Template-Type: ReDIF-Article 1.0 Author-Name: Bronwyn P. Wood Author-X-Name-First: Bronwyn P. Author-X-Name-Last: Wood Title: Gender injustice against women in the Muslim world and the conflation of hegemonic terms (feminism) as deflection Abstract: Feminism is a movement right at the centre of ideologies of neo-liberal capitalism, patriarchy and social justice. For Muslims, these ideas come with negative connotations and, for many in Muslim countries particularly, there is little within them that equates to social justice for anyone. As a result, 'feminism' is distained by many in the Muslim world; while those who attempt to embrace the movement, find it does not fit so well with the culture(s) and societal organisation in many Muslim communities, although they wish to actively leverage it to seek social justice for Muslim women. This paper considers the concept of feminism and how it might fit inside a Muslim/Islamic <i>deen</i> (En: way of life) and ontology (worldview). Journal: Int. J. of Islamic Marketing and Branding Pages: 1-11 Issue: 5 Volume: 6 Year: 2024 Keywords: feminism; Islam; justice; women; Muslims; neo-liberalism; womens liberation; critical; hegemony; patriarchy. File-URL: http://www.inderscience.com/link.php?id=142606 File-Format: text/html File-Restriction: Open Access Handle: RePEc:ids:ijimbr:v:6:y:2024:i:5:p:1-11 Template-Type: ReDIF-Article 1.0 Author-Name: Edward Markwei Martey Author-X-Name-First: Edward Markwei Author-X-Name-Last: Martey Title: Halal food consumption intention: a dual theoretical approach in a non-Muslim context in Ghana Abstract: The consumption of Halal foods is a sensitive concern for scholars, businesses, and the food industry. This study aims to expand the theory of planned behaviour (TPB) regarding Halal food by introducing two additional constructs, tested with Muslims in a non-Islamic state. This research employs a dual-theoretical approach, integrating TPB and the theory of optimism and pessimism (TOP), utilising convenience sampling to collect data from 437 Muslim consumers of Halal food in a non-Islamic country. Structural equation modelling is employed as a statistical tool to examine both direct and interaction effects of the proposed paths. The study reveals that attitude towards Halal, knowledge, and subjective norms significantly predict Halal food purchase intentions. While the impact of perceived behavioural control on the purchase intention of Halal food is insignificant, further analysis demonstrates that the Halal sense of safety and trustworthiness of information significantly moderate these relationships. This study offers valuable insights into the factors contributing to Halal food consumption in a non-Islamic country, offering relevance to businesses and industry practitioners. This research adds to the literature by merging TPB and TOP theories, advancing the realm of Halal marketing studies and enhancing the novelty of this investigation. Journal: Int. J. of Islamic Marketing and Branding Pages: 95-116 Issue: 2 Volume: 6 Year: 2024 Keywords: subjective norms; perceived behavioural control; PBC; attitude; knowledge; sense of safety; trustworthiness; Halal food; Ghana. File-URL: http://www.inderscience.com/link.php?id=141980 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:6:y:2024:i:2:p:95-116 Template-Type: ReDIF-Article 1.0 Author-Name: Salma Akter Author-X-Name-First: Salma Author-X-Name-Last: Akter Author-Name: Zawadul Hoque Chowdhury Author-X-Name-First: Zawadul Hoque Author-X-Name-Last: Chowdhury Author-Name: Taj Ashrafi Author-X-Name-First: Taj Author-X-Name-Last: Ashrafi Title: Factors influencing users to adapt Shariah mobile financial services in an emerging economy: a case study on Bangladesh Abstract: Mobile financial services (MFS) play a major role in financial inclusion in Bangladesh. Approximately 91.04% of Bangladeshi people are Muslims. Therefore, the Shariah MFS now provides them with mileage to increase their daily transactions. This study aimed to determine the factors influencing Bangladeshi adoption of the Shariah MFS. This was a quantitative study in which 244 respondents were chosen to test the developed hypotheses, and a large portion of them were MFS users. Factor and regression analyses were performed. The results revealed that Islamic values and attitudes significantly and positively affected Shariah MFS adaptation. However, relative advantage had no impact on Shariah MFS adoption. Researchers and academicians can use this research approach to examine the adoption of fintech in emerging Muslim nations, such as Bangladesh. This research provides significant insights into the influential factors that motivate users to admit and adopt Shariah mobile financial services. Journal: Int. J. of Islamic Marketing and Branding Pages: 117-142 Issue: 2 Volume: 6 Year: 2024 Keywords: mobile financial services; MFS; Shariah Banking; Shariah Mobile Financial Services; Bangladesh; Islamic banking; Islamic MFS. File-URL: http://www.inderscience.com/link.php?id=141982 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:6:y:2024:i:2:p:117-142 Template-Type: ReDIF-Article 1.0 Author-Name: Doha Saleh Almutawaa Author-X-Name-First: Doha Saleh Author-X-Name-Last: Almutawaa Author-Name: Hamad AlWazzan Author-X-Name-First: Hamad Author-X-Name-Last: AlWazzan Title: The impact of social media influencers on Kuwaiti women's brand attitude and consumption behaviour Abstract: Nowadays, internet connectivity has permeated every aspect of our lives. Increased global accessibility to the internet resulted in numerous day-to-day operations being conducted online, ranging from personal browsing and interpersonal communications to e-learning and e-business activities. Social media platforms have particularly gained worldwide prominence. Not only do they facilitate cross border interactions, but also with the rise of social media influencers, social media platforms have become a central hub for forming, maintaining, and developing consumer-brand relationships. Despite the myriad marketing strategies that rely on social media influencers to communicate with current and potential consumers, the impact of social media influencers on individuals in diverse cultural contexts remains under explored. It is vital for businesses to understand consumers' sentiments towards and relationship with social media influencers prior to investing in influencer marketing. This paper employs a qualitative methodology consisting of fifteen semi-structured interviews to explore the impact of social media influencers on Kuwaiti women's brand attitude and consumption behaviour. The findings reveal that social media influencers impact Kuwaiti women's brand perceptions, purchase intentions, and choices. Three key themes are identified, namely, brand authenticity vs. inauthenticity, brand association vs. disassociation, brand resonance vs. dissonance. Journal: Int. J. of Islamic Marketing and Branding Pages: 143-158 Issue: 2 Volume: 6 Year: 2024 Keywords: social media; influencers; consumer behaviour; brands; Kuwait. File-URL: http://www.inderscience.com/link.php?id=141983 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:6:y:2024:i:2:p:143-158 Template-Type: ReDIF-Article 1.0 Author-Name: Ahasanul Haque Author-X-Name-First: Ahasanul Author-X-Name-Last: Haque Author-Name: Noor Hazilah Abd Manaf Author-X-Name-First: Noor Hazilah Abd Author-X-Name-Last: Manaf Author-Name: Md Nazim Uddin Author-X-Name-First: Md Nazim Author-X-Name-Last: Uddin Author-Name: Naznin Akther Author-X-Name-First: Naznin Author-X-Name-Last: Akther Author-Name: Aida Mokhtar Author-X-Name-First: Aida Author-X-Name-Last: Mokhtar Title: Enhancing community health sustainability through the use of Maqasid Al-Shariah theory Abstract: Sustainable community health (SCH) is a new hospital administration and service paradigm incorporating <i>Maqasid al-Shariah</i>. Medical advice often contradicts <i>Maqasid al-Shariah</i>. This study investigates the requirements for a <i>Maqasid al-Shariah</i>-based community health system, particularly in administration and treatment. This qualitative study includes expert interviews and a literature review. This lengthy study seeks to expand the understanding of <i>Maqasid al-Shariah</i>-based SCH components. Preliminary analyses show that a Shariah Advisory Council and Critical Points are necessary for community health. The Shariah Advisory Council links healthcare practices to <i>Maqasid al-Shariah</i>, ensuring ethical and moral treatment - Shariah Critical Points show where <i>Maqasid al-Shariah</i> can be weakened or neglected, allowing targeted interventions and improvements. This research explores the reasons and conditions for creating methodologies for measuring hospital <i>Maqasid al-Shariah</i> adherence. This study can help healthcare institutions implement <i>Maqasid al-Shariah</i> for more sustainable and community-centred care. This research addresses <i>Maqasid al-Shariah</i>-based community health system requirements. <i>Maqasid al-Shariah's</i> hospital administration and treatment work shows the organisational structure and necessary components for community health. This research can assist healthcare institutions in implementing <i>Maqasid al-Shariah</i> procedures and promoting ethical, socially responsible, and sustainable healthcare. Journal: Int. J. of Islamic Marketing and Branding Pages: 159-179 Issue: 2 Volume: 6 Year: 2024 Keywords: empowering; sustainability; healthcare management; community health; Maqasid al-Shariah; hospital. File-URL: http://www.inderscience.com/link.php?id=141988 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:6:y:2024:i:2:p:159-179