/link.php?id=136638
This research explicates the significance of mobile retail app continuous use to make the online shopping experience more trustful, comfortable, and enjoyable for consumers. The paper employed a quantitative method and collected empirical data from 289 Finnish mobile retail app users. Also, the study used covariance-based structural equation modelling to test the hypothesised relationships with AMOS 22.0. The paper broadens the theoretical and managerial insights into how trust, performance expectancy, and gratification play an active mediating role between effort expectancy, social influence, and continuous use of mobile retail apps. This paper recommends that retailing managers relate the mediation role of trust, performance expectancy, and gratification as a critical means of causing an effect on the mobile retail app's continuous use when reviewing their technology strategy. This paper will influence society by shortening retailing transaction time and promoting sustainable retailing.
The mediation effects of gratification, performance expectancy and trust on retailing mobile apps continuous use
Sunday Adewale Olaleye; Dandison Ukpabi; Daniela Andreini; Jari Salo
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 148 - 174
This research explicates the significance of mobile retail app continuous use to make the online shopping experience more trustful, comfortable, and enjoyable for consumers. The paper employed a quantitative method and collected empirical data from 289 Finnish mobile retail app users. Also, the study used covariance-based structural equation modelling to test the hypothesised relationships with AMOS 22.0. The paper broadens the theoretical and managerial insights into how trust, performance expectancy, and gratification play an active mediating role between effort expectancy, social influence, and continuous use of mobile retail apps. This paper recommends that retailing managers relate the mediation role of trust, performance expectancy, and gratification as a critical means of causing an effect on the mobile retail app's continuous use when reviewing their technology strategy. This paper will influence society by shortening retailing transaction time and promoting sustainable retailing.]]>
10.1504/IJMC.2024.136638
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 148 - 174
Sunday Adewale Olaleye
Dandison Ukpabi
Daniela Andreini
Jari Salo
School of Business, Jamk University of Applied Sciences, Rajakatu 35, 40100 Jyväskylä, Finland ' Jyväskylä School of Business and Economics, University of Jyväskylä, Mattilanniemi 2, Building Agora, Finland ' Department of Management, University of Bergamo, Via dei Caniana, 2, 24127 Bergamo, Italy ' University of Helsinki, PL 27, Latokartanonkaari 5, Helsinki 00014, Finland
mobile apps
hedonic
retailing
consumers
trust
2024-02-09T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
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148
174
2024-02-09T23:20:50-05:00
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Understanding gratifications for engaging with short-video: a comparison of TikTok use in the USA and China
http://www.inderscience.com/link.php?id=136627
As one of the first comparative TikTok studies, we examine TikTok mobile app users' gratifications sought, gratifications obtained, and engagement in the USA and China to conceptualise a new comprehensive gratifications engagement model. This study comprises an original survey conducted in the USA (N = 148) and China (N = 150) in 2018. Our theoretical model predicted three TikTok engagement typologies among American and Chinese users, further providing evidence of the cross-cultural application of uses and gratifications theory. Overall, TikTok users tend to be more active in promoting themselves engaged in TikTok's video content than traditional short-video app (e.g., Snapchat) users. Our findings show that gratifications sought to play a more important role in the American engagement effects model than in the Chinese model. The outcomes of this study could be utilised by corporate brands to create better appeal strategies for customer engagement with the TikTok app.
Understanding gratifications for engaging with short-video: a comparison of TikTok use in the USA and China
Jian Shi; Mohammad Ali; Fiona Chew
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 175 - 200
As one of the first comparative TikTok studies, we examine TikTok mobile app users' gratifications sought, gratifications obtained, and engagement in the USA and China to conceptualise a new comprehensive gratifications engagement model. This study comprises an original survey conducted in the USA (N = 148) and China (N = 150) in 2018. Our theoretical model predicted three TikTok engagement typologies among American and Chinese users, further providing evidence of the cross-cultural application of uses and gratifications theory. Overall, TikTok users tend to be more active in promoting themselves engaged in TikTok's video content than traditional short-video app (e.g., Snapchat) users. Our findings show that gratifications sought to play a more important role in the American engagement effects model than in the Chinese model. The outcomes of this study could be utilised by corporate brands to create better appeal strategies for customer engagement with the TikTok app.]]>
10.1504/IJMC.2024.136627
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 175 - 200
Jian Shi
Mohammad Ali
Fiona Chew
S.I. Newhouse School of Public Communications, Syracuse University, 215 University Pl, Syracuse, New York, 13210, USA ' S.I. Newhouse School of Public Communications, Syracuse University, 215 University Pl, Syracuse, New York, 13210, USA ' S.I. Newhouse School of Public Communications, Syracuse University, 215 University Pl, Syracuse, New York, 13210, USA
TikTok mobile app
uses and gratifications theory
UGT
survey
short-video engagement
comparison
USA
China
2024-02-09T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
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175
200
2024-02-09T23:20:50-05:00
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Understanding consumers' continuous usage intention of social media: an empirical study of Facebook users
http://www.inderscience.com/link.php?id=136639
The application development of social media sites has become diversified and popular, such that related research has increased excessively. For modern people, social media are important social platforms for instant interaction and relationships among contacts. This study aims to discuss how perceived interactivity and perceived critical mass affect social capital and whether social capital affects continuous usage intention. SPSS and Smart PLS were used for analysis, and a total of 814 valid questionnaires were collected. This study shows that social interaction will have a positive effect on social capital. Social capital has a positive effect on continuous usage intention. This study indicates that user identity and interactive network have different levels, which can help understand users' continuous usage intention through the strength of the connection in social capital.
Understanding consumers' continuous usage intention of social media: an empirical study of Facebook users
Kuo Cheng Chung; Chun Min Lin
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 201 - 222
The application development of social media sites has become diversified and popular, such that related research has increased excessively. For modern people, social media are important social platforms for instant interaction and relationships among contacts. This study aims to discuss how perceived interactivity and perceived critical mass affect social capital and whether social capital affects continuous usage intention. SPSS and Smart PLS were used for analysis, and a total of 814 valid questionnaires were collected. This study shows that social interaction will have a positive effect on social capital. Social capital has a positive effect on continuous usage intention. This study indicates that user identity and interactive network have different levels, which can help understand users' continuous usage intention through the strength of the connection in social capital.]]>
10.1504/IJMC.2024.136639
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 201 - 222
Kuo Cheng Chung
Chun Min Lin
Department of Shipping and Transportation Management, National Penghu University of Science and Technology, No. 300, Liuhe Rd., Magong City, Penghu County, 880011, Taiwan ' Marketing and Distribution Management Department, Tzu Chi University of Science and Technology, No. 880, Sec. 2, Chien-kuo Rd., Hualien City, 973302, Taiwan
social media sites
social capital
perceived interactivity
continuous usage intention
2024-02-09T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
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201
222
2024-02-09T23:20:50-05:00
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Examining the factors affecting users' payment intention of video knowledge products
http://www.inderscience.com/link.php?id=136628
Compared to traditional knowledge products, video knowledge products can present an interactive and immersive experience, which has promoted their wide adoption among users. However, users often lack the payment intention, which may hinder the sustainable development of video platforms. Integrating social cognitive theory and social capital theory, this research examined the factors affecting users' payment intention of video knowledge products. 372 valid responses were collected and analysed using structural equation modelling. The results indicate that knowledge anxiety, relational capital, cognitive capital, perceived social mobility and flow experience significantly affect users' payment intention. Among them, knowledge anxiety has the largest effect. The results imply that platforms need to mitigate users' knowledge anxiety and develop social capital in order to facilitate their payment intention.
Examining the factors affecting users' payment intention of video knowledge products
Tao Zhou; Yuanjie Li
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 223 - 238
Compared to traditional knowledge products, video knowledge products can present an interactive and immersive experience, which has promoted their wide adoption among users. However, users often lack the payment intention, which may hinder the sustainable development of video platforms. Integrating social cognitive theory and social capital theory, this research examined the factors affecting users' payment intention of video knowledge products. 372 valid responses were collected and analysed using structural equation modelling. The results indicate that knowledge anxiety, relational capital, cognitive capital, perceived social mobility and flow experience significantly affect users' payment intention. Among them, knowledge anxiety has the largest effect. The results imply that platforms need to mitigate users' knowledge anxiety and develop social capital in order to facilitate their payment intention.]]>
10.1504/IJMC.2024.136628
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 223 - 238
Tao Zhou
Yuanjie Li
School of Management, Hangzhou Dianzi University, Hangzhou, 310018, China ' School of Management, Hangzhou Dianzi University, Hangzhou, 310018, China
video knowledge products
payment intention
knowledge anxiety
social capital
flow experience
2024-02-09T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
23
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223
238
2024-02-09T23:20:50-05:00
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Have you spotted where I am? Exploring the impact of different forms of native advertising
http://www.inderscience.com/link.php?id=136629
With the development of the mobile networks and the advent of portable mobile carriers, the number of mobile network users has continued to increase. Nevertheless, studies on whether or not mobile native advertising presented in native form affect advertising effects remain scarce. Therefore, this study adopted the experimental research method to design three different mobile network environments, whether or not the three forms of mobile native advertising, namely, in-feeds, paid search and recommendation widgets, produce different advertising effects. The results of the study found that different forms of mobile native advertising have a significant impact on advertising awareness and advertising attitudes. Among them, paid search advertising has the best effect, followed by information flow advertising. There is no significant difference in brand attitude and purchase intention among these three forms of advertising.
Have you spotted where I am? Exploring the impact of different forms of native advertising
Pin Luarn; Ya-Cing Jhan; Hong-Wen Lin
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 239 - 256
With the development of the mobile networks and the advent of portable mobile carriers, the number of mobile network users has continued to increase. Nevertheless, studies on whether or not mobile native advertising presented in native form affect advertising effects remain scarce. Therefore, this study adopted the experimental research method to design three different mobile network environments, whether or not the three forms of mobile native advertising, namely, in-feeds, paid search and recommendation widgets, produce different advertising effects. The results of the study found that different forms of mobile native advertising have a significant impact on advertising awareness and advertising attitudes. Among them, paid search advertising has the best effect, followed by information flow advertising. There is no significant difference in brand attitude and purchase intention among these three forms of advertising.]]>
10.1504/IJMC.2024.136629
International Journal of Mobile Communications, Vol. 23, No. 2 (2024) pp. 239 - 256
Pin Luarn
Ya-Cing Jhan
Hong-Wen Lin
Department of Business Administration, National Taiwan University of Science and Technology, No. 43, Sec. 4, Keelung Rd., Da'an Dist., Taipei 106, Taiwan ' Department of Business Administration, National Taipei University of Business, No. 321, Sec. 1, Jinan Rd., Zhongzheng District, Taipei City 100, Taiwan ' Department of International Trade, Chinese Culture University, No. 55, Hwa-Kang Rd., Yang-Ming-Shan, Taipei 111, Taiwan
mobile native advertising
advertising effects
experimental design
form native
in-feeds
paid search
recommendation widgets
2024-02-09T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
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239
256
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