Template-Type: ReDIF-Article 1.0 Author-Name: Mastura Ab. Wahab Author-X-Name-First: Mastura Ab. Author-X-Name-Last: Wahab Title: Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products Abstract: Halal is an Islamic concept used to refer to an action or activity that is permissible according to Islamic law (<i>sharia</i>). While the concept of halal has been widely understood, yet, misconceptions about halal still exist, especially among non-Muslims. This study aims firstly to examine these misconceptions regarding the halal concept, and secondly to examine whether or not these misconceptions will lead to their intention to boycott purchasing halal products in the future. Altogether, 201 non-Muslim respondents participated in this study. The result of one-sample t-test showed that there is a considerable strong misconception among the non-Muslims regarding halal concept, while the result of regression analysis showed that only four items on the misconceptions test were found to predict the non-Muslims' intentions to boycott halal purchase significantly. This study has significant implications for halal products to potentially penetrate the non-Muslim markets, even where high misconceptions about halal still exist. Journal: Int. J. of Islamic Marketing and Branding Pages: 1-26 Issue: 1 Volume: 4 Year: 2019 Keywords: halal; misconception; non-Muslims; boycott. File-URL: http://www.inderscience.com/link.php?id=100038 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:1-26 Template-Type: ReDIF-Article 1.0 Author-Name: Ayesha Latif Shaikh Author-X-Name-First: Ayesha Latif Author-X-Name-Last: Shaikh Author-Name: Muhammad Zaki Rashidi Author-X-Name-First: Muhammad Zaki Author-X-Name-Last: Rashidi Title: Religious business leaders in Pakistan: theorising the phenomena of religiosity-driven business practices Abstract: Sharia-compliant companies follow Islamic laws in business. The owners of such companies adhere to the Islamic ideology in their professional and personal lives. This study analyses the interplay of business leader's religiosity and its manifestation in the organisation. The interconnection between personal religious values and business practices was explored. The grounded theory qualitative approach was adopted and in-depth interviews conducted. Findings revealed an overarching environment of industry's ethical practices and the business leader's level of authority. The business leader is influenced by personal conditions like his attitude of gratitude to Allah, his level of Islamic knowledge and his family's support. Many causes, processes and consequences of using an Islamic business model were discovered. This study offers insight into narratives of Muslim business leaders and the influence of their strong sense of religion on professional life, business strategy and operational decisions. Journal: Int. J. of Islamic Marketing and Branding Pages: 27-44 Issue: 1 Volume: 4 Year: 2019 Keywords: religiosity; Islamic business model; IBM; religious business leaders; Shariah; Pakistan. File-URL: http://www.inderscience.com/link.php?id=100039 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:27-44 Template-Type: ReDIF-Article 1.0 Author-Name: Sedki Karoui Author-X-Name-First: Sedki Author-X-Name-Last: Karoui Author-Name: Romdhane Khemakhem Author-X-Name-First: Romdhane Author-X-Name-Last: Khemakhem Title: The Islamic consumer and the halal market Abstract: Despite the growing number of research papers dealing with Islamic consumption and the Islamic marketing themes, concepts like the Islamic consumer and what was used to be called the 'halal' market rise a considerable controversy. Through a literature review relating different theoretical perspectives such as postmodernism, Islamism and its effects on market places, this paper aims to improve our knowledge about the Islamic consumer behaviour and the new emergence of 'halal' market. Opposite to the mainstream thought, this paper argues that being a Muslim does not necessarily involve being an Islamic consumer. Therefore, the Islamic consumer is likely the consumer who seeks to consume some specific products and services that create and symbolise a particular Islamic social identity. This paper is almost the first to establish a clear definition of the Islamic consumer and also of the 'halal' market, distinguishing between the Islamic consumer and the Muslim consumer. Journal: Int. J. of Islamic Marketing and Branding Pages: 45-58 Issue: 1 Volume: 4 Year: 2019 Keywords: Islamic consumer; Islamism; postmodernity; identity; halal market; symbolic consumption. File-URL: http://www.inderscience.com/link.php?id=100041 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:45-58 Template-Type: ReDIF-Article 1.0 Author-Name: Mohammad Abuhashesh Author-X-Name-First: Mohammad Author-X-Name-Last: Abuhashesh Author-Name: Suleiman Jamal Mohammad Author-X-Name-First: Suleiman Jamal Author-X-Name-Last: Mohammad Author-Name: Mohammad Al Khasawneh Author-X-Name-First: Mohammad Al Author-X-Name-Last: Khasawneh Title: The attitude of Jordanian customers towards virtual stores Abstract: The present study aims to explore the attitude of Jordanian customers towards virtual stores. The study was conducted during October, 2018. The population of the study involved all Jordanian customers. A questionnaire was developed to collect the data. The study sample consisted of 319 customers who received the questionnaires which were all retrieved. Thus, the response rate was 100%. However, 32 questionnaires were excluded because they were not fully filled. Thus, the sample consisted of 287 Jordanian customers. The findings reveal that the majority of the Jordanian customers have positive attitude towards virtual stores as they believe that such shops save their time and money and provide excellent customer service. Thus, the researchers recommend enforcing legislations that protect e-customers in Jordan. Journal: Int. J. of Islamic Marketing and Branding Pages: 59-75 Issue: 1 Volume: 4 Year: 2019 Keywords: attitude; virtual stores; customer behaviour; Jordan. File-URL: http://www.inderscience.com/link.php?id=100042 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:59-75 Template-Type: ReDIF-Article 1.0 Author-Name: Ashraf M. Attia Author-X-Name-First: Ashraf M. Author-X-Name-Last: Attia Author-Name: Rana A. Fakhr Author-X-Name-First: Rana A. Author-X-Name-Last: Fakhr Title: Social media marketing, Turkish behaviour and the 2016 military coup attempt Abstract: Social media is a driving force that has a borderless significant influence on behavioural change. Limited research has been published on the impact of social media marketing on behavioural and political change. This research discusses the influence of social media marketing on the recent actual behaviour exemplified by the Turkish constituents who stood against the July 2016 military coup attempt. The role of social media marketing and its associated variables of trust, word of mouth, relationship, loyalty, and value facilitated the communication among the different fabrics of the Turkish society, including the constituents, the government, the political parties, and the majority of members in the judicial branch, the police, and the anti-coup army personnel. This experience will be repeated in other global communities as the Turkish people learn and will be inspired and coached by similar practices. Social media marketing variables keep proving a positive impact on constituents' attitudes towards change and sustaining democratic practices, which translate into individual and aggregate actual behaviour. Journal: Int. J. of Islamic Marketing and Branding Pages: 76-93 Issue: 1 Volume: 4 Year: 2019 Keywords: social media; social media marketing; marketing; social network; behavioural change; electronic commerce; electronic marketing; Turkey; Islamic marketing; branding; military coup 2016; military coup attempt; Muslim world. File-URL: http://www.inderscience.com/link.php?id=100043 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:76-93