Template-Type: ReDIF-Article 1.0 Author-Name: Bernardus Franco Maseke Author-X-Name-First: Bernardus Franco Author-X-Name-Last: Maseke Title: Consumer attitudes toward the adoption of mobile marketing in Namibia Abstract: Retailers globally are using mobile marketing to promote, inform, appeal and position their products to consumers with great success, especially in the developed world. Although consumers in South Africa have adopted mobile marketing with great success, it is not clear if consumers in other countries in the 'Southern African Development Community' (SADC) region in Africa, in particular, Namibia is able to adopt mobile marketing. This study explored deficiencies in the body of knowledge on consumer attitudes toward the adoption of mobile marketing in Namibia. This study pursued a positivist research philosophy. The sample size for consumers was 384 consumers. Findings revealed that consumer attitudes towards mobile marketing adoption are positively affected by perceived entertainment, perceived informativeness, perceived irritation and perceived credibility. In addition, mobile marketing adoption is positively affected by consumer attitudes. Mobile marketing can engage consumers individually and cater for their personalised needs through building relationships. Journal: Int. J. of Markets and Business Systems Pages: 42-80 Issue: 1 Volume: 4 Year: 2020 Keywords: mobile marketing; attitudes; types of mobile marketing; mobile marketing adoption; mobile marketing applications; consumer attitudes; mobile marketing models; mobile marketing theories. File-URL: http://www.inderscience.com/link.php?id=107298 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:4:y:2020:i:1:p:42-80 Template-Type: ReDIF-Article 1.0 Author-Name: Bernardus Franco Maseke Author-X-Name-First: Bernardus Franco Author-X-Name-Last: Maseke Title: Ethical concerns of consumers in mobile marketing Abstract: This paper investigated various ethical concerns in mobile marketing. Smartphones have become intelligent devices which store a wide range of rich detail about the owner's personal life. Third-party applications which can lead to unforeseen privacy and security risks have become a treat. The research questions: focused on privacy concerns, malware and spam and permission marketing concerns of consumers in Namibia? Positivist quantitative survey research was applied in this study. A sample size of 384 consumers were selected from the target population 500,000 in Windhoek. This study found that consumers are aware of privacy concerns in Namibia. This is similar to what was found in a previous studies. This study also found that consumers are concerned about malware and spam in Namibia, which is a general concern of mobile device users globally. Privacy concerns awareness, spam, malware filtering should become prerequisites for mobile marketing to be effective. Journal: Int. J. of Markets and Business Systems Pages: 1-16 Issue: 1 Volume: 4 Year: 2020 Keywords: ethics mobile marketing; privacy; mobile spam; malware; permission marketing. File-URL: http://www.inderscience.com/link.php?id=107300 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:4:y:2020:i:1:p:1-16 Template-Type: ReDIF-Article 1.0 Author-Name: Janos Korn Author-X-Name-First: Janos Author-X-Name-Last: Korn Title: Application of linguistic modelling to systems and product design Abstract: Design thinking is an integral part of problem solving which is an incessant activity in the living sphere for survival and achievement of ambitions, the alternative is extinction. There is a variety of problem solving or design methods usually pursued separately for systems and product in business, management, in engineering and fashion design otherwise the activity is carried out instinctively, it is innate. The aim of this paper is to introduce an integrated design thinking procedure which is supported by the 'new science of systems' in particular by linguistic modelling. Thus, design thinking has acquired a theoretical support with clearly different functions of the systems and component designers. Parts of 'science of systems' relevant to design thinking are described which serve as guidance for design activity. Problematic issues and expectations of those affected can be elucidated by managers, designers and individuals leading to emergence of a scheme intended to aid systemic thinking for solving problems and to detailed design of prototype models while admitting creativity and innovation. Journal: Int. J. of Markets and Business Systems Pages: 17-41 Issue: 1 Volume: 4 Year: 2020 Keywords: integrated design thinking; linguistic modelling; systems science; producers; users; product. File-URL: http://www.inderscience.com/link.php?id=107304 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:4:y:2020:i:1:p:17-41 Template-Type: ReDIF-Article 1.0 Author-Name: Ia Natsvlishvili Author-X-Name-First: Ia Author-X-Name-Last: Natsvlishvili Author-Name: Eteri Kharaishvili Author-X-Name-First: Eteri Author-X-Name-Last: Kharaishvili Author-Name: Tamar Lazariashvili Author-X-Name-First: Tamar Author-X-Name-Last: Lazariashvili Title: Bio-products market in Georgia: current challenges and development perspectives Abstract: The article explores the organic food market in the world and in Georgia. The growth tendency of demand for bio-products is assessed. For Georgia, bio-production is considered as an alternative to the traditional system of agricultural production. The paper examines the experience of European countries. The ways for development of production of bio-products in Georgia are identified by comparative analysis; opportunities for population employment and income growth, nutrition quality, and environmental improvement are substantiated through the development of bio-production. The authors have studied the state programs for production of bio-products and sales promotion; conclusions were made on the feasibility of implementing adapted programs in Georgia. Qualitative research was carried out in order to identify the problems and directions of development in the field of bio-production and bio-market development; through the impact and urgency matrix were identified the barriers to bio-production, drawn conclusions on the identified problems and proposed appropriate recommendations. Journal: Int. J. of Markets and Business Systems Pages: 81-98 Issue: 1 Volume: 4 Year: 2020 Keywords: bio-products; bio-products market; urgency-impact matrix; a scheme of priority; state programs; Georgia. File-URL: http://www.inderscience.com/link.php?id=107305 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijmabs:v:4:y:2020:i:1:p:81-98