Most recent issue published online in the International Journal of Business Competition and Growth.
International Journal of Business Competition and Growth
http://www.inderscience.com/browse/index.php?journalID=360&year=2023&vol=8&issue=3
Inderscience Publishers Ltd
en-uk
support@inderscience.com
International Journal of Business Competition and Growth
2042-3845
2042-3853
© 2024 Inderscience Enterprises Ltd.
© 2023 Inderscience Publishers Ltd
editor@inderscience.com
International Journal of Business Competition and Growth
https://www.inderscience.com/images/files/coverImgs/ijbcg_scoverijbcg.jpg
http://www.inderscience.com/browse/index.php?journalID=360&year=2023&vol=8&issue=3
-
Role of attributes in influencing customer satisfaction: a study with reference to jewellery stores in Chennai
http://www.inderscience.com/link.php?id=135782
The study aims to extract the important attributes that influence customer satisfaction in jewellery stores. The required data for the study were collected from 250 customers visiting the stores, using the non-probability sampling method. The factor analysis technique was employed to extract the factors. The results of the study identified five factors responsible for influencing customer satisfaction. The store image is the most important factor accounting for a large percentage of variance followed by customer service; market strategy, convenience and customer management. The correlation between all these factors is strongly positive and influences customer satisfaction. The strongest correlation that exists with customer satisfaction is store image followed by market strategy.
Role of attributes in influencing customer satisfaction: a study with reference to jewellery stores in Chennai
Kota Sreenivasa Murthy; K. Sai Kumar
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 132 - 146
The study aims to extract the important attributes that influence customer satisfaction in jewellery stores. The required data for the study were collected from 250 customers visiting the stores, using the non-probability sampling method. The factor analysis technique was employed to extract the factors. The results of the study identified five factors responsible for influencing customer satisfaction. The store image is the most important factor accounting for a large percentage of variance followed by customer service; market strategy, convenience and customer management. The correlation between all these factors is strongly positive and influences customer satisfaction. The strongest correlation that exists with customer satisfaction is store image followed by market strategy.]]>
10.1504/IJBCG.2023.135782
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 132 - 146
Kota Sreenivasa Murthy
K. Sai Kumar
Department of Management, School of Commerce and Business Management, Central University of Tamil Nadu, Thiruvarur †610 005, Tamilnadu, India ' Department of Management Studies, Easwari Engineering College, Ramapuram, Chennai (TN), India
customer satisfaction
customer service
jeweller stores
market strategy
store image
2024-01-05T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
8
3
132
146
2024-01-05T23:20:50-05:00
-
Influence of e-WOM on women's apparel purchase intention: a study on Myntra app
http://www.inderscience.com/link.php?id=135785
People use different mobile applications for their apparel purchase. Reviews and rating about a product on mobile apps influence the purchase decision of the customers as they believe and use them as an information source. This study developed a model to check the influence of e-WOM on women's purchase decision on Myntra app. Data from 300 respondents were collected out of which 25 were found invalid for the analysis. To analyse the collected data, PLS SEM was used. The study found that, except for source trustworthiness, other independent variables, i.e., e-WOM quality, e-WOM quantity, perceived informativeness, and source expertise, significantly influence e-WOM usefulness. Whereas source credibility is positively affected by e-WOM quality and source expertise. It was seen that e-WOM adoption and purchase intention significantly influenced by e-WOM credibility and e-WOM usefulness. The study also suggested that marketers communicate and give feedback to customers on Myntra app so that customers feel attracted to and prefer this app only to purchase products in future.
Influence of e-WOM on women's apparel purchase intention: a study on Myntra app
Mukesh; Mahabir Narwal; Seema
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 147 - 163
People use different mobile applications for their apparel purchase. Reviews and rating about a product on mobile apps influence the purchase decision of the customers as they believe and use them as an information source. This study developed a model to check the influence of e-WOM on women's purchase decision on Myntra app. Data from 300 respondents were collected out of which 25 were found invalid for the analysis. To analyse the collected data, PLS SEM was used. The study found that, except for source trustworthiness, other independent variables, i.e., e-WOM quality, e-WOM quantity, perceived informativeness, and source expertise, significantly influence e-WOM usefulness. Whereas source credibility is positively affected by e-WOM quality and source expertise. It was seen that e-WOM adoption and purchase intention significantly influenced by e-WOM credibility and e-WOM usefulness. The study also suggested that marketers communicate and give feedback to customers on Myntra app so that customers feel attracted to and prefer this app only to purchase products in future.]]>
10.1504/IJBCG.2023.135785
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 147 - 163
Mukesh
Mahabir Narwal
Seema
Department of Commerce, Government College, Sector-9, Gurugram, India ' Department of Commerce, Kurukshetra University, Kurukshetra, India ' Department of Commerce, KUK, India
buying behaviour
communication
e-WOM quality
e-WOM quantity
Myntra
purchase intention
women
2024-01-05T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
8
3
147
163
2024-01-05T23:20:50-05:00
-
Do trade openness and domestic credit to the private sector stimulate economic growth in Ghana? A bound test approach
http://www.inderscience.com/link.php?id=135781
The study examined the impact of trade openness and domestic credit to the private sector (DCP) on the growth of the Ghanaian economy. The study therefore examined the extent to which trade openness and domestic credit to the private sector impact GDP growth with other covariates such as inflation, exchange rate and foreign direct investments both in the short and the long run. Data was gleaned from the World Bank database spanning from 1970 to 2021. The study adopted the bound test approach using the autoregressive distributed lag estimation. Our results showed that trade openness has a positive relationship with economic growth both in the short and the long run while no such significant relationship was observed for domestic credit to the private sector. Again, we observed a positive relationship between inflation and GDP growth at least, in the short run. The study recommends policies that will enhance the increase in both internal and external trade as well as those that will deal with challenges of the private sector's access to credit to achieve the desired growth.
Do trade openness and domestic credit to the private sector stimulate economic growth in Ghana? A bound test approach
Frank Gyimah Sackey; Richard Kofi Asravor; Isaac Ankrah
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 164 - 184
The study examined the impact of trade openness and domestic credit to the private sector (DCP) on the growth of the Ghanaian economy. The study therefore examined the extent to which trade openness and domestic credit to the private sector impact GDP growth with other covariates such as inflation, exchange rate and foreign direct investments both in the short and the long run. Data was gleaned from the World Bank database spanning from 1970 to 2021. The study adopted the bound test approach using the autoregressive distributed lag estimation. Our results showed that trade openness has a positive relationship with economic growth both in the short and the long run while no such significant relationship was observed for domestic credit to the private sector. Again, we observed a positive relationship between inflation and GDP growth at least, in the short run. The study recommends policies that will enhance the increase in both internal and external trade as well as those that will deal with challenges of the private sector's access to credit to achieve the desired growth.]]>
10.1504/IJBCG.2023.135781
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 164 - 184
Frank Gyimah Sackey
Richard Kofi Asravor
Isaac Ankrah
Department of Economics, Ghana Communication Technology University, PMB 100, Tesano, Accra, Ghana ' Department of Economics, Ghana Communication Technology University, PMB 100, Tesano, Accra, Ghana ' Department of Economics, Ghana Communication Technology University, PMB 100, Tesano, Accra, Ghana
trade openness
domestic credit
autoregressive distributed lags
ARDLs
bound test Ghana
2024-01-05T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
8
3
164
184
2024-01-05T23:20:50-05:00
-
Responsiveness of capital market development to manufacturing sector performance in Nigeria
http://www.inderscience.com/link.php?id=135801
This study evaluates the responsiveness of capital market development to the manufacturing sector's performance in Nigeria from 1985 to 2020. Market capitalisation, the value of transactions, and turnover ratio were used. The manufacturing value-added measures manufacturing sector performance. The vector error correction model technique was employed. The result revealed a long-run relationship between capital market development and the manufacturing sector's performance. Market capitalisation, the value of transactions, and turnover ratio positively and significantly affect the manufacturing sector's performance. This implies the indicators influenced and respond to the direction of the manufacturing sector's performance. The government should encourage savings mobilisation and investments in the capital market by implementing policies that promote capital market financing. The government should apply policies that motivate manufacturing industries to obtain funds from the stock market to boost performance. The governments should promote stock market development such that the ratio of companies' turnover should boost the manufacturing sector's performance by facilitating the extensive documentation and bottlenecks in the stock market listing and issue procedures. The Security and Exchange Commission should implement regulations that improve market capitalisation, the value of transactions, and turnover ratio to promote manufacturing sector performance.
Responsiveness of capital market development to manufacturing sector performance in Nigeria
Josaphat U.J. Onwumere; O. Aigbodioh Cyprian; Chi Aloysius Ngong; Chinyere C. Onyejiaku; Shedrack Moguluwa
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 185 - 201
This study evaluates the responsiveness of capital market development to the manufacturing sector's performance in Nigeria from 1985 to 2020. Market capitalisation, the value of transactions, and turnover ratio were used. The manufacturing value-added measures manufacturing sector performance. The vector error correction model technique was employed. The result revealed a long-run relationship between capital market development and the manufacturing sector's performance. Market capitalisation, the value of transactions, and turnover ratio positively and significantly affect the manufacturing sector's performance. This implies the indicators influenced and respond to the direction of the manufacturing sector's performance. The government should encourage savings mobilisation and investments in the capital market by implementing policies that promote capital market financing. The government should apply policies that motivate manufacturing industries to obtain funds from the stock market to boost performance. The governments should promote stock market development such that the ratio of companies' turnover should boost the manufacturing sector's performance by facilitating the extensive documentation and bottlenecks in the stock market listing and issue procedures. The Security and Exchange Commission should implement regulations that improve market capitalisation, the value of transactions, and turnover ratio to promote manufacturing sector performance.]]>
10.1504/IJBCG.2023.135801
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 185 - 201
Josaphat U.J. Onwumere
O. Aigbodioh Cyprian
Chi Aloysius Ngong
Chinyere C. Onyejiaku
Shedrack Moguluwa
Department of Banking and Finance, University of Nigeria, Enugu Campus, Nigeria ' Department of Banking and Finance, University of Nigeria, Enugu Campus, Nigeria ' Department of Accounting, University of Bamenda, Cameroon ' Department of Management, University of Nigeria, Enugu Campus, Nigeria ' Department of Marketing, University of Nigeria, Enugu Campus, Nigeria
capital market development
performance
manufacturing sector
vector error correction model
VECM
Nigeria
2024-01-05T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
8
3
185
201
2024-01-05T23:20:50-05:00
-
How do viral videos on social media affect purchase intention?
http://www.inderscience.com/link.php?id=135805
Viral videos can create social connections by encouraging sharing among individuals, thereby supporting the spread of marketing messages. The study determines the impact of social media viral videos on purchase intention through consumer attitudes and examines the differences between various elements of a viral video. Primary data from 621 valid survey samples were analysed using covariance-based structural equation modelling (CB-SEM). The result indicates entertainment and brand awareness, along with source credibility, informativeness, interactivity, and incentives have positive effects on consumer attitudes, thereby positively affecting purchase intention. Additionally, the effect of these factors differentiates between two genders. The assertion that brand awareness and interactivity have positive effects on consumer attitudes through viral videos has supplemented the brand equity theory and the halo effect. The study also provides administrators with policy implications focusing on every element of viral video on social media for effective marketing and consumer buying behaviour promotion.
How do viral videos on social media affect purchase intention?
Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; Pham Phuong Hien; Truong Nguyen Yen Thanh; Nguyen Thi Kieu Trang
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 202 - 222
Viral videos can create social connections by encouraging sharing among individuals, thereby supporting the spread of marketing messages. The study determines the impact of social media viral videos on purchase intention through consumer attitudes and examines the differences between various elements of a viral video. Primary data from 621 valid survey samples were analysed using covariance-based structural equation modelling (CB-SEM). The result indicates entertainment and brand awareness, along with source credibility, informativeness, interactivity, and incentives have positive effects on consumer attitudes, thereby positively affecting purchase intention. Additionally, the effect of these factors differentiates between two genders. The assertion that brand awareness and interactivity have positive effects on consumer attitudes through viral videos has supplemented the brand equity theory and the halo effect. The study also provides administrators with policy implications focusing on every element of viral video on social media for effective marketing and consumer buying behaviour promotion.]]>
10.1504/IJBCG.2023.135805
International Journal of Business Competition and Growth, Vol. 8, No. 3 (2023) pp. 202 - 222
Nguyen Hong Quan
Hoang Thi Hong Nga
Nguyen Thi Hai Ha
Pham Phuong Hien
Truong Nguyen Yen Thanh
Nguyen Thi Kieu Trang
Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam ' Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam ' Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam ' Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam ' Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam ' Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam
viral video
online video advertisement
social network
consumer attitudes
purchase intention
2024-01-05T23:20:50-05:00
Copyright © 2024 Inderscience Enterprises Ltd.
8
3
202
222
2024-01-05T23:20:50-05:00