International Journal of Electronic Business (IJEB) - 6 - 2


	Login

	PUBLISHERS OF DISTINGUISHED ACADEMIC, SCIENTIFIC AND PROFESSIONAL JOURNALS
Home

International Journal of Electronic Business (IJEB)

Volume 6 - Issue 2 - 2008

Special Issue on Sponsored Search
Guest Editor: Professor Bernard J. Jansen

Table of Contents

Pages	Title and authors

114 - 131	Sponsored search: an overview of the concept, history, and technology Bernard J. Jansen, Tracy Mullen DOI: 10.1504/IJEB.2008.018068
132 - 148	Navigational behaviour and sponsored search advertising Nico Brooks, Harrison Magun DOI: 10.1504/IJEB.2008.018069
149 - 171	Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level Don Turnbull, Laura F. Bright DOI: 10.1504/IJEB.2008.018070
172 - 193	Equilibrium analysis of dynamic bidding in sponsored search auctions Yevgeniy Vorobeychik, Daniel M. Reeves DOI: 10.1504/IJEB.2008.018071
Additional Paper
194 - 211	Evaluating the comparative efficiency of e-tailing ventures using Data Envelopment Analysis Hokey Min, Seong Jong Joo DOI: 10.1504/IJEB.2008.018072
Pages	Title and authors