International Journal of Electronic Marketing and Retailing (4 papers in press)

• Website Satisfaction: Role of User and Website Characteristics
  by Asmita Shukla, Sanjeev Swami, Narendra Sharma 
  Abstract: The present research aimed at examining whether user characteristics and website characteristics have an influence on website satisfaction. The user characteristics comprised user information and entertainment profiles, and website characteristics comprised website information and entertainment profiles. The study also investigated whether a particular category of site has any influence on the respective category of user. Findings of the study indicated that website characteristics namely informativeness, organization of information elements, entertainment properties, organization of entertainment elements predicted website satisfaction. Sensation seeking tendency, a user characteristic, also predicted website satisfaction. Findings further revealed that particular category of users prefer respective category of sites. These findings suggest that the user and website characteristics are an essential link between the customers and their satisfaction with the website in web-based shopping environments.
  Keywords: Entertainment profile; Information profile; User; Website
   
• An investigation of the relationships among domain-specific innovativeness, overall perceived risk, and online purchase behavior.
  by Hyun-Joo Lee, Patricia Huddleston 
  Abstract: This study examines the relationships among domain-specific innovativeness, overall perceived risk, and online purchase behavior, by first decomposing overall perceived risk into four dimensions of privacy, time, performance, and financial risk. Using Structural Equation Modeling (SEM), this study demonstrates that privacy, time, performance, and financial risk imbedded within overall perceived risk are inversely related to online purchase behavior. The findings from this study support that privacy risk is the most significant type of perceived risk when purchasing online. Domain-specific innovativeness is found to directly influence online purchase behavior. In addition, overall perceived risk has a partial mediation effect on the relationship between domain-specific innovativeness and online purchase behavior. Lastly, this study provides empirical evidence for the positive effect of Internet usage on online purchase behavior.
  Keywords: Overall perceived risk; domain-specific innovativeness; online purchasing.
   
• Online atmospherics: The impact of color and music on purchase intention
  by Kelly Price 
  Abstract: This study examines the online atmospheric cues of color and music and their impact upon feeling and purchase intention of consumers in the online environment. The research design was experimental and used data from a questionnaire. A pilot test of the instrument was conducted. The final questionnaire contained 39 items and a demographic section. A total of 200 questionnaires were collected. Participants were exposed to a specific set of online atmospheric elements. Results indicated a difference in regard to purchase intention when exposed to different color. Results also found a correlation between feeling and Internet purchase intention. Managerial and theoretical implications are discussed along with future research suggestions.
  Keywords: Online atmospherics; color; music; purchase intention; online environment; feeling
   
• Exploring Wearin and Wearout in Web Advertising: The Role of Repetition and Brand Familiarity
  by Sang Yeal Lee 
  Abstract: One of the most researched variables in advertising is repetition. Due to its theoretical and practical importance, repetition has received substantial attention from researchers. On the Web, however, there has been little empirical evidence as to how repetition affects advertising effectiveness. This research reports an experiment which examined the effects of repetition and brand familiarity in the Web advertising environment. Participants were exposed to one of twelve experimental conditions via the Web. Results showed that, while repetition had weak main effects across the dependent variables, it interacted with brand familiarity on attitudes and purchase intention. Polynomial trend analyses also identified the potential wearin and wearout patterns as a function of repetition when the brand was unfamiliar, but not when the brand was familiar.
  Keywords: tedium; repetition; web advertising; banner blindness; brand familiarity