International Journal of Technology Marketing
2011 Vol.6 No.4
Special Issue on a Review of Online Marketing Applications
Guest Editor: Dr. Yioula Melanthiou
Editorial |
Pages | Title and author(s) |
290-304 | Factors affecting Greek internet users' intentions to adopt online shopping: the perspective of an extended technology acceptance modelApostolos N. Giovanis DOI: 10.1504/IJTMKT.2011.045909 |
305-315 | The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?Marco Artusi; Andrea Maurizzi DOI: 10.1504/IJTMKT.2011.045910 |
316-330 | Marketing communication metrics for social mediaAarne Töllinen; Heikki Karjaluoto DOI: 10.1504/IJTMKT.2011.045911 |
331-340 | Social media marketing as an entrepreneurial learning processStefan Lagrosen; Pernilla Josefsson DOI: 10.1504/IJTMKT.2011.045912 |
341-354 | Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'Lisa Whitehead DOI: 10.1504/IJTMKT.2011.045913 |
355-377 | Financing innovation: venture capital investments in biotechnology firmsMatteo Rossi; Alkis Thrassou; Demetris Vrontis DOI: 10.1504/IJTMKT.2011.045914 |