Template-Type: ReDIF-Article 1.0 Author-Name: Asad Rehman Author-X-Name-First: Asad Author-X-Name-Last: Rehman Title: Halal tourism: guidelines for Oman Abstract: Halal tourism caters to the travel needs of Muslim tourists seeking out a family friendly environment. As per the Global Muslim Travel Index 2019, Islamic nations like Malaysia, Indonesia, and Turkey lead the halal tourism industry, while nations like Singapore, United Kingdom, Australia, etc. are also entering into halal tourism industry. Oman having all the elements of making a top destination for halal tourism is on its way out of the top rankings. It is imperative to identify the reasons behind Oman's decline in the field of halal tourism and to suggest useful guidelines for encouraging halal tourism in Oman. This is an exploratory study based on secondary sources like the available research and reports on halal tourism. A comparison between Oman, Qatar and Singapore is done based on ACES model of Mastercard Crescent-rating and the findings have been used to draw useful suggestions for improving halal tourism in Oman. Journal: Int. J. of Islamic Marketing and Branding Pages: 1-16 Issue: 1 Volume: 5 Year: 2020 Keywords: ACES model; destination; Global Muslim Travel Index; GMTI; halal; Islam; muslim friendly travel; tourism; Shariah; Oman. File-URL: http://www.inderscience.com/link.php?id=109060 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:1:p:1-16 Template-Type: ReDIF-Article 1.0 Author-Name: P. Sergius Koku Author-X-Name-First: P. Sergius Author-X-Name-Last: Koku Title: Constructing marketing thought: the case of Islamic marketing Abstract: This study conducts a bibliographic and content analysis of articles published to-date in the <i>Journal of Islamic Marketing</i> and the <i>International Journal of Islamic Marketing and Branding</i> in order to assess the scope of coverage and topics/themes discussed. The study found that the highest number of articles have been published on banking and finance-related issues in both journals. On the other hand, such other areas as new product development and comparative analysis have not experienced much research activity. The results of these analyses serve as a guide to areas where researchers could shine more light and to editors on where to encourage more submissions. Journal: Int. J. of Islamic Marketing and Branding Pages: 17-27 Issue: 1 Volume: 5 Year: 2020 Keywords: bibliographic analysis; content analysis; topic/themes. File-URL: http://www.inderscience.com/link.php?id=109061 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:1:p:17-27 Template-Type: ReDIF-Article 1.0 Author-Name: Shahriar Azizi Author-X-Name-First: Shahriar Author-X-Name-Last: Azizi Author-Name: Mikael Parsa Author-X-Name-First: Mikael Author-X-Name-Last: Parsa Title: Segmentation of retail bank customers based on occasions (Agribank of Iran as case study) Abstract: Maintaining and expanding market share in Iran banking industry has become extremely difficult. The interconnectedness of national and religious cultures as well as the personal interests of the customers have established many occasions in Iran. Using a combined approach of qualQUAN, this study seeks to identify various occasions and then segment the customers in the retail sector on that basis in the Agribank of Iran. In the qualitative section and through individual in-depth interviews with 17 customers, 20 occasions were identified in four main categories of national-historical, religious, personal and special occasions. In the quantitative section, the data were gathered through a closed questionnaire from 421 customers. Using the clustering technique, the customers were classified in three categories: national-historical oriented, specific-oriented youth and the personal-oriented ones. Finally, the importance of occasions in each category is identified in each cluster. Journal: Int. J. of Islamic Marketing and Branding Pages: 28-42 Issue: 1 Volume: 5 Year: 2020 Keywords: occasion; occasion-based marketing; Agribank; segmentation; clustering technique. File-URL: http://www.inderscience.com/link.php?id=109064 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:1:p:28-42 Template-Type: ReDIF-Article 1.0 Author-Name: Baker Ahmad Alserhan Author-X-Name-First: Baker Ahmad Author-X-Name-Last: Alserhan Author-Name: Mehmet Bayirli Author-X-Name-First: Mehmet Author-X-Name-Last: Bayirli Author-Name: Fida Zakzouk Author-X-Name-First: Fida Author-X-Name-Last: Zakzouk Title: Awareness towards Halal pharmaceuticals: an analysis of pharmacists' views Abstract: Pharmaceuticals remain understudied and an area of controversy, especially when it comes to ingredients used and process of manufacturing. In fact, this study is one of the very first to address this issue which is becoming of increasing interest to marketers. This study was carried out with the aim of exploring the level of awareness towards Halal pharmaceuticals in Jordan through analysing the responses of pharmacists in the country collected using a structured questionnaire. Findings reveal that there is a general lack of awareness at all levels of the Halal aspect of pharmaceutical products. These results however maybe peculiar to Arab markets than the wider Muslim markets where Halal is part of the Islamic identity, unlike in Arab countries where Halal is assumed. Therefore, the study recommends further comparative investigations in other Arab and Muslim countries in order to be able to gauge the level of awareness. Journal: Int. J. of Islamic Marketing and Branding Pages: 43-57 Issue: 1 Volume: 5 Year: 2020 Keywords: Halal pharmaceuticals; awareness; certification; pharmacists; Jordan. File-URL: http://www.inderscience.com/link.php?id=109065 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:1:p:43-57 Template-Type: ReDIF-Article 1.0 Author-Name: Siti Hasnah Hassan Author-X-Name-First: Siti Hasnah Author-X-Name-Last: Hassan Author-Name: Teo Shao Zhen Author-X-Name-First: Teo Shao Author-X-Name-Last: Zhen Author-Name: Imran Mahmud Author-X-Name-First: Imran Author-X-Name-Last: Mahmud Author-Name: Azizah Omar Author-X-Name-First: Azizah Author-X-Name-Last: Omar Title: Muslim youths' e-lifestyle and its impacts on well-being Abstract: In the lives of young people, particularly the students, the internet has become all-pervasive. Internet development has sparked debates on how the online activities and online behaviour of youths can affect their well-being. While the positive aspects of internet usage have the potential to learn and improve social relationships, overuse of the internet can lead to addiction, as well as online risks such as abuse, cyberbullying, and sexual exploitation. This research aims to examine the impact of e-lifestyle on wellness dimensions and the total well-being of Muslim youth in Malaysia. The data was collected through a survey of 255 Muslim respondents aged between 18 and 24 years and analysed using SmartPLS 3.0. The results indicate that the second-order construct of e-lifestyle has a significant effect on all wellness dimensions, while only social wellness has a significant effect on the total well-being of Muslim youth. Later, the future implications are discussed, and a conclusion is provided. Journal: Int. J. of Islamic Marketing and Branding Pages: 58-75 Issue: 1 Volume: 5 Year: 2020 Keywords: e-lifestyle; Muslim youth; well-being; wellness; problematic internet use. File-URL: http://www.inderscience.com/link.php?id=109066 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:1:p:58-75 Template-Type: ReDIF-Article 1.0 Author-Name: Yuvaraj Ganesan Author-X-Name-First: Yuvaraj Author-X-Name-Last: Ganesan Author-Name: Anwar Allah Pitchay Author-X-Name-First: Anwar Allah Author-X-Name-Last: Pitchay Author-Name: Azminah Mohd Mydin Author-X-Name-First: Azminah Mohd Author-X-Name-Last: Mydin Title: Does service quality matters to ensure the loyalty of the Jemaah of a mosque? Abstract: The purpose of the study is to examine the effects of service quality offered by mosques to ensure the satisfaction of the worshippers (<i>Jemaah</i>) which leads to loyalty of a mosque. SERVQUAL model is the research model and the data were analysed using a quantitative method. Two hundred seventy-seven respondents participated in this study through a self-administered questionnaire and, distributed using a simple random sampling technique. The results showed that three constructs i.e., tangibility, assurance, and empathy, have positive and significant effects on the satisfaction of the <i>Jemaah</i>. Meanwhile, there are mediating effects of satisfaction on the relationship between tangible, assurance and empathy aspects on the loyalty of the <i>Jemaah</i> to visit the mosque. The output of these study has several practical implications such as the management of mosque should emphasise on these significant constructs to enable them to enhance the sustainability of a mosque, encourage frequent visits and gain the loyalty of the <i>Jemaah</i> to the mosque. Journal: Int. J. of Islamic Marketing and Branding Pages: 77-98 Issue: 2 Volume: 5 Year: 2020 Keywords: service quality; satisfaction; loyalty; mosque. File-URL: http://www.inderscience.com/link.php?id=111139 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:2:p:77-98 Template-Type: ReDIF-Article 1.0 Author-Name: Kaltrina Kajtazi Author-X-Name-First: Kaltrina Author-X-Name-Last: Kajtazi Author-Name: Jusuf Zeqiri Author-X-Name-First: Jusuf Author-X-Name-Last: Zeqiri Title: The effect of e-WOM and content marketing on customers' purchase intention Abstract: The purpose of this research is to test the impact of electronic word-of-mouth (e-WOM) and content marketing on purchase intention. E-WOM is a positive or negative statement written by consumers through the internet, and available for anyone to read. In this research, e-WOM is presented by two dependent variables: dependable sources (credible comments to prospective customers, from someone who knows them personally), and the obedience of e-WOM messages (the trustworthiness that consumers perceive in the reviews of others). Content marketing shows that the more attractive the content of marketing is, the more influential it is to consumers. The quantitative approach of the methodology was used, where the sample consists of 203 responses, and the data are analysed through SPSS. Thereby, three research hypotheses have been accepted. The biggest contribution of this research is that e-commerce companies pay more attention of consumer ratings on company's website and their impact on other consumers' purchasing decisions. Journal: Int. J. of Islamic Marketing and Branding Pages: 114-131 Issue: 2 Volume: 5 Year: 2020 Keywords: electronic word-of-mouth; e-WOM; customers; content marketing; dependable sources; purchase intention. File-URL: http://www.inderscience.com/link.php?id=111144 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:2:p:114-131 Template-Type: ReDIF-Article 1.0 Author-Name: Sara Muça Author-X-Name-First: Sara Author-X-Name-Last: Muça Author-Name: Jusuf Zeqiri Author-X-Name-First: Jusuf Author-X-Name-Last: Zeqiri Title: Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach Abstract: This study aims to investigate customers' purchase intentions towards luxury products in North Macedonia using theory of planned behaviour framework developed by Ajzen. The study used brand image, quality, price and dissimilarity of luxury goods in order to identify the reasons why customers buy luxury products. A well-structured questionnaire was sent to 257 respondents regarding their motivation to select their preferred luxury brands. The study used SMART PLS 3 software to develop a structural equation modelling (SEM), and SPSS 20 for descriptive statistics. The findings revealed that brand image and dissimilarity of luxury goods were found to be the most dominant factors that influence customer perceived behavioural control, followed by subjective norms. In other words, perceived behavioural control is the strongest predictor of consumers' intention; consumers prefer to buy luxury brands because they have extra money which enabled them to meet their luxury needs. In addition, subjective norms denoted that social pressure had a significant impact on purchasing luxury goods. This research will be very helpful for companies in North Macedonia to develop effective marketing strategies while communicating and positioning their products to their target customers. Journal: Int. J. of Islamic Marketing and Branding Pages: 99-113 Issue: 2 Volume: 5 Year: 2020 Keywords: theory of planned behaviour; TPB; luxury brands; customer intention; brand image; quality and price; dissimilarity; North Macedonia. File-URL: http://www.inderscience.com/link.php?id=111146 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:2:p:99-113 Template-Type: ReDIF-Article 1.0 Author-Name: Arta Ejupi Ibrahimi Author-X-Name-First: Arta Ejupi Author-X-Name-Last: Ibrahimi Author-Name: Diellza Ejupi Author-X-Name-First: Diellza Author-X-Name-Last: Ejupi Title: The role of new product launch on variety seeking buying behaviour in hygienic products Abstract: Nowadays, companies challenged by the dynamic market try to launch new products in order to satisfy the needs of their customers. This research paper aims to find out about the perceptions that customers from North Macedonia have about new hygienic products and to understand their variety seeking behaviour. There are not many research papers carried out on new hygienic products and the variety seeking behaviour in our country. Thus, this research paper will try to fill this gap. In this study, primary data method and secondary data have been utilised. Secondary data is excerpted from books and journals. A well-structured questionnaire and a Likert scale were used in this research. The sample consists of 170 responses which are analysed with the program SPSS. The results showed that there is a weak but positive correlation of independent variables of brands switching, price, quality and promotion with variety seeking as the dependent variable. Journal: Int. J. of Islamic Marketing and Branding Pages: 132-144 Issue: 2 Volume: 5 Year: 2020 Keywords: new product; customers; variety seeking; hygienic products. File-URL: http://www.inderscience.com/link.php?id=111147 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:2:p:132-144 Template-Type: ReDIF-Article 1.0 Author-Name: Hasan Terzi Author-X-Name-First: Hasan Author-X-Name-Last: Terzi Author-Name: Remzi Altunışık Author-X-Name-First: Remzi Author-X-Name-Last: Altunışık Author-Name: Koray Batumlu Author-X-Name-First: Koray Author-X-Name-Last: Batumlu Author-Name: Rezwana Tasnim Author-X-Name-First: Rezwana Author-X-Name-Last: Tasnim Author-Name: Teuku Roli Ilhamsyah Putra Author-X-Name-First: Teuku Roli Ilhamsyah Author-X-Name-Last: Putra Title: Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh Abstract: This study has been conducted to reveal the similarities and differences of two people of two different and distant cultures in the frame of consumer spending self-control and frugality behaviour. The data were collected from the university students in Turkey and Bangladesh in December 2018 and January 2019. We have carried out a survey on a total of 376 participants (220 from Turkey and 156 from Bangladesh) selected through a convenience sampling method in both countries. The survey was conducted through face-to-face approach. Analysis results showed that there are significant differences between the participants from Turkey and Bangladesh. Perceived economic class, perceived religiosity level and ethnocentric tendency has a significant effect on individuals' spending self-control and frugality behaviour. Journal: Int. J. of Islamic Marketing and Branding Pages: 145-162 Issue: 2 Volume: 5 Year: 2020 Keywords: frugality; economic class; religiosity; ethnocentrism; consumer spending self-control; Turkey; Bangladesh. File-URL: http://www.inderscience.com/link.php?id=111148 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:5:y:2020:i:2:p:145-162