International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Special Issue on Evolving the E-Marketing Mindset Towards the Social Web Model – Part 2

Guest Editors: Dr. Francisco J. Martínez-López and Dr. Inma Rodríguez-Ardura

Pages	Title and author(s)
321-340	Online social networks in the travel sector Daniel Belanche, Luis V. Casalo, Carlos Flavian, Miguel Guinaliu DOI: 10.1504/IJEMR.2010.036880
341-362	Can avatars enhance consumer trust and emotion in online retail sales? Liz C. Wang, Dale Fodness DOI: 10.1504/IJEMR.2010.036881
363-381	Putting a face with a name: avatars, relationship marketing and service failure/recovery David G. Taylor DOI: 10.1504/IJEMR.2010.036882
382-397	Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company Spreadshirt.com Albrecht Enders DOI: 10.1504/IJEMR.2010.036883
398-414	Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions Lyle R. Wetsch, Kristen Pike DOI: 10.1504/IJEMR.2010.036884
415-440	Going with the consumer towards the social web environment: a review of extant knowledge Inma Rodriguez-Ardura, Francisco J. Martinez-Lopez, Paula Luna DOI: 10.1504/IJEMR.2010.036885