Template-Type: ReDIF-Article 1.0 Author-Name: I. Sridhar Author-X-Name-First: I. Author-X-Name-Last: Sridhar Author-Name: Sahil Singh Jasrotia Author-X-Name-First: Sahil Singh Author-X-Name-Last: Jasrotia Title: Board leadership and executive compensation: corporate governance in India Abstract: In India, the corporate landscape is dotted with family businesses and government through public sector undertakings (PSU). It is the feature with family business and PSU to have board leadership and head of management position with the same person in a majority of cases. The purpose of this paper is to study the impact of board leadership in terms of chairman-CEO duality and chairman-CEO separation on executive compensation in Nifty 50 index companies. The study establishes positive relationship between duality of board chairman and CEO and their separation with executive compensation. An implication of this paper is that it addresses the issue of legislative response to board leadership in terms of good corporate governance practices. Journal: Int. J. of Indian Culture and Business Management Pages: 11-20 Issue: 1 Volume: 20 Year: 2020 Keywords: board; CEO; corporate governance; executive compensation; leadership. File-URL: http://www.inderscience.com/link.php?id=105551 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:11-20 Template-Type: ReDIF-Article 1.0 Author-Name: Athar Mahmood Author-X-Name-First: Athar Author-X-Name-Last: Mahmood Title: Direct from the horse's mouth: what bank employees feel about training and development programs in Indian banking sector Abstract: Training has become a potential tool for development of skills and managerial attributes in employees. In the banking sector, specially, training and development programs have become a routine feature. The current study attempts to understand the perceptions of bank employees with respect to trainings. For this purpose a scale has been developed and consists of five dimensions: critical appreciation, soft issues, key outcomes, necessary suggestions and timing aspect. Regression analysis depicts key outcomes being the most significant factor while shorter duration of trainings are also important. Other key findings include expectations of trainees to be made partners in the learning process. The paper contributes to management field by helping understand what the bank employees want from a training program and its implications for managements particularly in banking sector. The applicability of the scale is also discussed towards the end. Journal: Int. J. of Indian Culture and Business Management Pages: 1-10 Issue: 1 Volume: 20 Year: 2020 Keywords: banking sector; perception; utility of training; satisfaction with trainings; characteristics of training programs. File-URL: http://www.inderscience.com/link.php?id=105552 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:1-10 Template-Type: ReDIF-Article 1.0 Author-Name: Shubham Kumar Author-X-Name-First: Shubham Author-X-Name-Last: Kumar Author-Name: Tapas Kumar Giri Author-X-Name-First: Tapas Kumar Author-X-Name-Last: Giri Title: Interconnectedness between spirituality and sustainable development goals: evidence from an Indian perspective Abstract: The deficiencies in the current management practices in terms of rising inequalities, waning corporate ethical environment and absence of cultural context have become the crucial causal antecedents of change. In cultural context, the multidimensional space of spirituality adds ethics, notion of self-development and environmental activism in management discourses. The objective of this paper is to elucidate the strong interconnectedness between Indian spirituality and sustainable development goals and to bring better understandings and perspectives for the novel paradigm shift in management. Indian spirituality and philosophy outline the underlying ontological framework required to counter ambiguity for contemporary sustainable development agenda and help to develop organic perception for sustainable development goals. Indian spirituality brings an enriching perspective on the methods of improving ecological consciousness, communitarian roots and compassion at workplace among others. Journal: Int. J. of Indian Culture and Business Management Pages: 133-149 Issue: 1 Volume: 20 Year: 2020 Keywords: management paradigm; spirituality; philosophy; India; ethics; culture; ecology; society; sustainable development goals; SDG; communitarian roots. File-URL: http://www.inderscience.com/link.php?id=105553 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:133-149 Template-Type: ReDIF-Article 1.0 Author-Name: Sameer Mathur Author-X-Name-First: Sameer Author-X-Name-Last: Mathur Title: Pricing of airline tickets on India's busiest aviation route (New Delhi - Mumbai) Abstract: This paper investigates how seasonality and advance booking influence airline ticket prices on the New Delhi - Mumbai route. We analyse three types of seasonality: We find that: 1) flights departing in the morning are more expensive than PM departure flights; 2) weekend flights are more expensive than weekday flights; 3) flights during the Diwali festival are more expensive. We also investigate how the advance booking window influences the airfares. Airfares increase as the advance booking duration decreases. Interestingly, the relative increase in airfares is greater on private airlines (Indigo, Jet Airways, and Spice Jet), compared to the government-managed Air India. Journal: Int. J. of Indian Culture and Business Management Pages: 93-108 Issue: 1 Volume: 20 Year: 2020 Keywords: airfares; airlines; India; pricing; regression; tickets. File-URL: http://www.inderscience.com/link.php?id=105554 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:93-108 Template-Type: ReDIF-Article 1.0 Author-Name: Neena Sinha Author-X-Name-First: Neena Author-X-Name-Last: Sinha Author-Name: Pratibha Singh Author-X-Name-First: Pratibha Author-X-Name-Last: Singh Title: Social networking sites' advertising effectiveness: a systematic insight into literature Abstract: The pervasiveness of social networking sites (SNS) is one of the major highlights of development of Web 2.0 applications. Social media is manifested as a disruptive vehicle for augmenting marketing strategies by the firms. It has been observed that the extant literature lacks a systematic review that comprehensively accounts and analyse the main factors (antecedences and consequences) of SNS marketing phenomenon. This paper presents a systematic review analysis of the literature pertaining to advertising effectiveness on SNS. Seven research databases (Elsevier, Taylor and Francis, Sage, Springer, IGI Global, Emerald, and IEEE) were explored and 60 of the most relevant research papers were selected for the analysis. Overall, this study identifies numerous emergent themes in the existing literature, thereby, deepening our understanding of advances in social media research. Further, the study provides logical classification schemes that may serve as a source of stimulus for further research. Journal: Int. J. of Indian Culture and Business Management Pages: 37-59 Issue: 1 Volume: 20 Year: 2020 Keywords: social networking sites; SNS; advertising effectiveness; systematic literature review; antecedents; outcomes. File-URL: http://www.inderscience.com/link.php?id=105555 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:37-59 Template-Type: ReDIF-Article 1.0 Author-Name: Richa Dhir Author-X-Name-First: Richa Author-X-Name-Last: Dhir Author-Name: Vandna Sharma Author-X-Name-First: Vandna Author-X-Name-Last: Sharma Title: Exploring dimensions of psychological capital through grounded theory investigations Abstract: Psychological capital (psy cap) research is context specific. Different factor structure in its framework suggests different psychological resources in different cultural settings. This paper's purpose is to address this gap by conducting qualitative research in the Indian context. Data analysis was done through grounded theory's 'paradigm model'. Data were collected through in-depth interviews of 25 middle-level managers in India from different sectors. The present data explorations observed the presence of two more psychological resources (spirituality and courage) besides the first four HERO (hope, efficacy, resilience, and optimism) and made an attempt to redefine it as 'expanded psychological capital'. Supportive organisational climate, authentic leadership and job experience were identified as moderators. Desirable attitudes comprising organisational commitment, job satisfaction, and well-being have been identified as consequences. The findings suggest that by including workplace spirituality and courage in psychological capital framework, the workplace outcomes for the Indian employees can be more promising. Journal: Int. J. of Indian Culture and Business Management Pages: 109-132 Issue: 1 Volume: 20 Year: 2020 Keywords: India; psychological capital; expanded psychological capital; supportive organisational climate; authentic leadership; job experience; desirable attitudes. File-URL: http://www.inderscience.com/link.php?id=105556 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:109-132 Template-Type: ReDIF-Article 1.0 Author-Name: Anil Kumar Goswami Author-X-Name-First: Anil Kumar Author-X-Name-Last: Goswami Author-Name: Rakesh Kumar Agrawal Author-X-Name-First: Rakesh Kumar Author-X-Name-Last: Agrawal Title: Exploring the cultural underpinnings of knowledge management process in India Abstract: Knowledge management (KM) process effectively exploits the knowledge, a strategic asset of the organisation in gaining competitive advantage. KM process is influenced by various factors and culture is one of them. Culture plays a significant role in shaping KM process in the organisation. When KM process is to be applied in an organisation, the local cultural context also needs to be taken into consideration. Various organisations in India are adopting the principles and practices of KM process that have evolved outside India. These organisations need to understand the influence of Indian cultural context on KM process for adoption of effective mechanisms and appropriate interventions. This paper is an attempt in the direction of providing understanding and insight of the influence of Indian cultural context on KM process by systematically exploring, examining and synthesising the contents of research papers published in this area by utilising the literature review methodology. Journal: Int. J. of Indian Culture and Business Management Pages: 21-36 Issue: 1 Volume: 20 Year: 2020 Keywords: knowledge management process; Indian cultural context; India; national culture. File-URL: http://www.inderscience.com/link.php?id=105557 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:21-36 Template-Type: ReDIF-Article 1.0 Author-Name: Arpita Khare Author-X-Name-First: Arpita Author-X-Name-Last: Khare Author-Name: Subhro Sarkar Author-X-Name-First: Subhro Author-X-Name-Last: Sarkar Title: Use of mobile apps in online shopping: scale development and validation Abstract: The research paper focuses on the development of two scales to measure the applicability of the technology acceptance model and shopping motives behind the use of mobile shopping apps. Qualitative and quantitative techniques were employed to develop and validate the scales. An item pool was generated using a review of previous literature, in-depth interviews with online shoppers and experts from the retail industry. Based on quantitative analysis, two scales for mobile technology acceptance and motivation towards using mobile apps were developed. The item pool for both the scales was generated through a review of existing literature, interviews with experts and academicians. Data collected from shoppers using mobile apps were analysed using exploratory and confirmatory factor analyses. The results revealed two factors for technology acceptance (perceived usefulness and perceived risk) and shopping motives (utilitarian and hedonic). Convergent, discriminant and nomological validity were established. The study provides several theoretical and managerial implications. Journal: Int. J. of Indian Culture and Business Management Pages: 74-92 Issue: 1 Volume: 20 Year: 2020 Keywords: mobile apps; technology acceptance model; TAM; shopping motivation; scale validation; India. File-URL: http://www.inderscience.com/link.php?id=105560 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:74-92 Template-Type: ReDIF-Article 1.0 Author-Name: Vinit S. Chauhan Author-X-Name-First: Vinit S. Author-X-Name-Last: Chauhan Author-Name: Ajay K. Garg Author-X-Name-First: Ajay K. Author-X-Name-Last: Garg Title: Family-controlled businesses in India: a shareholding pattern-based definition Abstract: While the subject of family-controlled businesses, including their evolution and comparative performance, has been the topic of academic scrutiny in multiple contexts abroad, there have been almost no empirical studies on this topic in the Indian context. This is surprising given the perceived historical relevance of, and prevalence of, family-controlled businesses in India. Although a few inconsistencies do exist, a generally acceptable definition of a 'family-controlled business' can be determined in international studies. However, those definitions have not been examined in the Indian context and may not apply to Indian firms - a situation which this paper examines based on a study of shareholding patterns in a sample of 362 Indian firms over a ten-year period. Further, the paper attempts to determine an appropriate definition for a family-controlled business in India. Journal: Int. J. of Indian Culture and Business Management Pages: 60-73 Issue: 1 Volume: 20 Year: 2020 Keywords: family business; shareholding pattern; promoter shareholding; control; family business definition; Indian business families; ownership structure; India. File-URL: http://www.inderscience.com/link.php?id=105568 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:1:p:60-73 Template-Type: ReDIF-Article 1.0 Author-Name: I. Sridhar Author-X-Name-First: I. Author-X-Name-Last: Sridhar Author-Name: Sahil Singh Jasrotia Author-X-Name-First: Sahil Singh Author-X-Name-Last: Jasrotia Title: Related party transactions and corporate governance: evidence from India Abstract: Related party transactions involve transactions between the company and promoter entities and associate companies. But some of the related party transactions may result in misuse of fiduciary position or misuse of funds or prejudicial to investors. The purpose of this study is to empirically find the impact of ownership structure on income from related party transactions in the context of corporate governance. Our study establishes that Indian companies are diversifying their revenues from other than associate companies. An implication of this paper is that it addresses the issue of regulatory governance in terms of company law and SEBI compliances towards related party transactions in the overall corporate governance of the company. Journal: Int. J. of Indian Culture and Business Management Pages: 234-244 Issue: 2 Volume: 20 Year: 2020 Keywords: related party transactions; corporate governance; associate companies; conflict of interest; ownership structure. File-URL: http://www.inderscience.com/link.php?id=105639 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:2:p:234-244 Template-Type: ReDIF-Article 1.0 Author-Name: Jayalaxmi P. Shetty Author-X-Name-First: Jayalaxmi P. Author-X-Name-Last: Shetty Author-Name: Rajesh Panda Author-X-Name-First: Rajesh Author-X-Name-Last: Panda Title: A multidimensional framework for cloud adoption of SMEs in India Abstract: The purpose of this article is to develop an integrated, multidimensional and theory-driven conceptual model from established technology adoption theories. Owing to a dissimilar set of factors influencing the process, under same market conditions, the adoption process calls for a comprehensive understanding of the determinants of cloud adoption. The research accounts for the intricacy and idiosyncrasy of Indian SME practice. Building on interpretive research, the article links the antecedents of cloud adoption and the consequences of field data to capture 12 significant factors. Interestingly, field data reveal critical components that were specific to cloud service providers, namely trust, data residency, and offline function. Cumulatively, the conceptual outlook of the model discusses the following; significant factors to guide Indian SMEs towards cloud adoption, economic performance as an impact of cloud adoption and pointers for cloud service providers to deal effectively with the business ecosystem of the SMEs. Journal: Int. J. of Indian Culture and Business Management Pages: 210-233 Issue: 2 Volume: 20 Year: 2020 Keywords: cloud computing; cloud adoption; small and medium enterprises; SMEs; multidimensional model; economic performance; data residency; offline function; India. File-URL: http://www.inderscience.com/link.php?id=105640 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:2:p:210-233 Template-Type: ReDIF-Article 1.0 Author-Name: Arghya Ray Author-X-Name-First: Arghya Author-X-Name-Last: Ray Author-Name: Pradip Kumar Bala Author-X-Name-First: Pradip Kumar Author-X-Name-Last: Bala Author-Name: Shilpee A. Dasgupta Author-X-Name-First: Shilpee A. Author-X-Name-Last: Dasgupta Author-Name: Abhishek Srivastava Author-X-Name-First: Abhishek Author-X-Name-Last: Srivastava Title: Understanding the factors influencing career choices in India: from the students' perspectives Abstract: For shaping up a good career, it is necessary to go through a good career choice process. To attract students and for formulating better strategies, marketers of educational institutes need to understand the factors influencing career choices. The study aims to qualitatively capture the perspectives of Indian students on the factors influencing their career choices. Utilising the constructionist-interpretivist paradigm, 33 Indian students between the age range 19 and 30 were interviewed. The thematic-based analysis of the interviews revealed that the career choices made by most of the students had been under the influence of peers, parents or society. Findings suggest that convenience, family background, societal status, family income and parental pressure are the factors that are responsible for career choices in India. The results provide valuable insights for researchers and practitioners in the educational sector as well as implications to stimulate future research. Journal: Int. J. of Indian Culture and Business Management Pages: 175-193 Issue: 2 Volume: 20 Year: 2020 Keywords: career choices; constructionist-interpretivist paradigm; parental pressure; qualitative study; societal influence; students perspectives. File-URL: http://www.inderscience.com/link.php?id=105641 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:2:p:175-193 Template-Type: ReDIF-Article 1.0 Author-Name: Kinjal Jethwani Author-X-Name-First: Kinjal Author-X-Name-Last: Jethwani Author-Name: Kumar Ramchandani Author-X-Name-First: Kumar Author-X-Name-Last: Ramchandani Title: Role of firm specific factors and news in stocks of selected Indian banks Abstract: This paper examines the role of news and various firm specific factors in excess stock return of selected Indian banks. The regression models are developed using capital asset pricing model and firm specific factors like <i>Size, Book Value to Market Value (BV/MV) Ratio</i> and <i>Earning to Price (E/P) Ratio</i>. In addition to these, factors such as no. of news and first order autoregressive scheme (<i>AR</i><SUB align="right"><SMALL>1</SMALL></SUB>) are also added. The result suggests that the effect of <i>Size</i> variable is more significant than BV/MV ratio and E/P ratio. However, no. of news has no impact on excess stock return. Further, to check the role of news, residual analysis was done which concluded that nature and type of news has impact on excess stock return. The result suggests that the company specific news and sector specific news has significant impact while political news is least reflected in excess stock return. Journal: Int. J. of Indian Culture and Business Management Pages: 151-174 Issue: 2 Volume: 20 Year: 2020 Keywords: size; E/P ratio; BV/MV ratio; news; capital asset pricing model; CAPM; residual analysis; stock return. File-URL: http://www.inderscience.com/link.php?id=105642 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:2:p:151-174 Template-Type: ReDIF-Article 1.0 Author-Name: Narendra Singh Author-X-Name-First: Narendra Author-X-Name-Last: Singh Author-Name: Mukul Gupta Author-X-Name-First: Mukul Author-X-Name-Last: Gupta Title: Key factors affecting customer relationship management in real estate sector: a case study of National Capital Region Abstract: The purpose of this research is to examine the important key factors affecting the customer relationship management in the real estate sector. The sample is consisted of those respondents, who bought a house or flat in the last two-year or planning to buy in the upcoming years. Questionnaires have been used as a primary source of data collection. The collected data have been analysed with the help of MS Excel and SPSS V23. The four factors such as 'communication facilitations', 'basic amenities facilitations', 'service and support facilitations' and 'deliverables facilitations' is identified and discussed as a key factor affecting the customer relationship management (CRM). Out of these four factors, 'basic amenities facilitations' (7.111% of variance and eigenvalue of 2.844) is considered as most important key factors. The finding reveals that the real estate marketers should give the importance of the factors of customer relationship management while planning of CRM service for real estate sector. Journal: Int. J. of Indian Culture and Business Management Pages: 194-209 Issue: 2 Volume: 20 Year: 2020 Keywords: customer relationship management; CRM; marketing; real estate; National Capital Region; NCR; customer expectation; SPSS V23. File-URL: http://www.inderscience.com/link.php?id=105643 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:2:p:194-209 Template-Type: ReDIF-Article 1.0 Author-Name: Sneha G. Iyer Author-X-Name-First: Sneha G. Author-X-Name-Last: Iyer Author-Name: Vaishak K. Pillai Author-X-Name-First: Vaishak K. Author-X-Name-Last: Pillai Author-Name: Santanu Mandal Author-X-Name-First: Santanu Author-X-Name-Last: Mandal Title: Research avenues in ensuring safety of healthcare operations: a perspective through logistics/supply chain, technology, quality and waste management Abstract: Healthcare operations and supply chains are increasingly becoming complex owing to patient's diverse treatment needs along with increased uncertainties in transportation and logistics in healthcare. Hence, healthcare sector requires research attention in ensuring safety and improving ergonomics. To address this issue in this study, we have done an extensive literature review (1990-2019) and have identified 79 papers. Furthermore, we have critically reviewed these papers and have classified them according to their contribution in the following sectors in healthcare: healthcare logistics, technology in healthcare, quality in healthcare and waste management in healthcare. We have classified the papers also based on their type of contribution: review, empirical, theoretical framework, case study and simulation/modelling. Lastly, the study identifies several research gaps and develops research questions across each dimension that will be useful for researchers in healthcare for further research. Journal: Int. J. of Indian Culture and Business Management Pages: 262-288 Issue: 2 Volume: 20 Year: 2020 Keywords: healthcare; safety; technology; quality; waste management; supply chain. File-URL: http://www.inderscience.com/link.php?id=105644 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:2:p:262-288 Template-Type: ReDIF-Article 1.0 Author-Name: Jisha Rajendran Author-X-Name-First: Jisha Author-X-Name-Last: Rajendran Author-Name: Kavita Indapurkar Author-X-Name-First: Kavita Author-X-Name-Last: Indapurkar Title: Nudging cultural goods: a step towards inclusive growth Abstract: According to Nobel laureate Richard Thaler, humans are not perfectly rational, but often deviate from their goals. Interestingly, technological breakthroughs like smartphones were created and consumers were nudged in their direction, thus making them dependent on it eventually. Similarly, a need for cultural products should also be created in India because this industry employs 30% of the workforce. The researchers therefore propose that it can be tapped to attain inclusive growth in a sustainable manner. In this regard, the aim is to discuss the means of attaining inclusive growth for people of cultural industry of India by applying the notions of cultural economics. For this purpose, the paper sheds light on the concepts of inclusive growth and sustainable livelihood in developing economies like India with specific reference to the people involved in cultural industry and discuss the contribution of cultural industry to other industries. Journal: Int. J. of Indian Culture and Business Management Pages: 245-261 Issue: 2 Volume: 20 Year: 2020 Keywords: sustainable livelihood; cultural economics; cultural industry; creative industry; developing economies; inclusive growth; technological intervention; digital intervention; theatre intervention; performing arts. File-URL: http://www.inderscience.com/link.php?id=105648 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:2:p:245-261 Template-Type: ReDIF-Article 1.0 Author-Name: R. Sujatha Author-X-Name-First: R. Author-X-Name-Last: Sujatha Author-Name: R. Krishnaveni Author-X-Name-First: R. Author-X-Name-Last: Krishnaveni Title: Knowledge management practices as an antecedent for enabling work performance of employees: empirical evidence from pump and motor manufacturing cluster in India Abstract: Organisations are continuously striving to improve the work performance of employees. The comprehensive literature review identified the importance of knowledge management practices including creation, acquisition, sharing, storage and use of knowledge. The aim of this study is to understand the relationship between knowledge management practices and work performance of employees. The study was conducted among 102 firms in the pump and motor manufacturing cluster. A 70-item questionnaire was administered among the middle level managers. The data was analysed using partial least squares. The results revealed that there is positive relationship among the five knowledge management practices except the knowledge that is created is not effectively stored in repositories. The results further found that knowledge management practices positively influence the work performance. This study posited strong evidence for academicians and practitioners that prevalence of knowledge management practices can be leveraged for the betterment of employees' performance. Journal: Int. J. of Indian Culture and Business Management Pages: 289-306 Issue: 3 Volume: 20 Year: 2020 Keywords: knowledge management; work performance; knowledge creation; knowledge acquisition; knowledge sharing; knowledge storage; knowledge usage; manufacturing cluster; India. File-URL: http://www.inderscience.com/link.php?id=107671 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:289-306 Template-Type: ReDIF-Article 1.0 Author-Name: Ogunmola Gabriel Ayodeji Author-X-Name-First: Ogunmola Gabriel Author-X-Name-Last: Ayodeji Author-Name: Vikas Kumar Author-X-Name-First: Vikas Author-X-Name-Last: Kumar Author-Name: Surender Kumar Author-X-Name-First: Surender Author-X-Name-Last: Kumar Title: Online retail in India: a comparative analysis of top business players Abstract: The robust online start-up culture has led to the rise and growth of numerous online retailers in India. However, only few of them are dominating the market, while others are still struggling start-ups. So, the business strategy becomes very much important to sustain in the fast growing market. Present work carries out a comparative analysis of the top five online retailers in India and the retailers are ranked on the basis of traffic volume. Business models of these companies have been compared along with the funding and investment strategies. Acquisitions and collaborations by these companies have also been explored to identify their market share strategy. This work presents a very comprehensive picture of the Indian online retail market, covering all major aspects. Journal: Int. J. of Indian Culture and Business Management Pages: 359-384 Issue: 3 Volume: 20 Year: 2020 Keywords: online retail; online traffic; e-commerce model; acquisitions; India. File-URL: http://www.inderscience.com/link.php?id=107672 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:359-384 Template-Type: ReDIF-Article 1.0 Author-Name: Majid Ashrafi Author-X-Name-First: Majid Author-X-Name-Last: Ashrafi Author-Name: Rafaat Rajablou Author-X-Name-First: Rafaat Author-X-Name-Last: Rajablou Title: Personality types and investment management: practitioners versus postgraduate financial students Abstract: The purpose of this study is to examine the effect of personality types on investment management. The population of the study are all of the stockholders of Tehran Stock Exchange and also the postgraduate financial students of finance in different universities all around Iran. Structural equation modelling (SEM) is used to investigate the effect of personality traits on investment management. The sample included 131 investors and 157 postgraduate financial students. The results show that extraverts as well as those who were agreeable and open to experience were willingness to make short-term and long-term investments. Conscientious and neurotic individuals were not willing to make short-term investments and were unpredictable in long-term in-vestments. Their participation depends on their complete assessment of the reliability of the circumstances. In addition, our findings indicate that in some types of personality, practitioners and financial students have various views on their investment management. Journal: Int. J. of Indian Culture and Business Management Pages: 326-341 Issue: 3 Volume: 20 Year: 2020 Keywords: investment; extraversion; agreeableness; conscientiousness; neuroticism; openness to experience. File-URL: http://www.inderscience.com/link.php?id=107673 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:326-341 Template-Type: ReDIF-Article 1.0 Author-Name: Seema Potluri Author-X-Name-First: Seema Author-X-Name-Last: Potluri Author-Name: B.V. Phani Author-X-Name-First: B.V. Author-X-Name-Last: Phani Title: Women and green entrepreneurship: a literature based study of India Abstract: Accelerated economic globalisation over the last two decades with its environmental impact has brought to the fore the criticality of thinking green in terms of consumption and production for long term sustainability the world over. The above, combined with economic transition from planned economy to a market economy in developing economies, has put pressure on the existing social structures impacting gender disparity and economic empowerment of women. This impact has primarily benefited the middle class where basic needs of women were catered to and they had easier access to formal education. Literature in this domain indicates that these women would be predisposed towards entrepreneurship so as to balance their social and career obligations. It has been proposed and an argument is made that there would be a higher propensity of these women to adopt ecopreneurship due to their inherent social conditioning with minimum incentives and the innate desire to care for the environment can be a defining force in furthering 'ecopreneurship'. Journal: Int. J. of Indian Culture and Business Management Pages: 409-428 Issue: 3 Volume: 20 Year: 2020 Keywords: ecopreneurship; green entrepreneurship; women entrepreneurship; middle class Indian women; India. File-URL: http://www.inderscience.com/link.php?id=107675 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:409-428 Template-Type: ReDIF-Article 1.0 Author-Name: Arunava Narayan Mukherjee Author-X-Name-First: Arunava Narayan Author-X-Name-Last: Mukherjee Author-Name: Kana Mukherjee Author-X-Name-First: Kana Author-X-Name-Last: Mukherjee Author-Name: Aindrila Mukherjee Author-X-Name-First: Aindrila Author-X-Name-Last: Mukherjee Title: A comparative study of depiction of feminism on Indian celluloid in pre and post-liberalisation era: tribute to a visionary maestro Abstract: Media, particularly cinema, plays a significant role in constructing the image of women in today's world. Over past decades, Indian cinema has witnessed a major transformation in the way women are portrayed through films. Both <i>Pink</i> - a recent Hindi movie and <i>Adalat O Ekti Meye</i> - a Bengali movie made in early 1980s have very carefully pictured the deliberate demeaning of woman as mere object of desire. This research makes a comparative study between the pre-liberalisation and post-liberalisation era on the portrayal of women in celluloid with reference to the role of cine-star, who otherwise helps in the branding of a movie. These visual texts under study have critiqued the patriarchal systems as being perpetrators of crime against women and the complicity that consolidates women's peripheral status as secondary sex. However, due to differences in context, audience, advertisement strategies, cast and most importantly people's level of acceptability between the two movies, they were acknowledged differently. Journal: Int. J. of Indian Culture and Business Management Pages: 342-358 Issue: 3 Volume: 20 Year: 2020 Keywords: gender sensitisation; feminism; courtroom-drama; marketing; cinema. File-URL: http://www.inderscience.com/link.php?id=107692 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:342-358 Template-Type: ReDIF-Article 1.0 Author-Name: Vibha Mahajan Author-X-Name-First: Vibha Author-X-Name-Last: Mahajan Author-Name: Jyoti Sharma Author-X-Name-First: Jyoti Author-X-Name-Last: Sharma Title: A study of knowledge sharing behaviour-based employee segmentation and related variables Abstract: Knowledge sharing being one of the important components of knowledge management holds important position in the area of research. Knowledge sharing has taken an important place in developing a shared understanding in the contemporary organisation's activities. Despite the realisation about the important role played by sharing of knowledge with each other, organisations are finding it difficult to make sharing of knowledge a regular activity among their employees. This study therefore, tries to find out the important variables that should be focused by organisations to improve knowledge sharing behaviours of their employees through behaviour-based segmentation. The study can be exploited towards both nurturing of organisations knowledge sharing culture and the improvement in knowledge sharing practices of organisations to achieve their business objectives readily. Journal: Int. J. of Indian Culture and Business Management Pages: 307-325 Issue: 3 Volume: 20 Year: 2020 Keywords: knowledge sharing behaviour; cluster analysis; multilogit analysis; demographics; individuals; self-efficacy; organisational culture; self-learning; self-satisfaction; trust. File-URL: http://www.inderscience.com/link.php?id=107694 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:307-325 Template-Type: ReDIF-Article 1.0 Author-Name: Ravi Chatterjee Author-X-Name-First: Ravi Author-X-Name-Last: Chatterjee Author-Name: Yupal S. Shukla Author-X-Name-First: Yupal S. Author-X-Name-Last: Shukla Title: Examining the role of culture, retail environment, and emotions in determining festival shopping engagement: an emerging market perspective Abstract: The study attempts to understand the role played by culture, retail environment, and emotions in determining festival shopping engagement. In the realm of culture literature, this is the first-of-its-kind study to link culture dimensions with festival engagement. The study has been conducted in two folds, the first study explores the factors related to customers' shopping engagement, and the second study tested the relationship between the factors extracted from an exploratory study of the dimensions of culture, retail environment and emotion. The finding of the first part of the study concludes that the style and appearance, safety, hygiene and cleanliness of the physical surroundings play a vital role to enhance the overall customer experience in service exchange. In the second part of the study, it was found that retail atmospherics (colour, music and lighting) highly influence festival shopping engagement. The results hold implications for festival planners and retailers. Journal: Int. J. of Indian Culture and Business Management Pages: 385-408 Issue: 3 Volume: 20 Year: 2020 Keywords: festival shopping; retail environment; culture; emotions; shopping engagement. File-URL: http://www.inderscience.com/link.php?id=107695 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:385-408 Template-Type: ReDIF-Article 1.0 Author-Name: Shravani Author-X-Name-First: Author-X-Name-Last: Shravani Author-Name: Supran Kumar Sharma Author-X-Name-First: Supran Kumar Author-X-Name-Last: Sharma Title: Scrutinising causal relationship between stock market development and economic growth: case of India Abstract: With the rapid changing trends in financial system it becomes imperative to identify the vitality of financial system and its importance in context of growth of an economy. The present study analysed relationship between the selected indicators of Indian Stock Exchange and index of industrial production by considering the duration 1996-1997 to 2015-2016. The autoregressive distributed lag technique is applied to identify the long-run cointegration and vector error correction technique is used to identify the long-run and short-run relationship between the variables. A detailed analysis indicates that a long-run cointegration relationship do exist between the variables of stock market and economic growth. The study recommends relaxation in some of the stringent requirements for entry into the stock market to ensure that more companies are listed, as industries are the large user of external funds and they grow faster in countries with higher opportunity of growth for stock market sector. Journal: Int. J. of Indian Culture and Business Management Pages: 429-443 Issue: 4 Volume: 20 Year: 2020 Keywords: stock market development; economic growth; ARDL approach; causality; India. File-URL: http://www.inderscience.com/link.php?id=108917 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:429-443 Template-Type: ReDIF-Article 1.0 Author-Name: Poonam Mishra Author-X-Name-First: Poonam Author-X-Name-Last: Mishra Author-Name: Amitabh Deo Kodwani Author-X-Name-First: Amitabh Deo Author-X-Name-Last: Kodwani Author-Name: Shiv Kumar Sharma Author-X-Name-First: Shiv Kumar Author-X-Name-Last: Sharma Author-Name: Sanjeev Swami Author-X-Name-First: Sanjeev Author-X-Name-Last: Swami Title: Antecedents and consequents of organisational politics: mediating role of relationship conflict Abstract: The purpose of this study is to investigate the direct relationship of perception of organizational politics (POP) with multi-level antecedents and its consequents. It further aims at exploring the mediation effect of relationship conflict on the relationship between the three levels of antecedents and POP. Primary data was collected through a structured questionnaire from 294 faculty members working in Aligarh Muslim University and Banaras Hindu University. Hypotheses were tested using partial least square-structural equations modelling (PLS-SEM). Out of the five proposed antecedents, only relationship conflict was found to be significantly related to POP. Therefore, the structural model was re-specified. Results indicated that relationship conflict mediated the relationship between three of the remaining four predictors (scarcity of resources, workforce diversity and role conflict) and POP. It does not mediate POP's relationship with the need for power. Among consequences, POP was positively related to job anxiety and intention to turnover and negatively related to organisational commitment. Journal: Int. J. of Indian Culture and Business Management Pages: 444-466 Issue: 4 Volume: 20 Year: 2020 Keywords: organisational politics; scarcity of resources; workforce diversity; relationship conflict; role conflict; need for power; organisational commitment; job anxiety; intention to turnover. File-URL: http://www.inderscience.com/link.php?id=108918 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:444-466 Template-Type: ReDIF-Article 1.0 Author-Name: Nidhi Maheshwari Author-X-Name-First: Nidhi Author-X-Name-Last: Maheshwari Author-Name: Moon Moon Haque Author-X-Name-First: Moon Moon Author-X-Name-Last: Haque Title: A role of competency-based recruitment screening: a case study on Indian manufacturing unit Abstract: Recruitment process has become more competitive as the war for suitable talent is pervasive, especially in the Indian manufacturing sector. Job description, keywords available in the resume of candidates are found to be not efficient and effective indicators of job performance. It is also observed that for fulfilling the voluminous vacancies from the massive pool of applicant's resume repository, the 'keyword search'-based screening is not proved to be sufficient enough. In this context, the present study was conducted in one of the leading machine manufacturing units to identify ways to improve current recruitment and selection procedures. Most of the recent literature reviews proved that underlying behavioural capabilities are better indicators of job performance than knowledge and skill sets of an individual employee. Our quantitative findings also support the recent literature. Keeping this in mind, effectiveness of screening process competency-based resume screening is highlighted in this research. For competency-based resume, screening video resumes and priority matrix-based screening process is also recommended for improving the efficiency in recruitment and selection procedures. Journal: Int. J. of Indian Culture and Business Management Pages: 467-487 Issue: 4 Volume: 20 Year: 2020 Keywords: screening; job competency; competency-based resume screening; recruitment and selection; video resume; priority matrix. File-URL: http://www.inderscience.com/link.php?id=108919 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:467-487 Template-Type: ReDIF-Article 1.0 Author-Name: T.G. Saji Author-X-Name-First: T.G. Author-X-Name-Last: Saji Title: Testing marketing-mix effects on consumer ratings of Swadeshi brand: the case of Patanjali Ayurved Abstract: This research assesses the impact of marketing mix elements on consumer ratings and satisfaction towards Patanjali Ayurved. The empirical methodology involves a two-stage statistical process where an exploratory factor framework reduces assorted marketing mix variables into a few summary factors at first, and an ordinary least square (OLS) technique of cross-section regression estimates their impact on consumer ratings after that. The analysis finds that consumers have high-quality perceptions about Patanjali Ayurved. The study suggests more product innovation and radical improvement in existing product lines in terms of cost, quality and performance to scale up the market share of Patanjali in India. Moreover, a logically designed strategic framework covering the extensive distribution network; stretched product range; diversified product mix and more efficient strategic alliances with other retailers can create new market space for Patanjali to challenge the hegemony of multinational brands in a fast-developing FMCG market space of India. Journal: Int. J. of Indian Culture and Business Management Pages: 550-567 Issue: 4 Volume: 20 Year: 2020 Keywords: Swadeshi brand; consumer rating; exploratory factor analysis; EFA; OLS regression. File-URL: http://www.inderscience.com/link.php?id=108920 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:550-567 Template-Type: ReDIF-Article 1.0 Author-Name: Areej Aftab Siddiqui Author-X-Name-First: Areej Aftab Author-X-Name-Last: Siddiqui Author-Name: Ankit Abhishek Author-X-Name-First: Ankit Author-X-Name-Last: Abhishek Title: Impact of oil exports on growth of the economy of Oman Abstract: International trade in crude oil and GDP are often used together in world trade and economy. Crude oil being the most essential commodity plays an important role in the economic development of countries, whether by exports or imports. This article aims to analyse the relationship between Oman's oil exports and its economic growth. The goal is to find out the effect of oil export on Oman's growth and diversification of the export basket. The technique applied is mainly the dynamic OLS model after checking the series for stationarity. The results indicate that oil exports play a significant role in the growth of Oman along with total exports, thus also indicating towards diversification of export basket of Oman. Journal: Int. J. of Indian Culture and Business Management Pages: 568-579 Issue: 4 Volume: 20 Year: 2020 Keywords: oil; Oman; GDP; export; dynamic OLS. File-URL: http://www.inderscience.com/link.php?id=108921 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:568-579 Template-Type: ReDIF-Article 1.0 Author-Name: Jane V. Wheeler Author-X-Name-First: Jane V. Author-X-Name-Last: Wheeler Author-Name: Amelia S. Carr Author-X-Name-First: Amelia S. Author-X-Name-Last: Carr Author-Name: Steven H. Cady Author-X-Name-First: Steven H. Author-X-Name-Last: Cady Author-Name: Lillian Schumacher Author-X-Name-First: Lillian Author-X-Name-Last: Schumacher Title: Self-management and work performance: an exploratory cross-cultural study Abstract: Without understanding one's self, individuals blindly and with a minimal amount of consciousness, go about their lives and their businesses. Understanding one's self and how it can influence work performance offers individuals the opportunity to more meaningfully carry out their duties and fulfil their work requirements. Sri Aurobindo, an Indian spiritual philosopher and advocate of self-management, argued that man is not the last step in the evolutionary process; rather, man is a transitional being with the capacity to collaborate in its own evolution. The international township of Auroville, India was founded with Aurobindo's vision in mind. We administered a questionnaire to people in Auroville and a comparable group in Ohio, USA. This cross-cultural study allowed us to test hypotheses and compare the samples. Results suggest that practicing self-management on a moment-to-moment basis can help a person become more self-aware, thereby enhancing the individual's work performance. Results and implications are provided. Journal: Int. J. of Indian Culture and Business Management Pages: 510-533 Issue: 4 Volume: 20 Year: 2020 Keywords: self-management; work performance; introspection; extrospection; Auroville; non-profit. File-URL: http://www.inderscience.com/link.php?id=108922 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:510-533 Template-Type: ReDIF-Article 1.0 Author-Name: Deepti Pathak Author-X-Name-First: Deepti Author-X-Name-Last: Pathak Author-Name: Shalini Srivastava Author-X-Name-First: Shalini Author-X-Name-Last: Srivastava Title: Combating deviant behaviour for strengthening organisational commitment: role of emotional intelligence Abstract: This study aims to examine the relationship between workplace deviant behaviour (WDB) and organisational commitment (OC), and to explore the role of emotional intelligence as a moderator on the relationship between WDB and OC. Data for the study were obtained from the respondents of information technology industries across Delhi/NCR by using convenience sampling. 302 middle level managers belonging to 24 different public and private sector IT companies were surveyed to investigate the above-mentioned relationship. The study reveals that work deviant behaviour negatively influences organisational commitment. Results further indicated that emotional intelligence weakens the negative influence of work deviant behaviour on organisational commitment. Due to the paucity of time, the present research work studies only small number of companies belonging only to Delhi-NCR region and a specific sector, hence, the results cannot be generalised. The study advances the existing literature on organisational commitment by identifying a significant association between organisational commitment, workplace deviant behaviour, and emotional intelligence, and highlighting its theoretical and practical implications. Journal: Int. J. of Indian Culture and Business Management Pages: 534-549 Issue: 4 Volume: 20 Year: 2020 Keywords: emotional intelligence; work deviant behaviour; organisational commitment; IT sector; managers; India. File-URL: http://www.inderscience.com/link.php?id=108923 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:534-549 Template-Type: ReDIF-Article 1.0 Author-Name: Mit Vachhrajani Author-X-Name-First: Mit Author-X-Name-Last: Vachhrajani Author-Name: Shailendra Singh Author-X-Name-First: Shailendra Author-X-Name-Last: Singh Author-Name: Himanshu Rai Author-X-Name-First: Himanshu Author-X-Name-Last: Rai Title: The mediating role of justice perceptions in the linkage between ethical leadership and employee outcomes: a study of Indian professionals Abstract: The present study examines the relationship of ethical leadership with job satisfaction, affective commitment and normative commitment in the Indian context. This study also examines the mediating role of procedural justice perceptions in this relationship. A self-reported questionnaire survey (N = 255) was conducted in various Indian organisations in the northern part of India. As hypothesised, ethical leadership was positively related to all the four dimensions of organisational justice namely procedural, distributive, informational and interpersonal justice. Further, procedural justice mediated the relationship of ethical leadership with job satisfaction, affective commitment, and normative commitment. Results also indicated the mediating role of informational justice in the relationship of ethical leadership with affective commitment and job satisfaction, highlighting the need for information transparency among employees in India. Managerial implications of the study are discussed. Journal: Int. J. of Indian Culture and Business Management Pages: 488-509 Issue: 4 Volume: 20 Year: 2020 Keywords: ethical leadership; justice perceptions; job satisfaction; normative commitment; affective commitment. File-URL: http://www.inderscience.com/link.php?id=108924 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:20:y:2020:i:4:p:488-509 Template-Type: ReDIF-Article 1.0 Author-Name: Heinz Herrmann Author-X-Name-First: Heinz Author-X-Name-Last: Herrmann Author-Name: Sudhir Rana Author-X-Name-First: Sudhir Author-X-Name-Last: Rana Title: Which B2B thinker are you? Abstract: Despite its substantial economic contribution, the field of business-to-business (B2B) sales has been underrepresented in the academic sales and marketing (S%M) literature. Much of the published literature covers traditional, transaction-marketing-related topics. To identify recent trends in thinking, this descriptive study evaluated 201 contributions to the B2B S%M domain. A factor analysis revealed three dimensions across emerging themes: relationship selling, management of sales and tactical selling. The factor scores were then clustered into four schools of thought: transactionists, blue suiters, servants and partners. Such tandem clustering provides a generalisable approach for qualitatively exploring emerging themes through an iterative literature search and then quantitatively analysing theme patterns across authors to describe schools of thought in a taxonomy. Journal: Int. J. of Indian Culture and Business Management Pages: 45-62 Issue: 1 Volume: 21 Year: 2020 Keywords: personal selling; B2B marketing; B2B sales; tandem clustering. File-URL: http://www.inderscience.com/link.php?id=109336 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:1:p:45-62 Template-Type: ReDIF-Article 1.0 Author-Name: Sandeep Gupta Author-X-Name-First: Sandeep Author-X-Name-Last: Gupta Author-Name: O.P. Wali Author-X-Name-First: O.P. Author-X-Name-Last: Wali Title: A study on sales promotions using mobile coupons for the Indian quick-service restaurants Abstract: Restaurants have relied on 'word of mouth' communication (Longart, 2010) and is rewarding customers not only for repeated business but also for referring family and friends. However, Indian restaurants have been laggard in embracing paper coupons. Nevertheless, recently with the maturing of mobile technology and smartphones, which are getting ubiquitous, a lot has changed. Restaurants in India have adopted mobile couponing leaving paper coupons, which were never really used in India, as they were in the west where newspapers were filled with coupons and said to have the highest redemption rates (Teel et al., 1980). The present research focuses on mobile coupons various determinants and their impact on purchase in context with Indian quick-service restaurants (QSR). The findings suggests that customers have found mobile coupons helpful in saving money. Hedonic and utilitarian attitude have a moderating effect on the customers propensity to use mobile coupons to make a purchase. Journal: Int. J. of Indian Culture and Business Management Pages: 5-24 Issue: 1 Volume: 21 Year: 2020 Keywords: mobile coupons; mobile promotional campaigns; QSR industry; mobile marketing; restaurant promotions; sales promotions; Indian restaurant industry. File-URL: http://www.inderscience.com/link.php?id=109337 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:1:p:5-24 Template-Type: ReDIF-Article 1.0 Author-Name: Kunal Mehta Author-X-Name-First: Kunal Author-X-Name-Last: Mehta Author-Name: Ekta Singhal Author-X-Name-First: Ekta Author-X-Name-Last: Singhal Title: Marketing channel attribution modelling: Markov chain analysis Abstract: With the advent of digital era the business landscape has evolved drastically thereby impacting all the marketing and advertising activities. Advertisers employ multiple channels to reach the customers on digital platform. Now the challenge has come up to design methodology to attribute conversions to these multiple channels in order to measure ROI (return on investment) and optimise the allocation of media budget. The problem gets compounded on digital platform where people tend to visit multiple times through multiple channels before each conversion. Conventional models of first touch, last touch and linear attribution do not give statistically complete picture, but at the same time, there are not enough resources outside which helps to implement a model like Markov attribution model to get statistically sound attribution and analysis of conversions. This paper aims to provide a high-level overview of different attribution models provided within some of the most prominent tools like Adobe Analytics and Google Analytics. At the same time the paper builds the case for more statistically sound model like 'Markov analysis' to showcase how and why it is better than traditional models. Journal: Int. J. of Indian Culture and Business Management Pages: 63-77 Issue: 1 Volume: 21 Year: 2020 Keywords: marketing strategies; marketing channel; digital platform; channel attribution model; Markov analysis; web analytics. File-URL: http://www.inderscience.com/link.php?id=109344 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:1:p:63-77 Template-Type: ReDIF-Article 1.0 Author-Name: Kulwinder Kaur Author-X-Name-First: Kulwinder Author-X-Name-Last: Kaur Author-Name: Tejinderpal Singh Author-X-Name-First: Tejinderpal Author-X-Name-Last: Singh Title: Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibility Abstract: A variety of factors related to electronic word of mouth (eWOM) affects consumers while making purchase decisions online. This study aims to examine the impact of visual information on eWOM adoption mediated by perceived credibility of online reviews. In order to attain this objective, this research study employs the quantitative method approach to perform the empirical study. Survey method has been employed and questionnaires have been used for data collection. Sample size is 300 and homogenous purposive sampling has been used to select respondents targeting customers who purchase products and services online after considering online reviews available on various platforms. A model has been developed and analysed using PLS-SEM structural equation modelling using computer software SmartPLS 3. The result showed that visual information had significant impact on eWOM adoption and perceived eWOM review credibility as a mediator had partial mediation impact on eWOM review adoption. Journal: Int. J. of Indian Culture and Business Management Pages: 78-93 Issue: 1 Volume: 21 Year: 2020 Keywords: eWOM; eWOM review adoption; visual information; perceived eWOM review credibility. File-URL: http://www.inderscience.com/link.php?id=109351 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:1:p:78-93 Template-Type: ReDIF-Article 1.0 Author-Name: Anil Kumar Author-X-Name-First: Anil Author-X-Name-Last: Kumar Author-Name: Sarang Narula Author-X-Name-First: Sarang Author-X-Name-Last: Narula Title: Feeling of insecurity in Khaki: its effects on burnout and allied consequences in Haryana Police officers Abstract: The study aimed to assess <i>feeling of insecurity</i> at job, its association with <i>burnout</i> and the role of burnout in the relationships of <i>feeling of insecurity</i> with certain <i>outcomes</i> in Haryana Police officers. Adopting a cross-sectional design (sample size 1,223), the study observed <i>feeling of insecurity</i> at job in the officers; its <i>positive</i> association with <i>burnout</i>; burnout as a <i>mediator</i> in the relationships of <i>feeling of insecurity</i> with job satisfaction, commitment to the workplace, health, work-family conflict, and feeling to quit. The study identified burnout <i>acting</i> more like a <i>suppressor</i> variable in the relationships of <i>feeling of insecurity</i> with organisational citizenship behaviours, and physical aggression. The study found both <i>feeling of insecurity</i> and <i>burnout</i> as unrelated to verbal aggression. For the police administrators, study findings have key practical implications. The findings highlight <i>feeling of insecurity</i> and <i>burnout</i> as key venues to target with appropriate interventions for attenuating their adverse effects. Journal: Int. J. of Indian Culture and Business Management Pages: 94-117 Issue: 1 Volume: 21 Year: 2020 Keywords: burnout; feeling of insecurity; job satisfaction; commitment to the workplace; organisational citizenship behaviour; OCB; health; aggression; work-family conflict; WFC; feeling to quit; police officer. File-URL: http://www.inderscience.com/link.php?id=109358 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:1:p:94-117 Template-Type: ReDIF-Article 1.0 Author-Name: Jones Mathew Author-X-Name-First: Jones Author-X-Name-Last: Mathew Author-Name: Banasree Dey Author-X-Name-First: Banasree Author-X-Name-Last: Dey Title: Antecedents of need for uniqueness: a study of adolescents in India Abstract: Adolescents constitute a significant share of the consumer market. One trait in adolescents that may influence marketing strategies is the need for uniqueness (NFU). NFU may have both extrinsic and intrinsic drivers, an understanding of which would enable designing of appropriate marketing interventions. Research in this area is scant, particularly with regard to adolescents in India. This paper aims to determine the antecedents of NFU in adolescents and examine the influence of these intrinsic and extrinsic antecedents on NFU. Based on a review of literature, the NFU drivers - independence, excitement seeking, nonchalance, and novelty-seeking were classified as intrinsic antecedents and two drivers - role model influence and parental openness were classified as extrinsic antecedents of the uniqueness need. All six drivers were found to have a significant impact on the NFU construct. The theoretical contribution and marketing implications are discussed along with suggested areas of future research. Journal: Int. J. of Indian Culture and Business Management Pages: 25-44 Issue: 1 Volume: 21 Year: 2020 Keywords: need for uniqueness; NFU; adolescents; antecedents; intrinsic; extrinsic; motivation; apparel; structural equation modelling; SEM; India; emerging economy. File-URL: http://www.inderscience.com/link.php?id=109361 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:1:p:25-44 Template-Type: ReDIF-Article 1.0 Author-Name: Ridameka Chyne Author-X-Name-First: Ridameka Author-X-Name-Last: Chyne Title: What influences women's entrepreneurial performance? Evidence from a matrilineal society in India Abstract: Women-owned enterprises contribute substantively to economic development. Ensuring the success and growth of their enterprises is therefore critical for sustaining the economic growth of the country. In this study, the factors that affect women entrepreneurs are explored in the context of a matrilineal society found in India. This paper aims to examine the experiences of <i>Khasi</i> women entrepreneurs by looking into their characteristics, the characteristics of their enterprises and the factors that influence entrepreneurial performance. Self-administered questionnaires were used for capturing data from 150 first-generation women entrepreneurs in the manufacturing and service sectors. The regression analysis reveals a positive relationship between human capital (previous-work experience), financial capital (bank loan) and firm performance. However, no association was found between social capital and firm performance. As the north-eastern region is strategically important for India, promoting entrepreneurship in the region is crucial for boosting the economy. This study provides an important resource for policymakers who undertake to develop schemes that aim at facilitating the growth of women-owned enterprises in the present context. Journal: Int. J. of Indian Culture and Business Management Pages: 118-145 Issue: 1 Volume: 21 Year: 2020 Keywords: women entrepreneurs; performance; human capital; financial capital; social capital; matrilineal society; India. File-URL: http://www.inderscience.com/link.php?id=109362 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:1:p:118-145 Template-Type: ReDIF-Article 1.0 Author-Name: SeungEui Ryu Author-X-Name-First: SeungEui Author-X-Name-Last: Ryu Author-Name: Godwin J. Udo Author-X-Name-First: Godwin J. Author-X-Name-Last: Udo Author-Name: Kallol K. Bagchi Author-X-Name-First: Kallol K. Author-X-Name-Last: Bagchi Author-Name: Peeter J. Kirs Author-X-Name-First: Peeter J. Author-X-Name-Last: Kirs Title: Comparative analysis of the effect of internet use on democracy development: a case of Asian political structures Abstract: This study addresses the relationships among internet use, public demand for democracy (PDD), and democracy development using four East Asian nations based on social cognitive theory (SCT). Specifically, the present study compares how the internet use influences democracy development directly and via public demand for democracy in both developing democracy such as Thailand, Malaysia, China, and comparatively developed democracy such as South Korea. Data for the study comes from Asian barometer surveys. Our results indicate that internet use strongly influences public demand for democracy in all four nations and democracy development is positively influenced by public demand for democracy in all the nations studied. We also find out that the effects of demographics on democracy development (and on internet use) are different in each of the four nations. The results are explained and implications provided. Journal: Int. J. of Indian Culture and Business Management Pages: 147-170 Issue: 2 Volume: 21 Year: 2020 Keywords: internet effect; political structures; public demand; political development; East Asian nations; social cognitive theory; SCT. File-URL: http://www.inderscience.com/link.php?id=109741 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:2:p:147-170 Template-Type: ReDIF-Article 1.0 Author-Name: Shalini Srivastava Author-X-Name-First: Shalini Author-X-Name-Last: Srivastava Author-Name: Poornima Madan Author-X-Name-First: Poornima Author-X-Name-Last: Madan Author-Name: Nidhi Singh Author-X-Name-First: Nidhi Author-X-Name-Last: Singh Title: Towards engagement through empowerment: a study on private sector managers Abstract: The purpose of this study is to analyse relationship between employee engagement and turnover intention. It further attempts to understand the role of employee empowerment as a moderator in the employee engagement and turnover intention relationship. 274 data were collected from the respondents belonging to private sector bank managers across Delhi/NCR of India. Techniques like exploratory factor analysis and confirmatory factor analysis were used to validate the dimensions under study. Structural equation modelling and regression analysis were further used to assess the moderating impact of employee empowerment on employee engagement-turnover intentions relationship. An inverse relationship between empowerment and turnover intentions was found and no relationship between engagement and turnover intentions was determined by the results. Furthermore, employee empowerment did not have a moderating effect of employee engagement-turnover intentions. The result derived from the present study accentuates the significance of empowering employees which leads to better engagement. Journal: Int. J. of Indian Culture and Business Management Pages: 206-224 Issue: 2 Volume: 21 Year: 2020 Keywords: employee empowerment; employee engagement; turnover intentions; middle level managers; India; private sector banks. File-URL: http://www.inderscience.com/link.php?id=109742 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:2:p:206-224 Template-Type: ReDIF-Article 1.0 Author-Name: Harshita Gupta Author-X-Name-First: Harshita Author-X-Name-Last: Gupta Author-Name: Saumya Singh Author-X-Name-First: Saumya Author-X-Name-Last: Singh Title: Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context Abstract: Historical evolution of marketing has always been a major concern of the academicians. The paper is an attempt to divulge the history behind an unconventional marketing tool which although being used on a worldwide scale, yet remains less discussed in the name of guerrilla marketing in literature as compared to other marketing tools. Roots of this marketing instrument stayed scattered until now. But the present discourse attempts to accumulate the chunks from the available literature into a more organised form with a logical flow of events leading to the rise of guerrilla marketing in context to developed and developing economies. Journal: Int. J. of Indian Culture and Business Management Pages: 247-261 Issue: 2 Volume: 21 Year: 2020 Keywords: guerrilla marketing; historical evolution; guerrilla marketing in India; guerrilla art; innovative marketing; guerrilla warfare; marketing mix; unconventional marketing; street art; business strategy; marketing strategy; strategic marketing. File-URL: http://www.inderscience.com/link.php?id=109743 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:2:p:247-261 Template-Type: ReDIF-Article 1.0 Author-Name: Anirban Chakraborty Author-X-Name-First: Anirban Author-X-Name-Last: Chakraborty Title: Service recovery in low contact context: an empirical study Abstract: Using archival data, this study, in the context of service failure in low contact situations, empirically investigates the dynamics of the three dimensions of justice in achieving customer satisfaction with the service recovery effort and moderating role of length of relationship the customer with the service provider on the exhibited exit behaviour. Distributive justice was found to have the most profound impact on satisfaction with the recovery effort. The length of the customer's relationship with the firm was found to moderate the linkage between (dis)satisfaction with the recovery effort and customer exit behaviour. The findings of the study indicate strategic implications for service firms to design and execute their service recovery efforts optimally. Journal: Int. J. of Indian Culture and Business Management Pages: 262-278 Issue: 2 Volume: 21 Year: 2020 Keywords: customer exit behaviour; service failure; relationship length; justice theory. File-URL: http://www.inderscience.com/link.php?id=109744 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:2:p:262-278 Template-Type: ReDIF-Article 1.0 Author-Name: Serdar Vural Uygun Author-X-Name-First: Serdar Vural Author-X-Name-Last: Uygun Author-Name: Sandeep Kumar Gupta Author-X-Name-First: Sandeep Kumar Author-X-Name-Last: Gupta Title: Leadership and accountability for social development: intellectual leadership and rectors Abstract: The purpose of this research is to develop a modified conceptual framework of the growing role of leadership as per need of growing society, organisation, employee creativity, academics and growth of personality. This research is empirical and develops a modified conceptual framework from the integration of theoretical and conceptual development: the competing values outline, leadership from the integrative engine of organisation and the classical theory of leadership. Leadership is playing a significant role in influencing the behaviour of the organisation culture, managers and employee creativity. This study analysis that culture of organisational have a positive change on employee and managers behaviour, while market and hierarchy organisational culture aspects have a negative influence on managers, employees behaviour and creativity. Local people including employees behaviour and creativity will engender if organisational cultures pattern has designed for improving the ability of employees/managers and local people by incorporating several techniques to develop a multi-dimensional model for leadership. Leadership plays a vital role to develop the creativity of employee and the surrounding society, from the lens of a supportive organisational culture, this research offers a novel model for leadership practice and actions. Journal: Int. J. of Indian Culture and Business Management Pages: 171-180 Issue: 2 Volume: 21 Year: 2020 Keywords: leadership; knowledge; social development; Turkey. File-URL: http://www.inderscience.com/link.php?id=109750 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:2:p:171-180 Template-Type: ReDIF-Article 1.0 Author-Name: Jayalaxmi P. Shetty Author-X-Name-First: Jayalaxmi P. Author-X-Name-Last: Shetty Author-Name: Dibyendu Choudhury Author-X-Name-First: Dibyendu Author-X-Name-Last: Choudhury Author-Name: Rajesh Panda Author-X-Name-First: Rajesh Author-X-Name-Last: Panda Title: MSME initiatives to support cloud adoption in India Abstract: The purpose of this article is to determine how effectively Digital-MSME can be implemented with the help of Digital India program and outline recommendations for its successful implementation to support cloud adoption in Indian small and medium enterprises (SMEs). Using case research approach by theory elaboration method, the authors modify the general theoretical framework and validate it empirically through eight depth interviews with senior ministry officials, cloud service providers and industry peers. The analysis sheds light on well-designed policies and shows Digital India program as a positive platform for bridging the generation and the diffusion side of initiatives. The findings have added a dimension of nodal points for the benefit of stakeholders to optimise cloud implementation. The paper prompts technical diffusion both in individuals and in businesses. Value is added in linking the generation side of policies with that of diffusion through participatory governance and participatory citizenry. Journal: Int. J. of Indian Culture and Business Management Pages: 225-246 Issue: 2 Volume: 21 Year: 2020 Keywords: Digital-MSME; Digital India; cloud computing; communication technologies; SME clusters; participatory governance; participatory citizenry; national policies; India. File-URL: http://www.inderscience.com/link.php?id=109751 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:2:p:225-246 Template-Type: ReDIF-Article 1.0 Author-Name: Swati Sisodia Author-X-Name-First: Swati Author-X-Name-Last: Sisodia Author-Name: Neetima Agarwal Author-X-Name-First: Neetima Author-X-Name-Last: Agarwal Title: Synthesising employability skills with classical theories of motivation in the healthcare industry Abstract: In the era of transitions and additions, the business world is under-going mutations in terms of dissimilitude workforce, customer-orientation, employee-satisfaction and shareholder-expectations. The world will soon witness humanoids working along with humans having higher 'intelligence quotient'. The stage has arrived to develop 'wisdom quotient' in the existing human workforce. In order to achieve this, the organisation should first understand the skills of each employee and then attune training programs to reengineer their expertise. The concept of expertise workforce to increase productivity has its roots from scientific management theory of Taylor. This research paper has firstly comprehended various skills required across the three hierarchical levels in the organisation and then anatomised the relationship between employability skills, training effectiveness and Maslow need hierarchy through techniques of structured equation modelling (SEM). Journal: Int. J. of Indian Culture and Business Management Pages: 181-205 Issue: 2 Volume: 21 Year: 2020 Keywords: training; need hierarchy theory; employability skills; scientific management theory; Johari window; whirl of prowess. File-URL: http://www.inderscience.com/link.php?id=109752 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:2:p:181-205 Template-Type: ReDIF-Article 1.0 Author-Name: R. Jayaram Author-X-Name-First: R. Author-X-Name-Last: Jayaram Author-Name: Sanjeet Singh Author-X-Name-First: Sanjeet Author-X-Name-Last: Singh Title: Sustainable finance: a systematic review Abstract: This research paper presents the systematic review analysis of sustainable finance and the challenges of financing for sustainability. In this systematic review, 181 articles in 110 journals, related to sustainable finance (1999-2019) had been reviewed from the source of Scopus and Web of Science. This review had identified six major sub-themes of climate finance, sustainable banking, impact investment, crowd financing, micro finance, and sustainable asset classes. These researches indicate a major interest shown by academia and industry in sustainable finance. This research had concluded by identifying sub-themes of climate finance; and sustainable banking as the most promising niches for future research in the area of sustainable finance. Journal: Int. J. of Indian Culture and Business Management Pages: 317-339 Issue: 3 Volume: 21 Year: 2020 Keywords: sustainability; sustainable finance; climate finance; banking; ESG; crowd financing impact finance; micro finance; green bonds; sustainable asset classes. File-URL: http://www.inderscience.com/link.php?id=110452 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:3:p:317-339 Template-Type: ReDIF-Article 1.0 Author-Name: Pradip Kumar Mitra Author-X-Name-First: Pradip Kumar Author-X-Name-Last: Mitra Author-Name: Dinesh Kapadia Author-X-Name-First: Dinesh Author-X-Name-Last: Kapadia Title: Spiritual practice - a seminal vector facilitating well-being Abstract: The objective of the paper was to accentuate the relevance and contribution of spiritual practice in accelerating the inner transformation process in the individuals leading towards well-being. For the research, Sudarshan Kriya of The Art of Living Foundation is considered as the spiritual practice. Responses from 383 respondents were gathered using structured questionnaire about the changes in their behavioural patterns relating to their own self after practicing the Kriya. A time gap of 3 years was kept after they learnt the practice. The data suggested that there were perceivable positive differences in their lives after they were introduced to Sudarshan Kriya. Post spiritual practice, they could handle emotion easily, maintain better health and understand life values. Positive developments in an individual can come through spiritual practices and help live a better life. Journal: Int. J. of Indian Culture and Business Management Pages: 393-409 Issue: 3 Volume: 21 Year: 2020 Keywords: spiritual practice; spirituality; consciousness; Sudarshan Kriya; The Art of Living Foundation; individual self; well-being; life values; interconnectedness. File-URL: http://www.inderscience.com/link.php?id=110453 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:3:p:393-409 Template-Type: ReDIF-Article 1.0 Author-Name: Sangeeta D. Misra Author-X-Name-First: Sangeeta D. Author-X-Name-Last: Misra Title: Board characteristics and performance of Indian banks Abstract: This paper aims at investigating the impact of variables explaining board characteristics of Indian banks on their performance. Forty eight Indian banks, covering the time period from 2008-2009 to 2017-2018 have been included in the sample. The variables explaining board characteristics of Indian banks which have been included are board size, CEO duality, board independence, gender diversity, age and tenure of the CEO and the chairperson. After incorporating other bank specific variables such as net interest margin, burden ratio, bank capital, liquidity, size, loan quality and macroeconomic variables such as economic growth and inflation, the results show that banks with female CEOs, younger CEOs and CEOs with larger tenures perform better than banks with male CEOs, older CEOs and CEOs with smaller tenures. The other variables representing board characteristics which have come out to be significant determinants of bank performance are board size and tenure of chairperson of the board. Journal: Int. J. of Indian Culture and Business Management Pages: 369-392 Issue: 3 Volume: 21 Year: 2020 Keywords: return on assets; corporate governance; board characteristics; CEO; performance. File-URL: http://www.inderscience.com/link.php?id=110454 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:3:p:369-392 Template-Type: ReDIF-Article 1.0 Author-Name: Mukesh Govind Kharat Author-X-Name-First: Mukesh Govind Author-X-Name-Last: Kharat Author-Name: Rekha D. Chikhalkar Author-X-Name-First: Rekha D. Author-X-Name-Last: Chikhalkar Author-Name: Manoj Kumar Jha Author-X-Name-First: Manoj Kumar Author-X-Name-Last: Jha Author-Name: Manoj Govind Kharat Author-X-Name-First: Manoj Govind Author-X-Name-Last: Kharat Title: Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context Abstract: Today the market is highly competitive and saturated with multiple products, to survive and sustain in such an environment customer experience (CE) plays a vital role. Globally, marketers and academicians are focusing on understanding and creating pleasant CE. For marketing managers understanding the elements essential to create experience will help in better management and creation of CE. The present research identifies and assess the critical success factors affecting CE for shopping malls and prioritises to determine which is more significant and causative to achieve promising CE. The study is based on the existing literature on 'customer experience' and results obtained from brainstorming sessions with academicians and retail industry experts. It scrutinises the critical success factors affecting CE which are finally confirmed in the context of shopping malls. With the analytical hierarchy process, 11 main factors and 28 subfactors are prioritised which are responsible for creating unique and memorable CE. The findings suggest that the brand managers must ameliorate these factors according to their weights, in order to attain superior CE and sustainable competitive advantage. Journal: Int. J. of Indian Culture and Business Management Pages: 340-368 Issue: 3 Volume: 21 Year: 2020 Keywords: customer experience; retail; shopping malls; determinants; analytical hierarchy process; AHP; critical success factors; India. File-URL: http://www.inderscience.com/link.php?id=110455 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:3:p:340-368 Template-Type: ReDIF-Article 1.0 Author-Name: Smriti Pande Author-X-Name-First: Smriti Author-X-Name-Last: Pande Author-Name: Kriti Priya Gupta Author-X-Name-First: Kriti Priya Author-X-Name-Last: Gupta Title: Prioritisation of factors influencing brand love of Indian young consumers using analytic hierarchy process Abstract: The purpose of this paper is to prioritise the factors that are considered to be important when making the decision towards liking or loving a particular apparel brand, from the perspective of young consumers. The study models the problem of identifying various factors influencing brand love (BL) as a multiple-criteria decision making (MCDM) problem and applies analytic hierarchy process (AHP) as a tool to find the relative weights of the factors. Then these weights are used to evaluate three popular apparel brands amongst youngsters, namely 'ZARA', 'Hennes % Mauritz' (H%M) and 'Marks % Spencer' (M%S). The data pertaining to pairwise comparisons of various factors and sub-factors related to the study are collected from the students studying at various colleges in Delhi-National Capital Region (NCR) (India) using convenience sampling. The results indicate that brand experience is the most important factor for young consumers amongst all 12 factors considered in the study. Journal: Int. J. of Indian Culture and Business Management Pages: 279-302 Issue: 3 Volume: 21 Year: 2020 Keywords: brand love; analytic hierarchy process; AHP; multiple-criteria decision making; MCDM; prioritisation; Indian youth. File-URL: http://www.inderscience.com/link.php?id=110463 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:3:p:279-302 Template-Type: ReDIF-Article 1.0 Author-Name: Richa Chauhan Author-X-Name-First: Richa Author-X-Name-Last: Chauhan Author-Name: Nidhi Maheshwari Author-X-Name-First: Nidhi Author-X-Name-Last: Maheshwari Author-Name: Neelni Giri Goswami Author-X-Name-First: Neelni Giri Author-X-Name-Last: Goswami Title: Role of Guna and emotional intelligence on work-life balance and job satisfaction among female professionals Abstract: The purpose of this research is to identify the relationship of Guna with emotional intelligence, work-life balance and job satisfaction of female professionals. Self-structured questionnaire was used to collect the primary data and analysed using descriptive statistics, Smart-PLS and SPSS 22.0 version. The finding of the study indicates that a significant relationship exists among Guna, emotional intelligence, work-life balance, and job satisfaction. The study provides theory-based empirical proofs of how Guna (personality traits) affects emotional intelligence, job satisfaction, and work-life balance. Hence, the findings of the study provide an accurate and comprehensive lens through which the future researches can be viewed. Though there were many studies conducted on emotional intelligence and work-life balance considering Guna, emotional intelligence, work-life balance, and job satisfaction together no literature was found. Journal: Int. J. of Indian Culture and Business Management Pages: 303-316 Issue: 3 Volume: 21 Year: 2020 Keywords: Guna; emotional intelligence; job satisfaction; work-life balance; WLB. File-URL: http://www.inderscience.com/link.php?id=110468 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:3:p:303-316 Template-Type: ReDIF-Article 1.0 Author-Name: Margie Parikh Author-X-Name-First: Margie Author-X-Name-Last: Parikh Title: Leadership lessons from Shukraniti: a post-Vedic perspective Abstract: Advances in the leadership thought remind one of the Rigvedic tenet of 'Let the noble thoughts arrive from all over'. Of the ideas related to leadership, transformational leadership forms a bulk, but attention to ethical and moral leadership is increasing rapidly. This paper advances four propositions based on the Niti perspective on effective leadership and responds to the need of reducing fragmentation of leadership literature. Selecting Shukraniti as the seminal text of the post-Vedic era, this paper introduces the concept of tri-balancing among satisfaction of aspirations, success measured in financial terms, and ethical conduct of duty. Secondly, this paper presents punishment in a more constructive role to help bridge the gap between the performance concerns of the leader and the ethical concerns. Emphasising that leadership is a behaviour-based role, this paper finally presents an integrated cycle of leadership with pre-entry, functional, and exit phases. Journal: Int. J. of Indian Culture and Business Management Pages: 410-434 Issue: 3 Volume: 21 Year: 2020 Keywords: Shukraniti; Niti; post-Vedic texts; Niti texts; governance; Trivarga; tri-balance; leadership; leadership cycle; punishment; Danda. File-URL: http://www.inderscience.com/link.php?id=110474 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:3:p:410-434 Template-Type: ReDIF-Article 1.0 Author-Name: Yerragola Prakash Author-X-Name-First: Yerragola Author-X-Name-Last: Prakash Author-Name: B. Charwak Author-X-Name-First: B. Author-X-Name-Last: Charwak Author-Name: P. Vijaya Kumar Author-X-Name-First: P. Vijaya Author-X-Name-Last: Kumar Title: Textile industry in new India: challenges and opportunities Abstract: Textile industry contributes 2% of Indian economy as the second largest source of employment. It has 15% of Indian export earnings and investments are vital for its growth. Upgradation through modernising the machinery to ensure overall efficiency, innovative processing and working capital management are some of the important exponents to enhance the status of industry. Manpower availability and compliance of labour laws are very crucial to meet international standards. Obviously global standards face a variety of challenges across the frontiers to assume leadership in the trade which necessitates domestic productivity. 'Make in India', 'Startup India' and 'ease of doing business' can boost foreign direct investments in India. 'Ease of doing business' will facilitate capacity building and support the reforms in labour legislations, improvement in logistic performance etc. These factors will strengthen the industrial performance by availing opportunities to achieve the status of a benchmark to capture international market. Journal: Int. J. of Indian Culture and Business Management Pages: 435-458 Issue: 4 Volume: 21 Year: 2020 Keywords: textile industry; challenges; opportunities; skill-development; technology upgradation; bankruptcy; India. File-URL: http://www.inderscience.com/link.php?id=111349 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:4:p:435-458 Template-Type: ReDIF-Article 1.0 Author-Name: Neena Sondhi Author-X-Name-First: Neena Author-X-Name-Last: Sondhi Author-Name: Deepak Chawla Author-X-Name-First: Deepak Author-X-Name-Last: Chawla Title: Materialistic consumption amongst young Indians: an ethnographic approach Abstract: Materialism is perceived as a socially undesirable construct, especially in collectivistic societies like India. This exploratory study attempts to comprehend the manifestation of materialism amongst young-coming-of-age-Indian consumers. The authors have made use of a non-intrusive narrative ethnographic interview that helps establish a framework for understanding materialism as a consumer value. The ethnographic interviews were conducted amongst 49 urban Indian adults ranging in age from 15-24 years. The study also deployed the use of third-person projective technique by making use of photographs. The rich and insightful data validated and supported the use of ethnographic method of enquiry for exploring sensitive and adverse issues like materialism. The paper also revealed interesting possibility by bringing to light possible cyclic, self-propelling bidirectional relationship between a negative value (materialism) and a positive emotive state (happiness) which is further linked to compulsive consumption. There were also implications for moderation of the cycle by demographic, psychographic and social factors. Journal: Int. J. of Indian Culture and Business Management Pages: 507-532 Issue: 4 Volume: 21 Year: 2020 Keywords: materialism; ethnographic approach; happiness; compulsive consumption; projective techniques; urban Indians; young adults; psychographic factors; self-esteem; personality traits. File-URL: http://www.inderscience.com/link.php?id=111358 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:4:p:507-532 Template-Type: ReDIF-Article 1.0 Author-Name: Abhinav Chittora Author-X-Name-First: Abhinav Author-X-Name-Last: Chittora Author-Name: Ashwini K. Awasthi Author-X-Name-First: Ashwini K. Author-X-Name-Last: Awasthi Title: Sachet marketing: buying behaviour and consumer attitudes Abstract: Selling products in small quantities is becoming a strategic marketing initiative used not only by small firms, but also by multinational companies across developing nations. There can be varied reasons behind such buying behaviour such as affordability, perceived value, ease of use, easy availability, etc. This study looks into consumers' adoption of sachet marketing in emerging markets, across varied socio-economic strata. The study looks at Indian consumers' buying behaviour, and their attitudes towards sachets of different products. Low income customers find affordability as the dominant reason to purchase in sachets, followed by ease of use. On the other hand, customers in high income groups buy products in sachets for their ease of use, followed by product trail, and affordability. Ease of use is important reason for buying hair care, skin care, and personal wash products in sachets. For food items, product trial is the prominent reason for buying in sachets. Journal: Int. J. of Indian Culture and Business Management Pages: 533-543 Issue: 4 Volume: 21 Year: 2020 Keywords: sachet marketing; emerging markets; buying behaviour; packaging; Indian consumer. File-URL: http://www.inderscience.com/link.php?id=111360 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:4:p:533-543 Template-Type: ReDIF-Article 1.0 Author-Name: Rinki Dahiya Author-X-Name-First: Rinki Author-X-Name-Last: Dahiya Title: Does virtue in the organisation affect happiness of employees? Abstract: With the advent of positive psychology movement, prominence of virtues in the organisations has been renewed. Despite the significance of employee happiness, the relationship between organisational virtuousness and happiness is understudied in Indian organisational settings. Keeping this backdrop in mind, this study aims to examine the impact of organisational virtuousness dimensions on the happiness of employees. The cross sectional survey was administered on a sample of 285 employees working in the organisations located in North India and analysed with the help of hierarchical multiple regression analysis. The findings highlighted that organisational virtuousness has a significant positive association with happiness and positive perceptions of employees regarding the virtuousness of the organisation affected their happiness at work. The findings suggest that more attention should be paid in developing and implementing positive interventions for employees in order to promote virtues at work and deriving employee happiness. Thus, the study offers practical implications for well-being of employees. Further, limitations and future research directions are also discussed. Journal: Int. J. of Indian Culture and Business Management Pages: 459-477 Issue: 4 Volume: 21 Year: 2020 Keywords: positive organisational behaviour; POB; organisational virtuousness; employee happiness; Indian organisations; multiple hierarchical regression analysis. File-URL: http://www.inderscience.com/link.php?id=111362 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:4:p:459-477 Template-Type: ReDIF-Article 1.0 Author-Name: Uma Narayanan Author-X-Name-First: Uma Author-X-Name-Last: Narayanan Author-Name: V. Vijayalakshmi Author-X-Name-First: V. Author-X-Name-Last: Vijayalakshmi Title: To look within: a holistic approach to inner development of leaders Abstract: Leaders set the tone and culture in their teams and organisations. Leader development involves developing the capacity of the leader in order to inspire, influence, and perform their role effectively. The two interwoven layers that every leader needs to access and nurture include 'being' and 'doing', as who the leader is, influences what they do. Several studies focus on competencies (doing) for leader development. While the inner layer has been studied as capacities, traits, values, and needs, relatively fewer studies focus on the 'being' layer as comprising qualities of the mental, emotional, physical, and spiritual parts of being. This conceptual paper is oriented to the transformation and change needed inside-out and proposes a holistic framework which enables self-awareness and introspection across the above four domains. They are then mapped with reflected indicative capacities, competencies, external actions, and behaviours. Implications to leader development and future empirical research directions are discussed. Journal: Int. J. of Indian Culture and Business Management Pages: 478-506 Issue: 4 Volume: 21 Year: 2020 Keywords: leader development; leadership development; holistic development; inner development; integral psychology; self-awareness; integral yoga; mental, emotional, physical, and spiritual development. File-URL: http://www.inderscience.com/link.php?id=111364 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:4:p:478-506 Template-Type: ReDIF-Article 1.0 Author-Name: Arti Gupta Author-X-Name-First: Arti Author-X-Name-Last: Gupta Author-Name: Vrijendra Singh Author-X-Name-First: Vrijendra Author-X-Name-Last: Singh Title: Incorporating organisational justice, job satisfaction and organisational commitment in a model of turnover intentions for software professionals Abstract: This study is to provide an understanding on the growing situation of employee turnover in the IT industry in India. Through this study, all the factors which are responsible to make an employee stay or leave the organisation, has been explored. The major factors which have been responsible for employee turnover in this industry are employees' perception of organisational justice, job satisfaction and their organisational commitment. A detailed rationale for the factors which affects employees' turnover intention has also been covered through this study. The aim of this study is to propose a model with the facets of organisational justice that influence software professionals' turnover intention. Furthermore, the study also emphasises to explore the mediation role of job satisfaction and organisational commitment for software professionals. Journal: Int. J. of Indian Culture and Business Management Pages: 544-562 Issue: 4 Volume: 21 Year: 2020 Keywords: employee turnover; organisational justice; job satisfaction; organisational commitment. File-URL: http://www.inderscience.com/link.php?id=111375 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:21:y:2020:i:4:p:544-562