International Journal of Mass Customisation http://www.inderscience.com/browse/index.php?journalID=119&year=2011&vol=4&issue=1/2 Inderscience Publishers Ltd en-uk International Journal of Mass Customisation 1742-4208 1742-4216 © 2011 Inderscience Publishers Ltd editor@inderscience.com https://www.inderscience.com/images/files/coverImgs/ijmassc_scoverijmassc.jpg http://www.inderscience.com/browse/index.php?journalID=119&year=2011&vol=4&issue=1/2 http://www.inderscience.com/link.php?id=42957 This paper aims to demonstrate a method to implement a product customisation strategy in an aerospace company through the integration between postponement and CE tools: a) determining the best time to make the main decisions related to postponement implementation, during the product development phase; b) mapping the relationships among functional and physical product characteristics with the customer needs and even so guaranteeing the accomplishment with the programme budget; c) identifying, during the product development phase, the optimal level of postponement that should be adopted. Product customisation through postponement and CE tools integration in an aerospace company
Cássio Dias Gonçalves; Geilson Loureiro; Luís Gonzaga Trabasso
International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 1 - 21
This paper aims to demonstrate a method to implement a product customisation strategy in an aerospace company through the integration between postponement and CE tools: a) determining the best time to make the main decisions related to postponement implementation, during the product development phase; b) mapping the relationships among functional and physical product characteristics with the customer needs and even so guaranteeing the accomplishment with the programme budget; c) identifying, during the product development phase, the optimal level of postponement that should be adopted.

]]> 10.1504/IJMASSC.2011.042957 International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 1 - 21 Cássio Dias Gonçalves; Geilson Loureiro; Luís Gonzaga Trabasso Brazilian Aeronautics Institute of Technology (ITA), Av. Independência, 531, CEP 12031-000, Jabuticabeiras, Taubaté, São Paulo, Brazil. ' Integration and Testing Laboratory (LIT), Brazilian Institute for Space Research (INPE), Av. dos Astronautas 1758 Jd. da Granja, CEP 12227-010, São José dos Campos, São Paulo, Brazil. ' Brazilian Aeronautics Institute of Technology (ITA), Praça Marechal Eduardo Gomes, 50, Vila das Acácias, CEP 12228-900, São José dos Campos, São Paulo, Brazil product customisation postponement concurrent engineering mass customisation aerospace industry simultaneous engineering product development. 2011-10-10T23:20:50-05:00 4 1/2 1 21 2011-10-10T23:20:50-05:00 http://www.inderscience.com/link.php?id=42958 Most approaches in the field of mass customisation have assumed both a given and a stable product range which is continuously improved, e.g., by gradually adding new variants due to shifts in customer preferences. Curiously, within the field of mass customisation there are no studies that address problems related to new product introduction. Although mass customisation is a hybrid competitive strategy that aims at simultaneously achieving cost and differentiation advantage, we found out that a simultaneous ramp-up strategy for new products and product generations is not always practicable for companies in different industrial sectors, such as automotive and electronic industry. Thus, for a successful product introduction in the area of mass customisation we developed two sequential ramp-up strategies: the high-volume-low-mix (HVLM) strategy and the low-volume-high-mix (LVHM) strategy. Results from an explorative study in different industries produced evidence that our ramp-up strategies present two practicable strategic alternatives for successfully introducing new products in the area of mass customisation. To decide which ramp-up strategy should be used, we define a set of ramp-up specific criteria that are presented in this paper. Subsequently, we discuss some selected recommendations for the implementation of the two ramp-up strategies. An exploration of ramp-up strategies in the area of mass customisation
Michael Slamanig; Herwig Winkler
International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 22 - 43
Most approaches in the field of mass customisation have assumed both a given and a stable product range which is continuously improved, e.g., by gradually adding new variants due to shifts in customer preferences. Curiously, within the field of mass customisation there are no studies that address problems related to new product introduction. Although mass customisation is a hybrid competitive strategy that aims at simultaneously achieving cost and differentiation advantage, we found out that a simultaneous ramp-up strategy for new products and product generations is not always practicable for companies in different industrial sectors, such as automotive and electronic industry. Thus, for a successful product introduction in the area of mass customisation we developed two sequential ramp-up strategies: the high-volume-low-mix (HVLM) strategy and the low-volume-high-mix (LVHM) strategy. Results from an explorative study in different industries produced evidence that our ramp-up strategies present two practicable strategic alternatives for successfully introducing new products in the area of mass customisation. To decide which ramp-up strategy should be used, we define a set of ramp-up specific criteria that are presented in this paper. Subsequently, we discuss some selected recommendations for the implementation of the two ramp-up strategies.

]]> 10.1504/IJMASSC.2011.042958 International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 22 - 43 Michael Slamanig; Herwig Winkler Department of Production Management and Business Logistics, Alpen-Adria-Universitaet Klagenfurt, Universitaetsstr, 65-67, 9020 Klagenfurt, Austria. ' Department of Production Management and Business Logistics, Alpen-Adria-Universitaet Klagenfurt, Universitaetsstr, 65-67, 9020 Klagenfurt, Austria mass customisation new product introduction NPI ramp-up strategies. 2011-10-10T23:20:50-05:00 4 1/2 22 43 2011-10-10T23:20:50-05:00 http://www.inderscience.com/link.php?id=42959 Using a large-scale survey in China, this study identifies a set of manufacturing practices based on the framework proposed by Zipkin (2001), and builds and tests a model describing the relationship between mass customisation practices and firm performances. The results demonstrate that the mass customisation practices can bring benefits to manufacturers in terms of both cost reduction and product/service quality improvement, which in turn boost financial performance. Moreover, we find that the practices of elicitation, flexibility in design, advanced manufacturing technology (AMT), just-in-time (JIT) supply chain and integrated logistics information system (ILIS) play different roles in business performance improvement. To be specific, the elicitation and ILIS are very important to operational performance in terms of cost and product/service quality. The flexibility in design and AMT are beneficial to cost reduction only. However, the JIT supply chain has no impact on neither cost nor product/service quality in China. The impact of mass customisation practices on performances: an exploratory study of Chinese manufacturers
Min Zhang; Yinan Qi; Xiande Zhao
International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 44 - 66
Using a large-scale survey in China, this study identifies a set of manufacturing practices based on the framework proposed by Zipkin (2001), and builds and tests a model describing the relationship between mass customisation practices and firm performances. The results demonstrate that the mass customisation practices can bring benefits to manufacturers in terms of both cost reduction and product/service quality improvement, which in turn boost financial performance. Moreover, we find that the practices of elicitation, flexibility in design, advanced manufacturing technology (AMT), just-in-time (JIT) supply chain and integrated logistics information system (ILIS) play different roles in business performance improvement. To be specific, the elicitation and ILIS are very important to operational performance in terms of cost and product/service quality. The flexibility in design and AMT are beneficial to cost reduction only. However, the JIT supply chain has no impact on neither cost nor product/service quality in China.

]]> 10.1504/IJMASSC.2011.042959 International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 44 - 66 Min Zhang; Yinan Qi; Xiande Zhao Nottingham University Business School, The University of Nottingham, Jubilee Campus, Wollaton Road, Nottingham, UK. ' School of Business, University of International Business and Economics, No. 10, Huixin Dongjie, Chaoyang District, Beijing, China. ' Department of Decision Sciences and Managerial Economics, The Chinese University of Hong Kong, No. 12, Chak Cheung Street, Shatin, N.T., Hong Kong China mass customisation operational performance financial performance firm performance manufacturing industry business performance improvement elicitation design flexibility advanced manufacturing technology AMT just-in-time JIT logistics information systems. 2011-10-10T23:20:50-05:00 4 1/2 44 66 2011-10-10T23:20:50-05:00 http://www.inderscience.com/link.php?id=42960 Headquarters and local work units almost always approach change initiatives from different perspectives. This can create substantial challenges for organisation leaders, managers and workers. Principles of mass customisation, along with the latest science, can now be applied to these change initiatives, providing a direct and effective way to maintain the balance between headquarters and local requirements. Recent research and technology advances provide a scientific approach to organisational transformations based on mass customisation. Using this approach, almost any organisation can achieve rapid, repeatable transformational results. The delicate balance: mass customisation for large-scale organisational change
William Seidman; Michael McCauley
International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 67 - 80
Headquarters and local work units almost always approach change initiatives from different perspectives. This can create substantial challenges for organisation leaders, managers and workers. Principles of mass customisation, along with the latest science, can now be applied to these change initiatives, providing a direct and effective way to maintain the balance between headquarters and local requirements. Recent research and technology advances provide a scientific approach to organisational transformations based on mass customisation. Using this approach, almost any organisation can achieve rapid, repeatable transformational results.

]]> 10.1504/IJMASSC.2011.042960 International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 67 - 80 William Seidman; Michael McCauley Cerebyte, Inc., P.O. Box 1674, Lake Oswego, OR 97935, USA. ' Cerebyte, Inc., P.O. Box 1674, Lake Oswego, OR 97935, USA mass customisation organisational change positive deviance neuroscience fair process leadership persuasive technology organisational transformation motivation wisdom transformational leadership transactional leadership grassroots change. 2011-10-10T23:20:50-05:00 4 1/2 67 80 2011-10-10T23:20:50-05:00 http://www.inderscience.com/link.php?id=42961 This study examined the impact of a Chinese cultural value, relational orientation, on Chinese consumers' responses towards mass customisation of apparel. Relational orientation, which stresses the conformity to group norms, was found to moderate the relationships between mass customisation and several aspects of consumers' perceived value. Specifically, relational orientation negatively affected perceived economic value and enjoyment from apparel mass customisation by Chinese consumers. It also negatively affected the impact of several aspects of perceived value on consumers' behavioural intention towards a marketer. The research suggests the need for differentiated marketing strategies based on consumers' relational orientation when implementing mass customisation of apparel in the People's Republic of China. The influence of relational orientation on Chinese consumers' responses towards apparel mass customisation
Shawn Kun Song; Ann Marie Fiore
International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 81 - 105
This study examined the impact of a Chinese cultural value, relational orientation, on Chinese consumers' responses towards mass customisation of apparel. Relational orientation, which stresses the conformity to group norms, was found to moderate the relationships between mass customisation and several aspects of consumers' perceived value. Specifically, relational orientation negatively affected perceived economic value and enjoyment from apparel mass customisation by Chinese consumers. It also negatively affected the impact of several aspects of perceived value on consumers' behavioural intention towards a marketer. The research suggests the need for differentiated marketing strategies based on consumers' relational orientation when implementing mass customisation of apparel in the People's Republic of China.

]]> 10.1504/IJMASSC.2011.042961 International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 81 - 105 Shawn Kun Song; Ann Marie Fiore PHD Media LLC, 220 East, 42nd Street, 7th Floor, NY, 10017, New York, USA. ' Iowa State University, 1062 LeBaron, Ames, IA 50011, USA mass customisation mass production apparel industry garment industry clothing industry websites interaction consumer responses perceived value behavioural intention Chinese consumers China cultural value relational orientation. 2011-10-10T23:20:50-05:00 4 1/2 81 105 2011-10-10T23:20:50-05:00 http://www.inderscience.com/link.php?id=42962 In response to growing global warming issues and increasing energy prices, house-builders today are becoming keener on the delivery of zero energy sustainable homes than ever. Nevertheless, their business operation still tends to develop into routine in view of their close system mode of operation. In 2006, to stimulate the industry, knowledge transfer study visits to Japanese net zero energy cost mass custom housing manufacturers were initiated. The educational event was later called 'Zero-energy Mass Custom Home Mission to Japan' and was resumed in 2007, 2008 and 2010. Consequently, three industry participants were transformed successfully from conventional housing suppliers to early adopters of net zero energy/carbon-emission homebuilders in their local contexts. This study demonstrates the gravity of the mission's execution that was aimed at putting the theory of organisational buying behaviour into practice in order to develop a way to change the nature of the homebuilding industry towards the delivery of zero energy mass custom homes of the future. Enhancement of industry initiative through the Zero-energy Mass Custom Home Mission to Japan experience towards commercialisation
Masa Noguchi
International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 106 - 121
In response to growing global warming issues and increasing energy prices, house-builders today are becoming keener on the delivery of zero energy sustainable homes than ever. Nevertheless, their business operation still tends to develop into routine in view of their close system mode of operation. In 2006, to stimulate the industry, knowledge transfer study visits to Japanese net zero energy cost mass custom housing manufacturers were initiated. The educational event was later called 'Zero-energy Mass Custom Home Mission to Japan' and was resumed in 2007, 2008 and 2010. Consequently, three industry participants were transformed successfully from conventional housing suppliers to early adopters of net zero energy/carbon-emission homebuilders in their local contexts. This study demonstrates the gravity of the mission's execution that was aimed at putting the theory of organisational buying behaviour into practice in order to develop a way to change the nature of the homebuilding industry towards the delivery of zero energy mass custom homes of the future.

]]> 10.1504/IJMASSC.2011.042962 International Journal of Mass Customisation, Vol. 4, No. 1/2 (2011) pp. 106 - 121 Masa Noguchi MEARU, Mackintosh School of Architecture, The Glasgow School of Art, 167 Renfrew Street, Glasgow G3 6RQ, UK ZEMCH network Zero-energy Mass Custom Homes zero carbon emission homes prefabrication mass customisation building industry industry education sustainable housing development awareness enhancement commercialisation Japan. 2011-10-10T23:20:50-05:00 4 1/2 106 121 2011-10-10T23:20:50-05:00