International Journal of Behavioural and Healthcare Research
2010 Vol.2 No.1
Special Issue on Medical Tourism
Guest Editors: Associate Professor Mark S. Teachout and Associate Professor David G. Vequist IV
Editorial |
Pages | Title and author(s) |
5-19 | Determinants of satisfaction and dissatisfaction among preventive and curative medical tourists: a comparative analysisBabu P. George, Tony L. Henthorne, Alvin J. Williams DOI: 10.1504/IJBHR.2010.037077 |
20-37 | Brand positioning in the medical tourism industry: a brand personality perspectiveMichael Guiry DOI: 10.1504/IJBHR.2010.037078 |
38-58 | Hospitality and destination marketing's role in medical tourism: a call for researchDan Cormany DOI: 10.1504/IJBHR.2010.037079 |
59-74 | Value propositions – suggested dimensions for medical tourism facilities in IndiaSasmita K. Maurya DOI: 10.1504/IJBHR.2010.037080 |
75-84 | Outbound US medical tourism to selected Asian countriesMatiur Rahman DOI: 10.1504/IJBHR.2010.037081 |
85-110 | The Western 'seal of approval': advanced liberalism and technologies of governing in medical travel to IndiaNishant Bagadia DOI: 10.1504/IJBHR.2010.037082 |