Template-Type: ReDIF-Article 1.0 Author-Name: Abhrajit Sarkar Author-X-Name-First: Abhrajit Author-X-Name-Last: Sarkar Author-Name: Ayush Kumar Author-X-Name-First: Ayush Author-X-Name-Last: Kumar Author-Name: Rajan Pandey Author-X-Name-First: Rajan Author-X-Name-Last: Pandey Title: Impact of corporate governance and underwriter reputation on IPO underpricing: an Indian market perspective Abstract: This paper examines the impact of corporate governance and underwriters' reputation on initial public offering (IPO) underpricing among firms offering IPOs in the Indian equity market. To capture the impact of corporate governance mechanisms on initial returns, we have analysed 338 underpriced IPOs from 2003 to 2019. Our findings suggest that director independence and the underwriters' reputation are negatively and significantly associated with the underpricing of IPOs. We also find evidence suggesting a positive but statistically insignificant association between CEO duality and the extent of underpricing. This paper examines the intricate interplay among IPO underpricing, underwriter reputation, CEO Duality, and the independent fraction of directors. It underscores the pivotal role of governance dynamics and underwriters' reputations in influencing underpricing levels within the Indian market. Journal: Int. J. of Markets and Business Systems Pages: 1-27 Issue: 1 Volume: 7 Year: 2026 Keywords: IPO; initial public offering; underpricing; board structure; economic policy; corporate governance; independent directors; Indian equity market; board independence. File-URL: http://www.inderscience.com/link.php?id=152181 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:7:y:2026:i:1:p:1-27 Template-Type: ReDIF-Article 1.0 Author-Name: Dumadi Author-X-Name-First: Author-X-Name-Last: Dumadi Author-Name: Catur Raharjo Febrayanto Author-X-Name-First: Catur Raharjo Author-X-Name-Last: Febrayanto Author-Name: Lintang Prahita Ningarum Author-X-Name-First: Lintang Prahita Author-X-Name-Last: Ningarum Title: Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop Abstract: This study aims to analyse the effects of: 1) Branding strategy on customer loyalty; 2) Consumer satisfaction on customer loyalty, 3) Consumer behaviour on customer loyalty; and 4) <i>Branding</i> strategy, satisfaction and consumer behaviour simultaneously on customer loyalty. The population includes all consumers who purchased from Mega Easy Losari Seblak Shop during September-November, with an average of 1575 buyers per month. Using the Slovin formula and incidental sampling, 94 respondents were selected. Primary data were obtained through questionnaires, and hypothesis testing was conducted using SPSS 25. Theoretical foundations include branding strategy, consumer satisfaction, consumer behaviour, and customer loyalty. The results indicate that: 1) Branding strategy; 2) Consumer satisfaction; 3) Consumer behaviour each significantly affect customer loyalty, and 4) All three variables together also have a significant simultaneous effect on customer loyalty at Mega Easy Losari Seblak Shop. Journal: Int. J. of Markets and Business Systems Pages: 28-45 Issue: 1 Volume: 7 Year: 2026 Keywords: branding strategy; brand image; brand equity; marketing communication; service quality; consumer perception; consumer satisfaction; consumer behaviour; customer loyalty; repurchase intention. File-URL: http://www.inderscience.com/link.php?id=152182 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:7:y:2026:i:1:p:28-45 Template-Type: ReDIF-Article 1.0 Author-Name: Paulo Cantillano-Lizana Author-X-Name-First: Paulo Author-X-Name-Last: Cantillano-Lizana Author-Name: Giulia Renzi Author-X-Name-First: Giulia Author-X-Name-Last: Renzi Title: Reclaiming urban space through parking design: a framework for small parking lots introduction Abstract: Urban areas face challenges from congestion and pollution, driving efforts to reclaim space for sustainable mobility. This study presents a methodology to assess the impact of small parking lots for quadricycles and A-segment cars, considering their lower costs and manoeuvrability. The approach divides the study area into polygons based on walking distance and surrounding activities, analysing three key metrics: parking area length (PAL), parking area capacity (PAC), and parking daily rate of utilisation (PDRU). A scenario matrix, incorporating real-world market data, evaluates alternative parking strategies. Applied in Budapest, where A-segment cars represent 6% of the market, nine scenarios tested varying vehicle lengths and shares. Results highlight that while small parking lots can free urban space, their effectiveness depends on market share and walking preferences. The scalable methodology supports broader European applications, promoting optimised urban areas and sustainable mobility by tailoring parking strategies to local conditions. Journal: Int. J. of Markets and Business Systems Pages: 81-96 Issue: 1 Volume: 7 Year: 2026 Keywords: urban space; parking optimisation; car-free cities; urban mobility; traffic congestion; pollution; sustainable mobility; quadricycles; sustainability; urban planning; small vehicles. File-URL: http://www.inderscience.com/link.php?id=152186 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:7:y:2026:i:1:p:81-96 Template-Type: ReDIF-Article 1.0 Author-Name: Vanlalhruaii Leivang Author-X-Name-First: Vanlalhruaii Author-X-Name-Last: Leivang Author-Name: Shashikumar Sharma Author-X-Name-First: Shashikumar Author-X-Name-Last: Sharma Title: Exploring the dynamics of price sensitivity: the role of social factors in consumer behaviour Abstract: Key factors influencing consumer price sensitivity include customer satisfaction, loyalty, service quality, perceived value, and switching costs. This study investigates how five social factors influence consumer price sensitivity. To gather data, purposive and snowball sampling techniques were employed, and confirmatory factor analysis (CFA) along with structural equation modelling (SEM) was used for analysis. The structural model consists of six latent constructs: service quality and perceived value as exogenous variables, and switching costs, customer satisfaction, customer loyalty, and price sensitivity as endogenous variables. The analysis revealed that six relationships between these variables were statistically significant, while seven were not. The findings underscore the importance of social factors in shaping consumer behaviour, attitudes, and decision-making. However, to improve the generalisability of these findings, future research should consider broader variables and a more diverse sample. This study contributes to a deeper understanding of price sensitivity and provides a foundation for further exploration in this area. Journal: Int. J. of Markets and Business Systems Pages: 46-65 Issue: 1 Volume: 7 Year: 2026 Keywords: price sensitivity; SEM; structural equation modelling; consumer behaviour; FMCG; fast moving consumer goods; social factors; customer. File-URL: http://www.inderscience.com/link.php?id=152187 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:7:y:2026:i:1:p:46-65 Template-Type: ReDIF-Article 1.0 Author-Name: Nabila Putri Fadhilah Author-X-Name-First: Nabila Putri Author-X-Name-Last: Fadhilah Author-Name: Maura Adzraa Shabrina Author-X-Name-First: Maura Adzraa Author-X-Name-Last: Shabrina Author-Name: Alesha Nazwa Aliviana Author-X-Name-First: Alesha Nazwa Author-X-Name-Last: Aliviana Author-Name: Nazhwa Dytha Hermawan Author-X-Name-First: Nazhwa Dytha Author-X-Name-Last: Hermawan Title: Modelling asymmetric customer behaviour in local small coffee shops: a principal agent approach to pricing optimisation Abstract: This study investigates the impact of asymmetric information on pricing and facility planning decisions in independent coffee shops. By applying Principal Agent Theory, the research models how shop owners (principals) make decisions without knowing whether customers (agents) intend to dine in or take away. Using incentive compatible and individual participation constraints (IPCs), two pricing scenarios, dine-in and takeaway pricing packages are formulated and compared through expected revenue analysis. Results show that dine-in pricing consistently yields higher revenue across varying customer behaviours, particularly as the dine-in probability increases. This finding suggests that strategically segmenting pricing based on customer intention can bridge the information gap, optimise resource allocation, and enhance profitability in small service enterprises. The study offers a practical decision-making framework that is especially relevant for businesses with limited access to behavioural data analytics. Journal: Int. J. of Markets and Business Systems Pages: 66-80 Issue: 1 Volume: 7 Year: 2026 Keywords: asymmetric information; coffee pricing; customer behaviour; dine-in vs. takeaway; incentive design; expected revenue; segmented pricing; small business; Wi-Fi strategy; principal-agent. File-URL: http://www.inderscience.com/link.php?id=152217 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:7:y:2026:i:1:p:66-80