Template-Type: ReDIF-Article 1.0 Author-Name: Wajdy Omran Author-X-Name-First: Wajdy Author-X-Name-Last: Omran Title: Attributions of QR code-driven perceived flow on customer satisfaction Abstract: Integrating QR codes into customer experiences is crucial for bridging physical and digital realms. Understanding their influence on satisfaction is vital in technology-driven marketing. This study examined the attributes of QR code technology on perceived flow, influencing customer satisfaction. A quantitative methodology was employed, collecting data from 620 Syrian respondents through an experiment involving a DiGiShi promotional poster with a QR code and using SPSS tools such as T-test/regression to examine relationships among the variables. The findings showed a positive significant relationship between the attributes of QR code usefulness, acceptance, feasibility, and perceived flow and the positive influence of perceived flow on customer satisfaction. The study extends technology acceptance theories TAM/UTAUT to digital marketing, highlighting its relevance in QR code interactions. Findings emphasise the design of user-friendly QR codes to enhance satisfaction. Businesses can leverage these insights to optimise digital strategies, ensuring QR codes are functional tools for interaction. Journal: Int. J. of Markets and Business Systems Pages: 46-65 Issue: 1 Volume: 6 Year: 2025 Keywords: QR code; perceived flow; usefulness; acceptance; feasibility; customer satisfaction. File-URL: http://www.inderscience.com/link.php?id=146953 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:1:p:46-65 Template-Type: ReDIF-Article 1.0 Author-Name: Andra Nicoleta Iliescu Author-X-Name-First: Andra Nicoleta Author-X-Name-Last: Iliescu Title: The prevalence of emotionality and spirituality over rationality in knowmads' career decision making: a qualitative case study on individual knowledge dynamics Abstract: The knowmad concept represents a neologism rooted in the concepts of knowledge, and nomadism. Introduced in the early 21st century, it represents an unique group characterised by adaptability and resilience within global, digital, and technologically advanced markets. Rooted in continual learning and multicultural competencies, knowmads fluidly navigate various professional fields, embodying creativity and innovation amidst uncertainty. This study delves into the decision-making processes of knowmads through a knowledge dynamics perspective, incorporating rational, emotional, and spiritual motivators. Utilising data collected from a focus group and several in-depth interviews with self-identified knowmads, findings highlight the interplay of financial needs, personal development, emotional feedback, and value alignment in their career choices. The research enables the grounded theory technique and points towards the critical role of emotional and spiritual factors alongside rationality in the professional trajectories of knowmads. Despite existing literature and sample size limitations, the study provides insights for future exploration of this evolving workforce phenomenon. Journal: Int. J. of Markets and Business Systems Pages: 24-45 Issue: 1 Volume: 6 Year: 2025 Keywords: career; decision making; continuous learning; emotionality; global digital markets; grounded theory; knowledge dynamics; knowmads; multicultural literacy; rationality; spirituality. File-URL: http://www.inderscience.com/link.php?id=146954 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:1:p:24-45 Template-Type: ReDIF-Article 1.0 Author-Name: Sushma Yadav Author-X-Name-First: Sushma Author-X-Name-Last: Yadav Author-Name: Kapil Malhotra Author-X-Name-First: Kapil Author-X-Name-Last: Malhotra Title: Mapping the impact of sales promotions on consumer perception and behaviour: a bibliometric analysis Abstract: This review conducts a comprehensive bibliometric analysis to evaluate the impact of sales promotions on consumer perception and behaviour, offering a guide for future research. 321 papers from renowned journals that are indexed in the Scopus database were found through a search. The dataset, spanning from 1980 to 2024, was analysed and visualised using RStudio, Bibliometrix, and VOSviewer software. The findings offer insights into annual publication trends, leading authors, sources, institutions, countries, and research outputs. The results challenge Bradford's Law and Lotka's Law. Additionally, bibliographic coupling analysis provides a conceptual framework for research and highlights potential avenues for further investigation. In conclusion, this study deepens the understanding of consumer behaviour, particularly in response to promotional offers. Journal: Int. J. of Markets and Business Systems Pages: 1-23 Issue: 1 Volume: 6 Year: 2025 Keywords: sales promotion; perceptions; consumer behaviour; bibliometric analysis; promotional strategies; coupling; R studio; VOS Viewer; Lotka's Law; Bradford's Law. File-URL: http://www.inderscience.com/link.php?id=146956 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:1:p:1-23 Template-Type: ReDIF-Article 1.0 Author-Name: Alma Delia Torres-Rivera Author-X-Name-First: Alma Delia Author-X-Name-Last: Torres-Rivera Author-Name: Laura Alma Díaz-Torres Author-X-Name-First: Laura Alma Author-X-Name-Last: Díaz-Torres Title: The electrification of passenger transport for sustainable mobility: challenges and opportunities from the perspective of key stakeholders Abstract: This study explores the main challenges and opportunities of electrifying public transport in Mexico City from the perspective of key stakeholders. A structured discussion was conducted with public, private, and academic experts. Their responses were analysed thematically and organized into five analytical axes: regulatory-institutional, technological-operational, social, economic-financial, and environmental. The findings highlight the need for a coherent legal framework, robust infrastructure, innovative financing, social inclusion, and integration with renewable energy sources. The study adopts a systemic perspective of electromobility, emphasising that electrification involves not only vehicles but also governance, supply chains, and equity. The analysis contributes practical insights and proposes future research lines on circular economy, battery lifecycle, collaborative governance, and financial sustainability, offering valuable input for urban transport policy and sustainable mobility planning in Latin America. Journal: Int. J. of Markets and Business Systems Pages: 90-107 Issue: 1 Volume: 6 Year: 2025 Keywords: battery lifecycle management; circular economy in transport; collaborative governance; electric mobility; electrification of public transport; financial sustainability in mobility; gender inclusion in mobility planning; renewable energy integration; stakeholder perspectives; sustainable urban transport. File-URL: http://www.inderscience.com/link.php?id=146959 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:1:p:90-107 Template-Type: ReDIF-Article 1.0 Author-Name: Joseph Adu Boahen Author-X-Name-First: Joseph Adu Author-X-Name-Last: Boahen Author-Name: Nicholas Asare Author-X-Name-First: Nicholas Author-X-Name-Last: Asare Author-Name: Frank Antwi Author-X-Name-First: Frank Author-X-Name-Last: Antwi Author-Name: Abukari Salifu Atchulo Author-X-Name-First: Abukari Salifu Author-X-Name-Last: Atchulo Title: Sustainability disclosures and firm value: evidence from the Ghana Stock Exchange Abstract: This study examines sustainability disclosures (SD) and its influence on the value of listed firms in Ghana. In this study, we examine SD within the framework of GRI G4 Standard. Data is extracted from audited annual reports of 28 listed firms from 2010 to 2020. The study computes SD (i.e., Environmental, Social and Governance disclosures) scores using metrics in literature whilst firm value is measured by the market and book values of the firms. Findings reveal that listed firms' SD is largely driven by governance disclosures. The study also finds that SD does not significantly affect firm value. However, environmental disclosures have a positive effect on the market value of firms. The results highlight SD as a determinant of the value of listed firms. This study contributes to sustainability accounting and firm valuation literature from an emerging market context, where regulatory frameworks and reporting practices are still developing. Journal: Int. J. of Markets and Business Systems Pages: 66-89 Issue: 1 Volume: 6 Year: 2025 Keywords: sustainability; disclosures; firm value; listed firms; GSE; Ghana Stock Exchange. File-URL: http://www.inderscience.com/link.php?id=146960 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:1:p:66-89 Template-Type: ReDIF-Article 1.0 Author-Name: Janos Korn Author-X-Name-First: Janos Author-X-Name-Last: Korn Title: Systems thinking in problem solving Abstract: Survival and achievement of ambitions are suggested as the fundamental activities in the living sphere which are innate and carried on incessantly by individuals, organisations and in the variety of communities. An undesirable, equilibrium state of an object or agent and a consistent, future state are recognised. The transformation is accomplished by a matching dynamic system/product which interacts with an environment. Recognition and transformation is called problem solving which is driven by an urge towards higher complexity to satisfy convenience, emotions, less mental and physical efforts leading to benefit or harm to the environment especially when conducted on a large scale. Natural language as the primary model is used for initial symbolising the recognition as a 'story' of a scenario which is converted into a reasoning structure by linguistic modelling into an integrated theory of problem solving for evaluation of the benefit or harm followed by remedial action. Journal: Int. J. of Markets and Business Systems Pages: 109-127 Issue: 2 Volume: 6 Year: 2025 Keywords: survival; ambition; systems; product; harm; benefit; environment. File-URL: http://www.inderscience.com/link.php?id=150586 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:2:p:109-127 Template-Type: ReDIF-Article 1.0 Author-Name: Ana Polodashvili Author-X-Name-First: Ana Author-X-Name-Last: Polodashvili Title: The main challenges of forming a higher education and science cluster in the country of Georgia Abstract: Research organisations and academics specialising in the innovative development of local economies are progressively acknowledging the pivotal role that clusters play, particularly in the context of the ongoing digital transformation. This paper explores how the cluster of higher education and science can act as a tool for fostering effective collaboration between academia, business, and research, enabling the commercialisation of scientific discoveries and the introduction of innovative products to the market. The paper presents an analysis of two qualitative researches. The first research revealed that the majority of respondents support greater academic freedom, staffing and legislative reforms, improved infrastructural support, increased transparency of information, and enhanced funding. The research of the wheat production cluster in Georgia revealed that a wheat production microcluster is present in the Marneuli Municipality. The findings of the researches presented in this paper will be of particular interest to the identified stakeholders of the cluster, especially the relevant ministries. Journal: Int. J. of Markets and Business Systems Pages: 128-148 Issue: 2 Volume: 6 Year: 2025 Keywords: higher education; science; commercialisation of scientific research; entrepreneurial ecosystem; entrepreneurial university; cluster; sakpatenti; innovation and technology agency of Georgia; Rustaveli Foundation; Georgia. File-URL: http://www.inderscience.com/link.php?id=150588 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:2:p:128-148 Template-Type: ReDIF-Article 1.0 Author-Name: Dumadi Author-X-Name-First: Author-X-Name-Last: Dumadi Author-Name: Catur Raharjo Febrayanto Author-X-Name-First: Catur Raharjo Author-X-Name-Last: Febrayanto Author-Name: Lintang Prahita Ningarum Author-X-Name-First: Lintang Prahita Author-X-Name-Last: Ningarum Title: Segmentation, targeting and positioning strategy in marketing massage services for the disabled Abstract: Massage services enable visually impaired individuals to work independently through mobile services or massage parlours. However, competition from non-disabled therapists often limits income potential. To address this, a segmentation, targeting, and positioning (STP) strategy is needed to market massage services more effectively. This study aims to identify the STP strategies used by Sanggar Pijat Distrarastra, a massage centre run by visually impaired individuals in Pemalang, Indonesia. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation. The findings show that Sanggar Pijat Distrarastra applied geographic, demographic, and psychographic segmentation. The selected target market was the middle-income and lower-middle-income population, chosen for their empathy and connection to the social service sector. The positioning strategy emphasised affordability and service quality, while seeking to gradually strengthen brand awareness in order to build a stronger image in consumers' minds. Journal: Int. J. of Markets and Business Systems Pages: 194-211 Issue: 2 Volume: 6 Year: 2025 Keywords: segmentation; targeting; positioning; marketing strategy; brand awareness; service quality; customer perception; visually impaired therapists; social enterprise; massage services. File-URL: http://www.inderscience.com/link.php?id=150592 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:2:p:194-211 Template-Type: ReDIF-Article 1.0 Author-Name: Claudia Pretto Author-X-Name-First: Claudia Author-X-Name-Last: Pretto Title: Trafficking in human beings: new challenges and old shadows through a 'cybernetic perspective' Abstract: Trafficking in Human Beings is a serious crime against humanity, involving the exploitation of vulnerable individuals through abuse for financial gain. Criminal networks are increasingly using social media platforms to attract, monitor, and control their victims, to understand the economic market and to organise their activities in the most productive way. Digital technologies undoubtedly constitute a new resource for both criminal actors and those involved in protection. The problem is the inadequacy of the resources and strategies available to those tasked with protecting victims and prosecuting criminals. Trafficking in Human Beings could be analysed and managed from a 'cybernetic perspective' by those working to protect victims, prosecute criminals and prevent the phenomenon, as this analysis would open the possibility of identifying new strategies to try to eradicate this serious crime. Journal: Int. J. of Markets and Business Systems Pages: 175-193 Issue: 2 Volume: 6 Year: 2025 Keywords: trafficking in human beings; crime; rule of law; human dignity; new technologies; profiling victims; protection; prevention; prosecution; cybernetics. File-URL: http://www.inderscience.com/link.php?id=150593 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:2:p:175-193 Template-Type: ReDIF-Article 1.0 Author-Name: Maurice Yolles Author-X-Name-First: Maurice Author-X-Name-Last: Yolles Title: Restoring coherence in an age of fragmentation: informational realism and systemic viability Abstract: Contemporary societies face cultural and epistemological fragmentation, driven by liquid modernity and declining trust. This disrupts shared meaning and undermines agency. In response, this paper introduces 'Informational Realism', a metacybernetic framework combining Fisher information field theory (FIFT) and mindset agency theory (MAT). MAT models agency as a triad of cognition, affect, and spirit, forming a parametric implicate order that governs informational trajectories. FIFT actualises these dynamics in phase-space, tracing coherence and diagnosing systemic health. During instability, meta-system transitions (MSTs) reorganise fragments into higher-order coherence. This framework provides a generative methodology for restoring systemic viability - in AI, governance, or finance - by shifting focus from control to recursive alignment and purposive evolution in an age of disorder. Journal: Int. J. of Markets and Business Systems Pages: 149-174 Issue: 2 Volume: 6 Year: 2025 Keywords: informational realism; FIFT; fisher information field theory; MAT; mindset agency theory; systemic coherence; algorithmic mediation. File-URL: http://www.inderscience.com/link.php?id=150596 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:6:y:2025:i:2:p:149-174