Template-Type: ReDIF-Article 1.0
Author-Name: Sourabh Kumar
Author-X-Name-First: Sourabh
Author-X-Name-Last: Kumar
Author-Name: Sankersan Sarkar
Author-X-Name-First: Sankersan
Author-X-Name-Last: Sarkar
Title: Assessment of work-life integration: scale development and validation
Abstract:
Personal life and work are both very important aspects of life and in today's work environment these two domains tend to interfere with each other due to the increasing demand and advancement of technology. These interferences can result in the tension of managing both at a time and can be taken in good sense of having the freedom to do a task at a preferred time. This paper attempts to develop a scale to measure work-life integration. To develop the scale data were collected from the working professionals (n &#61; 351). Exploratory factor analysis results in 17 item scale with four constructs: work-life interference, family-work interference, work and family strain and work and family enrichment. The scale was validated with confirmatory factor analysis. The reliability of the scale was checked with Cronbach alpha and construct validity was verified with convergent and discriminant validity. The developed scale will be useful to measure work-life integration, and studies can be carried out with the association of other organisational and personal variables. The proposed scale can be combined with functions like motivation, job satisfaction, and performance management.
Journal: Int. J. of Indian Culture and Business Management
Pages: 461-481
Issue: 4
Volume: 22
Year: 2021
Keywords: work-life integration; work-life interference; work-life strain; work-life enrichment; scale development.
File-URL: http://www.inderscience.com/link.php?id=114980
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:4:p:461-481

Template-Type: ReDIF-Article 1.0
Author-Name: A.N. Vijayakumar
Author-X-Name-First: A.N.
Author-X-Name-Last: Vijayakumar
Title: Farmer producer organisation: an emerging business model for empowering small and marginal farmers in India &#45; a case study
Abstract:
Small and marginal farmers of India with fragmented land holdings face challenges in realising remunerative prices with limited collective bargaining power. This study considering an outperforming farmer collective during economic slowdown explored its business model, impactful services and factors of empowerment with primary and secondary sources of data. The commodity focus with professional management and governance as well as backward and forward linkages for output business of FPO under this study evidenced robustness in financial performance. The study with descriptive statistics and t-test validated FPO model is an ideal agri-business strategic approach for rural employment, enhancing farm income, purchasing power, etc., including standard of living of small and marginal agri-farmers of rural areas.
Journal: Int. J. of Indian Culture and Business Management
Pages: 481-502
Issue: 4
Volume: 24
Year: 2021
Keywords: business model; empowerment; farmer producer organisation; market integration; remunerative price; small and marginal farmers.
File-URL: http://www.inderscience.com/link.php?id=119844
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:4:p:481-502

Template-Type: ReDIF-Article 1.0
Author-Name: D. Santhosh Kumar
Author-X-Name-First: D. Santhosh
Author-X-Name-Last: Kumar
Author-Name: Ramesh Kumar Miryala
Author-X-Name-First: Ramesh Kumar
Author-X-Name-Last: Miryala
Title: Impact of RERA on home loan borrowers in India
Abstract:
The Real Estate Regulatory Authority Act (RERA) is a landmark event in the real estate sector in India. The Act aims to provide confidence to the buyer of a real estate property. How RERA benefits homebuyers in general and home loan borrowers in specific, is the aim of this article. RERA also helps the other stakeholders in the real estate market like banks, housing finance companies, etc. Various functions and the salient features of the RERA have been explained. Though the RERA is at the initial stage, it definitely will affect and regulate the real estate market over a period of time. Real estate sectors play an important role in delivering one of the basic needs of human beings. The sector has grown significantly in the recent past. Before implementation of RERA, the sector was largely unregulated and professionalism was lacking. RERA mainly aims to protect the interest of homebuyers and enhance transparency in the real estate sector.
Journal: Int. J. of Indian Culture and Business Management
Pages: 453-464
Issue: 4
Volume: 24
Year: 2021
Keywords: real estate regulatory authority; home loans; builders; home loan borrowers; banks; India.
File-URL: http://www.inderscience.com/link.php?id=119846
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:4:p:453-464

Template-Type: ReDIF-Article 1.0
Author-Name: Rashmi Jain
Author-X-Name-First: Rashmi
Author-X-Name-Last: Jain
Title: An assessment of video viewership preference of Indian viewers
Abstract:
For more than 200 million households in India, video consumption on a television set has been the focal point of entertainment. Traditional or linear TV viewership entailed viewers making themselves available in front of the TV set to consume video content that is broadcasted, as per a predefined schedule. Advancement in technology, penetration of personal devices like smartphones and availability of high-speed internet coupled with new sources of content creation and distribution platforms has led to the emergence of video OTT &#45; a new way of video consumption. This study assesses the video consumption behaviour in India which not only has a large number of linear TV connections but also the second-largest number of internet and mobile phone users in the world. The findings of the study will enhance understanding of current and future video consumption, which is critical to brands for their marketing communications.
Journal: Int. J. of Indian Culture and Business Management
Pages: 465-480
Issue: 4
Volume: 24
Year: 2021
Keywords: media consumption; video over-the-top; video OTT; consumer behaviour; viewership; television; streaming videos.
File-URL: http://www.inderscience.com/link.php?id=119849
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:4:p:465-480

Template-Type: ReDIF-Article 1.0
Author-Name: Pooja Mehta
Author-X-Name-First: Pooja
Author-X-Name-Last: Mehta
Author-Name: Himanshu Singla
Author-X-Name-First: Himanshu
Author-X-Name-Last: Singla
Title: From rags to riches: a case study of Paytm's inspiring journey from a mobile recharge website to a payments bank
Abstract:
The study attempts to take the readers on a tour of the exciting and inspiring journey of digital payment giant Paytm's founder and CEO, Mr Vijay Shekhar Sharma, that provides insights to budding entrepreneurs about the continued determination to chase dreams with perseverance and commitment. Starting from a mobile recharge company, Paytm has moved on to offering a wide range of e-payment and e-commerce services and finally, reaching the pinnacle of being an independent payment bank. This success story is an outcome of a long time of unceasing and persevering struggles that have been discussed at length in this case. After going through an extensive reading of this case, the readers will be able to learn about the entrepreneurial yearning of the founder along with various footsteps that led to Paytm's growth story. The study will be helpful to budding entrepreneurs, graduates or postgraduates from commerce, management and business fields.
Journal: Int. J. of Indian Culture and Business Management
Pages: 519-557
Issue: 4
Volume: 22
Year: 2021
Keywords: PayTM; commerce; payment bank; entrepreneurial yearning; business model.
File-URL: http://www.inderscience.com/link.php?id=114986
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:4:p:519-557

Template-Type: ReDIF-Article 1.0
Author-Name: Neha Saxena
Author-X-Name-First: Neha
Author-X-Name-Last: Saxena
Author-Name: Sushil Kumar
Author-X-Name-First: Sushil
Author-X-Name-Last: Kumar
Title: Factors impacting success of cross-sector social partnerships for corporate social responsibility: an Indian perspective
Abstract:
The Companies Act of 2013 of the Government of India mandating eligible businesses to spend 2% of their profits towards CSR has resulted in substantive increase in funds being spent in the social sector and proliferation of cross-sector social partnerships (CSSPs) between NGOs and businesses. In this context, the current study tries to identify factors that influence the success of the CSSPs to implement CSR projects. We empirically test a framework based on 'trust-commitment' model from relationship marketing for cross-sector partnerships in India. The results show that the 'trust-commitment' theory is indeed applicable to the CSSPs and the relational factors directly and indirectly influence their success. The recommendations from the study will aid businesses and NGOs in India in better management of their CSR partnerships. The study also adds quantitative evidence to research in the field of cross-sector partnerships in the social sector, until recently dominated by qualitative studies.
Journal: Int. J. of Indian Culture and Business Management
Pages: 423-452
Issue: 4
Volume: 24
Year: 2021
Keywords: cross-sector social partnerships; CSSPs; NGOs; corporate social responsibility; CSR; relational factors; business-NGO partnerships; cross-sector collaborations; India.
File-URL: http://www.inderscience.com/link.php?id=119850
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:4:p:423-452

Template-Type: ReDIF-Article 1.0
Author-Name: Arun Sharma
Author-X-Name-First: Arun
Author-X-Name-Last: Sharma
Author-Name: Poonam Sharma
Author-X-Name-First: Poonam
Author-X-Name-Last: Sharma
Author-Name: Jaspal Singh
Author-X-Name-First: Jaspal
Author-X-Name-Last: Singh
Title: Analysing the dynamics of tax attitude: a study of potential taxpayers
Abstract:
The shortage of revenue resources has led states to focus upon tax compliance as a serious affair. Incorporating economic factors as the only determinants has failed to comprehend the complete dynamics of tax compliance attitude. The present study attempts to analyse the non-economic determinants of tax compliance attitude among youth. The field survey revealed nine factors driving taxpaying attitude across two construct frameworks. The confirmatory factor structure was further analysed to study behavioural intention to compliance. The structural equation modelling results revealed two factors &#45; fiscal exchange with state and social capital as significantly influencing youth's intention to compliance. The policy implications suggest that solicitation of enhanced tax compliance has to build upon creating an ecosystem where taxpaying is aspired in the long run.
Journal: Int. J. of Indian Culture and Business Management
Pages: 504-518
Issue: 4
Volume: 22
Year: 2021
Keywords: tax compliance; tax ethics; tax morale; tax gap.
File-URL: http://www.inderscience.com/link.php?id=114991
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:4:p:504-518

Template-Type: ReDIF-Article 1.0
Author-Name: Bhabani Shankar Padhy
Author-X-Name-First: Bhabani Shankar
Author-X-Name-Last: Padhy
Author-Name: R. Kumar Bhaskar
Author-X-Name-First: R. Kumar
Author-X-Name-Last: Bhaskar
Title: A study of Indian social entrepreneurs through J. Campbell's monomyth lens
Abstract:
The concept of social entrepreneurship has gained noticeable prominence in academia over the past two decades. Considering the emergent imperative to construct and analyse narratives of social entrepreneurial experiences through novel qualitative methods, this study attempts to integrate Joseph Campbell's monomyth as a narrative device to explore the lived experiences of selected social entrepreneurs in India. The authors examine the journey of 40 social entrepreneurs, the diverse challenges they have faced and the events and decisions that shaped their journey. The study also maps the structural emergence of a successful social entrepreneur as the 'hero', who strives to address specific social needs through a sustainable market-based approach.
Journal: Int. J. of Indian Culture and Business Management
Pages: 523-543
Issue: 4
Volume: 24
Year: 2021
Keywords: social entrepreneurship; social enterprise; monomyth.
File-URL: http://www.inderscience.com/link.php?id=119858
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:4:p:523-543

Template-Type: ReDIF-Article 1.0
Author-Name: Prachi Bhatt
Author-X-Name-First: Prachi
Author-X-Name-Last: Bhatt
Author-Name: Sanghamitra Buddhapriya
Author-X-Name-First: Sanghamitra
Author-X-Name-Last: Buddhapriya
Title: Intrinsic motivational potential and its effect on academic performance, life-satisfaction and procrastination: a study of MBA students
Abstract:
MBA students, who are future managers, operate in a highly competitive and complex academic environment. Hence, the intrinsic motivational potential of MBA students is important in their professional careers. This paper examines the effect of the intrinsic motivational potential on academic performance, life satisfaction and procrastination. The study is carried out with a sample of 222 MBA students from India. Three separate reliable and valid measures are used for assessing the intrinsic motivational potential, life satisfaction and procrastination. Academic grades are used for measuring respondents' performance and correlation and regression analyses are conducted. Results indicate that the intrinsic motivational potential of MBA students has a positive effect on their academic performance, life satisfaction and a negative effect on procrastination. MBA students with higher intrinsic motivational potential have shown high academic performance; high life satisfaction and low procrastination. Further, the paper discusses practical and research implications.
Journal: Int. J. of Indian Culture and Business Management
Pages: 443-460
Issue: 4
Volume: 22
Year: 2021
Keywords: student motivation; intrinsic motivation; intrinsic motivational potential; academic performance; life-satisfaction; procrastination; motivation; Indian MBA students.
File-URL: http://www.inderscience.com/link.php?id=114995
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:4:p:443-460

Template-Type: ReDIF-Article 1.0
Author-Name: Manish Kumar Dwivedi
Author-X-Name-First: Manish Kumar
Author-X-Name-Last: Dwivedi
Author-Name: Vineet Kumar
Author-X-Name-First: Vineet
Author-X-Name-Last: Kumar
Title: Impact of lockdown and CSR activities undertaken by the corporates during COVID-19 in India
Abstract:
The purpose of the study is to examine the impact of lockdown on the psychological, social, cultural and economic levels. The study has also disseminated information regarding corporate social responsibility (CSR) activities undertaken by the corporates during COVID-19. The spread of the virus poses a serious threat to various countries across the globe. All the sections of the people in the society are affected due to lockdown imposed by the government for breaking the chain of the spread of COVID-19. The people faced a lot of hardships due to the imposition of lockdown in India. In this context, many corporates have come forward to support government initiatives towards fighting COVID-19. They provide financial assistance in the Prime Minister's Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) and contributing in different ways to fight the virus. CSR activities include engaging in the manufacturing and distribution of masks, sanitisers, and personal protective equipments (PPEs), providing meals to the downtrodden and making arrangements for the quarantine centres, etc.
Journal: Int. J. of Indian Culture and Business Management
Pages: 558-589
Issue: 4
Volume: 22
Year: 2021
Keywords: COVID-19; corporate social responsibility; CSR; personal protective equipment; PPE; pandemic; lockdown; social; psychological; economic; cultural impact; India.
File-URL: http://www.inderscience.com/link.php?id=115001
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:4:p:558-589

Template-Type: ReDIF-Article 1.0
Author-Name: Sadhna Shukla
Author-X-Name-First: Sadhna
Author-X-Name-Last: Shukla
Title: A review of telecom reforms and policies in the Indian telecom market
Abstract:
The Indian telecom market offers significant opportunities for telecom service providers confronted by consumer's insatiable appetite for voice and data. The purpose of this study is to review the extraordinary growth of the Indian telecom sector during the period 2008-2018. Relatedly, the study highlights the National Digital Communications Policy 2018 and provides an all-encompassing novel insight into the latest trends in the Indian telecom market utilising four performance metrics viz., telephone subscriptions, teledensity, average revenue per user (ARPU) and broadband subscriber growth (BSG) to assess the India telecom market growth trajectory. The study reveals that BSG, wireless subscription and teledensity have increased remarkably whereas ARPU and wireline subscription has declined steadily. Statistically, it is found that ARPU has declined due to hyper-competition. The findings of the study would be beneficial for telecom service providers and policymakers to make insightful managerial decisions bolstering reliability and affordability of telecom services to the end-customer.
Journal: Int. J. of Indian Culture and Business Management
Pages: 482-503
Issue: 4
Volume: 22
Year: 2021
Keywords: average revenue per user; ARPU; broadband subscriber growth; BSG; telephone subscription; telecom policy; teledensity.
File-URL: http://www.inderscience.com/link.php?id=115003
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:4:p:482-503

Template-Type: ReDIF-Article 1.0
Author-Name: Gaurav Joshi
Author-X-Name-First: Gaurav
Author-X-Name-Last: Joshi
Author-Name: Deepti Pathak
Author-X-Name-First: Deepti
Author-X-Name-Last: Pathak
Author-Name: Kirti Agarwal
Author-X-Name-First: Kirti
Author-X-Name-Last: Agarwal
Author-Name: Samant Shant Priya
Author-X-Name-First: Samant Shant
Author-X-Name-Last: Priya
Title: Consequence of personality attributes on brand loyalty in the automobile industry
Abstract:
The main purpose of the present study is to measure the correlation between consumer personality attribute and brand loyalty. The convenience sampling method has been used for selection of car owners. A total number of 520 questionnaires were circulated for the study out of which valid questionnaires collected were only 460 denoting a valid return of 88.46%. To test the hypothesis, regression analysis was used. The study found a considerable positive relationship between the three dimensions of personality traits such as extraversion, agreeableness, and conscientiousness with behavioural brand loyalty, while openness to experience, extraversion, and conscientiousness has a considerably influence on attitudinal loyalty. The research confirms that individuals with diverse personality attributes will have distinct effect on brand loyalty, and that it is applicable in the automobile sector as well. The study reveals that personality traits such as openness and agreeableness have a positive impact on brand loyalty.
Journal: Int. J. of Indian Culture and Business Management
Pages: 503-522
Issue: 4
Volume: 24
Year: 2021
Keywords: personality; brand loyalty; brand preference; automobile sector; behavioural loyalty; attitudinal loyalty.
File-URL: http://www.inderscience.com/link.php?id=119889
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:4:p:503-522

Template-Type: ReDIF-Article 1.0
Author-Name: A.V. Nageswara Rao
Author-X-Name-First: A.V. Nageswara
Author-X-Name-Last: Rao
Title: Exploring the factors for enhancing supply chain responsiveness in logistics industry: a case study of select logistics companies in Delhi NCR Region
Abstract:
The article examines the various factors which play a key role in enhancing supply chain responsiveness in logistics industry. Digital initiatives, systems innovation, information sharing are taken as independent variables and supply chain responsiveness as dependent variable which includes supplier network responsiveness, delivery and service quality. The policy of the government and the changing global business environment are taken as intervening variables. The structured questionnaire is pre-tested with consultants, practitioners, and academicians who have expertise in the area of supply chain management. The target respondents are managers who are involved in the supply chain operations of the organisation. After initial scrutiny, the valid questionnaires are 100 which are further analysed and interpreted using factor analysis whereby select questions are grouped as 15 factors. Further, correlation and regression analysis is carried out among the supply chain variables. The statistical results indicate the significant positive effect of independent variables digital initiatives, systems innovation and information sharing on enhancing supply chain responsiveness in the logistics industry.
Journal: Int. J. of Indian Culture and Business Management
Pages: 214-224
Issue: 2
Volume: 24
Year: 2021
Keywords: digital initiatives; information sharing; supplier network; supply chain responsiveness; SCR; systems innovation.
File-URL: http://www.inderscience.com/link.php?id=118880
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:2:p:214-224

Template-Type: ReDIF-Article 1.0
Author-Name: Deeksha Ahuja
Author-X-Name-First: Deeksha
Author-X-Name-Last: Ahuja
Author-Name: Pankaj Madan
Author-X-Name-First: Pankaj
Author-X-Name-Last: Madan
Title: The relevance of ancient Indian business for developing economies
Abstract:
The roots of Indian business are from the era when India was called the 'Golden Bird'. This study on ancient Indian business systems is very relevant for developing economies. In this paper, trade and commerce, foreign trade, mode of exchange, and mode of transportation of ancient India have been studied to investigate the reasons behind the golden bird economy of India at that time. The result of the study states that if any of the developing economy provides credits, grants, and better transport mode to the traders for doing trade with other countries then surely they will increase trade balance that helps the country to implement the planned reforms further related to increased trade.
Journal: Int. J. of Indian Culture and Business Management
Pages: 247-259
Issue: 2
Volume: 24
Year: 2021
Keywords: ancient Indian business; golden bird; economic development; developing economy; developed economy; trade and commerce; foreign trade; mode of transportation; mode of exchange; India.
File-URL: http://www.inderscience.com/link.php?id=118881
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:2:p:247-259

Template-Type: ReDIF-Article 1.0
Author-Name: Vijit Chaturvedi
Author-X-Name-First: Vijit
Author-X-Name-Last: Chaturvedi
Author-Name: Sanjeev Bansal
Author-X-Name-First: Sanjeev
Author-X-Name-Last: Bansal
Author-Name: Lakhwinder Kaur Dhillon
Author-X-Name-First: Lakhwinder Kaur
Author-X-Name-Last: Dhillon
Title: Assessing the impact of kriya yoga path as a meditation technique taught at Yogoda Satsanga Society on psychological wellbeing of meditators and non-meditators
Abstract:
The biggest challenge being faced at the present time is well-being and a balanced life (Nielsen and Daniels, 2016). The study is aimed at understanding different meditative techniques taught under kriya yoga for higher consciousness. The study also explored the relationship and impact of dimensions of spiritual intelligence with psychological wellbeing to understand the impact of spiritual intelligence on psychological wellbeing. The study revealed both for spiritual intelligence and psychological wellbeing meditators scored higher compared to non-meditators category. All the dimensions of spiritual intelligence and psychological wellbeing were strongly correlated with each other. Meditators scored highest in optimism, non-meditators modesty was highest in psychological wellbeing, meditators scored highest in purpose in life, non-meditator scored highest in positive relation in life. The findings of study have direct implications for practitioners, managerial implications for leadership effectiveness as well. The dimensions of both constructs discussed can be developed to maintain psychological wellness.
Journal: Int. J. of Indian Culture and Business Management
Pages: 141-166
Issue: 2
Volume: 24
Year: 2021
Keywords: kriya yoga path; psychological wellbeing; PWB; meditation.
File-URL: http://www.inderscience.com/link.php?id=118882
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:2:p:141-166

Template-Type: ReDIF-Article 1.0
Author-Name: Neha Gupta
Author-X-Name-First: Neha
Author-X-Name-Last: Gupta
Author-Name: Karamvir Sheokand
Author-X-Name-First: Karamvir
Author-X-Name-Last: Sheokand
Title: Employees preferences regarding work-fun activities: a study of NCR employees
Abstract:
Work fun is a phenomenon which has not been studied much till now and a lot of research work is being dedicated to this aspect these days. The managers over the world are discovering new ways of adding fun in their work environment as it benefits both the employees and the organisation. According to several studies, a fun working environment adds to the employee as well as organisational productivity while reducing stress and turnover intentions among employees. There are a lot of different activities that can be used by an organisation to add fun to work, but all activities are not considered equal by different strata of the employees in doing so. This paper studies exactly what activities are considered as fun activities by these different sets of employees working in the IT sector in the NCR, depending on their demographic profiles, like, gender, age group, family status, nature of job, duration of job, etc. It also studies the respective variations in preferences regarding these activities among employees.
Journal: Int. J. of Indian Culture and Business Management
Pages: 260-282
Issue: 2
Volume: 24
Year: 2021
Keywords: work fun; work fun activities; stress relieving activities; employee retention.
File-URL: http://www.inderscience.com/link.php?id=118883
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:2:p:260-282

Template-Type: ReDIF-Article 1.0
Author-Name: Chhavi Gupta
Author-X-Name-First: Chhavi
Author-X-Name-Last: Gupta
Author-Name: K.V.S. Rajeswara Rao
Author-X-Name-First: K.V.S. Rajeswara
Author-X-Name-Last: Rao
Author-Name: V. Ravishankar
Author-X-Name-First: V.
Author-X-Name-Last: Ravishankar
Title: Analysis and definition of factors influencing work-life balance of women professionals in information technology enterprises in India
Abstract:
The IT industry has seen a phenomenal growth in India. It has been an enabler for educated women by providing them unprecedented career opportunities, financial security, status and immense prospects. However, career advancement of women in IT enterprises is ridden with multi-dimensional challenges emerging at the organisation workplace, family and the social sphere that affect the work-life balance. The objective of this paper is to analyse and define the predominant factors affecting work-life balance of women professionals working in the IT industry. Data analysis and reduction was achieved through factor analysis (using SPSS). Further regression analysis was used to find the significance and weightage of the factors. The study engaged 375 IT professional women in Bangalore, the largest IT city in India. The work-life balance factors of single women, married women and married women with children were found to differ significantly. The insights are discussed herewith.
Journal: Int. J. of Indian Culture and Business Management
Pages: 167-188
Issue: 2
Volume: 24
Year: 2021
Keywords: work-life balance; WLB; professional-women; factor analysis; women in IT industry; regression analysis; India.
File-URL: http://www.inderscience.com/link.php?id=118884
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:2:p:167-188

Template-Type: ReDIF-Article 1.0
Author-Name: Ranjan Kumar Mohapatra
Author-X-Name-First: Ranjan Kumar
Author-X-Name-Last: Mohapatra
Author-Name: Amit Gupta
Author-X-Name-First: Amit
Author-X-Name-Last: Gupta
Title: India inspires: incarnations of a leader (lessons from Indian epic <i>Gita Govinda</i>)
Abstract:
This paper extracts applications for leadership from &lt;i&gt;Dasavatara Strota&lt;/i&gt;, a hymn of &lt;i&gt;Gita Govinda&lt;/i&gt;, an Indian epic that makes an appearance in managerial literature for the first time. The paper addresses the call of scholars for developing indigenous organisational theories; identifying traits from culturally rooted patterns that can be transferred to business environment; introducing cultural perspective to conventional business perspectives; addressing need of the West to look at applications of Indian philosophy in business. Through hermeneutics, the paper enhances understanding of inspirational leadership, whose increasing importance in dispersed settings has been highlighted. This paper leaves scope for scholars to unveil each incarnation of a leader and opens doors for mapping transformational leadership with ancient scriptures. Comparative studies can be undertaken to see commonalities and differences in lessons drawn from this epic and other more researched texts like Bhagvada Geeta, Ramayana and so on.
Journal: Int. J. of Indian Culture and Business Management
Pages: 233-255
Issue: 2
Volume: 22
Year: 2021
Keywords: hermeneutics; culture; India; Indian mythology; leadership; inspirational leadership; <i>Das avatara</i>; charisma; transformational leadership; <i>Gita Govinda</i>.
File-URL: http://www.inderscience.com/link.php?id=113000
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:2:p:233-255

Template-Type: ReDIF-Article 1.0
Author-Name: Mahakdeep Singh
Author-X-Name-First: Mahakdeep
Author-X-Name-Last: Singh
Author-Name: Kanwarpreet Singh
Author-X-Name-First: Kanwarpreet
Author-X-Name-Last: Singh
Author-Name: Amanpreet Singh Sethi
Author-X-Name-First: Amanpreet Singh
Author-X-Name-Last: Sethi
Title: Prioritising parameters of green manufacturing in Indian SME's with analytical hierarchy process and TOPSIS
Abstract:
This manuscript is focused on identifying the various parameters of green manufacturing and finding a suitable ranking in terms of their most effectiveness towards accruing business excellence. After literature survey eight parameters, that is, support from top management, practices adopted by organisations, government pressure, social pressure, customers, green supply chain management, support from government, new technology adoption; have been identified to examine priority weights by the use of analytical hierarchy process (AHP). These priority weights are used for technique for order preference by similarity to ideal solution (TOPSIS) rankings and further testing the sensitivity of the results. Customers, GSCM, new technology adoption have been ranked at first three places respectively, while government pressure, social pressure has been ranked fourth and fifth. Important factors discussed in this research can assist the different organisations to concentrate on imperative sections and assigning obligatory resources for assuring successful green manufacturing execution in various small and medium scale enterprises.
Journal: Int. J. of Indian Culture and Business Management
Pages: 167-194
Issue: 2
Volume: 22
Year: 2021
Keywords: green manufacturing; analytical hierarchy process; AHP; technique for order preference by similarity to ideal solution; TOPSIS; small and medium scale enterprises; SME's.
File-URL: http://www.inderscience.com/link.php?id=113002
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:2:p:167-194

Template-Type: ReDIF-Article 1.0
Author-Name: Deepti Ahuja
Author-X-Name-First: Deepti
Author-X-Name-Last: Ahuja
Author-Name: Deepak Pandit
Author-X-Name-First: Deepak
Author-X-Name-Last: Pandit
Title: A review and research agenda of fiscal policy post 2008 financial crisis
Abstract:
The financial crisis of 2008 has exploded the government debt levels and brought fiscal policy to the forefront of policy debates. The environment of interest rate close to zero bound, with the tumbling financial markets revamped the importance of fiscal policy in stimulating the economy. In addition to this, the Covid-19 pandemic has also intensified the urgency of fiscal policy action. In this article, the academic literature on fiscal policy was examined in light of developments that took place post-2008 financial crisis. Following a concept-based methodology, the paper clustered the fiscal policy literature under three heads: 1) cyclical pattern of fiscal policy; 2) fiscal consolidation strategies; 3) effectiveness of fiscal policy. The study provides an insight into the importance of countercyclical fiscal policy especially during health emergencies such as Covid-19 pandemic that would be required to promote the economic development of the society as a whole.
Journal: Int. J. of Indian Culture and Business Management
Pages: 225-246
Issue: 2
Volume: 24
Year: 2021
Keywords: fiscal policies; global recession; fiscal consolidation; income inequality; Covid-19.
File-URL: http://www.inderscience.com/link.php?id=118896
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:2:p:225-246

Template-Type: ReDIF-Article 1.0
Author-Name: Shalini Srivastava
Author-X-Name-First: Shalini
Author-X-Name-Last: Srivastava
Author-Name: Vartika Kapoor
Author-X-Name-First: Vartika
Author-X-Name-Last: Kapoor
Title: Coping stress for psychological well-being: role of locus of control and demographic variables
Abstract:
The present study intends to study the relationship between organisation role stress and psychological well-being of employees. It further attempts to study the moderating impact of locus of control on organisational role stress and psychological well-being relationship. The study consisted of 210 middle level managers belonging to public and private sector organisations of Delhi/NCR region. Statistical tools like descriptive statistics, correlation and regression were used to test the hypothesised model. A negative and significant association was found between organisational role stress and psychological well-being. Locus of control significantly moderated the ORS and PWB relationship.
Journal: Int. J. of Indian Culture and Business Management
Pages: 195-212
Issue: 2
Volume: 22
Year: 2021
Keywords: locus of control; organisational role stress; ORS; psychological well-being; PWB; middle level managers; India.
File-URL: http://www.inderscience.com/link.php?id=113009
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:2:p:195-212

Template-Type: ReDIF-Article 1.0
Author-Name: Aparna Singh
Author-X-Name-First: Aparna
Author-X-Name-Last: Singh
Title: Anantshayi technique of meditation: an empirical evidence of strategic decision making by entrepreneurs and business managers
Abstract:
Millions of people are practicing various forms of yoga and meditation and quite similar exercise regimes worldwide. Previous studies show that yoga and meditation are helpful not only in enriching the quality of personal lives but also of the professional lives of masses, by entailing a range of physiological and psychological benefits. Still, there is a definitive gap in the availability and applicability of some ultra-modern meditation techniques that can help working professionals in the material discharge of their duties. A certain mind-relaxation and body-control technique is needed that can help the new-age entrepreneurs and business managers in their strategic decision-making process at work. Hence, the researcher formulated and tested a novel yet pragmatic intervention of the 'Anantshayi technique of meditation' (ATM), grounded in the yoga philosophy from Shrimad Bhagawatam, which can ultimately facilitate the strategic decision making (SDM) process of modern-day entrepreneurs and professionals, who work in strategic profiles.
Journal: Int. J. of Indian Culture and Business Management
Pages: 189-213
Issue: 2
Volume: 24
Year: 2021
Keywords: strategic management; entrepreneurs; business managers; yoga; meditation; strategic decision making; SDM; Lord Vishnu; Anantshayi yoga.
File-URL: http://www.inderscience.com/link.php?id=118897
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:2:p:189-213

Template-Type: ReDIF-Article 1.0
Author-Name: Shikha Bhatia
Author-X-Name-First: Shikha
Author-X-Name-Last: Bhatia
Author-Name: Deepak Chawla
Author-X-Name-First: Deepak
Author-X-Name-Last: Chawla
Author-Name: Sonali Singh
Author-X-Name-First: Sonali
Author-X-Name-Last: Singh
Title: Determinants of financial literacy of young adults: testing the influence of parents and socio-demographic variables
Abstract:
Acquiring good financial literacy (FL) can be very helpful for a young adult, as it may allow for making informed choices and long-term financial decisions. The research evidence suggests that in general people are less financially literate, which becomes an impediment to making the right form of savings, investment, retirement planning and other such important decisions. The objective of the study is to identify what determines the level of FL of young adults undertaking a management program in India. This study, in addition, examines the effect of parental influence by including three facets of it; namely, parents direct teaching, parents' financial behaviour and parents as role models. Notably, parents' influence is a significant determinant of FL. Among other factors, higher FL was found for male respondents, those with more educated mother, and finance majors.
Journal: Int. J. of Indian Culture and Business Management
Pages: 256-271
Issue: 2
Volume: 22
Year: 2021
Keywords: financial literacy; financial knowledge; knowledge of finance and economics; young adults; parental influence; financial socialisation.
File-URL: http://www.inderscience.com/link.php?id=113010
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:2:p:256-271

Template-Type: ReDIF-Article 1.0
Author-Name: Shikha Bhatia
Author-X-Name-First: Shikha
Author-X-Name-Last: Bhatia
Author-Name: Nidhi Singh
Author-X-Name-First: Nidhi
Author-X-Name-Last: Singh
Title: Dynamics of capital structure and firm value of Indian listed firms: a PLS-SEM approach
Abstract:
The present study examines the determinants of capital structure and evaluates their direct and indirect effect on firm value. Data over the financial years 2013 to 2017 was considered for the present analysis, resulting in a dataset of 5,445 firm-year observations for 1,089 firms for five years. We used pooled panel data for analysis using PLS-SEM approach. Our results explain the significant influence of nature of assets and firm's growth on capital structure decisions. The most significant variables that influence firm's value were seen to be firm's growth followed by firm's size. We also found a negative association between firm's leverage and its value. Results of the present study can be used to identify predictors of firm's leverage decisions that influence value of the firm.
Journal: Int. J. of Indian Culture and Business Management
Pages: 43-62
Issue: 1
Volume: 24
Year: 2021
Keywords: capital structure; firm's value; nature of assets; PLS-SEM; Indian firms.
File-URL: http://www.inderscience.com/link.php?id=117874
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:1:p:43-62

Template-Type: ReDIF-Article 1.0
Author-Name: I. Sridhar
Author-X-Name-First: I.
Author-X-Name-Last: Sridhar
Author-Name: Sahil Singh Jasrotia
Author-X-Name-First: Sahil Singh
Author-X-Name-Last: Jasrotia
Title: Inclusive corporate governance for creating shared values: Indian experience
Abstract:
The change in original design of a private corporation producing profits for a relative few is being redefined as a public institution engaged in a wide range of activities some of which appear unrelated to short-term profitability. Businesses can no longer stay insulated from wider obligations, to employees, consumers, environment, and to the people and society in general. The purpose of this paper is to analyse whether the current regime is adequate to deal with the changed corporation, and if not, what changes need to be wrought to make it adequate. Our study establishes that Indian companies' perspective towards stakeholders stands enhanced, creating an ideal environment for good corporate governance. An implication of this study is to make management of corporations to be accountable to non-shareholder interests and other community prerogatives, in making corporate decisions.
Journal: Int. J. of Indian Culture and Business Management
Pages: 272-286
Issue: 2
Volume: 22
Year: 2021
Keywords: corporate governance; stakeholders; enforcement; non-shareholder interests; regulation.
File-URL: http://www.inderscience.com/link.php?id=113011
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:2:p:272-286

Template-Type: ReDIF-Article 1.0
Author-Name: Princy Francis
Author-X-Name-First: Princy
Author-X-Name-Last: Francis
Author-Name: S. Sudeep
Author-X-Name-First: S.
Author-X-Name-Last: Sudeep
Author-Name: Alok Kumar
Author-X-Name-First: Alok
Author-X-Name-Last: Kumar
Title: Impact of factors affecting customer satisfaction in e-commerce among Indian consumers: an empirical study
Abstract:
Customer satisfaction is an important aspect of any commercial activity. It assumes greater importance in e-commerce due to the lack of personal contact between the buyer and the seller. Achieving higher customer satisfaction levels pose a challenge for e-commerce companies due to the increased spatial and temporal separation between companies and web consumers. The present study is to investigate the factors affecting customer satisfaction in e-commerce among online consumers in India. A survey was carried out on 643 online customers. Structural equation modelling was applied to check the extent to which the considered variables predicted customer satisfaction in e-commerce. The results determined drive for technology acceptance, service quality, trust and social influence as key predictors of customer satisfaction in e-commerce. The practical contribution of the study is for online vendors by giving an insight into the perception of online customers about technology acceptance, service quality, trust, social influence and customer satisfaction towards e-commerce. Such understanding may enable managers to adopt effective marketing strategies steps to deliver their services more efficiently by creating trust in the mind of customers.
Journal: Int. J. of Indian Culture and Business Management
Pages: 81-102
Issue: 1
Volume: 24
Year: 2021
Keywords: customer satisfaction; e-commerce; online shopping; technology acceptance; service quality; TSTS E-SAT model; trust; social influence.
File-URL: http://www.inderscience.com/link.php?id=117876
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:1:p:81-102

Template-Type: ReDIF-Article 1.0
Author-Name: Prakash Singh
Author-X-Name-First: Prakash
Author-X-Name-Last: Singh
Title: Comparative study of risks in Indian banks: an empirical analysis using bank-dependent factors and economic indicators
Abstract:
The global financial meltdown caused by the sub-prime mortgage crisis of the USA in 2007-2008 and its consequent negative effects on the structure of the financial markets all over the world resulted in a crisis related to the management of capital. The study focuses on the Indian banking sector, and more specifically, on the factors affecting the efficiency of risk management practices in the Indian banks in light of the Basel III provisions. The objective of the study is to analyse the main components and quality of bank assets in India and subsequently identify the effect of risk-taking on banks, economic cycle fluctuations and risk management. Empirical analysis is conducted using panel regression techniques by taking a combination of time series and cross-sectional data of various bank-specific and macroeconomic factors. Capital adequacy is used as a proxy to measure the solvency level of the banks forced by capital depletion as the dependent variable and is measured by dividing regulatory capital with total risk-weighted asset. Macroeconomic indicator economic growth and inflation are found to be significant while capital adequacy of Indian banks is found to be positively associated with credit risk.
Journal: Int. J. of Indian Culture and Business Management
Pages: 213-232
Issue: 2
Volume: 22
Year: 2021
Keywords: asset base; bank; Basel III; risk.
File-URL: http://www.inderscience.com/link.php?id=113015
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:2:p:213-232

Template-Type: ReDIF-Article 1.0
Author-Name: Sakshi Sharma
Author-X-Name-First: Sakshi
Author-X-Name-Last: Sharma
Author-Name: Maninder Singh
Author-X-Name-First: Maninder
Author-X-Name-Last: Singh
Title: Impact of brand selection on brand loyalty with special reference to personal care products: a rural urban comparison
Abstract:
Although rapid growing personal care trend presents a huge opportunity in personal care products segment, still marketers are facing some difficulties in achieving destination. In the light of the fact that, personal care product markets in rural and urban India is an unexplored area, this study focused to discover, understand and distinguish the brand selection dimensions that influence rural and urban consumer's brand loyalty. In this study, the brand selection dimensions of respondents towards personal care products have been analysed and efforts have been made to identify association between brand selection dimensions and brand loyalty of respondents. This study finds some similarities along with much dissimilarity in brand selection dimensions and its impact on brand loyalty among rural and urban respondents.
Journal: Int. J. of Indian Culture and Business Management
Pages: 287-308
Issue: 2
Volume: 22
Year: 2021
Keywords: brand selection; brand loyalty; personal care products; rural-urban.
File-URL: http://www.inderscience.com/link.php?id=113017
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:2:p:287-308

Template-Type: ReDIF-Article 1.0
Author-Name: Himanshu Goel
Author-X-Name-First: Himanshu
Author-X-Name-Last: Goel
Author-Name: Narinder Pal Singh
Author-X-Name-First: Narinder Pal
Author-X-Name-Last: Singh
Title: Analysing nexus between stock market and key macroeconomic variables using cointegration and causality approaches
Abstract:
This paper aims to analyse the nexus between Bombay Stock Exchange (BSE) and macroeconomic factors. An empirical investigation has been conducted to determine the cointegration and causality between the macroeconomic variables and the Sensex using Johansen's cointegration and Granger causality techniques. Monthly data points spanning a period of the last eight years starting from 2012 to 2019 has been used for empirical investigation. Empirical results of the cointegration technique reveal no cointegrating equations between the macroeconomic variables and the Sensex. The results of Granger causality reveal that only consumer price index Granger causes Sensex. Furthermore, the results of the regression model reveal rupee-US&#36; foreign exchange rate and Morgan Stanley Capital International world index to be significant. Also, the results show the absence of autocorrelation and multicollinearity in the dataset. The results of this paper can be of immense use for retail investors, portfolio managers, and policymakers.
Journal: Int. J. of Indian Culture and Business Management
Pages: 103-120
Issue: 1
Volume: 24
Year: 2021
Keywords: macroeconomic variables; Johansen cointegration; Granger causality; Indian stock market; Sensex.
File-URL: http://www.inderscience.com/link.php?id=117883
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:1:p:103-120

Template-Type: ReDIF-Article 1.0
Author-Name: P.A. Ibrahim
Author-X-Name-First: P.A.
Author-X-Name-Last: Ibrahim
Title: Commercial bank finance for SMEs and credit portfolio of commercial banks in India
Abstract:
Despite the widespread belief that the commercial banks are the major source of external funding for SMEs, there are only limited studies that have analysed the SME lending pattern of commercial banks with the comparison of the total credit portfolio. This study empirically investigated the issue, using an ARIMA model of the proportionate share of SME credit in the total credit portfolio of commercial banks of India from 1981 to 2019. The empirical results show that there is a significant increase in absolute credit to the SME sector along with the increase of total credit portfolio, but the proportionate share of SME credit shows a declining trend. The ARIMA model (1, 2, 1) predict the proportionate share of the SME credit for the next four years as declining. The study found that opaqueness of the firm and the negative attitude of the bank officials are the drivers of the downward trend.
Journal: Int. J. of Indian Culture and Business Management
Pages: 1-18
Issue: 1
Volume: 24
Year: 2021
Keywords: total credit; absolute credit; relative credit; SME lending; trend; ARIMA model.
File-URL: http://www.inderscience.com/link.php?id=117885
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:1:p:1-18

Template-Type: ReDIF-Article 1.0
Author-Name: Deepak Chawla
Author-X-Name-First: Deepak
Author-X-Name-Last: Chawla
Author-Name: Shruti Gupta
Author-X-Name-First: Shruti
Author-X-Name-Last: Gupta
Title: Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy &#45; the case of India
Abstract:
This research identifies the distinct segments of consumers interested in CRM based on their psychographic attributes and demonstrates how each segment differs significantly on the basis of demographics and regarding the choices pertaining to the structural elements of the campaign. The outcome of literature review and qualitative research on motivation, attitude and purchase intention was used to design the questionnaire. The survey was conducted on 325 respondents. Factor analysis resulted in ten factors of psychographic variables which gave three segments viz. balancers, humanitarians, and narcissists after being subjected to hierarchical and K means clustering. Difference between attitude and intention for CRM activities among three segments was carried out using one way analysis of variance (ANOVA) and the post hoc analysis. The study provides valuable managerial insights and its implications for the practitioners. This is the first study of its type in India which segments and profiles the consumers of CRM.
Journal: Int. J. of Indian Culture and Business Management
Pages: 19-42
Issue: 1
Volume: 24
Year: 2021
Keywords: cause-related marketing; CRM; purchase intention; K-means clustering; segmentation; India.
File-URL: http://www.inderscience.com/link.php?id=117896
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:1:p:19-42

Template-Type: ReDIF-Article 1.0
Author-Name: R.K. Maheshwari
Author-X-Name-First: R.K.
Author-X-Name-Last: Maheshwari
Author-Name: Kavita Pandey
Author-X-Name-First: Kavita
Author-X-Name-Last: Pandey
Title: Analysis of Indian mutual fund market mechanism: present status and future perspectives
Abstract:
Indian mutual fund industry (IMFI) offers a wide and large variety of mutual fund (MF) products for investment from different income groups. Although the IMFI has a lot of potential to play a key role in economic growth, there is not enough investment due to lack of knowledge and lot of myths. Here, we present the critically analyse the advances in the field of Indian MFs. In addition, the challenges related to IMFI are also identified and discussed. The paper enhances the understanding of Indian mutual funds to protect the interest of the investors and suggests the future perspectives in MFs field to increase the basket of Indian economy.
Journal: Int. J. of Indian Culture and Business Management
Pages: 263-289
Issue: 3
Volume: 23
Year: 2021
Keywords: mutual funds; resource management; Indian mutual fund industry; IMFI; investment planning.
File-URL: http://www.inderscience.com/link.php?id=116121
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:3:p:263-289

Template-Type: ReDIF-Article 1.0
Author-Name: Kamaljit Singh
Author-X-Name-First: Kamaljit
Author-X-Name-Last: Singh
Author-Name: Jasvinder Kaur
Author-X-Name-First: Jasvinder
Author-X-Name-Last: Kaur
Title: Does any dynamic interaction between mutual fund and economic growth exist? Evidence from India
Abstract:
The objective of this research is to study the existence and direction of the short-run or long-run relationship between gross mutual fund (GMF) flow and gross domestic product (GDP) in India. The data for the period of 1993 to 2018 has been analysed by employing the vector error correction model (VECM) and for the verification of the same result, a standard Granger causality test has been performed. The results of the study have suggested the existence of a long-run relationship and show the direction of changes in gross domestic product cause changes in gross mutual fund flow. As a policy implication, economic growth can be considered as a policy variable to improve the mobilisation of mutual fund resources in India.
Journal: Int. J. of Indian Culture and Business Management
Pages: 309-323
Issue: 3
Volume: 23
Year: 2021
Keywords: mutual fund; economic growth; resources mobilisation; error correction model; Granger causality test; India.
File-URL: http://www.inderscience.com/link.php?id=116122
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:3:p:309-323

Template-Type: ReDIF-Article 1.0
Author-Name: Barooj Bashir
Author-X-Name-First: Barooj
Author-X-Name-Last: Bashir
Author-Name: Mehruq Khan
Author-X-Name-First: Mehruq
Author-X-Name-Last: Khan
Author-Name: Faizan Ashraf Mir
Author-X-Name-First: Faizan Ashraf
Author-X-Name-Last: Mir
Title: Technological awareness and glass ceiling among women professionals
Abstract:
Despite the statistics indicating that females have made enormous advances in career, inequality in pay and promotions still elude them. They can see the top but cannot get the top. Hostile environment and deviant work place where professions like programming is considered 'brogramming', and is mostly a male dominated field, women competency is still a reality there. The data has been collected from select branches of J%K Bank, India by administering a questionnaire containing the statements regarding two variables, viz., technology know-how and the perception of glass ceiling. The data collected through research instruments was analysed through descriptive statistics and some advanced statistical methods were also employed to draw reliable interpretations. On the whole, outcome of the study confirmed that there is a lack of technological awareness among women and after application of various statistical measures it has been found that this component significantly impacts their level of glass ceiling.
Journal: Int. J. of Indian Culture and Business Management
Pages: 364-382
Issue: 3
Volume: 23
Year: 2021
Keywords: glass ceiling; brogramming; technology; proficiency; obsolesce; India.
File-URL: http://www.inderscience.com/link.php?id=116125
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:3:p:364-382

Template-Type: ReDIF-Article 1.0
Author-Name: Suesh Kumar Pandey
Author-X-Name-First: Suesh Kumar
Author-X-Name-Last: Pandey
Author-Name: Gaurav Shukla
Author-X-Name-First: Gaurav
Author-X-Name-Last: Shukla
Author-Name: Shiu Lingam
Author-X-Name-First: Shiu
Author-X-Name-Last: Lingam
Title: Cultural change and economic achievements of descendants of Indian indentured labourers in Fiji
Abstract:
The paper investigates the cultural changes for descendants of Indian indentured labourers in Fiji and Indians compared with where their ancestors originally came. It examines the standard of living and workforce participation in both jurisdictions. Furthermore, it tones down the different attributes of Indian culture and its reshaping in Fiji. The paper systematically explains the different approaches of India's culture as compared to the Indo-Fijian culture on various characteristics. Likewise, the article also investigates the changes in lifestyles of Indo-Fijians which whose culture is more inclined towards western culture. The research methodology adopted by the researchers is mixed method and the data collection was made through use of a questionnaire. The study concluded that there had been a paradigm shift in the cultural values of Indo-Fijians living in Fiji, as they have overcome many snagging practices of Indian culture.
Journal: Int. J. of Indian Culture and Business Management
Pages: 417-442
Issue: 3
Volume: 22
Year: 2021
Keywords: culture change; indentured labourers; migration; dowry; caste system; economic achievements.
File-URL: http://www.inderscience.com/link.php?id=114082
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:3:p:417-442

Template-Type: ReDIF-Article 1.0
Author-Name: G.P. Sudhakar
Author-X-Name-First: G.P.
Author-X-Name-Last: Sudhakar
Title: Bharatiya management: the new paradigm for Indian managers
Abstract:
The Indian way of management thinking and practice is unique and multi-faceted. Broadly termed 'Bharatiya management', this approach draws from the country's ancient wisdom, spiritual thought, unique contemporary contexts and modern business practices in the region. Through relevant exemplifications, this paper emphasises the need for managers and management students in India to understand and internalise the enormous rich insights that Bharatiya management has to offer, in addition to learning management methods from a Western framework so that they develop a holistic approach to managing businesses in India and also take it to the global platform. There is sufficient evidence that substantial work is available already that offers a 'Bharatiya' view and that there is opportunity for further research about management practices unique to the region. Curating earlier work in the area and creating indigenous content will establish Bharatiya management in the future.
Journal: Int. J. of Indian Culture and Business Management
Pages: 324-342
Issue: 3
Volume: 23
Year: 2021
Keywords: Indian management; indigenous management; Indian management practices; ancient wisdom from India; approach; Ramayana; Mahabharata; purpose of business; ethics; uniquely Indian case studies; Dharma.
File-URL: http://www.inderscience.com/link.php?id=116130
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:3:p:324-342

Template-Type: ReDIF-Article 1.0
Author-Name: Archana Shrivastava
Author-X-Name-First: Archana
Author-X-Name-Last: Shrivastava
Title: Revising and validating scale to measure communication effectiveness in Indian organisations
Abstract:
Research on organisational communication and their outcomes are appealing but major researches rely on the organisational communication scales that were developed in western organisational settings. Looking at the vast cultural difference, it is significant to use a scale that allows the needed sensitivity to local variations. The study is to examine and administer the transactional style inventory for managers (TSI-M), a framework developed by Udey Pareekh, and assess its distinctiveness with EFA and CFA evidencing its construct validation for Indian organisations. In total, 288 employees working on managerial positions from four power sector organisations in India were studied through a questionnaire survey. Standard instrument TSI-M was used to assess the constructs. Data were analysed using SPSS, version 25 and AMOS. Exploratory factor analysis was carried out in multiple phases. It was followed with the confirmatory factor analysis (CFA) and exploratory structural equation modelling analysis. AVE convergent validity and convergent/discriminant validity based on correlation analysis were performed using measures of developed and underdeveloped constructs. Through the validation, the research support four variables to measure and assess the developed and underdeveloped communication styles of managers in Indian organisations.
Journal: Int. J. of Indian Culture and Business Management
Pages: 309-325
Issue: 3
Volume: 22
Year: 2021
Keywords: communication styles; scale validation; EFA; CFA; organisational communication; India; power sector.
File-URL: http://www.inderscience.com/link.php?id=114083
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:3:p:309-325

Template-Type: ReDIF-Article 1.0
Author-Name: Ekta Duggal
Author-X-Name-First: Ekta
Author-X-Name-Last: Duggal
Author-Name: Harsh V. Verma
Author-X-Name-First: Harsh V.
Author-X-Name-Last: Verma
Title: Understanding rule breaking: antecedents and consequences for better strategies
Abstract:
India is one of the most over regulated countries but is also highly uncompliant. The pervasiveness of this phenomenon makes it appear a dominant normative way of conduct. This study sought to uncover deeper meanings that transgressions hold for the violator. The contextualisation for this purpose takes this behaviour as bearing an imprint of psycho-social-cultural and historical underpinnings. The study adopted a qualitative inductive approach and data were collected by depth probes. The transcripts were analysed using interpretive method. Rule breaking is caused by social, individual, cultural and institutional factors and it is instrumental in delivering consequences at the personal and social level which renders it desirable. The implication of this study is that a pure legalistic approach to curbing violations without altering the meaning held subjectively in the mind is ineffective.
Journal: Int. J. of Indian Culture and Business Management
Pages: 121-140
Issue: 1
Volume: 24
Year: 2021
Keywords: rule defiance; enforcement; cultural meaning; pride; descriptive norms; emotional consequences; rationality.
File-URL: http://www.inderscience.com/link.php?id=117923
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:1:p:121-140

Template-Type: ReDIF-Article 1.0
Author-Name: Vaibhav Aggarwal
Author-X-Name-First: Vaibhav
Author-X-Name-Last: Aggarwal
Author-Name: Adesh Doifode
Author-X-Name-First: Adesh
Author-X-Name-Last: Doifode
Author-Name: Mrityunjay Kumar Tiwary
Author-X-Name-First: Mrityunjay Kumar
Author-X-Name-Last: Tiwary
Title: Volatility spillover impact of FII and MF net equity flows on the Indian sectoral stock indices: recent evidence using BEKK-GARCH
Abstract:
This study investigates the shock transmission and volatility spillover between nine Indian stock market sectoral indices with both foreign institutional investors (FII) and mutual funds (MF) net equity flows using the BEKK-GARCH model. We use daily data covering the period from 1 January 2010 to 31 May 2019. Significant volatility spillover was observed from FII net equity inflows to five sectoral equity indices, while there was no volatility spillover from MF flows to any sectoral indices except telecom. Further, there was the presence of shock transmission from FII flows to five sectoral indices, but for MF flows, shock transmission was observed only in healthcare. Findings suggest that FII flows influence the stock market volatility, but MF flows are not having a significant impact.
Journal: Int. J. of Indian Culture and Business Management
Pages: 350-363
Issue: 3
Volume: 22
Year: 2021
Keywords: volatility; spillover; sector; foreign institutional investors; FII; MF; GARCH; India; BEKK; equity; transmission.
File-URL: http://www.inderscience.com/link.php?id=114084
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:3:p:350-363

Template-Type: ReDIF-Article 1.0
Author-Name: Bharti Shauran
Author-X-Name-First: Bharti
Author-X-Name-Last: Shauran
Author-Name: Rachna Jain
Author-X-Name-First: Rachna
Author-X-Name-Last: Jain
Author-Name: Neetu Jain
Author-X-Name-First: Neetu
Author-X-Name-Last: Jain
Title: Impact of mentoring on academic success of students in similar and cross gender mentoring relationships
Abstract:
The study examined the impact of faculty mentoring/mentoring functions on academic success of the students in case of similar gender and cross gender mentoring relationships. Data has been collected from 400 college students. To examine the moderating effect of gender, stepwise regression has been run between four mentoring supports and academic success. Findings indicate that in case of same gender of mentor and mentee, mentoring has more impact on academic performance of the students. This indicates that mentoring functions give significantly more positive outcomes related to the academic success of the students in case of same gender as compared to the cross gender mentoring relationships. Similar gender mentoring relationship also increased the benefits of the mentoring and significantly improved the academic outcomes. So far, no study has examined how similarity in terms of gender of mentor and mentee affects mentee's academic success.
Journal: Int. J. of Indian Culture and Business Management
Pages: 63-80
Issue: 1
Volume: 24
Year: 2021
Keywords: mentoring; academic success; academic performance; mentoring relationships; cross gender mentoring; moderating effect; management students; psychological and emotional support; degree and career support; existence of role model; academic subject knowledge support.
File-URL: http://www.inderscience.com/link.php?id=117924
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:1:p:63-80

Template-Type: ReDIF-Article 1.0
Author-Name: Ashutosh Muduli
Author-X-Name-First: Ashutosh
Author-X-Name-Last: Muduli
Author-Name: Jignesh Trivedi
Author-X-Name-First: Jignesh
Author-X-Name-Last: Trivedi
Author-Name: Sameer Pingle
Author-X-Name-First: Sameer
Author-X-Name-Last: Pingle
Title: Social media recruitment and culture: an empirical study
Abstract:
Culture and cultural values can play an important role in recruitment decisions. Lack of knowledge on the influence of cultural values can be a serious obstacle to achieving a better understanding of recruitment. Influenced by the unified theory of acceptance and use of technology and internet technology research, the study proposes to understand the mediating role of culture between social media recruitment intention and recruitment outcomes. The study aims to examine the relationship between recruiter's intention to use SMR and recruitment outcomes (pre-hire and post-hire outcomes). The study also aims to understand the role of culture as a mediating variable between recruiter's intention to use SMR and recruitment outcome. The study result suggests that social media recruitment is significantly related to pre-hire outcomes and post-hire outcomes. Further, the study result proved the positive significant mediating effect of culture. The result of the study has important managerial implications.
Journal: Int. J. of Indian Culture and Business Management
Pages: 364-382
Issue: 3
Volume: 22
Year: 2021
Keywords: social media recruitment; pre-hire outcomes; post-hire outcomes; culture; applicants; candidates; recruitment outcomes; hiring.
File-URL: http://www.inderscience.com/link.php?id=114085
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:3:p:364-382

Template-Type: ReDIF-Article 1.0
Author-Name: Jyoti Vohra
Author-X-Name-First: Jyoti
Author-X-Name-Last: Vohra
Author-Name: Mandeep Kaur Ghuman
Author-X-Name-First: Mandeep Kaur
Author-X-Name-Last: Ghuman
Author-Name: Pavleen Soni
Author-X-Name-First: Pavleen
Author-X-Name-Last: Soni
Title: Nature and extent of advertisements broadcast on Indian TV &#45; implications for society and media
Abstract:
Advertising not only creates product awareness, it also presents detailed cues on how to live. It portrays what is good, desirable and worthwhile in life. Ads impact how people think, feel and react in different situations. Thus, advertising is not only limited to product selling, it plays much bigger role in educating folks and changing the ground realities. Marketers may use advertising not only to promote their products, but also to inform and educate people. The present study finds the nature and extent to which core Indian family values and positive social changes are depicted in TV advertisements. The findings reveal how well marketers are using this opportunity for the greater good of the society besides selling their brands. Further, this study focuses on traditional media (TV) and therefore, it would also depict how marketers are using traditional media for advertising in the presence of wide range of TV channels and digital media such as mobile apps, YouTube, SMS, etc.
Journal: Int. J. of Indian Culture and Business Management
Pages: 326-349
Issue: 3
Volume: 22
Year: 2021
Keywords: advertising; television; social changes; family values; content analysis; products; India.
File-URL: http://www.inderscience.com/link.php?id=114086
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:3:p:326-349

Template-Type: ReDIF-Article 1.0
Author-Name:  Bhumika
Author-X-Name-First: 
Author-X-Name-Last: Bhumika
Title: Conceptualising socially contributive leadership among Indian organisational leaders: a qualitative study
Abstract:
The study attempts to explore how the proposed concept of socially contributive leadership (SCL) initiates and sustains the process of 'social contribution' as a call of the personal-conscience of an organisational leader. Constructionist grounded theory (CGT) methodology was applied to identify the process of contribution through SCL. Semi-structured interviews were conducted with 48 Indian organisational leaders, and secondary data were collected about four organisational leaders. The CGT analysis of data resulted in four categories depicting the nature of socially contributive leadership, namely 'inducing socially conscientious values', 'empowering the disadvantaged', 'deconstructing irrelevant social categorisation', and 'creating and seizing upon the opportunities to sensitise people'. This study illustrates the nature of SCL and the process of initiating and sustaining social change by engaging with and giving primacy to the issues of the external stakeholders while motivating the internal stakeholders to synergise their action as a mechanism to achieve social contribution.
Journal: Int. J. of Indian Culture and Business Management
Pages: 343-363
Issue: 3
Volume: 23
Year: 2021
Keywords: leadership; social contributions; constructionist grounded theory.
File-URL: http://www.inderscience.com/link.php?id=116136
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:3:p:343-363

Template-Type: ReDIF-Article 1.0
Author-Name: Arishu Kaushik
Author-X-Name-First: Arishu
Author-X-Name-Last: Kaushik
Author-Name: Doordarshi Singh
Author-X-Name-First: Doordarshi
Author-X-Name-Last: Singh
Title: The impact of advanced manufacturing technologies on performance in an Indian manufacturing industry: a case study
Abstract:
Small and medium enterprises (SMEs) have been facing issues and difficulties for survival especially in developing nations. Competition and latest demands keep them reckoning and enterprises hunt for a solution to overcome them. Implementation of advanced manufacturing technologies seems to be an appropriate solution for various problems faced by them. This research aims to highlight the impact of implementation of advanced manufacturing technologies on various performance parameters of an enterprise. To present this, a case study has been conducted in a plastic injection and rubber die manufacturing industry in northern India. This case study is helpful in motivating the entrepreneurs and management to implement advanced manufacturing as the role of an achiever is vital. Both hard and soft advanced manufacturing technologies have been considered in this analysis. Also, strengths, weaknesses, opportunities and threats analysis has been done which can help the enterprise and similar enterprises to have a wider look for enhancing their business.
Journal: Int. J. of Indian Culture and Business Management
Pages: 153-170
Issue: 2
Volume: 23
Year: 2021
Keywords: advanced manufacturing technology; AMT; small and medium enterprises; SMEs; performance; manufacturing enterprise.
File-URL: http://www.inderscience.com/link.php?id=115889
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:2:p:153-170

Template-Type: ReDIF-Article 1.0
Author-Name: Sunil Kumar
Author-X-Name-First: Sunil
Author-X-Name-Last: Kumar
Author-Name: Ruchi Jain Garg
Author-X-Name-First: Ruchi Jain
Author-X-Name-Last: Garg
Author-Name: Chand Prakash Saini
Author-X-Name-First: Chand Prakash
Author-X-Name-Last: Saini
Title: Identification of key drivers to shopping malls: a case of Indore City
Abstract:
The current research is intended to identify the factors that significantly influence the consumers to visit the modern retail mall in Indore, India. A total of 350 mall customers of Indore City were surveyed. Exploratory factor analysis was used to identify the factors, and one-sample T-test was used to rank the factors based on their mean scores. The findings indicate that there is a significant influence of all the factors like entertainment, variety and visual merchandising, discount, ambience, and social status on consumers' visits to the malls. The results of the study are highly beneficial for the strategist of the retail outlets to understand a diversified set of benefits that the visitors of retail outlet associate with and to formulate the strategy to retain the existing customer. To the best of the author's knowledge, this type of research is not conducted in the shopping malls of Indore.
Journal: Int. J. of Indian Culture and Business Management
Pages: 383-393
Issue: 3
Volume: 23
Year: 2021
Keywords: shopping malls; consumer's visit; entertainment; variety and visual merchandising; discount; ambiance; social status.
File-URL: http://www.inderscience.com/link.php?id=116146
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:3:p:383-393

Template-Type: ReDIF-Article 1.0
Author-Name: Kalai Socrates
Author-X-Name-First: Kalai
Author-X-Name-Last: Socrates
Author-Name: B.V. Gopalakrishna
Author-X-Name-First: B.V.
Author-X-Name-Last: Gopalakrishna
Title: Investigating the influence of psychological ownership on exit intention and passing-on option of Indian micro and small enterprise owners
Abstract:
Understanding business exit is important because it significantly disturbs the industry balance which in turn affects the economy. Much extant research has explored entrepreneurial exit strategies in the context of developed countries. Certainly, very less is known about the exit intention of entrepreneurs from the micro, small, and medium enterprises in developing countries. As business ecosystem in India is different from developed countries, this study aims at empirically investigating the influence of psychological ownership on exit intention and passing-on option of Indian micro and small enterprise (MSE) owners using theory of planned behaviour. This study employs a survey method and 350 MSE owners are surveyed using a self-administered questionnaire. The findings suggest that strong psychological ownership negatively influences the exit intention of Indian MSE owners and exit intention partially mediates the relationship between strong psychological ownership and passing-on option. This knowledge will be helpful for enabling conditions for succession planning.
Journal: Int. J. of Indian Culture and Business Management
Pages: 139-152
Issue: 2
Volume: 23
Year: 2021
Keywords: entrepreneurial exit intention; psychological ownership; passing-on; Indian MSE owners.
File-URL: http://www.inderscience.com/link.php?id=115892
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:2:p:139-152

Template-Type: ReDIF-Article 1.0
Author-Name: Sushil Kumar
Author-X-Name-First: Sushil
Author-X-Name-Last: Kumar
Author-Name: Shamama Afreen
Author-X-Name-First: Shamama
Author-X-Name-Last: Afreen
Title: Understanding perceptions of faculty and students about sustainability in Indian business management schools
Abstract:
Sustainable development (SD)/sustainability as a concept has gained prominence following global society's realisation that contemporary models of development cannot sustain for a long time. Businesses, in general, are blamed for unsustainable use of natural resources, large-scale environmental degradation, and increasing economic divide in the society. For businesses to be able to transform themselves towards triple bottom line performance, it is imperative that business managers should have in-depth knowledge, abilities, and right value system. The present study tries to assess these aspects among teachers and students of premier business management schools in India by undertaking a structured questionnaire survey. The results indicate that while these two important groups of stakeholders in SD show more or less right value systems, they significantly lack in knowledge of and abilities to handle various SD issues. The findings have implications for business management education policies and administrations of business management schools in the developing world.
Journal: Int. J. of Indian Culture and Business Management
Pages: 383-400
Issue: 3
Volume: 22
Year: 2021
Keywords: sustainability; management education; sustainable development education; sustainable development values; India.
File-URL: http://www.inderscience.com/link.php?id=114102
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:3:p:383-400

Template-Type: ReDIF-Article 1.0
Author-Name: V. Panduranga
Author-X-Name-First: V.
Author-X-Name-Last: Panduranga
Title: Organic agripreneurship for inclusive growth and sustainable development &#45; a case study of Mishra's Farm in Kalaburagi District of Karnataka State in India
Abstract:
Organic farming and natural processing of food grains is essential for sustainable development. Increasing consciousness of health has led to increase in demand for organic food grains. The present study describes and analyses organic agripreneurship with specific reference to agribusiness of Mishra's Farm located in Kamalapur Taluka of Kalaburagi District in Karnataka State. This study is based on primary data collected in February 2020. In-depth interviews of Mr. Jeetendra Mishra, proprietor of Mishra's Farm, as well as observation of various activities at Mishra's Farm constitute the primary sources of the data. Mishra has been practicing organic farming for the past ten years in his 27 acres of fertile own land. The farm is generating employment opportunities and livelihood for few families. Reasonable pricing of organic food grains is the key strength of Mishra's Farm. Brief description of various activities of Mishra's Farm forms the crux of the study. SWOT analysis is carried out and few suggestions are offered to overcome some of the problems of Mishra's farm.
Journal: Int. J. of Indian Culture and Business Management
Pages: 319-330
Issue: 3
Volume: 24
Year: 2021
Keywords: organic farming; organic food grains; agripreneur; inclusive growth; sustainable development; SWOT analysis.
File-URL: http://www.inderscience.com/link.php?id=119734
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:3:p:319-330

Template-Type: ReDIF-Article 1.0
Author-Name: Deepa Gupta
Author-X-Name-First: Deepa
Author-X-Name-Last: Gupta
Author-Name: Mukul Gupta
Author-X-Name-First: Mukul
Author-X-Name-Last: Gupta
Author-Name: Sarvendu Tiwari
Author-X-Name-First: Sarvendu
Author-X-Name-Last: Tiwari
Author-Name: Narendra Singh
Author-X-Name-First: Narendra
Author-X-Name-Last: Singh
Title: Motivation due to fear of failure is a key contributor in maximising workers' productivity in today's competitive arena
Abstract:
This paper is intended to examine the level of motivation of the employees/executives in the organisation and extract the particulars or statistics of the motivation due to fear of failure (FoF) and the various factors that result into FoF and the various ways to overcome it so that it can be used by the personnel department and its team to motivate the executives. The study is based on primary data, which was obtained from the employees working in the organisation by administering the questionnaire while using the discussion and interview method. The main finding of this paper was that the employees were found motivated due to fear of failure when the consequence of failure was realised and brought to their notice by the supervisors and as a result, found motivated to perform the assigned task.
Journal: Int. J. of Indian Culture and Business Management
Pages: 193-217
Issue: 2
Volume: 23
Year: 2021
Keywords: motivation; fear of failure; FoF; productivity; organisation performance.
File-URL: http://www.inderscience.com/link.php?id=115895
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:2:p:193-217

Template-Type: ReDIF-Article 1.0
Author-Name: Hemant Sharma
Author-X-Name-First: Hemant
Author-X-Name-Last: Sharma
Author-Name: Vikas Kirtani
Author-X-Name-First: Vikas
Author-X-Name-Last: Kirtani
Title: Project management processes are important, but are stakeholders aligned correctly?
Abstract:
This paper attempts to get a perspective on key stakeholders' thinking on processes and identify possible misalignment, which can have implications on project success. The study has identified that all stakeholders want closing processes to be structured and mandated. A gap in predisposition towards initiating processes between the contractor and other stakeholders is identified. Similarly, project manager's lower priority for monitoring processes can conflict with client's expectations. Stakeholder contractor has to review their initiating processes and project manager has to understand client's expectation on monitoring processes. Bridging these gaps can set a better relationship between stakeholders.
Journal: Int. J. of Indian Culture and Business Management
Pages: 331-349
Issue: 3
Volume: 24
Year: 2021
Keywords: project management processes; stakeholders; managing projects; project success.
File-URL: http://www.inderscience.com/link.php?id=119735
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:3:p:331-349

Template-Type: ReDIF-Article 1.0
Author-Name: Karishma Jain
Author-X-Name-First: Karishma
Author-X-Name-Last: Jain
Title: A study of investment opportunities and investors' sentiments during COVID-19 pandemic
Abstract:
The spread of COVID-19 is a black swan event. It has created and is still creating catastrophic damage to the global economy. The novel coronavirus, which was first reported in Wuhan China in December 2019, has infected millions of people, killed thousands, and created high volatility in the stock market. The aim of this study is to explore the impact of COVID-19 on the stock market over a period of March 24-April 24, 2020, and to identify the investment opportunities during the pandemic era. The results indicated that there were sectors that gained during the pandemic such as healthcare, FMCG, telecom, etc. From an investment perspective, long-term investment in companies with high market capitalisation could be a good alternative as they may withstand in crisis and bounce back quickly. This research also analysed the investors' opinion towards the stock market through sentiment analysis using QSR NVivo. The results indicated that despite fear and negativity due to lockdown and shut down of all economic and commercial activities the positive sentiments stood out. This shows that people are hopeful, and this may have a positive impact on the stock market.
Journal: Int. J. of Indian Culture and Business Management
Pages: 283-302
Issue: 3
Volume: 24
Year: 2021
Keywords: COVID-19; pandemic; stock market; investment; twitter; sentiment analysis; NVivo.
File-URL: http://www.inderscience.com/link.php?id=119736
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:3:p:283-302

Template-Type: ReDIF-Article 1.0
Author-Name: Bindu Balagopal
Author-X-Name-First: Bindu
Author-X-Name-Last: Balagopal
Author-Name: Chacko Jose P.
Author-X-Name-First: Chacko Jose
Author-X-Name-Last: P.
Title: Innovations in digital technology and creative destruction in the music industry
Abstract:
The rapid growth of digital technologies has transformed the music industry world over from physical to digital. Creative destruction is a term introduced by Schumpeter to describe the dismantling of long-standing practices to make way for innovation. The present paper adopts the term creative destruction regarding the music industry to examine how innovations in the music industry from analogue to digital have increased productivity. The paper tries to examine whether the creative destruction of analogue technologies has paved the way for new digital formats of music. The paper with the aid of primary and secondary data explores the structural transformation in the music industry from physical to digital formats due to technological innovations in the context of the Indian music industry, which was one of the largest producers of music cassettes in the eighties.
Journal: Int. J. of Indian Culture and Business Management
Pages: 303-318
Issue: 3
Volume: 24
Year: 2021
Keywords: digital technology; the digital revolution; entertainment industry; cassette industry; techno-economic paradigm.
File-URL: http://www.inderscience.com/link.php?id=119737
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:3:p:303-318

Template-Type: ReDIF-Article 1.0
Author-Name: Bandana Meher
Author-X-Name-First: Bandana
Author-X-Name-Last: Meher
Author-Name: Shreyasi Bhattacharya
Author-X-Name-First: Shreyasi
Author-X-Name-Last: Bhattacharya
Title: An endeavour to amendment: socio-economic impact of a project implemented by CSR, Vedanta
Abstract:
The present 15 days evaluation study exclusively addresses the impact of the project 'Jeevika Samriddhi' in Village Srilipali of Jharsudga District, Odisha directed and funded by CSR, Vedanta and implemented by local NGO, SEWA. Specifically it tries to document the responses of exiting 107 households (primary respondents), the CSR team of Vedanta and other active stakeholders (secondary respondents) implementing interview schedules, case study, FGD and voice recording methods. The empirical data evidently indicated that project 'Jeevika Samridhhi' was competent enough to convey some alterations in the agricultural life of the populace and continued intervention towards a successful outcome could deliver better results in the future.
Journal: Int. J. of Indian Culture and Business Management
Pages: 350-367
Issue: 3
Volume: 24
Year: 2021
Keywords: CSR; corporate; sustainable; stakeholders; agriculture; farmer's club; project; beneficiary.
File-URL: http://www.inderscience.com/link.php?id=119738
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:3:p:350-367

Template-Type: ReDIF-Article 1.0
Author-Name: Balaji Kanagasabai
Author-X-Name-First: Balaji
Author-X-Name-Last: Kanagasabai
Author-Name: Vaneeta Aggarwal
Author-X-Name-First: Vaneeta
Author-X-Name-Last: Aggarwal
Title: Personality traits and irrational decision-making of individual investors: evidence from India using PLS-SEM approach
Abstract:
The main objective of this research paper is to study the impact of Big Five personality traits on the investment decisions of individual investors in India and also to explore whether the overconfidence bias mediates the relationship or not through variance-based structural equation model. Data are collected using a standardised questionnaire from 203 individual investors of Chennai city and analysed using SmartPLS 3. Through the variance-based SEM, it is found that agreeableness and conscientiousness have no relationship with irrational investment decision-making. Overconfidence fully mediates the relationship of extraversion and neuroticism with irrational investment decision-making and partially mediates the relationship between openness and irrational investment decision-making. This study makes a unique contribution by not only studying the relationship between personality traits and irrational investment decision-making through the lens of individual investors, but also analysing the mediating role of overconfidence in that relationship.
Journal: Int. J. of Indian Culture and Business Management
Pages: 1-22
Issue: 1
Volume: 23
Year: 2021
Keywords: personality; investment decisions; irrational decisions; irrationality; overconfidence; PLS-SEM; India.
File-URL: http://www.inderscience.com/link.php?id=115387
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:1:p:1-22

Template-Type: ReDIF-Article 1.0
Author-Name: Vineet Gupta
Author-X-Name-First: Vineet
Author-X-Name-Last: Gupta
Author-Name: Gaurav Gupta
Author-X-Name-First: Gaurav
Author-X-Name-Last: Gupta
Title: Who am I? Determinants of young consumer need for uniqueness in India
Abstract:
Consumer need for uniqueness (CNFU) is a popular construct among western societies. The construct has been tested under different conditions and has been found useful. In this paper, our main aim is to understand different personality traits of young consumers and how it affects their buying behaviour. In order to measure the proposed hypothesised model, structural equation modelling was applied in the primary dataset consisting of young participants (13-19 years) from Delhi (National Capital Region). Specifically, creative choice counter-conformity, unpopular choice counter-conformity and avoidance of similarity were used as the dependent variables in the study. It was found that market maven was significant and positively associated with all three forms of CNFU. Peer group influence was also found to have positive impact on avoidance of similarity and unpopular choice. Role model was not found to be associated with ones peer group influence. However creative choice and unpopular choice counter-conformity was found to be positively associated with one's role model. The study has implications on multinational corporations (especially from cosmetics, fashion, health and luxury industry) targeting young consumers. Limitations and directions for future research have also been discussed.
Journal: Int. J. of Indian Culture and Business Management
Pages: 368-385
Issue: 3
Volume: 24
Year: 2021
Keywords: consumer need for uniqueness; CNFU; market maven; role model; peer group; structural equation modelling; SEM; India.
File-URL: http://www.inderscience.com/link.php?id=119739
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Handle: RePEc:ids:ijicbm:v:24:y:2021:i:3:p:368-385

Template-Type: ReDIF-Article 1.0
Author-Name: Jayendira P. Sankar
Author-X-Name-First: Jayendira P.
Author-X-Name-Last: Sankar
Title: Ethical theories in business: Thirukkural perspective
Abstract:
The study presents the dimensions of ethical theories in business from the perspective of Thirukkural. Ethical theories in business can recognise as a means for managing the various business activities which incorporate utilitarianism, deontology, rights, and virtue. The concept of ethical theories in business is in practice for decades by organisations worldwide. Thiruvalluvar is one of the great genii of the world; Thirukkural is one of the purest and highest manifestations of human thoughts. The article is based on a scale called hermeneutics, research, and theory to understand which revelations about the interpretation of texts. This article reveals that Thirukkural recommends a cognisance and ethical-based approach to business organisations. This article attempts to highlight the Thirukkural perspective of ethical theories in business and other areas like time management, human resource management, and leadership, with future research in consideration.
Journal: Int. J. of Indian Culture and Business Management
Pages: 404-421
Issue: 3
Volume: 24
Year: 2021
Keywords: ethics; business ethics; ethical theories; utilitarianism; deontology; rights; virtue Thirukkural; Thiruvalluvar.
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Template-Type: ReDIF-Article 1.0
Author-Name: Deepa Jawahar
Author-X-Name-First: Deepa
Author-X-Name-Last: Jawahar
Author-Name: M.K. Muhammed Aslam
Author-X-Name-First: M.K. Muhammed
Author-X-Name-Last: Aslam
Title: Product-place image, destination loyalty and destination brand equity: an empirical study of an Ayurvedic destination
Abstract:
Among many 'images', product-place image also influences tourist inflow towards a destination. Some products will get an extra boost by the place where it is originated, like Swiss chocolate, German engine, etc. This paper deal with the kind of tourism product that Kerala tourism is offering, that is Ayurvedic tourism. The work is themed perceived denomination of origin image of Kerala Ayurveda, and the relationship of destination loyalty and destination brand equity. Data has been collected from Ayurvedic tourists who visited Kerala for the treatment. The study resulted in a significant positive relation between denomination of origin image and destination brand equity and a significant mediating effect of destination loyalty. The study provides a better understanding of the product-place image to the practitioners. It helps to track where to focus (functional or affective) to uplift the image. The research also adds knowledge to tourism image studies.
Journal: Int. J. of Indian Culture and Business Management
Pages: 401-416
Issue: 3
Volume: 22
Year: 2021
Keywords: Ayurvedic tourism; product-place image; place related product image; destination brand equity; cultural brand; heritage tourism; place branding; Ayurvedic destination; AMOS.
File-URL: http://www.inderscience.com/link.php?id=114109
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Template-Type: ReDIF-Article 1.0
Author-Name: Shruti Gupta
Author-X-Name-First: Shruti
Author-X-Name-Last: Gupta
Author-Name: Deepak Chawla
Author-X-Name-First: Deepak
Author-X-Name-Last: Chawla
Title: An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Abstract:
Despite the increasing prominence of cause-related marketing (CRM), academicians and marketers alike are striving to understand and get a clearer and in-depth knowledge of the perceptions of Indian urban consumers. This study identifies the prominent factors of perception pertaining to CRM in India. It also explores the relationship that exists between them. The distinctions based on the demographic attributes with respect to the factors identified as well as on the total perception is also studied using one way ANOVA/t-test. Literature review along with unstructured interviews with 15 people (eight males and seven females) in the age group 22-55 years old on factors such as motivation, attitude and purchase intention towards CRM were used to design a questionnaire. 325 respondents were personally contacted and 180 were administered the instrument using social media channels. Factor analysis was carried out to obtain factors of perception. To further examine the relationship between them, the PLS-SEM technique was employed for the measurement model. The study provides meaningful insights in the area for academic research. The implications and usefulness of the study for practitioners are also discussed.
Journal: Int. J. of Indian Culture and Business Management
Pages: 290-308
Issue: 3
Volume: 23
Year: 2021
Keywords: cause related marketing; CRM; purchase intention; perception; attitude; convergent and discriminant validity; India.
File-URL: http://www.inderscience.com/link.php?id=116157
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Template-Type: ReDIF-Article 1.0
Author-Name: Amarendra Kumar Dash
Author-X-Name-First: Amarendra Kumar
Author-X-Name-Last: Dash
Title: Cultural appeals in Indian TV commercials
Abstract:
TV advertisers propel the advertisements with various psychological triggers called 'appeals' to persuade the audiences and consumers. When such consumption appeals are put in sync with the cultural values of the consumers, they are called 'cultural appeals'. The appeals are embedded in the discursive structure of the commercials. This study undertakes a content analysis of the values, visuals, and auditory corpus of 538 Indian TV commercials to find out the variations in the use of global, local, and glocal cultural appeals in them. It is found that glocal cultural appeals are used more frequently followed by global cultural appeals whereas the use of local cultural appeals is very negligible. Across commercials from foreign, Indian, and joint-venture companies, the most prominent feature in the sample commercials is Glocal 1, i.e., glocalisation with dominant global cultural elements. The study reveals the global face of the global-local fusion in India by deciphering the asymmetrical cultural blend that characterises contemporary Indian TVCs.
Journal: Int. J. of Indian Culture and Business Management
Pages: 386-403
Issue: 3
Volume: 24
Year: 2021
Keywords: glocalisation; cultural appeals; Indian TV commercials; brand origin; product categories; asymmetrical blend.
File-URL: http://www.inderscience.com/link.php?id=119741
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Template-Type: ReDIF-Article 1.0
Author-Name: D.B. Singh
Author-X-Name-First: D.B.
Author-X-Name-Last: Singh
Title: What do university students expect from retail stores? A comparative study of male and female students in Varanasi
Abstract:
The globalisation and opening up of economy has created many avenues and opportunities for the Indian industry. The retail sector is not an exception to it. The organised retail sector, however, witnessed high growth rate in the past decade. It would be of great interest to find out the reasons for such a growth and also the reasons for customers interest in visiting the retail stores. This study has been conducted to examine the reasons behind the customers' visit to retails store especially in the age group of 20-25 years. This age group has been purposefully taken as it forms the big chunk of population. As per a report published by Indian government more than 50% of people in India are below 25 years. The responses from males and females have been collected separately and analysed for final conclusion.
Journal: Int. J. of Indian Culture and Business Management
Pages: 218-240
Issue: 2
Volume: 23
Year: 2021
Keywords: organised retailing; non-organised retailing; students' sopping behaviour; retail stores; customer service.
File-URL: http://www.inderscience.com/link.php?id=115905
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Template-Type: ReDIF-Article 1.0
Author-Name: Himanshu Joshi
Author-X-Name-First: Himanshu
Author-X-Name-Last: Joshi
Author-Name: Deepak Chawla
Author-X-Name-First: Deepak
Author-X-Name-Last: Chawla
Title: Relationship between knowledge management practices and performance &#45; a segmentation study in Indian private sector
Abstract:
This study proposes a comprehensive model that establishes relationships between antecedents of effective knowledge management (KM) and organisational performance. An attempt is made to identify the probable KM segments and performance variation across segments. An instrument was designed, and seven hypotheses were proposed. Data was collected from 127 private sector managers. Partial least squares structural equation modelling (PLS-SEM) was used to test hypotheses which indicated that while all the hypotheses had the desired positive sign, five of them were significant. This paper presents empirical evidence of KM in enhancing organisational performance. Cluster analysis resulted in three KM segments labelled as &#45; pessimistic, marginally optimistic and highly optimistic. Further, both organisational and financial performance significantly varied among the three segments. This study provides strong evidence that thoughtful planning and implementation is the starting point for enhancing performance. This model can be applied to similar organisations for identifying KM maturity among employee clusters.
Journal: Int. J. of Indian Culture and Business Management
Pages: 46-65
Issue: 1
Volume: 23
Year: 2021
Keywords: knowledge management planning and design; KMPD; knowledge management implementation and evaluation; KMIE; technology; culture; leadership; structure; organisational performance; financial performance; segmentation; private sector; India.
File-URL: http://www.inderscience.com/link.php?id=115399
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:1:p:46-65

Template-Type: ReDIF-Article 1.0
Author-Name: Devinder Pal Singh
Author-X-Name-First: Devinder Pal
Author-X-Name-Last: Singh
Author-Name: Kavita Sharma
Author-X-Name-First: Kavita
Author-X-Name-Last: Sharma
Title: Motivations for youth's political participation on social media: implications for political marketers
Abstract:
Social media has emerged to be a significant tool for expression, dissemination and consumption of political information among the youth. In this context, this study has two objectives. First, it intends to examine the key motivations that explain the social media political participation among the Indian youth. Second, it intends to examine if the youth's social media use has an effect on their offline voting decisions. The research employs partial least squares-structural equation modelling (PLS-SEM) technique and offers a theoretical model to explain the motives for online political participation and social media activities affecting the voting decisions of the electorate. Results demonstrate that social media participation is influenced by utilitarian and hedonic motives. It is also seen that information seeking and expressive behaviour significantly affect the actual voting decisions of the Indian youth.
Journal: Int. J. of Indian Culture and Business Management
Pages: 19-36
Issue: 1
Volume: 22
Year: 2021
Keywords: social media; political information; motivations; voting; expressive participation; information seeking.
File-URL: http://www.inderscience.com/link.php?id=112586
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Template-Type: ReDIF-Article 1.0
Author-Name: Shuchi Sharma
Author-X-Name-First: Shuchi
Author-X-Name-Last: Sharma
Title: Employees' perception of quality of work life: a case study
Abstract:
The purpose of this research is to investigate the factors which affect quality of work life (QWL) in organisations and to find out if there is any difference in the perception levels of employees working in the public sector and private sector. The study used a structured questionnaire to collect and analyse employees' perceptions of their quality of work life and how QWL is influenced by job satisfaction, morale and motivation, employee commitment and involvement, equitable compensation and benefits, immediate opportunities for using abilities at work, opportunities for training, development and continued growth, communication and relationship with supervisors, workload and working conditions and by work and family life factors. The findings indicate that all these factors affect the perceived quality of work life of the employees and that there is no significant difference in the perception of employees in public sector and the employees in the private sector. The research offers insights towards implementing suitable solutions for encouragement and enhancement of employee performance.
Journal: Int. J. of Indian Culture and Business Management
Pages: 66-82
Issue: 1
Volume: 23
Year: 2021
Keywords: quality of work life; QWL; QWL factors; employee perception; job satisfaction; motivation; employee involvement; relationship with supervisors; work environment; training; development.
File-URL: http://www.inderscience.com/link.php?id=115402
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:1:p:66-82

Template-Type: ReDIF-Article 1.0
Author-Name: Sheetal Jain
Author-X-Name-First: Sheetal
Author-X-Name-Last: Jain
Title: Determinants of luxury purchase behaviour: a study of young Indian consumers
Abstract:
Indian luxury market is expected to grow tenfold in the next decade. Young consumers are the key factor driving the growth of Indian luxury market. Yet, hardly any study has been performed to understand young consumers' luxury consumption behaviour in India. Therefore, the main objectives of this study is to examine &lt;i&gt;firstly&lt;/i&gt;, the influence of personal and non-personal luxury values on consumers' attitude and subjective norms and &lt;i&gt;secondly&lt;/i&gt;, the influence of these variables on consumers' purchase intentions and behaviour towards luxury fashion goods using theory of reasoned action (TRA). Results show that hedonic value is the key predictor of young consumers' attitude towards purchase of luxury fashion goods. In addition, conspicuous value and social value are found to have positive impact on consumers' subjective norms. The findings of this study have important implications for both academicians and practitioners.
Journal: Int. J. of Indian Culture and Business Management
Pages: 66-88
Issue: 1
Volume: 22
Year: 2021
Keywords: India; luxury values; luxury purchase behaviour; structural equation modelling; theory of reasoned action; TRA.
File-URL: http://www.inderscience.com/link.php?id=112587
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Template-Type: ReDIF-Article 1.0
Author-Name: Mayuk Dasgupta
Author-X-Name-First: Mayuk
Author-X-Name-Last: Dasgupta
Author-Name: Ajoy Kumar Dey
Author-X-Name-First: Ajoy Kumar
Author-X-Name-Last: Dey
Title: Mediating role of job crafting in the relationship between organisational culture and employee engagement
Abstract:
Organisational culture plays a crucial role in building an engaged workforce. While previous research has tried to establish the culture-engagement relationship with organisational outcomes, the individual level benefits of an engaged work culture is manifold. Since 2001, psychologists working in the domain of positive organisational behaviour have turned their attention to 'job crafting' as a theoretical construct that expands the perspective of classic top down job design process. This paper explains a process to establish the mediating role of job crafting in the culture-engagement relationship by deploying a series of exploratory and confirmatory factor analysis, followed by a structural equation modelling (SEM) on a dataset of 551 respondents from the Indian ITeS sector. The study is concluded by stating that the objective of establishing the mediating role of job crafting in the relationship between culture and engagement could be achieved by proposing a framework that contributes to job crafting theory.
Journal: Int. J. of Indian Culture and Business Management
Pages: 89-109
Issue: 1
Volume: 22
Year: 2021
Keywords: job crafting; organisational culture; employee engagement; JD-R theory; Indian ITeS sector.
File-URL: http://www.inderscience.com/link.php?id=112588
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:1:p:89-109

Template-Type: ReDIF-Article 1.0
Author-Name: Jayendira P. Sankar
Author-X-Name-First: Jayendira P.
Author-X-Name-Last: Sankar
Title: Social responsibility of the corporate: Thirukkural perspective
Abstract:
This article presents the dimensions of social responsibility of the corporate from the perspective of Thirukkural. Social responsibility of the corporate can be recognised as a means for managing the various business activities which incorporate environmental, social and sustainability aspects. The concept of social responsibility of the corporate is in practice for decades by organisations worldwide. Thiruvalluvar is one of the great genii of the world and Thirukkural is one of the purest and highest manifestations of human thoughts. The article is based on a scale called hermeneutics, research and theory to understand which revelations about the interpretation of texts. This article reveals that Thirukkural recommends a cognisance and ethical-based approach to the social responsibility of the corporate. This article attempts to highlight the Thirukkural perspective of social responsibility of corporate and other areas like leadership, human resource management, time management, and business ethics that can be considered for future research.
Journal: Int. J. of Indian Culture and Business Management
Pages: 83-94
Issue: 1
Volume: 23
Year: 2021
Keywords: social responsibility; corporate responsibility; corporate social responsibility; CSR; Thirukkural; Thiruvalluvar; environment; sustainability.
File-URL: http://www.inderscience.com/link.php?id=115405
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Template-Type: ReDIF-Article 1.0
Author-Name: Shrabanti Maity
Author-X-Name-First: Shrabanti
Author-X-Name-Last: Maity
Title: Food security through targeted public distribution system: myth or reality? Insight from Barpeta district, Assam
Abstract:
This paper investigates the role of the public distribution system as an instrument to ensure food security in the marginal area of India like Barpeta district, Assam involving 'char' areas and nearby areas other than 'char'. The study used calorie gain and fiscal transfer methods to estimate the calorie gain and subsidy transfer through the public district system and its indirect benefits as a window for the poor to improve food security. Self-developed food security index is also used to identify the food security status of the study area. The robustness of the results was checked based on propensity score matching (PSM) technique. The study established that the public distribution system although ensures calorie and income gain but is less effective in ensuring food security and removing under-nourishment in the study area in its present structure.
Journal: Int. J. of Indian Culture and Business Management
Pages: 111-137
Issue: 1
Volume: 23
Year: 2021
Keywords: public distribution system; PDS; food security; Barpeta district; propensity score matching; PSM.
File-URL: http://www.inderscience.com/link.php?id=115406
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:1:p:111-137

Template-Type: ReDIF-Article 1.0
Author-Name: Suman Lahiri
Author-X-Name-First: Suman
Author-X-Name-Last: Lahiri
Author-Name: Meeta Dasgupta
Author-X-Name-First: Meeta
Author-X-Name-Last: Dasgupta
Author-Name: S.K. Tapasvi
Author-X-Name-First: S.K.
Author-X-Name-Last: Tapasvi
Title: Product development and innovation: dynamic capabilities in base of the pyramid off-grid energy market in India
Abstract:
Dynamic capability is an emerging area in strategic management. It draws its strength from behavioural and evolutionary economics. The importance of dynamic capability in the area of strategy has been realised in multiple contexts. Recently, the authors researching the base of the pyramid (BoP) have been conscious of the need for the special capability to overcome resource scarcity and information opacity to enter and work in BoP markets. The paper through a case-based approach, identifies dynamic capability to be an important strategic management process that fits well with the special capability to overcome BoP barriers. The research traced product development and innovation capability as two important dynamic capabilities in three firms providing decentralised energy access to Indian rural poor. The paper ends with a suggestion on managerial and policy prescriptions and underlines the importance of such dynamic capabilities for firms to sustain business in BoP markets.
Journal: Int. J. of Indian Culture and Business Management
Pages: 23-45
Issue: 1
Volume: 23
Year: 2021
Keywords: energy access; dynamic capability; product development capability; innovation capability; operating capability; base of the pyramid; BoP; social enterprise; solar; off-grid; business model; India.
File-URL: http://www.inderscience.com/link.php?id=115412
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:1:p:23-45

Template-Type: ReDIF-Article 1.0
Author-Name: Susmita Ghosh
Author-X-Name-First: Susmita
Author-X-Name-Last: Ghosh
Author-Name: Ashutosh Muduli
Author-X-Name-First: Ashutosh
Author-X-Name-Last: Muduli
Title: Learning agility, culture and outcome: an empirical study
Abstract:
Recently, agility research has reported the influence of culture on agility effectiveness. Research on culture has been attracting attention by management scholars owing to its capability to affect organisational effectiveness. While most of the culture and management research are on training, compensation, performance appraisal, very few research has been conducted in the context of learning agility. The research aims to explore the relationship between learning agility and outcome. Further the study investigates the mediating role of culture between learning agility and outcome. Research hypotheses are developed from the related literatures and tested through the data collected from various manufacturing firms in India. Data is analysed via SPSS and AMOS. The result suggests that learning agility influences the outcome through a supportive culture. The discussions, findings of the results and implications from managerial prospects are provided in the last part of the study.
Journal: Int. J. of Indian Culture and Business Management
Pages: 95-110
Issue: 1
Volume: 23
Year: 2021
Keywords: culture; individual outcome; organisational outcome; learning agility.
File-URL: http://www.inderscience.com/link.php?id=115413
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:1:p:95-110

Template-Type: ReDIF-Article 1.0
Author-Name: T.S. Sreekumar
Author-X-Name-First: T.S.
Author-X-Name-Last: Sreekumar
Author-Name: H.R. Nagendra
Author-X-Name-First: H.R.
Author-X-Name-Last: Nagendra
Author-Name: Judu V. Ilavarasu
Author-X-Name-First: Judu V.
Author-X-Name-Last: Ilavarasu
Title: Effect of yoga intervention on mindfulness, perceived stress, emotion regulation and affect: a study on senior managers in an Indian multinational corporate
Abstract:
Psychological distress is highly prevalent among leadership professionals. Workplace yoga interventions to enhance psychological wellbeing and further follow-up studies are limited. We studied the effect of a residential five days yoga intervention and later follow-up after three months of home practice on 102 senior level managers of Oil and Natural Gas Corporation (ONGC). They were assessed for various psychological constructs like mindfulness, emotion regulation, positive and negative affect and perceived stress. Results of linear mixed effects model showed that all the variables had significantly influenced the perceived stress, except for emotion regulation. Findings suggest that intervention is effective in addressing the stress of senior managers by improving mindfulness, positive affect, and better emotion regulation strategy, but due to lack of supervised guidance after the program, there is a high chance of further relapse, which needs further attention to maintain an environment of sustained wellbeing.
Journal: Int. J. of Indian Culture and Business Management
Pages: 37-52
Issue: 1
Volume: 22
Year: 2021
Keywords: yoga; stress; leaders; mindfulness; emotion regulation.
File-URL: http://www.inderscience.com/link.php?id=112599
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Template-Type: ReDIF-Article 1.0
Author-Name: Anand Narsimha
Author-X-Name-First: Anand
Author-X-Name-Last: Narsimha
Author-Name: V. Moovendhan
Author-X-Name-First: V.
Author-X-Name-Last: Moovendhan
Author-Name: M. Manoharan
Author-X-Name-First: M.
Author-X-Name-Last: Manoharan
Title: Is Instagram an effective brand conversation platform? A study among young Instagram users in India
Abstract:
Instagram generally perceived to be a brand engagement than brand awareness medium. The research aimed at investigating the most influencing variable among various brand equity concepts such as brand awareness, brand association, brand loyalty and perceived quality of Instagram users in India. Though numerous researches explored Facebook and Twitter users on this context, there is little research on Instagram despite being the emerging visual communication medium. The result of this survey-based research indicates that young users perceive the brand circulated on Instagram as quality, followed by brand loyalty and brand association. The brand awareness had a subtle relationship with overall brand equity, and this result asserts that Instagram is perceived as better of brand engagement tool than brand awareness medium while building brand equity for a product.
Journal: Int. J. of Indian Culture and Business Management
Pages: 53-65
Issue: 1
Volume: 22
Year: 2021
Keywords: Instagram; brand equity; brand conversation; India.
File-URL: http://www.inderscience.com/link.php?id=112604
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:1:p:53-65

Template-Type: ReDIF-Article 1.0
Author-Name: Barooj Bashir
Author-X-Name-First: Barooj
Author-X-Name-Last: Bashir
Author-Name: Abdul Gani
Author-X-Name-First: Abdul
Author-X-Name-Last: Gani
Title: Empirical investigation of job satisfaction among academics
Abstract:
Job satisfaction is perhaps the most important aspect that critically influences the success of the organisation. This has given rise to employee expectations and has obligated employers to take into consideration even the diminutive parameters which influence their satisfaction. This research study highlights the perception of academicians towards their job satisfaction under various dimensions. It also explores whether there is any significant difference between the selected demographics and perception of university teachers over satisfaction issues. The findings of the study revealed pay and job security to be the most highly rated aspect of job satisfaction. Among the demographic variables only age was found to be significantly affecting job satisfaction. The study thus implies that when teachers' needs are satisfied, their psychological well-being is promoted. This study may benefit the decision-makers in universities to follow the proactive practices to improve the satisfaction of teachers.
Journal: Int. J. of Indian Culture and Business Management
Pages: 241-262
Issue: 2
Volume: 23
Year: 2021
Keywords: job satisfaction; education sector; academicians; demographics; India.
File-URL: http://www.inderscience.com/link.php?id=115932
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:2:p:241-262

Template-Type: ReDIF-Article 1.0
Author-Name: Kanika Khurana
Author-X-Name-First: Kanika
Author-X-Name-Last: Khurana
Author-Name: Atanu Ghosh
Author-X-Name-First: Atanu
Author-X-Name-Last: Ghosh
Title: Where do the lines blur? Exploring the separation between non-profit and for-profit theatre organisations in India
Abstract:
Research suggests that non-profit organisations are increasingly adopting business-like characteristics, driven by stakeholder demands and concerns for survival. The distinction between for-profit and non-profit sectors is also becoming blurred. We research these phenomena in the Indian performing arts sector through a qualitative comparative study of nine theatre organisations, based on Dart's (2004) inductive themes of goals, service delivery and management. While our findings suggest that the lines separating the for-profit and non-profit sectors are indeed getting blurred, there are significant differences in professionalisation or the employment of specialised staff across the two sectors. A commercial relationship with the audience and reliance on audience funding is common to both sectors, even when primary goals are not business-driven. The study provides reasons to question the divide between for-profit and non-profit organisations in the Indian performing arts sector, and proposes broader parameters to studying the changing nature of organisations.
Journal: Int. J. of Indian Culture and Business Management
Pages: 171-192
Issue: 2
Volume: 23
Year: 2021
Keywords: non-profit; business-like; blurred boundaries; theatre organisations; performing arts; qualitative research; comparative case study; India.
File-URL: http://www.inderscience.com/link.php?id=115933
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:2:p:171-192

Template-Type: ReDIF-Article 1.0
Author-Name: Ajay Bhatia
Author-X-Name-First: Ajay
Author-X-Name-Last: Bhatia
Author-Name: Farhat Mohsin
Author-X-Name-First: Farhat
Author-X-Name-Last: Mohsin
Title: Relationship of employee advocacy and turnover intentions to happiness of university teachers in NCR, Delhi
Abstract:
The study was conducted to ascertain the relationship of workplace happiness of university teachers with their two-key work-related outcomes, viz. employee advocacy and turnover intentions, at seven institutions of higher studies in NCR, Delhi. The study used a descriptive analytical survey design, and covered teachers with minimum six months of experience. Descriptive and inferential statistics were used to analyse with SPSS software. It was found that a significant proportion of teachers were in the 'low to moderate' happiness zone. Although, their workplace happiness was related significantly with their advocacy index, however, 'net promoter score' was at alarmingly low levels. Counter-intuitively, workplace happiness of teachers was found to be a relatively weak predictor of their turnover intentions. Equal proportions of teachers were found to be happy, but planning to leave. Study identified critical factors of teachers' happiness impacting these two dimensions and made specific recommendations to bring about improvements.
Journal: Int. J. of Indian Culture and Business Management
Pages: 451-473
Issue: 4
Volume: 23
Year: 2021
Keywords: teachers' happiness; psychological well-being; employee advocacy; turnover intentions; employee outcomes; employee retention; higher education; net promoter score; NPS.
File-URL: http://www.inderscience.com/link.php?id=117475
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:4:p:451-473

Template-Type: ReDIF-Article 1.0
Author-Name: Sudipta Sen Gupta
Author-X-Name-First: Sudipta Sen
Author-X-Name-Last: Gupta
Author-Name: Deepti Wadera
Author-X-Name-First: Deepti
Author-X-Name-Last: Wadera
Title: Consumer understanding of corporate social responsibility dimensions: an application of CSR pyramid model in Indian context
Abstract:
This study empirically examines applicability of Carroll's pyramid model of CSR dimensions in India. The study employed online survey method, using 934 respondents, from six major cities in India, across different demographics. The findings show that most Indian consumers are aware of CSR, with older and more educated Indian consumers, from privileged socio-economic classes being more aware than others. Their understanding is that CSR is pre-eminently about following laws, followed by ethical responsibilities towards the environment and regarding human rights while economic and philanthropic dimensions are considered to be relatively less important. The findings will help corporate India, with its historical penchant for philanthropy, to note the consumer perspective and reap the benefits of strategic CSR. The study sheds light on the way forward for CSR practices in the large and growing consumer market of India, being one of the very few consumer studies using the CSR pyramid in India.
Journal: Int. J. of Indian Culture and Business Management
Pages: 110-136
Issue: 1
Volume: 22
Year: 2021
Keywords: CSR pyramid model; Indian consumers; CSR awareness; understanding of CSR; CSR dimensions; economic responsibility; ethical responsibility; legal responsibility; philanthropy; mandatory CSR.
File-URL: http://www.inderscience.com/link.php?id=112612
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:1:p:110-136

Template-Type: ReDIF-Article 1.0
Author-Name: Amina Omrane
Author-X-Name-First: Amina
Author-X-Name-Last: Omrane
Author-Name: Sudin Bag
Author-X-Name-First: Sudin
Author-X-Name-Last: Bag
Title: Which strategies are appropriate for the fight against the worldwide coronavirus crisis?
Abstract:
With the increasing spread of the coronavirus outbreak and the health crisis it causes for millions of human beings all over the world since December 2019, governments are struggling to adopt the best specific strategies in order to save human lives and curtail the virus spread. More precisely, governments, big public corporations as well as private companies are offering their support via positive leadership and efficient operating systems as well. In this perspective, it seems that digital tools/technologies and specific cultural aspects can widely help to face more rapidly the coronavirus crisis and its devastating consequences. The present paper aims at an in-depth understanding of the coronavirus crisis, its main appearing phenomena, as well as the different strategies chosen by the different stakeholders/organisations in order to tackle it and sustain their survival. Managers, state officials, as well as entrepreneurs, can learn from the current study how to implement better successful strategies to limit the risks caused by such a crisis.
Journal: Int. J. of Indian Culture and Business Management
Pages: 416-430
Issue: 4
Volume: 23
Year: 2021
Keywords: COVID-19; coronavirus crisis; governments; countries; marketing strategies; business strategies of firms; charity; support.
File-URL: http://www.inderscience.com/link.php?id=117476
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:4:p:416-430

Template-Type: ReDIF-Article 1.0
Author-Name: Raina Chhajer
Author-X-Name-First: Raina
Author-X-Name-Last: Chhajer
Author-Name: Tanusree Dutta
Author-X-Name-First: Tanusree
Author-X-Name-Last: Dutta
Title: Gratitude as a mechanism to form high-quality connections at work: impact on job performance
Abstract:
High-quality connections at work are marked by a subjective experience of mutuality, positive regard, and vitality. Literature indicates various emotional mechanisms, such as gratitude to build high-quality connections. This study was conducted at an Indian textile firm that installed gratitude boards in factory premises for employees to express gratitude. Using the data from 179 employees who participated in this initiative and their supervisors, this study empirically examined the role of gratitude in forming high-quality connections, which further lead to enhanced job performance. The main findings are: 1) high level of gratitude significantly predicts high levels of mutuality, positive regard, and vitality; 2) higher levels of mutuality significantly predicts task performance; 3) higher levels of mutuality, positive regard, and vitality significantly predicts contextual performance. The implication for both theory and practice has also been discussed.
Journal: Int. J. of Indian Culture and Business Management
Pages: 1-18
Issue: 1
Volume: 22
Year: 2021
Keywords: gratitude; high-quality connections; HQCs; job performance; Indian textile firm.
File-URL: http://www.inderscience.com/link.php?id=112613
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Template-Type: ReDIF-Article 1.0
Author-Name: Rohit Sindhwani
Author-X-Name-First: Rohit
Author-X-Name-Last: Sindhwani
Author-Name: Venkataramanaiah Saddikuti
Author-X-Name-First: Venkataramanaiah
Author-X-Name-Last: Saddikuti
Author-Name: Omkarprasad S. Vaidya
Author-X-Name-First: Omkarprasad S.
Author-X-Name-Last: Vaidya
Title: Transmission of SARS-CoV-2 in Indian states during lockdown: incorporating heterogeneity and non-pharmaceutical interventions
Abstract:
Early exponential growth of any influenza pandemic is a result of heterogeneous population, where susceptible with high human contact may have spread the disease. The cases of ten worst infected states in India due to SARS-CoV-2 as of 9 June 2020 are modelled to find the number of super-spreaders. We propose the use of model considering heterogeneous population and non-pharmaceutical measures during lockdown considerations from 25 March 2020 to 31 May 2020 for the state-specific transmission dynamics. A fixed sample of population element is measured before the COVID-19 outbreak. The impact of social distancing and personal hygiene through the empirical research is observed. We incorporated the behaviour change in the models. Our results indicate that the vulnerability is high in Bihar, while the conditions in Delhi, UP and West Bengal may deteriorate in the near future. We highlight that policy of testing, social distancing and personal hygiene should be continued.
Journal: Int. J. of Indian Culture and Business Management
Pages: 490-521
Issue: 4
Volume: 23
Year: 2021
Keywords: influenza progression; lockdown; pandemic; reproductive number; COVID-19; social distancing; heterogeneous population.
File-URL: http://www.inderscience.com/link.php?id=117477
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:4:p:490-521

Template-Type: ReDIF-Article 1.0
Author-Name: Richa Awasthy
Author-X-Name-First: Richa
Author-X-Name-Last: Awasthy
Author-Name: Rajen K. Gupta
Author-X-Name-First: Rajen K.
Author-X-Name-Last: Gupta
Title: Unravelling the layers of Indian culture and worldview: an exploratory study
Abstract:
The purpose of this exploratory study is to explore worldview of budding Indian management professionals. Taking an interpretivist epistemological position, this paper attempt to address the ontological perspective of Indians. Respondents were asked to write their views on 'What is reality according to people around you?' Followed by one 90-minute focus group discussion (FGD) and two in-depth interviews were conducted. Four types of analyses were conducted to minimise researcher bias and touch deeper layer of meaning. Based on Schein's layers of culture, the paper ends by proposing multiple layers in Indian culture namely, basic assumptions, values and artefacts. Paper conjecture 'go with the flow' or &lt;i&gt;samarpan&lt;/i&gt; (devotion) as the deep-rooted philosophy or basic assumption that influences Indian values and practices. Typical Indian values: faith in God, paradoxical mindset, family orientation, contextual sensitivity, and tolerance. The physical artefacts: jugaad, adaptability, visit to temples, prayers, fasting, yoga, meditation and tolerance for ambiguity.
Journal: Int. J. of Indian Culture and Business Management
Pages: 137-166
Issue: 1
Volume: 22
Year: 2021
Keywords: go with the flow; India; Indian culture; qualitative research; <i>samarpan</i>; worldview.
File-URL: http://www.inderscience.com/link.php?id=112614
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Handle: RePEc:ids:ijicbm:v:22:y:2021:i:1:p:137-166

Template-Type: ReDIF-Article 1.0
Author-Name: Meenakshi Handa
Author-X-Name-First: Meenakshi
Author-X-Name-Last: Handa
Author-Name: Swati Jain
Author-X-Name-First: Swati
Author-X-Name-Last: Jain
Author-Name: Parul Ahuja
Author-X-Name-First: Parul
Author-X-Name-Last: Ahuja
Title: Is it cost saving or environmental benefits? Factors influencing energy saving behaviour amongst consumers in India
Abstract:
In order to reduce energy consumption and greenhouse gas emissions, it is important for households to engage in energy saving behaviour. The study explores the different types of energy saving actions and select drivers of such energy saving behaviour amongst consumers in urban India. Data was collected through a structured questionnaire from consumers in Delhi NCR in an online mode (n &#61; 241). The study identifies three forms of energy saving behaviour which are labelled as 'direct energy saving behaviour', 'indirect energy saving behaviour' and 'energy efficient product purchase behaviour'. Perceived environmental benefits, perceived economic benefits and perceived costs are examined for their impact on energy saving behaviour. Finally, a set of recommendations which encompass a multi-pronged strategy for encouraging energy saving behaviour amongst consumers is presented.
Journal: Int. J. of Indian Culture and Business Management
Pages: 431-450
Issue: 4
Volume: 23
Year: 2021
Keywords: energy saving behaviour; ESB; perceived environmental benefits; perceived costs; perceived economic benefits; energy efficient products; sustainable development; India.
File-URL: http://www.inderscience.com/link.php?id=117478
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:4:p:431-450

Template-Type: ReDIF-Article 1.0
Author-Name: Soumen Sarkar
Author-X-Name-First: Soumen
Author-X-Name-Last: Sarkar
Author-Name: Sujit Kumar Paul
Author-X-Name-First: Sujit Kumar
Author-X-Name-Last: Paul
Title: Rising mortgage fraud in India &#45; a case study-based analysis of loopholes in existing lending practices
Abstract:
Indian banks are nowadays emphasising on retail lending, through mortgage of immovable properties, which is in turn augmenting asset-backed exposures in their books of accounts, and thereby attempts to increase the risk containment. While this secured approach of institutional lending is apparently supporting the financial inclusion agenda of India, but the increasing trend of mortgage related frauds is rising as a serious threat to the country's financial stability and exposing the general public at large to severe financial risk. These concerns have stimulated the need to carry out an in-depth research of the present mechanism followed in banking industry and government departments towards dealing with equitable mortgage of immovable properties. This article contributed case studies related to generic mortgage loan and illustrated ease occurrence of frauds therein. The study concluded with suggestive measures to plug the loopholes in existing mechanism followed in India to deal with mortgage of immovable properties.
Journal: Int. J. of Indian Culture and Business Management
Pages: 474-489
Issue: 4
Volume: 23
Year: 2021
Keywords: financial inclusion; financial stability; bank fraud; mortgage loan; India.
File-URL: http://www.inderscience.com/link.php?id=117479
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:4:p:474-489

Template-Type: ReDIF-Article 1.0
Author-Name: Nirupom Roy
Author-X-Name-First: Nirupom
Author-X-Name-Last: Roy
Author-Name: Manidipa DasGupta
Author-X-Name-First: Manidipa
Author-X-Name-Last: DasGupta
Title: National Rural Livelihood Mission and livelihood security promotion of tribal communities in Jungle Mahal: an assessment
Abstract:
Though India has made momentous progress in reducing poverty, still 364 million Indian, especially the rural and backward caste would continue to experience acute deprivation. Thus, the Government of India has introduced National Rural Livelihood Mission with the prime focus on organising the unprivileged women section into SHGs. Hence, its role in promoting livelihood security for the tribal communities should specially be taken care of. Here, an attempt has been made to find out what livelihood security factors could be detected as relevant as per improvement based on the perception of both tribal and non-tribal members of SHGs? Whether any difference in perception exists in between different socio-demographic groups? If so whether any intra-difference can be found in responses of the tribal members? Keeping these issues in mind, the study has undertaken a micro-empirical analysis where a tribal dominated area like Jungle Mahal, West Bengal has been selected purposively.
Journal: Int. J. of Indian Culture and Business Management
Pages: 395-415
Issue: 4
Volume: 23
Year: 2021
Keywords: self-help groups; SHGs; National Rural Livelihood Mission; NRLM; livelihood securities; tribal communities; Jungle Mahal.
File-URL: http://www.inderscience.com/link.php?id=117483
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Handle: RePEc:ids:ijicbm:v:23:y:2021:i:4:p:395-415