International Journal of Electronic Business
2008 Vol.6 No.2
Special Issue on Sponsored Search
Guest Editor: Professor Bernard J. Jansen
Editorial |
Pages | Title and author(s) |
114-131 | Sponsored search: an overview of the concept, history, and technologyBernard J. Jansen, Tracy Mullen DOI: 10.1504/IJEB.2008.018068 |
132-148 | Navigational behaviour and sponsored search advertisingNico Brooks, Harrison Magun DOI: 10.1504/IJEB.2008.018069 |
149-171 | Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global levelDon Turnbull, Laura F. Bright DOI: 10.1504/IJEB.2008.018070 |
172-193 | Equilibrium analysis of dynamic bidding in sponsored search auctionsYevgeniy Vorobeychik, Daniel M. Reeves DOI: 10.1504/IJEB.2008.018071 |
Additional Paper | |
194-211 | Evaluating the comparative efficiency of e-tailing ventures using Data Envelopment AnalysisHokey Min, Seong Jong Joo DOI: 10.1504/IJEB.2008.018072 |