Template-Type: ReDIF-Article 1.0 Author-Name: Puneet K. Bindlish Author-X-Name-First: Puneet K. Author-X-Name-Last: Bindlish Author-Name: Sharda S. Nandram Author-X-Name-First: Sharda S. Author-X-Name-Last: Nandram Author-Name: Rajen K. Gupta Author-X-Name-First: Rajen K. Author-X-Name-Last: Gupta Title: Definition schema for redefining leadership: an integrative approach Abstract: This paper attempts to provide an integrative definition schema suitable for redefining various definitions of leadership and building theories on leadership by following glocal fundamental research (GFR) approach which focuses both on an integrative and a holistic understanding of leadership. 'GLocal' research here refers to research that is culturally embedded in the local reality while at the same time integrative globally. An integrative view requires a broad approach including both indigenous (local) and contemporary (global) views of leadership, while a holistic approach requires the incorporation of the knower, the knowable process and knowledge of leadership from all possible perspectives and purposes. The integrative definition schema is applicable as a theoretical framework for a broader range of organisations aiming to incorporate all relevant views and the purposes of all relevant stakeholders thereby enhancing the feelings of intrapersonal and interpersonal harmony having connectedness with a higher being or feelings of transcendence. Journal: Int. J. of Indian Culture and Business Management Pages: 34-58 Issue: 1 Volume: 18 Year: 2019 Keywords: leadership; schema; definition; integrative; GLocal fundamental research. File-URL: http://www.inderscience.com/link.php?id=96921 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:1:p:34-58 Template-Type: ReDIF-Article 1.0 Author-Name: Meena Bhatia Author-X-Name-First: Meena Author-X-Name-Last: Bhatia Author-Name: Mwila J. Mulenga Author-X-Name-First: Mwila J. Author-X-Name-Last: Mulenga Title: Value relevance of accounting information: comparative study of Indian public and private sector banks Abstract: The present study is taken up with an objective of finding out difference if any in the value relevance of earnings per share and book value per share between private and public sector banks listed on Bombay Stock Exchange, India. Using a valuation model provided by Ohlson (1995), the study uses data for a period of 15 years from 2002 to 2016. Findings of our study show that: 1) earnings per share (EPS) and book value per share (BVPS) jointly and individually are positively and significantly related with market share price of public sector banks, private sector banks, and all banks; 2) The incremental information content of BVPS is greater than that of EPS in public sector banks. While in private sector banks, EPS add more to the overall explanatory power of the model than BVPS; 3) The common explanatory power of EPS and BVPS is greater in public sector banks, which is 49.8%; 4) Overall findings reported that accounting information in public sector banks is more relevant than that of private sector banks. Journal: Int. J. of Indian Culture and Business Management Pages: 12-33 Issue: 1 Volume: 18 Year: 2019 Keywords: value relevance; earnings per share; EPS; book value per share; BVPS; accounting information; share price; India; banking sector. File-URL: http://www.inderscience.com/link.php?id=96922 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:1:p:12-33 Template-Type: ReDIF-Article 1.0 Author-Name: Pooja Garg Author-X-Name-First: Pooja Author-X-Name-Last: Garg Author-Name: Renu Rastogi Author-X-Name-First: Renu Author-X-Name-Last: Rastogi Author-Name: Parul Malik Author-X-Name-First: Parul Author-X-Name-Last: Malik Title: Modelling the causal relationship between justice and citizenship behaviours: an Indian perspective Abstract: This study empirically investigates the nexus between organisational justice and organisational citizenship behaviour among employees working in Indian automobile industries. The present study results affirm that citizenship behaviour is determined by the perceptions, which employees hold about justice in their organisation. The study data were collected from 200 employees working in automobile industries in India using convenience sampling method. The collected data were subjected to exploratory factor analysis and further confirmatory factor analysis (CFA) was utilised to confirm the factorial structure of the study constructs. Finally, structural equation modelling (SEM) was conducted to test the study hypotheses. The study results revealed a positive influence of perceived organisational justice factors on citizenship behaviours. In addition, the analysis of the data indicated the emergence of another dimension of justice perception, which was labelled as informational justice. The findings asserted that employees justice perceptions significantly augment their citizenship behaviours and lubricate the social fabric of the organisation leading to effectiveness. Journal: Int. J. of Indian Culture and Business Management Pages: 59-84 Issue: 1 Volume: 18 Year: 2019 Keywords: organisational justice; organisational citizenship behaviours; informational justice; automobile sector; India. File-URL: http://www.inderscience.com/link.php?id=96923 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:1:p:59-84 Template-Type: ReDIF-Article 1.0 Author-Name: Mrityunjay Kumar Tiwary Author-X-Name-First: Mrityunjay Kumar Author-X-Name-Last: Tiwary Author-Name: Divya Upadhyay Author-X-Name-First: Divya Author-X-Name-Last: Upadhyay Author-Name: Shobhit Aggarwal Author-X-Name-First: Shobhit Author-X-Name-Last: Aggarwal Title: How important is applicants' perception about job relatedness of selection process? Abstract: We study how the perception of job applicants about job-relatedness of the selection procedure impacts: 1) the outcome of the selection process; 2) willingness of the applicants to recommend the employer to others; 3) the decision to accept the job offer after the applicant successfully clears the test process. We survey graduating MBA students appearing in campus recruitment processes at the premier management schools in India in order to measure the perception about selection procedures of firms. We use two measures to identify applicants' perception: face validity (FV) and perceived predictive validity (PPV). The results suggest that when the candidates are unable to understand the relevance of a test, they are less likely to get selected in the test or recommend the employer to other applicants. However, we find that it is only the face validity and not the predictive perceived validity of the selection tests, which positively affects the likelihood of a selected candidate accepting the offer. The findings of the study have direct implications for the practitioners. The study shows that organisations that explain the relevance of their selection procedures to applicants are more likely to increase their access to talent pool. Journal: Int. J. of Indian Culture and Business Management Pages: 85-103 Issue: 1 Volume: 18 Year: 2019 Keywords: applicants perception; job relatedness; recommendation. File-URL: http://www.inderscience.com/link.php?id=96924 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:1:p:85-103 Template-Type: ReDIF-Article 1.0 Author-Name: Kumar Saurabh Author-X-Name-First: Kumar Author-X-Name-Last: Saurabh Author-Name: Tanuj Nandan Author-X-Name-First: Tanuj Author-X-Name-Last: Nandan Title: Role of financial knowledge, financial socialisation and financial risk attitude in financial satisfaction of Indian individuals Abstract: The purpose of the present study is to examine the influence of financial knowledge and financial socialisation on financial satisfaction of an individual with financial risk attitude as a mediator with special focus on tier II city of India. The authors have adapted scales from literature on financial knowledge, financial socialisation, financial risk attitude and financial satisfaction to create a questionnaire. The mediated regression analysis was performed to test hypothesised relationships. Significant positive relationships were found between financial knowledge and financial satisfaction with financial risk attitude as mediator. Similarly, the relationship between financial socialisation and financial satisfaction with financial risk attitude as mediator were also found to be significantly positive. Financial risk attitude is observed to bear a mediating affect between financial knowledge and financial satisfaction, as also between financial socialisation and financial satisfaction. This research is an attempt to develop a framework for financial satisfaction in a developing country, aimed at the most vulnerable economic class. It is based on data from India, and the results have been found to be significant. Journal: Int. J. of Indian Culture and Business Management Pages: 104-122 Issue: 1 Volume: 18 Year: 2019 Keywords: financial knowledge; financial socialisation; financial risk attitude; financial satisfaction; mediated regression analysis; tier-II city; financial well-being; emerging economies; financial services firms; subjective financial knowledge; reliability; validity; Sobel's test; India. File-URL: http://www.inderscience.com/link.php?id=96925 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:1:p:104-122 Template-Type: ReDIF-Article 1.0 Author-Name: Preetika Garg Author-X-Name-First: Preetika Author-X-Name-Last: Garg Author-Name: Amita Walia Author-X-Name-First: Amita Author-X-Name-Last: Walia Title: Delineating problems faced by artisans of Rajasthan: a case of emic-etic-emic analysis of the customer perspective Abstract: We explore the challenges of the handicraft industry by delineating the difficulties faced by the artisans involved in handicraft sector through urban haats. Data was collected from 500 customers visiting various haats known as prime spots for ethnic handicrafts in the urban city of New Delhi, India. The study attempts to understand Indian handicrafts from an ethnic and urban perspective. We present the work by combining emic and etic research approaches. It was found hands-on labour work, lack of skill; licensing and other regulations along with the standard supply chain have a significant effect on decisions associated with participation in haats. We recommend identifying talent from the grassroots level and preserving local arts and culture by promoting the same at the global level. Vocational training, financial support, education, industry-wide encouragement, and authentic distribution channels are some proposed ways to meet the potential of the said sector. Journal: Int. J. of Indian Culture and Business Management Pages: 1-11 Issue: 1 Volume: 18 Year: 2019 Keywords: emic; etic; handicrafts; artisans; consumer; urban haats; hands-on labour work; lack of skill; licensing; Rajasthan. File-URL: http://www.inderscience.com/link.php?id=96929 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:1:p:1-11 Template-Type: ReDIF-Article 1.0 Author-Name: Pearly Saira Chacko Author-X-Name-First: Pearly Saira Author-X-Name-Last: Chacko Author-Name: Hareesh N. Ramanathan Author-X-Name-First: Hareesh N. Author-X-Name-Last: Ramanathan Author-Name: Sanjeev Prashar Author-X-Name-First: Sanjeev Author-X-Name-Last: Prashar Title: Desire and likeliness to buy luxury products: mapping perceptions using multi-dimensional scaling Abstract: The desire for luxurious products is a phenomenon which was reported even from the pre-historic era. In the west, much research has proven beyond doubt that luxury consumption which was once considered to be 'sinful' and 'wasteful', is now a way of life. When it comes to the case of women, craving for luxurious products are evident in some form or another. There is a considerable lacuna in the literature concerning the product categories that woman in India desire. This paper investigates product categories that women consider desirable and consequently tempted to purchase and the paper also creates a perceptual map that signifies the similarity of the product categories. Multi-dimensional scaling was used to map the aspiration to possess and willingness to purchase the luxury products in the near future. The results of this study are highly beneficial to both the practitioners as well as to the academia; as this research will provide a better understanding of the customer perception of their desire for conspicuous products. Journal: Int. J. of Indian Culture and Business Management Pages: 123-136 Issue: 2 Volume: 18 Year: 2019 Keywords: luxurious products; perception mapping; desire to own; likeliness to buy; multi-dimensional scaling; conspicuous consumption; materialism; product category. File-URL: http://www.inderscience.com/link.php?id=98001 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:2:p:123-136 Template-Type: ReDIF-Article 1.0 Author-Name: Utkarsh Author-X-Name-First: Author-X-Name-Last: Utkarsh Author-Name: Pallavi Agarwal Author-X-Name-First: Pallavi Author-X-Name-Last: Agarwal Author-Name: Sanjay Medhavi Author-X-Name-First: Sanjay Author-X-Name-Last: Medhavi Title: Effect of consumer self-confidence and previous experience on information source preference Abstract: Despite the importance of personal factors in information search behaviour, very few researches have been conducted that explore the influence of personal characteristics such as consumer self-confidence on information source preference in the Indian context. To fill the gap, this study aims to investigate the information source preference of Indian consumers. After analysing quantitative data from a cross-sectional survey of 527 Indian consumers, we have revealed several interesting findings. Consumer's utilisation of internal search is significantly different as per the level of previous experience in case of goods but not in the case of services. In addition, consumers, high in self-confidence, are more likely to search for information from different sources as compared to consumers who have a low level of self-confidence. The study contributes to the existing literature of consumer behaviour in the Indian context. Journal: Int. J. of Indian Culture and Business Management Pages: 137-151 Issue: 2 Volume: 18 Year: 2019 Keywords: self-confidence; information search; service; marketing; information source; previous experience; personal source; India; smartphone; hotel. File-URL: http://www.inderscience.com/link.php?id=98002 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:2:p:137-151 Template-Type: ReDIF-Article 1.0 Author-Name: Shalini Talwar Author-X-Name-First: Shalini Author-X-Name-Last: Talwar Author-Name: Reena Mehta Author-X-Name-First: Reena Author-X-Name-Last: Mehta Title: Inferring causal relations among key change management variables: a structural equation modelling approach Abstract: The study measures a causal model establishing relationship among five variables, namely, leadership, communication, culture, training and motivation that impact the efficacy of the change management programme (CMP) in any organisation. In the proposed model, leadership is hypothesised as the independent, motivation as the dependent and communication, culture and training as the mediating variables. Structural equation modelling (SEM) approach is used to test the model. The study contributes to the change management literature in two main ways. The first is the formulation of a causal model among the variables that have been hitherto studied in isolation, albeit extensively, and the second is researching the impact of these variables, studied mostly for the developed western countries, in the context of an emerging economy like India. The results indicate that leadership has both, a direct positive impact on motivation as well as an indirect impact through communication, culture and training. Further, this impact is moderated by the effect of gender and sector of employment. Journal: Int. J. of Indian Culture and Business Management Pages: 152-183 Issue: 2 Volume: 18 Year: 2019 Keywords: leadership; communication; culture; training; motivation; change management; structural equation modelling; SEM; AMOS; mediation; multi-group; direct effect; indirect effect; path analysis; exploratory factor analysis; EFA; model fit indices. File-URL: http://www.inderscience.com/link.php?id=98009 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:2:p:152-183 Template-Type: ReDIF-Article 1.0 Author-Name: Abinash Panda Author-X-Name-First: Abinash Author-X-Name-Last: Panda Title: Why do leadership development efforts fail in organisations in India and what can be done about it? Abstract: Despite the access to significant insights and understanding on leadership and leadership development in the world of scholarships and availability of resources for grooming leaders, organisations in India still experience the brunt of leadership deficit (Panda, 2017; Hou, 2010; Shyamsunder et al., 2011). Why do leadership development efforts of organisations fail in grooming leaders? The author in this paper argues that Indian employees, due to the primary socialisation process in most Indian families lack psychological readiness for taking advantage of developmental opportunities. Business organisations, both domestic and multinationals, either do not pay attention to it or take it for granted. Hence, the time and money spent on leadership development interventions, programs and activities has little impact. The author delves into: a) the need for psychological readiness to become a leader; b) how and why employees in India lack psychological readiness; c) what business organisations in India should do about it. While doing so, the author covers the process of becoming a leader, and challenges of leadership development in business organisations in India. The author in this paper has proposed PEAR framework of leadership development. Journal: Int. J. of Indian Culture and Business Management Pages: 184-217 Issue: 2 Volume: 18 Year: 2019 Keywords: leadership development; psychological readiness; India; PEAR framework; effective leadership. File-URL: http://www.inderscience.com/link.php?id=98010 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:2:p:184-217 Template-Type: ReDIF-Article 1.0 Author-Name: Madhukar Patil Author-X-Name-First: Madhukar Author-X-Name-Last: Patil Author-Name: M. Suresh Author-X-Name-First: M. Author-X-Name-Last: Suresh Title: Make in India - a great path forward for operational excellence and cost reduction opportunities for electronics industry Abstract: Electronic device industry in India is growing with increase of demand in local and overseas market. Many top semiconductor MNCs have their design houses located in India, however boards/systems are preferred to be manufactured either in China, Taiwan and Malaysia. Rising manufacturing costs in China enabling India as alternate destination. Currently design centres from India support both chip design and validation activities for products delivered across the world. Indian government's 'Make in India' initiatives promote industry players to come up with plans to invest in India. In this study we attempt to establish new engagement model to enable EMS partner in India for IoT and other sectors. If companies manufacture boards in India, the schedule and cost can be brought down drastically. Moreover engaging local EMS partner starting from the design phase of product reduces the overall cost, improves execution speed and brings agility to the system. Journal: Int. J. of Indian Culture and Business Management Pages: 218-234 Issue: 2 Volume: 18 Year: 2019 Keywords: Indian electronics industry; internet of things; IoT; chip design industries; electronics manufacturing services; EMS; Make in India; agility; India. File-URL: http://www.inderscience.com/link.php?id=98011 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:2:p:218-234 Template-Type: ReDIF-Article 1.0 Author-Name: Sakshi Sharma Author-X-Name-First: Sakshi Author-X-Name-Last: Sharma Author-Name: Rajvir Kaur Author-X-Name-First: Rajvir Author-X-Name-Last: Kaur Title: Glass ceiling for women and its impact on women's career progression in the Indian service sector: the moderating role of family structure Abstract: The aim of the present research paper is to study the effects of glass ceiling for women (GCW) on the career progression of women working in the Indian service sector and the moderating effects of family structure (nuclear and joint) on the relationship of GCW and women's career progression. GCW as a barrier includes three types of barriers, i.e., personal, organisational and societal barriers. A total of 553 women managers from the three industries of the service sector (banking, information technology and hospitality) were surveyed through structured schedules using multi-stage sampling technique. The results of the multiple regression analysis revealed that GCW in terms of organisational barriers and societal barriers predicted women's career obstacles while family structure partially moderated the relationship of GCW and women's career obstacles with regard to societal barriers only. On the other hand, personal barriers did not significantly affect the career progression of the women managers. The study is limited to the service sector and only one state of India. Further research could cover a wider area by including different sectors and states of India. Practical implications include the need for the organisations to provide equal advancement opportunities to deserving women managers irrespective of their gender. Journal: Int. J. of Indian Culture and Business Management Pages: 235-250 Issue: 2 Volume: 18 Year: 2019 Keywords: glass ceiling for women; GCW; career progression; women managers; family structure; Indian service sector; Indian culture. File-URL: http://www.inderscience.com/link.php?id=98025 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:2:p:235-250 Template-Type: ReDIF-Article 1.0 Author-Name: Naman Sreen Author-X-Name-First: Naman Author-X-Name-Last: Sreen Author-Name: Pradip H. Sadarangani Author-X-Name-First: Pradip H. Author-X-Name-Last: Sadarangani Author-Name: V. Giridhar Author-X-Name-First: V. Author-X-Name-Last: Giridhar Title: A path from cultural values to mobile travel app use Abstract: Wireless technologies have emerged as a cheaper alternative over traditional channels for travel and tourism. This research investigates the impact of cultural features on technology adoption for travel. The context is the adoption of technology, among Indian consumers, through the extension of the technology acceptance model (TAM). The research links Hofstede's 'cultural dimensions' of 'collectivism' and 'long-term orientation (LTO)' and 'personal innovativeness' from Rogers' conceptualisation of 'diffusion of innovation' to determine mobile travel app intention. This research also examines the role of an individual's 'privacy concerns' on the choice for mobile travel apps. The study finds that collectivism and LTO are insignificantly related to the two predictors [perceived usefulness (PU) and perceived ease of use (PEOU)] of mobile travel app intention in TAM whereas PI is significantly related to both predictors of mobile travel app intention. In conclusion, it is shown that the privacy concern issues related to mobile travel apps may not impact mobile travel app intention if an app is perceived as useful and easy to use. The study creates a path from cultural features to technology adoption and provides insights for an emerging market scenario. Journal: Int. J. of Indian Culture and Business Management Pages: 251-271 Issue: 3 Volume: 18 Year: 2019 Keywords: perceived ease of use; PEOU; collectivism; long-term orientation; LTO; personal innovativeness; PI; privacy concern; PC; technology acceptance model; TAM; perceived usefulness; PU. File-URL: http://www.inderscience.com/link.php?id=99278 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:251-271 Template-Type: ReDIF-Article 1.0 Author-Name: Dinesh Rawat Author-X-Name-First: Dinesh Author-X-Name-Last: Rawat Author-Name: Raj Kumar Mittal Author-X-Name-First: Raj Kumar Author-X-Name-Last: Mittal Author-Name: Vijita Singh Aggarwal Author-X-Name-First: Vijita Singh Author-X-Name-Last: Aggarwal Title: Business networks in an auto-component cluster of India: a study of Gurgoan auto-component cluster Abstract: The purpose of this paper is to find out the different types of business networks formed by firms with the stakeholders present in a cluster, i.e. how firms in a cluster interact with the cluster stakeholders? This study uses an exploratory research design which is carried out in two stages, first stage involves use of primary data which was collected through semi-structured personal face-to-face interview mode and second stage involves survey research method where data was collected through survey questionnaire. The study has identified four types of business networks between a firm and its buyers, only one type of business network with the suppliers and educational institutes respectively, and lastly two types of business networks with government agencies. However with respect to business networks with other stakeholders like research institutes and competitors, the study shows that the interaction between a firm and these stakeholders remains largely unfilled. Journal: Int. J. of Indian Culture and Business Management Pages: 298-319 Issue: 3 Volume: 18 Year: 2019 Keywords: auto-component cluster; business networks; clusters; cluster stakeholders. File-URL: http://www.inderscience.com/link.php?id=99279 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:298-319 Template-Type: ReDIF-Article 1.0 Author-Name: Sonia Garg Author-X-Name-First: Sonia Author-X-Name-Last: Garg Author-Name: Ajay Garg Author-X-Name-First: Ajay Author-X-Name-Last: Garg Title: Acquisition motivated IPOs: the Indian evidence Abstract: This paper attempts to study the takeover activities of newly public (IPO) Indian firms using a two-pronged approach. Firstly, it investigates the role of an IPO firm in the post IPO M&ampA market as a target and/or as a bidder. Secondly, it examines the acquisition activity of IPO firms around the IPO period. The results of this study point out that Indian IPO firms have a higher propensity to enter the post IPO M&ampA market as acquirers rather than targets. Further results indicate that the number of acquisitions made by IPO firms increase dramatically in the post IPO period across industries. Journal: Int. J. of Indian Culture and Business Management Pages: 320-329 Issue: 3 Volume: 18 Year: 2019 Keywords: initial public offerings; IPOs; mergers and acquisitions; M&A; India. File-URL: http://www.inderscience.com/link.php?id=99280 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:320-329 Template-Type: ReDIF-Article 1.0 Author-Name: Thomas Lancaster Author-X-Name-First: Thomas Author-X-Name-Last: Lancaster Title: The emergence of academic ghost writers from India in the international contract cheating industry Abstract: The modern contract cheating industry allows students and ghost writers to connect to each other over the internet, often using through an essay mill, agency website or other third party service. Contract cheating sees students undertaking the ethically questionable practice of trying to gain academic credit using original work that they have covertly used a third party to produce. The contract cheating industry is international by nature, but little is known about the ghost writers circumventing academic integrity processes by supplying academic work to students. This paper analyses and profiles the ghost writers offering contract cheating services from India. This is based on data openly available on a freelancing website that operates like an essay mill, including information on the projects ghost writers have completed and the marketing techniques these writers use. It is hoped that understanding the ghost writers will aid instructors in taking preventative measures against contract cheating. Journal: Int. J. of Indian Culture and Business Management Pages: 349-367 Issue: 3 Volume: 18 Year: 2019 Keywords: contract cheating; academic integrity; outsourcing; ghost writing; essay mills; India. File-URL: http://www.inderscience.com/link.php?id=99281 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:349-367 Template-Type: ReDIF-Article 1.0 Author-Name: Saurabh Mittal Author-X-Name-First: Saurabh Author-X-Name-Last: Mittal Author-Name: Shalini Aggarwal Author-X-Name-First: Shalini Author-X-Name-Last: Aggarwal Title: Corporate social responsibility - a case study of the Satya Bharti School Program Abstract: Providing quality education to its citizens is one of the major goals for any nation. India, with a large population without access to the basic school education has taken numerous steps like 'Sarv Shiksha Abhiyan', 'Beti Padhao Beti Bachao' and corporate has also taken various initiatives under their CSR budgets. The Satya Bharti School Program by Bharti Foundation was launched in 2006, to the benefit of poor children and providing them quality education for free. This program aims to transform students into confident educated citizens and add to the country's growth and dignity. The uniqueness of this program lies in partnerships with other companies and people to get involved in the mission of long lasting sustainable impact in education. This case study emphasises on the various unique strategies to implement this education program on large scale, successfully dealing with the challenges and making it a well appreciated program. Journal: Int. J. of Indian Culture and Business Management Pages: 272-290 Issue: 3 Volume: 18 Year: 2019 Keywords: corporate social responsibility; CSR; quality education; Satya Bharti Schools; sustainable impact; CSR strategy; educating underprivileged children; Bharti Foundation. File-URL: http://www.inderscience.com/link.php?id=99282 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:272-290 Template-Type: ReDIF-Article 1.0 Author-Name: Gaurav Gupta Author-X-Name-First: Gaurav Author-X-Name-Last: Gupta Author-Name: Vikas Kumar Author-X-Name-First: Vikas Author-X-Name-Last: Kumar Author-Name: Mandakini Paruthi Author-X-Name-First: Mandakini Author-X-Name-Last: Paruthi Author-Name: Priyam Mendiratta Author-X-Name-First: Priyam Author-X-Name-Last: Mendiratta Title: The cauliflower dilemma! Abstract: The present case shows the plight of small farmers during demonetisation drive in India. This unprecedented move by the Government of India has led the entire economy in a state of sudden shock and small farmers found themselves, very much helpless and confused. The case visits the production cycle of cauliflower from the perspective of a small farmer and traverses the complete journey of money borrowing for different phases of agricultural production. Options available to the farmers have been described with a comparative perspective. Both the formal and informal aspects of agricultural business have been presented in a typical Indian scenario with relevant stakeholders. The case presents a very practical perspective of small farmers in India, hence ideal for understanding this most significant activity of Indian activity. Journal: Int. J. of Indian Culture and Business Management Pages: 291-297 Issue: 3 Volume: 18 Year: 2019 Keywords: demonetisation; vegetable production; agricultural loan; Pradhan Mantri Jan DhanYojna. File-URL: http://www.inderscience.com/link.php?id=99283 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:291-297 Template-Type: ReDIF-Article 1.0 Author-Name: Arvind Kumar Author-X-Name-First: Arvind Author-X-Name-Last: Kumar Title: Antecedents of brand consciousness in youth for denim jeans: evidences from the largest young consumer base in the world Abstract: Consumers nowadays start recognising the brands at a very young age, in fact, at the very initial years of their teenage years. Moreover, they are mostly done with the establishment of their brand preferences by the time they are between 15 to 25 years. So, if a brand wants to be successful in the long-run, it is the youth where it should put some serious efforts at. Doing so becomes more obvious in those products categories which youth is presently the buyers of and will continue to buy throughout their life. The present study evaluates the brand perceptions of youth from India in one of such product categories. Particularly, it studies their brand consciousness and checks if there is any sort of influence of quality consciousness and self-consciousness on their brand consciousness. Besides it, it also attempts to verify the influence of product involvement on their brand consciousness. Journal: Int. J. of Indian Culture and Business Management Pages: 330-348 Issue: 3 Volume: 18 Year: 2019 Keywords: youth; brand consciousness; brand loyalty; self-consciousness; purchase decision involvement; PDI. File-URL: http://www.inderscience.com/link.php?id=99284 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:330-348 Template-Type: ReDIF-Article 1.0 Author-Name: Vikas Srivastava Author-X-Name-First: Vikas Author-X-Name-Last: Srivastava Title: Distressed debt investments in India: what more needs to be done to strengthen regulations? Abstract: The paper suggests possible use of government guarantees and credit default swaps for turning around distressed infrastructure sector assets in India, where project finance bank loans are predominant source of funding. The paper lays down the evolution of distressed debt regulation through secondary research and argues out that even now with the introduction of Insolvency and Bankruptcy Code, 2016, political/regulatory risk is unmitigated. The 'turnarounds' can be made more effective if fairly priced government guarantees can be modelled on the lines of credit default swaps. Distressed debt investors would then include the cash outflows for this guarantee in their valuation models. The paper uses a structural model to estimate probability of default on a sample of power companies and then lays down the conceptual framework for pricing the government guarantee. The paper concludes that this further improvement in regulations will, at the end of the day, be beneficial to banks, distressed debt investors, governments and even tax payers. Journal: Int. J. of Indian Culture and Business Management Pages: 368-380 Issue: 3 Volume: 18 Year: 2019 Keywords: distressed debt; infrastructure finance; credit default swaps; CDSs; government guarantees. File-URL: http://www.inderscience.com/link.php?id=99289 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:3:p:368-380 Template-Type: ReDIF-Article 1.0 Author-Name: Saurabh Chadha Author-X-Name-First: Saurabh Author-X-Name-Last: Chadha Author-Name: Satyendra Kumar Sharma Author-X-Name-First: Satyendra Kumar Author-X-Name-Last: Sharma Title: Capital budgeting practices: a survey in the selected Indian manufacturing firms Abstract: The purpose of this study is to investigate the capital budgeting practices prevalent in the selected Indian manufacturing firms. The study also determines the factors which sample firms consider for the ascertainment of their cost of capital. Further, the study throws a light on some of the issues which led to the ignorance of scientific evaluation techniques of project appraisal. The study was conducted with the help of survey method. The findings of the survey show that payback period method and NPV method are the two most popular techniques of capital budgeting in the Indian manufacturing sector. Although, the overall weightage of the non-discounting technique is more when compared to the discounting methods. It was also found that WACC is the most used method to determine the cost of capital in the sample firms. Thus, this study provides a useful insight of capital budgeting practices of Indian manufacturing firms. The study will be helpful for investors who are looking to invest in Indian manufacturing sector under the Make in India program and it is the first study of its kind which covers the ignorance aspect of the capital budgeting techniques. Journal: Int. J. of Indian Culture and Business Management Pages: 381-390 Issue: 4 Volume: 18 Year: 2019 Keywords: capital budgeting; net present value; NPV; discounted cash flow; DCF; financial management; capital expenditure; survey method. File-URL: http://www.inderscience.com/link.php?id=100301 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:381-390 Template-Type: ReDIF-Article 1.0 Author-Name: Deepa Sethi Author-X-Name-First: Deepa Author-X-Name-Last: Sethi Title: Workplace impression management through pleonastic English words/phrases in e-mail communication? Evidence from India Abstract: The purpose of this paper is to examine how Indians manage impressions at the workplace through pleonastic English words/phrases in e-mail communication. A pilot study was conducted to identify the major courteous words frequently used in e-mails. It was carried out through focused interviews with 20 participants. Information obtained in qualitative research was summarised and subsequently used in creation of the questionnaire for the quantitative research purposes. The quantitative research included data collected from questionnaires distributed amongst 501 participants. This study establishes that usage of pleonastic English words/phrases in e-mail by the Indians is a crucial element of managing impressions. Demographics like: gender, type of organisation, age group also affect the usage of pleonastic English words/phrases. Pleonasm is an important rhetoric device, and e-mail is a vital part of written communication, yet few studies have examined the use of pleonasm in e-mails. While people might seem very task-oriented in their communication, this study shows that their everyday e-mail-writing practices play an important role in the process of leaving imprints on the receiver and also maintaining relationships by forming the right impressions. Journal: Int. J. of Indian Culture and Business Management Pages: 391-404 Issue: 4 Volume: 18 Year: 2019 Keywords: English; pleonastic; e-mail; impression management; India. File-URL: http://www.inderscience.com/link.php?id=100302 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:391-404 Template-Type: ReDIF-Article 1.0 Author-Name: V. Moovendhan Author-X-Name-First: V. Author-X-Name-Last: Moovendhan Author-Name: Satish Kumar Author-X-Name-First: Satish Author-X-Name-Last: Kumar Author-Name: Kothari Mayank Author-X-Name-First: Kothari Author-X-Name-Last: Mayank Title: Consumer's risk relieving strategy towards branded food outbreak: the case of Maggie noodles in India Abstract: This research aimed at various risk relieving strategies adopted by consumers of Maggie 2 Minute noodles in the post food scare reported in the recent past in India. Despite being a speculation of the major scare over the alarming level of MSG and lead in Maggie's 2 Minute noodles, the product is continuously patronised by the consumer. The survey-based research using structural equation modelling (SEM) technique was employed to test the significance of seven risk relieving strategies identified from the literature. The research finds that the consumers are still purchasing Maggie 2 Minute noodles due to the high brand image associated with the product which is followed by product quality. The price was found to be the least risk relievers among the consumers. Journal: Int. J. of Indian Culture and Business Management Pages: 405-419 Issue: 4 Volume: 18 Year: 2019 Keywords: consumer risk reliving strategy; branded food scare; consumer perceived risk; Maggie noodles food outbreak in India. File-URL: http://www.inderscience.com/link.php?id=100305 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:405-419 Template-Type: ReDIF-Article 1.0 Author-Name: Shaili Singh Author-X-Name-First: Shaili Author-X-Name-Last: Singh Author-Name: Abhishek Sharma Author-X-Name-First: Abhishek Author-X-Name-Last: Sharma Author-Name: Shirsendu Nandi Author-X-Name-First: Shirsendu Author-X-Name-Last: Nandi Title: Using transcendental phenomenology to explore the social jugaads of transacting money post demonetisation in India Abstract: The present study investigates the post effects of demonetisation that occurred in India on November 8, 2016, through the first-person point of view experience. The paper analyses individual and collective construction of social <i>jugaad</i> or innovative solutions that local people adopted for depositing and withdrawing the money alone or with the help of others. The region of study is a small tier-2 city of Rohtak, in the state of Haryana, which is in the proximity of the National Capital Region of the country. The study applies transcendental phenomenology to capture the essence of individual experiences and assess the universal meanings of the phenomenon. This research could be useful in understanding the possible ways in which people would react to such a step of the government and provides information for policymaking, aimed at addressing currency disposal behaviours. Journal: Int. J. of Indian Culture and Business Management Pages: 442-457 Issue: 4 Volume: 18 Year: 2019 Keywords: demonetisation; social jugaad; transcendental phenomenology; social policy; India. File-URL: http://www.inderscience.com/link.php?id=100306 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:442-457 Template-Type: ReDIF-Article 1.0 Author-Name: Sandeep Tambe Author-X-Name-First: Sandeep Author-X-Name-Last: Tambe Author-Name: Sharadindu Pandey Author-X-Name-First: Sharadindu Author-X-Name-Last: Pandey Title: The case of discovering price of Eucalyptus pulpwood in a South Indian State Abstract: The case is about the dilemma faced by the top management of Telangana State Forest Development Corporation Ltd. (TSFDCL), a Telangana province of India-owned public sector unit in pricing their public good. The Provincial Industries Department had allotted the Eucalyptus pulpwood to a paper company, to revive this sick unit and asked TSFDCL to fix the price Hence, the main purpose of this case is to discover the base price of the public good, i.e., Eucalyptus pulpwood, by triangulating various approaches of pricing. Auction is a widely used pricing method especially in the natural resource sector. The selling environment of high volume public goods is fraught with risk as buyers are few and they tend to make cartels or settlements to affect the auction prices. In addition, elements of political economy also influence the transparency of pricing some of the high profile cases assessed by the national auditor. Journal: Int. J. of Indian Culture and Business Management Pages: 420-441 Issue: 4 Volume: 18 Year: 2019 Keywords: natural resource pricing; statutory pricing; auction; state forest development corporation. File-URL: http://www.inderscience.com/link.php?id=100307 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:420-441 Template-Type: ReDIF-Article 1.0 Author-Name: Sadhna Shukla Author-X-Name-First: Sadhna Author-X-Name-Last: Shukla Title: Stakeholder adoption of eco-innovation strategies: review of Indian service companies Abstract: Environmentalists and governments have used eco-innovation strategies to pursue economic growth, prevent environmental degradation, augment welfare and address societal challenges. This paper is committed to clarify the concept 'eco-innovation' in environmental sustainability. Based on the analysis, a conceptual framework of environmental strategies has been established to strengthen the application of stakeholder theory in environmental sustainability. The methodology is derived from the content analysis of company's websites, annual reports and business responsibility reports. This paper strives to investigate the influences of stakeholders on adoption of eco-innovation strategy of service firms. The analytical process elaborates the various barriers to technological innovations and technology diffusion. Therefore, this paper aims to synthesise the patterns and similarities on environmental sustainability and creating value for stakeholders within the multidisciplinary literature. Conclusively, implications for managers and public policy makers are discussed. Journal: Int. J. of Indian Culture and Business Management Pages: 475-495 Issue: 4 Volume: 18 Year: 2019 Keywords: economic growth; eco-innovation; environmental degradation; environmental sustainability; societal challenges; stakeholder theory. File-URL: http://www.inderscience.com/link.php?id=100308 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:475-495 Template-Type: ReDIF-Article 1.0 Author-Name: Anoop Kumar Gupta Author-X-Name-First: Anoop Kumar Author-X-Name-Last: Gupta Author-Name: A.V. Shukla Author-X-Name-First: A.V. Author-X-Name-Last: Shukla Title: A model of retail format choice for a reasoned purchase: conceptualising role of perceived risk, norms, and behaviour control in Indian culture Abstract: Extant literature suggests that perceived risk affects retail format choice for important purchases like buying of shopping goods. A customer of a shopping good essentially makes a choice of retail format between online, organised, or traditional formats. The purpose of this study is to understand this choice behaviour by conceptualising a new risk-behaviour framework, with Fishbein and Ajzen's (2010) reasoned action model (RAM) as its' theoretical backbone. An extensive literature review regarding role of perceived risk in retail format choice and application of RAM in consumer behaviour has been done to develop the propositions and the conceptual framework. Additionally, owing to the collectivist nature of Indian culture, RAM has been contextualised, and interdependencies among its determinants have been proposed for Indian customer. The proposed <i>reasoned retail format choice model</i> and propositions are empirically testable for validation in future studies. Journal: Int. J. of Indian Culture and Business Management Pages: 496-517 Issue: 4 Volume: 18 Year: 2019 Keywords: retail format choice; reasoned action model; RAM; perceived risk; attitude; perceived norm; perceived behaviour control; PBC; conceptual framework; shopping good; collectivism; Indian culture. File-URL: http://www.inderscience.com/link.php?id=100309 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:496-517 Template-Type: ReDIF-Article 1.0 Author-Name: Kiran S. Nair Author-X-Name-First: Kiran S. Author-X-Name-Last: Nair Title: Paradigm shifts in Indian retail - trends and prospects Abstract: This paper studies the following concepts: Indian retail industry, its present trends and future scenarios. The planned retail outlets in growing cities in India have important pipelines and such metros are satisfactorily large and divert to accommodate a huge variety of new ordered layouts. The cities categorised as developing and emerging have chances of large development in organised retailing due to the quickly changing economic and market situation, which is well explained in the study. The study on retail business practices expresses the factors that lead to a deviation in the retail segment is because of the presence of heterogeneous groups of consumers with varying buying power, their value consciousness, and entry of new brands in the Indian markets and availability of Indian-based retailers with aggressive and ambitious expansion plans. While concluding the study it is seen that there occurs a large number of global retailers who are interested to the entire Indian market with favourable government policies and emerging technologies already in place looks promising enough for the growth of the retail sector. Journal: Int. J. of Indian Culture and Business Management Pages: 518-529 Issue: 4 Volume: 18 Year: 2019 Keywords: retail management; consumer buying behaviour; economic and market diversity. File-URL: http://www.inderscience.com/link.php?id=100310 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:518-529 Template-Type: ReDIF-Article 1.0 Author-Name: Sarika Sharma Author-X-Name-First: Sarika Author-X-Name-Last: Sharma Author-Name: D.P. Goyal Author-X-Name-First: D.P. Author-X-Name-Last: Goyal Title: Mobile marketing adoption intention by startup companies in India: a technological-organisational-environmental framework-based approach Abstract: Startup India is an initiative taken by the Indian Government to promote the innovative ideas by young companies. These companies may get enough funding and support at the initial phase of their life cycle, but later on, they have to rely on their customer base. To acquire customers and to penetrate the market, mobile marketing can be the suitable method. The study is based on the startup companies who have not yet adopted the mobile marketing and attempts to understand the factors affecting their mobile marketing adoption intention. The widely used technological-organisational-environmental (TOE) framework is used to design the conceptual model. The model was tested by conducting path analysis using structural equation modelling (SEM). The outcome of the paper provides meaningful implications for the stakeholders who are involved with startup companies. It will also help them to have better insights regarding the adoption of mobile marketing. Journal: Int. J. of Indian Culture and Business Management Pages: 458-474 Issue: 4 Volume: 18 Year: 2019 Keywords: mobile marketing; startup companies; TOE framework; adoption intention; India. File-URL: http://www.inderscience.com/link.php?id=100311 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:458-474 Template-Type: ReDIF-Article 1.0 Author-Name: Githa S. Heggde Author-X-Name-First: Githa S. Author-X-Name-Last: Heggde Author-Name: Gayatri Sasi Tampi Author-X-Name-First: Gayatri Sasi Author-X-Name-Last: Tampi Title: The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour: evidence from IT companies in Bangalore Abstract: The purpose of this paper is to determine and test the relationship between the variables of brand supporting behaviour in internal branding, among employees and to ascertain whether brand commitment and brand loyalty act as multiple mediators between brand identification and brand citizenship behaviour. It empirically assesses the relationship between the various brand attitudes. The study employed quantitative research approach using a descriptive research design and survey as the research method or strategy. Four hundred employees from the top ten IT companies in Bangalore were the respondents. It proved statistically that there is parallel mediator effect between brand identification and brand citizenship behaviour. It empirically shows the relationship between brand identification and brand citizenship behaviour as well as the multiple mediational effects of brand commitment and brand loyalty. The implication of this study is that the management can make use of brand identification to directly shape the behavioural attitude of employee branding, which is the employees brand citizenship behaviour. Employee brand attitudes, the constituents of internal branding, are of utmost importance to an organisation. This paper explores the perspectives on the four main brand attitudes (brand identification, brand commitment, brand loyalty and brand citizenship behaviour) which bring about internal branding. Journal: Int. J. of Indian Culture and Business Management Pages: 37-50 Issue: 1 Volume: 19 Year: 2019 Keywords: internal branding; brand identification; brand commitment; brand loyalty; brand citizenship behaviour; BCB. File-URL: http://www.inderscience.com/link.php?id=101183 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:1:p:37-50 Template-Type: ReDIF-Article 1.0 Author-Name: Danish Hussain Author-X-Name-First: Danish Author-X-Name-Last: Hussain Title: Celebrity use in Indian advertising: analysis and appraisal Abstract: Important aspects regarding celebrity endorsers' use in India were studied through a content analysis of TV commercials in order to better understand the strategies being employed relating to the practice. An attempt to appraise the practise in terms of the previous research on celebrity endorsers' effectiveness was also made. Celebrity use, celebrity type and copy appeal in celebrity ads were found to be product specific. Celebrity role was specific to the celebrity type being used. Celebrity use was also found to be dependent upon the theme of the advertisement. Lastly, the findings revealed that to some extent the practice is in accordance with the suggestions made by the past research on celebrity endorsers' effectiveness. Journal: Int. J. of Indian Culture and Business Management Pages: 1-21 Issue: 1 Volume: 19 Year: 2019 Keywords: celebrity endorsers; content analysis; TV advertising; thematic analysis. File-URL: http://www.inderscience.com/link.php?id=101186 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:1:p:1-21 Template-Type: ReDIF-Article 1.0 Author-Name: Surabhi Koul Author-X-Name-First: Surabhi Author-X-Name-Last: Koul Author-Name: H.G. Mishra Author-X-Name-First: H.G. Author-X-Name-Last: Mishra Author-Name: Sahil Singh Jasrotia Author-X-Name-First: Sahil Singh Author-X-Name-Last: Jasrotia Title: Product adoption by BoP retailers Abstract: The current study is a beginning to know and understand the drivers of product adoption by the BOP retailers. Earlier researches have primarily focused on the profit oriented factors of retailing. This is a multidimensional approach to understand the concept of product adoption in terms of assortment planning by BOP retailers. The paper opted for an exploratory study using a mixed method approach which involves both qualitative and quantitative methodology. The paper uses concept of grounded theory to design a conceptual model and further validates it using SEM. The data was collected from villages of Jammu and Punjab. Journal: Int. J. of Indian Culture and Business Management Pages: 51-66 Issue: 1 Volume: 19 Year: 2019 Keywords: assortment planning; product adoption; retail margin; retail shelf space; product selection. File-URL: http://www.inderscience.com/link.php?id=101187 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:1:p:51-66 Template-Type: ReDIF-Article 1.0 Author-Name: Ekta Duggal Author-X-Name-First: Ekta Author-X-Name-Last: Duggal Author-Name: Harsh V. Verma Author-X-Name-First: Harsh V. Author-X-Name-Last: Verma Title: Indian cool: concept and contrast with western cool Abstract: Cool is a phenomenon of youth culture. While many studies have explored cool in the Western context, there is paucity of Indian studies in this area. This investigation sought to explore the meaning and constituents of cool among young consumers and compare it with western notions of cool. The data were collected on an open ended instrument and analysed through interpretive method. Both similarities and differences were found between Indian and western cool. Interestingly, the Indian cool is not about counter-culture, unbridled hedonism and consumption unlike western cool. The study contributes to the literature by filling the gap existing in this area. The findings of this study inform the marketers of the risks of using western concept of cool in brand building within an Indian context. Journal: Int. J. of Indian Culture and Business Management Pages: 67-80 Issue: 1 Volume: 19 Year: 2019 Keywords: Indian cool; western cool; counter culture; brand meaning; uncool; calm. File-URL: http://www.inderscience.com/link.php?id=101188 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:1:p:67-80 Template-Type: ReDIF-Article 1.0 Author-Name: Shalini Aggarwal Author-X-Name-First: Shalini Author-X-Name-Last: Aggarwal Author-Name: Anurag Pahuja Author-X-Name-First: Anurag Author-X-Name-Last: Pahuja Author-Name: Ruchi Sharma Author-X-Name-First: Ruchi Author-X-Name-Last: Sharma Title: Samriddhii: a case of integrated social entrepreneurship in Bihar Abstract: The purpose of this research is to closely interrogate and validate Samriddhii as a social enterprise which has its very origin in Bihar, India. The intent and meaning behind this effort is to create enough room and openings to enable the beggared and destitute sections of rural sectors by creating the golden opportunities of self-employment which could enrich and improve their life style and lead them to a sustainable level of livelihood. This case study, which is a typical illustration and instance of social entrepreneurship at work, tenders a tinge of proffer to countless people globally by providing a true help by holding their hands irrespective of nationalities, cultures or other discriminatory elements. In the first place, this brain child of Kaushlendra Kumar has swept the shores of Bihar like a tsunami and became instrumental in changing the lives of small time landless farmers and vendors, who were all hitherto been living a life full of struggle. It provided an effective connectivity for them to the mainstream market. Journal: Int. J. of Indian Culture and Business Management Pages: 22-36 Issue: 1 Volume: 19 Year: 2019 Keywords: vegetable supply chain; modern technology; social entrepreneur. File-URL: http://www.inderscience.com/link.php?id=101193 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:1:p:22-36 Template-Type: ReDIF-Article 1.0 Author-Name: Anindita Ghosh Author-X-Name-First: Anindita Author-X-Name-Last: Ghosh Author-Name: Tanusree Dutta Author-X-Name-First: Tanusree Author-X-Name-Last: Dutta Author-Name: Gaurav Manohar Marathe Author-X-Name-First: Gaurav Manohar Author-X-Name-Last: Marathe Title: 'Are women their own enemy?' Exploration through implicit association test in the Indian public sector organisations Abstract: This study focuses on understanding the glass ceiling effect by exploring implicit gender bias against women at two organisational levels (senior and junior) in Indian public sector organisations. In effect, the study also attempts to understand the extent of success of governmental measures and organisational interventions in mitigating the existing gender bias. The study used implicit association test (IAT) to make classification judgments about names (male/female) and words (positive/negative). A three-way mixed ANOVA was carried out to understand the effect of gender, and work experience with response time. The findings suggest that there is implicit gender bias against women at senior levels with women showing stronger implicit bias against women at senior levels. Another finding of the study states there is no implicit gender bias against women at the entry level in the organisation indicating the partial success of pro-active governmental and organisation measures in reducing the glass ceiling effect. Journal: Int. J. of Indian Culture and Business Management Pages: 81-102 Issue: 1 Volume: 19 Year: 2019 Keywords: glass ceiling; implicit bias; implicit association test; IAT; public sector organisations; India. File-URL: http://www.inderscience.com/link.php?id=101194 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:1:p:81-102 Template-Type: ReDIF-Article 1.0 Author-Name: Mark Klassen Author-X-Name-First: Mark Author-X-Name-Last: Klassen Author-Name: Suresh Kalagnanam Author-X-Name-First: Suresh Author-X-Name-Last: Kalagnanam Author-Name: V.K. Vasal Author-X-Name-First: V.K. Author-X-Name-Last: Vasal Title: Managing values and financial accountability: the case of a large NGO Abstract: A significant challenge for non-governmental organisations (NGOs) is constructing a management control environment that allows them to maintain their historical and founding values alongside the pressures created by organisational growth and funding agencies. The primary objective of this study is to explore how a large Indian NGO, founded on the principles of Mahatma Gandhi, designs and uses management control systems (MCS) to manage these pressures. Utilising a case study methodology, we found that the NGO relies heavily on cultural controls to protect the founding values of Mahatma Gandhi to achieve its mandate. However, the funding institutions demand their own set of conflicting controls which materially impact the cybernetic, planning and administrative controls. We re-orient an established MCS framework into the conceptualised MCS packages of belief controls and funding controls, and relate previous spirituality and management concepts to extend our knowledge of MCS in NGOs. Journal: Int. J. of Indian Culture and Business Management Pages: 103-127 Issue: 1 Volume: 19 Year: 2019 Keywords: non-governmental organisation; NGO; management control systems; MCS; values; Gandhian philosophy; accountability. File-URL: http://www.inderscience.com/link.php?id=101195 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:1:p:103-127 Template-Type: ReDIF-Article 1.0 Author-Name: Amanpreet Kaur Sidhu Author-X-Name-First: Amanpreet Kaur Author-X-Name-Last: Sidhu Author-Name: Harwinder Singh Author-X-Name-First: Harwinder Author-X-Name-Last: Singh Author-Name: Sandeep Singh Virdi Author-X-Name-First: Sandeep Singh Author-X-Name-Last: Virdi Author-Name: Raman Kumar Author-X-Name-First: Raman Author-X-Name-Last: Kumar Title: Identification of sources of job stress: a study among officers and supervisors Abstract: The purpose of the present paper is to identify the major sources of job stress among PSPCL and PSTCLs employees. A sample of 249 PSPCL and PSTCLs employees was used in the study. Ten factors determined the model: working environment, performance assistance, personal growth, future perspective, control scale, job requirement, workload, responsibility, moment demand and satisfaction. Total of 34 variables were used for confirmatory factor analysis (CFA), to carry out many aspects of job stress. It was found that moment demand is the major contributing factor to job stress. Training needs, working conditions and less salary are the key variables to generate job stress. These variables can assist in maintaining job stress in PSPCL and PSTCL. The objective of this research paper is to examine, the sources of stress among officers and supervisors, under Punjab State Power Corporation Limited (PSPCL) and Punjab State Transmission Corporation Limited (PSTCL). Journal: Int. J. of Indian Culture and Business Management Pages: 147-167 Issue: 2 Volume: 19 Year: 2019 Keywords: job stress; Punjab State Power Corporation Limited; PSPCL; Punjab State Transmission Corporation Limited; PSTCL; exploratory factor analysis; EFA; confirmatory factor analysis; CFA. File-URL: http://www.inderscience.com/link.php?id=101731 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:147-167 Template-Type: ReDIF-Article 1.0 Author-Name: Naman Sreen Author-X-Name-First: Naman Author-X-Name-Last: Sreen Author-Name: Pradip H. Sadarangani Author-X-Name-First: Pradip H. Author-X-Name-Last: Sadarangani Author-Name: Bidyut Jyoti Gogoi Author-X-Name-First: Bidyut Jyoti Author-X-Name-Last: Gogoi Title: Profiling green consumers through culture, beliefs and demographics: an Indian study Abstract: Consumers today not only view companies as profit centres, but also as institutions that should be sensitive to social problems such as environmental degradation. As a result, organisations have started considering the environmental needs of consumers by focusing on 'sustainability as a business goal'. Green products may help companies to improve their bottom line and brand image. This paper forms green consumer segments on the basis of cultural values, psychographics, and demographics. Demographics include income, gender and education. Cultural values include collectivism and long-term orientation (LTO) from Hofstede and man-nature orientation (MNO) from a value orientation model by Kluckhohn and Strodtbeck (1961). Psychographics are derived from theory of planned behaviour (TPB). The results indicate that there are four distinct segments. Two of these segments 'female green activists' and 'green outlook male activists' are identified as the groups that are more willing to buy green products. Finally, implications from the results are derived for practitioners and policy-makers to develop targeting strategies for these segments. Journal: Int. J. of Indian Culture and Business Management Pages: 168-188 Issue: 2 Volume: 19 Year: 2019 Keywords: segmentation; long-term orientation; LTO; man-nature orientation; MNO; collectivism; theory of planned behaviour; TPB; demographics. File-URL: http://www.inderscience.com/link.php?id=101732 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:168-188 Template-Type: ReDIF-Article 1.0 Author-Name: Sandip M. Shah Author-X-Name-First: Sandip M. Author-X-Name-Last: Shah Author-Name: R. Murugesh Author-X-Name-First: R. Author-X-Name-Last: Murugesh Author-Name: S.R. Devadasan Author-X-Name-First: S.R. Author-X-Name-Last: Devadasan Title: Model for implementing lean manufacturing in small and medium-sized engineering organisations Abstract: In this paper, the theory of a model for implementing lean manufacturing (LM) in small and medium engineering organisations (SMEOs) has been presented. This model was given the name 'LEMSEO' (stands for lean manufacturing in small-sized engineering organisations). LEMSEO has been designed to successfully implement LM in SMEOs in three phases. In the first phase, the awareness about implementing LM in the SMEO is created. In the second phase, the confidence over successfully implementing LM in the SMEO is developed. In the third phase, full fledged LM projects in a sustained manner are implemented. These three phases of LEMSEO model have to be implemented by following 20 steps. After describing the conceptual features of LEMSEO model, the activities to be carried out for implementing these 20 steps are narrated. While concluding this paper, it has been suggested to conduct case studies for examining the practical validity of LEMSEO model. Journal: Int. J. of Indian Culture and Business Management Pages: 244-261 Issue: 2 Volume: 19 Year: 2019 Keywords: lean manufacturing; SME; engineering organisations; seven wastes; Toyota production system; TPS. File-URL: http://www.inderscience.com/link.php?id=101737 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:244-261 Template-Type: ReDIF-Article 1.0 Author-Name: Prakash Singh Author-X-Name-First: Prakash Author-X-Name-Last: Singh Title: Impact ranking of microfinance institutions: an empirical study in India Abstract: The major source of growth for the Indian economy lies in its untapped resource of its substantial rural base. And one of the ways of reaching out to the rural base and making them part of the formal economy, thus bringing inclusive growth is by empowering them with basic banking products and services at an affordable cost. Microfinance (MFIs) is the provision of a broad range of financial services such as deposits, loans, payment services, money transfers, and insurance to poor and low-income households and, their micro enterprises. The MFIs do not have too many sources to raise funds from, which in a way limits their growth. Also, there is very little data available in public domain to investors who are seeking to analyse the financial performance. This paper aims to identify the key ratios that investors should look at when determining the value of an MFI. Operating self-sufficiency, portfolio at risk and efficiency of loan officer come out to be significant variables. Journal: Int. J. of Indian Culture and Business Management Pages: 189-210 Issue: 2 Volume: 19 Year: 2019 Keywords: microfinance; ranking; sustainability; impact; poverty. File-URL: http://www.inderscience.com/link.php?id=101738 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:189-210 Template-Type: ReDIF-Article 1.0 Author-Name: Shobhit Aggarwal Author-X-Name-First: Shobhit Author-X-Name-Last: Aggarwal Author-Name: Mrityunjay Kumar Tiwary Author-X-Name-First: Mrityunjay Kumar Author-X-Name-Last: Tiwary Title: Do stock markets witness instantaneous reactions to changes in dividend tax laws?: Evidence from India Abstract: In this paper, we examine whether the dividend tax law changes in India in 2002 cause any instantaneous stock price reactions. Using high frequency data, we devise a novel method to segregate the impact of a particular stimulus from a series of stimuli. We show that investors did not react instantaneously to the dividend tax law changes. We examine four alternative explanations for this result: first, the demand for dividend paying stocks by tax-advantaged investors is matched by the supply from tax-disadvantaged investors. Second, markets are not efficient to depict any instantaneous reaction. Third, our methodology cannot isolate the effect of a single announcement made as part of a series of announcements. Lastly, there is a time lag before we witness investor reactions. Our results rule out all four alternative explanations. We conclude that dividend taxes are not an important criterion for investors to effect instantaneous stock price reactions. Journal: Int. J. of Indian Culture and Business Management Pages: 226-243 Issue: 2 Volume: 19 Year: 2019 Keywords: dividend tax effect; dividend tax clienteles. File-URL: http://www.inderscience.com/link.php?id=101740 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:226-243 Template-Type: ReDIF-Article 1.0 Author-Name: Piali Haldar Author-X-Name-First: Piali Author-X-Name-Last: Haldar Author-Name: Pooja Goel Author-X-Name-First: Pooja Author-X-Name-Last: Goel Title: Willingness to use carsharing apps: an integrated TPB and TAM Abstract: The purpose of this study was to investigate Indian commuters' willingness to use carsharing apps. The present study proposed conceptual framework which makes an original contribution in literature of technology adoption by integrating two behavioural theories that is theory of planned behaviour (TPB) and technology acceptance model (TAM) in the context of willingness to use carsharing apps. The current study examined the relationships among perceived ease of use (PEOU), perceived usefulness (PU), subjective norms (SN), perceived behavioural control (PBC), attitude, and willingness to use carsharing apps. The model was tested empirically by collecting data from 345 respondents. The results exhibited that PU, SN, and attitude had significant positive and PBC had insignificant impact on willingness to use carsharing apps. Further, PEOU was found negatively related to attitude. Overall, the integrated model contributed valuable insights on Indian commuters' willingness to use carsharing apps. Journal: Int. J. of Indian Culture and Business Management Pages: 129-146 Issue: 2 Volume: 19 Year: 2019 Keywords: mobile apps; carsharing; willingness to use; theory of planned behaviour; TPB; technology acceptance model; TAM; India. File-URL: http://www.inderscience.com/link.php?id=101743 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:129-146 Template-Type: ReDIF-Article 1.0 Author-Name: Pooja Author-X-Name-First: Author-X-Name-Last: Pooja Author-Name: Pranab Kumar Author-X-Name-First: Pranab Author-X-Name-Last: Kumar Title: A proposed model for emotional intelligence and leadership for ensuring leadership effectiveness in the Indian service sector Abstract: The business world is highly dynamic and competitive in nature. Hence, the demand for effective leaders is also growing so that organisational outcomes can be achieved in an efficient manner. The intense work pressure demands the utilisation of a person's cognitive, emotional and physical resources, and hence, emotional intelligence (EI) is becoming increasingly important at workplace. The present study proposes a model for leadership effectiveness (LE) using structural equation modelling. Responses from 424 employees belonging to nine different industries of the Indian service sector were collected. The model reported the variance caused in the leadership effectiveness which can be attributed to emotional intelligence. The findings of the study might help in bringing some thought provoking insights for the services sector organisations. The present study utilises the trait emotional intelligence and leadership skills approach and empirically concludes that emotional intelligence affects leadership skills of the employees of the Indian service sector. Journal: Int. J. of Indian Culture and Business Management Pages: 211-225 Issue: 2 Volume: 19 Year: 2019 Keywords: emotional intelligence; trait emotional intelligence; leadership; leadership skills; leadership effectiveness; Indian service sector. File-URL: http://www.inderscience.com/link.php?id=101744 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:211-225 Template-Type: ReDIF-Article 1.0 Author-Name: Anuradha Mishra Author-X-Name-First: Anuradha Author-X-Name-Last: Mishra Title: The media effect on individuals in the cultural transformation of Shekhawati Region: a case study Abstract: It is seen that media access influences the opinion formation of an individual, affecting their decision making ability in bringing an attitudinal change leading to a social transformation. In India, the technologically driven media has reached rural parts of the country and seems to be greatly influencing the indigenous culture of Lachhmangarh Village of Shekhawati Region, Rajasthan. To understand the extent of cultural transformation, various factors of culture, i.e., food, lifestyle, art and architecture, costume, music, dance, language and festivals are studied. The study attempts to identify the penetration of media and subsequent positive and negative influence on cultural transformation. It also attempts to analyse efforts undertaken by media and government to preserve the culture. The researcher conducted ethnographic study validating it through method triangulation. 200 respondents' filled questionnaires formed the quantitative data while qualitative data was collected through observation method, in-depth interviews and focused group discussion with 50 respondents each. Journal: Int. J. of Indian Culture and Business Management Pages: 263-280 Issue: 3 Volume: 19 Year: 2019 Keywords: media; cultural transformation; individuals and media effects; food; lifestyle; art and architecture; costume; music; dance; language and festivals. File-URL: http://www.inderscience.com/link.php?id=102001 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:3:p:263-280 Template-Type: ReDIF-Article 1.0 Author-Name: Neeru Sharma Author-X-Name-First: Neeru Author-X-Name-Last: Sharma Title: Trusting suppliers from different cultures: an empirical study of Indian customers Abstract: The purpose of this paper is to investigate if how and to what extent Indian customer firms' trust varies according to where their supplier is based - Europe, North America or Australasia. Further, the paper investigates how trust varies in new and ongoing international trading relationships. A two component trust measure was conceptualised and assessed using confirmatory factor analysis. Test of analysis of variance was used to examine whether trust is different in culturally diverse supplier relationships. Structural path modelling was used to examine links of the two components of trust to relationship commitment and cooperativeness. The analyses reveal that the Indian partner's trust manifests consistently across culturally diverse business relationships. However, the role of trust varies by the age of the business relationship. This paper not only extends the domain of trust in international contexts, but is also an important step to broadening our understanding of business-to-business relationships across cultural borders. Journal: Int. J. of Indian Culture and Business Management Pages: 281-302 Issue: 3 Volume: 19 Year: 2019 Keywords: business relationships; trust; culturally diverse B2B relationships; trust and relationship commitment; trust in foreign supplier. File-URL: http://www.inderscience.com/link.php?id=102002 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:3:p:281-302 Template-Type: ReDIF-Article 1.0 Author-Name: Sushma Vishnani Author-X-Name-First: Sushma Author-X-Name-Last: Vishnani Author-Name: Meena Bhatia Author-X-Name-First: Meena Author-X-Name-Last: Bhatia Title: Accounting conservatism and corporate governance: evidence from the Indian banking sector Abstract: This study examines the relationship between accounting conservatism and corporate governance in the Indian banking sector. Trust in banking system of a country requires presence of efficient corporate governance mechanism. Conservative accounting practices supplement corporate governance effectiveness as they are supposed to curtail opportunistic behaviour of managers, counters agency problems and promotes efficient contracting mechanisms. This study hypothesised that better governed banks shall be more conservative than the others. For the purpose of this study, Basu (1997) model is used for measuring conservatism and Sarkar et al. (2012) rankings as corporate governance measure. The results of this study confirm that better governed banks follow more conservative accounting practices. Journal: Int. J. of Indian Culture and Business Management Pages: 303-318 Issue: 3 Volume: 19 Year: 2019 Keywords: accounting conservatism; corporate governance; asymmetry; banking; India. File-URL: http://www.inderscience.com/link.php?id=102003 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:3:p:303-318 Template-Type: ReDIF-Article 1.0 Author-Name: Shilpa Goyal Author-X-Name-First: Shilpa Author-X-Name-Last: Goyal Author-Name: Anand Bansal Author-X-Name-First: Anand Author-X-Name-Last: Bansal Title: Short-run and long-run dynamic linkages between Indian and US stock markets Abstract: The integration of international financial markets is a widely researched topic which has drawn the focus of researchers worldwide. The purpose of the paper is to investigate the co-movement between Indian and US stock markets using closing daily values of Dow Jones Industrial Average and the S%P 500 index for the USA and the BSE SENSEX and CNX NIFTY for the Indian markets. The interlinkage was investigated using the Johansen's cointegration test, Granger causality test, VAR model and variance decomposition analysis after conducting the unit root test. The outcome of Johansen's cointegration test indicates that no long-run equilibrium relationship exists between the Indian and US stock markets. Further, unidirectional causality runs from the USA to India hence the returns of the US market influenced the Indian market returns but vice versa does not hold true. The results have implications for investors who can get the benefits from portfolio diversification in the short and long-run in the US market. Journal: Int. J. of Indian Culture and Business Management Pages: 319-338 Issue: 3 Volume: 19 Year: 2019 Keywords: augmented Dickey-Fuller; ADF; unit root; cointegration; Granger causality; indices; diversification. File-URL: http://www.inderscience.com/link.php?id=102004 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:3:p:319-338 Template-Type: ReDIF-Article 1.0 Author-Name: Richa Joshi Author-X-Name-First: Richa Author-X-Name-Last: Joshi Author-Name: Rajan Yadav Author-X-Name-First: Rajan Author-X-Name-Last: Yadav Title: The study of brand extension among generation Y in the Indian market Abstract: Brand extensions are viewed as a strategy to expand the portfolio of a company and also for taking the advantage of an established name in the market. The study is aimed at understanding the variables which effect brand extensions. The study has proposed a framework for understanding brand extension and the impact of various variables on brand extension. The framework for the study is empirically tested with the help of structural equation modelling (SEM). Survey of 234 customers is done by using the brand <i>Coca-Cola</i> as a stimulus, and its brand extension <i>Coca-Cola Zero</i> which is a zero sugar variant. The study is based on generation Y customers in Indian market. It has identified that the effect of perceived risk, consumer innovativeness, parent brand reputation and perceived quality on brand extension was positive and significant. Journal: Int. J. of Indian Culture and Business Management Pages: 339-353 Issue: 3 Volume: 19 Year: 2019 Keywords: brand extension; Coca-Cola; consumer innovativeness; generation Y; parent brand; perceived risk; perceived quality. File-URL: http://www.inderscience.com/link.php?id=102005 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:3:p:339-353 Template-Type: ReDIF-Article 1.0 Author-Name: Payal Mehra Author-X-Name-First: Payal Author-X-Name-Last: Mehra Author-Name: Anubhav Mishra Author-X-Name-First: Anubhav Author-X-Name-Last: Mishra Title: Communicative competence and subjective well-being: the mediating role of organisation-based self-esteem Abstract: While existing research has identified the psychological advantages of interpersonal competence in various contexts, less attention has been given to address the underlying mechanism(s), especially in a workplace environment. This study examines the mediation effects of organisation-based self-esteem in the relationship between communicative competence and subjective well-being. The results suggest that communicative competence has a positive association with well-being and this link is mediated by self-esteem. Also, the moderating roles of demographic factors such as family structure, place of stay in childhood, family environment, and designation have been examined in this study. Our findings indicate that competent communicators having high organisation-based self-esteem (vs. low self-esteem) report higher well-being. Therefore, we recommend that organisations should focus on and cater to both the communicative competence as well as the self-esteem needs of employees. Journal: Int. J. of Indian Culture and Business Management Pages: 354-368 Issue: 3 Volume: 19 Year: 2019 Keywords: communicative competence; family environment; designation; job experience; subjective well-being; SWB; self-esteem; PLS-SEM; SmartPLS; organisation-based self-esteem; OBSE. File-URL: http://www.inderscience.com/link.php?id=102006 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:3:p:354-368 Template-Type: ReDIF-Article 1.0 Author-Name: Ratna Achuta Paluri Author-X-Name-First: Ratna Achuta Author-X-Name-Last: Paluri Author-Name: Saloni Mehra Author-X-Name-First: Saloni Author-X-Name-Last: Mehra Title: Examining the attitude of women towards beauty salons in tier II cities in India Abstract: While there is a growing demand for beauty care services in India, little research is reported on what consumers look for in such services. This paper aims at identifying factors that affect the attitude of women towards beauty care services such as beauty salons. Based on the factors identified, the market is segmented and the characteristics of the women in each of these segments are presented. Principal component analysis was used to identify factors. These factors were then used to conduct a cluster analysis. Six factors were identified, which were then used to identify three clusters of consumers. Analysis of variance for the factors showed the characteristics of respondents in three groups were distinct. Implications and limitations for further research are discussed towards the end. Journal: Int. J. of Indian Culture and Business Management Pages: 369-383 Issue: 3 Volume: 19 Year: 2019 Keywords: attitudes; beauty salons; cluster analysis; factors; segmentation; India. File-URL: http://www.inderscience.com/link.php?id=102008 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijicbm:v:19:y:2019:i:3:p:369-383