Template-Type: ReDIF-Article 1.0 Author-Name: Donjeta Zejnullahu Pllana Author-X-Name-First: Donjeta Zejnullahu Author-X-Name-Last: Pllana Author-Name: Shqipe Gërguri-Rashiti Author-X-Name-First: Shqipe Author-X-Name-Last: Gërguri-Rashiti Author-Name: Emira Limani Author-X-Name-First: Emira Author-X-Name-Last: Limani Title: Exploring the moderating role of demographics in consumer responses to advertising: evidence from family business brands in Kosovo Abstract: This study investigates how demographic factors moderate consumer responses to advertising within Kosovo's family-owned businesses. Using advertising expenditure data across multiple media channels and survey responses from 417 participants, we analyse the effects on brand awareness, perceived quality, brand image, and purchase intention. The demographic variables examined include age, gender, education level, marital status, employment status, and geographical location. The findings reveal that younger, urban, and highly educated consumers exhibit higher levels of brand awareness, while older, rural, and less-educated groups respond more strongly in terms of perceived quality and purchase intention. These results offer valuable implications not only for family businesses brands in Kosovo but also for firms in other emerging economies with comparable demographic dynamics. The study also emphasises the importance of adapting advertising strategies to global trends such as digitalisation, youth urban migration, and globalisation, which increasingly influence media consumption habits and consumer expectations across generations. Journal: Int. J. of Globalisation and Small Business Pages: 1-28 Issue: 5 Volume: 15 Year: 2025 Keywords: advertising; consumer response; consumer behaviour; demographic factors; family business brands; brand awareness; perceived quality; brand image; purchase intention. File-URL: http://www.inderscience.com/link.php?id=148049 File-Format: text/html File-Restriction: Open Access Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:5:p:1-28 Template-Type: ReDIF-Article 1.0 Author-Name: Stefanny Ariza Effer Author-X-Name-First: Stefanny Ariza Author-X-Name-Last: Effer Author-Name: Vito Bobek Author-X-Name-First: Vito Author-X-Name-Last: Bobek Author-Name: Tatjana Horvat Author-X-Name-First: Tatjana Author-X-Name-Last: Horvat Title: Navigating the digital age: how Colombian tourism SMEs leverage digitalisation for strategic planning and decision-making Abstract: This study explores the impact of digitalisation on strategic planning and decision-making in Colombian tourism small and medium enterprises (SMEs). It highlights how digital tools can transform these businesses and enhance performance. Using a qualitative approach with in-depth interviews and quantitative data analysis, the research identified key factors affecting digitalisation, including company age, sales, employee skills, financial resources, and existing strategies. The findings show that digitalisation significantly improves strategic planning, operational efficiency, and customer engagement, with SMEs utilising customer relationship management (CRM) systems, data analytics, and social media. However, challenges like technology integration, data security, infrastructure, and financial constraints were noted, particularly for resource-limited SMEs. The study categorised SMEs by digital maturity, showing that advanced adopters achieved better market reach and efficiency, while less mature SMEs struggled with investing and managing digital tools. The study underscores the need for tailored support and scalable digital solutions to help Colombian tourism SMEs achieve sustainable growth and competitiveness. Journal: Int. J. of Globalisation and Small Business Pages: 1-29 Issue: 1 Volume: 15 Year: 2025 Keywords: digitalisation; strategic planning; decision-making; tourism SMEs; Colombia; operational efficiency; customer engagement; data analytics; business performance; sustainable growth. File-URL: http://www.inderscience.com/link.php?id=148566 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:1:p:1-29 Template-Type: ReDIF-Article 1.0 Author-Name: Albert Martins Author-X-Name-First: Albert Author-X-Name-Last: Martins Author-Name: Sam Kris Hilton Author-X-Name-First: Sam Kris Author-X-Name-Last: Hilton Author-Name: Ebenezer Dzinpa Effisah Author-X-Name-First: Ebenezer Dzinpa Author-X-Name-Last: Effisah Title: Exploring the destination support of SME exporters by export associations in Ghana's non-traditional export sector Abstract: This study evaluates the extent of Export Associations' (EAs) destination support to their small and medium-sized enterprise (SME) exporter-members, by identifying destination support gaps for improvement. We employ a mixed-method approach. We collect quantitative data from 259 SME exporters via survey method, and statistically analyse it using Wilcoxon signed rank test. We also collect qualitative data from 19 EAs via semi-structured interviews, and analyse it thematically. Aside government and export promotion agencies, EAs are relevant as complementary support providers to SME exporters. However, due to lack of financial resources and management challenges, they provide low support to SME exporters and tend to provide them more home-country than foreign-country support. Given that most research on horizontal networks of exporting SMEs has focused on developed economies, this study contributes to literature and policy-making in SME horizontal export networks in developing countries. It further highlights the importance of foreign-country support to SME exporters. Journal: Int. J. of Globalisation and Small Business Pages: 53-74 Issue: 1 Volume: 15 Year: 2025 Keywords: export associations; SME exporters; export network; home-country support; foreign-country support. File-URL: http://www.inderscience.com/link.php?id=148567 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:1:p:53-74 Template-Type: ReDIF-Article 1.0 Author-Name: Alex Olivier Alves Rodrigues Author-X-Name-First: Alex Olivier Alves Author-X-Name-Last: Rodrigues Author-Name: Carla Susana da Encarnação Marques Author-X-Name-First: Carla Susana da Encarnação Author-X-Name-Last: Marques Title: Institutional entrepreneurship: territorial intervention strategies in the development of low-density cross-border territories through a Triple Helix lens Abstract: The objective of this study, from the perspective of Institutional Entrepreneurship (IE), is to understand how territorial intervention strategies (TIS) implemented by Triple Helix agents in low-density cross-border territories, promote the economic and social development. A case study focused on the Science and Technology Brigantia Eco-Park (BE), located in Bragança (Portugal), is proposed. Using a mixed-method approach, 187 anonymous questionnaires were collected from employees of companies and entities based in BE. As results, Institutional Entrepreneurship is positioned as a form of action to promote innovation and territorial development through the implementation of TIS that foster social and economic development. BE stands as the outcome of these agent's actions, presenting results of the impact of this strategy. This study address and explore the theme of IE through the analysis of a case study depicting the actions of entities around a TIS implemented in a low-density cross-border territory. Journal: Int. J. of Globalisation and Small Business Pages: 30-52 Issue: 1 Volume: 15 Year: 2025 Keywords: institutional entrepreneurship; TIS; territorial intervention strategies; cross-border territory; Triple Helix. File-URL: http://www.inderscience.com/link.php?id=148568 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:1:p:30-52 Template-Type: ReDIF-Article 1.0 Author-Name: Shuwei Jiang Author-X-Name-First: Shuwei Author-X-Name-Last: Jiang Author-Name: Annika Laine-Kronberg Author-X-Name-First: Annika Author-X-Name-Last: Laine-Kronberg Title: Exploring the dynamics of resource interaction in international coopetitive relationships during global crises: a case study between European SMEs and Chinese larger firms of the automotive industry Abstract: This study investigates the dynamic nature of resource interaction within international coopetitive relationships, specifically focusing on the formation of international joint ventures between European small and medium-sized enterprises and their larger Chinese counterparts in China. The research is based on five qualitative case studies in the automotive industry and employs cross-case analysis with the 4R analysis model to reveal how firms leverage coopetitive relationships to navigate global crises such as the COVID-19 pandemic. Our findings highlight that effective management of asymmetric coopetitive dynamics allows smaller firms to benefit from resource interactions, maintain control over critical resources, and enhance resilience to global crises in distant markets. This study offers novel insights into resource interactions embedded within coopetitive relationships, using a longitudinal approach to demonstrate the impact of global crises, thereby extending the understanding of coopetition strategy and enhancing firm resilience. Journal: Int. J. of Globalisation and Small Business Pages: 75-100 Issue: 1 Volume: 15 Year: 2025 Keywords: resource interaction; coopetition; IJV; international joint venture; global crises; Chinese market; SMEs; small and medium-sized enterprises. File-URL: http://www.inderscience.com/link.php?id=148572 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:1:p:75-100 Template-Type: ReDIF-Article 1.0 Author-Name: Gentjan Ulaj Author-X-Name-First: Gentjan Author-X-Name-Last: Ulaj Author-Name: Mahmut Hızıroğlu Author-X-Name-First: Mahmut Author-X-Name-Last: Hızıroğlu Title: Unveiling the evolution of early internationalisation research: a bibliometric-systematic literature review Abstract: Early internationalisation (EI) has expanded considerably over the past three decades, yet its conceptual development and fragmentation remain insufficiently addressed. This study fills that gap by conducting a bibliometric-systematic literature review (B-SLR) of EI research from 1993 to 2023, drawing on Scopus data. Using performance analysis and co-word analysis, we examine key contributors and track thematic shifts across three decades of scholarship. Our findings reveal a shift from identifying the phenomenon to exploring its drivers, processes, and post-entry outcomes. Despite this progress, conceptual fragmentation persists. To support future research, we propose key questions across emerging areas such as decision-making, digitalisation, internationalisation speed, strategic capabilities, and institutional contexts. Journal: Int. J. of Globalisation and Small Business Pages: 101-133 Issue: 1 Volume: 15 Year: 2025 Keywords: early internationalisation; born global; international new venture; international entrepreneurship; bibliometric analysis. File-URL: http://www.inderscience.com/link.php?id=148575 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:1:p:101-133 Template-Type: ReDIF-Article 1.0 Author-Name: M.H. Raamkhumar Author-X-Name-First: M.H. Author-X-Name-Last: Raamkhumar Title: A bibliometric cartography on the evolution of sustainable training from the classical era to the emerging trends era: global research trend and future pathway Abstract: The schema of global sustainability discourse is gradually extending into human capital development. This secular adaptation named sustainable training is one area that interfaces environmental awareness on the one hand with organisational learning on the other. The intellectual gestalt of and the thematic turn being taken by the studies in sustainable training are largely unexplored. This study offers a comprehensive bibliometric cartography that aims to offer a picture of global research activity on the subject of sustainable and green training, from the inception of the concept in the early 20th century until its modern developments. The analysis employed performance, the matic and science mapping approaches to identify scientific patterns, trends, and future directions. The findings demonstrate a series of three evolutionary phases: an embryonic one dominated indeed by conceptualisation, a formative one in which green HRM significantly intervened, and finally an emergent phase witnessing an integration of sustainability practices in harmony with the digital transformation and SDGs. Journal: Int. J. of Globalisation and Small Business Pages: 222-244 Issue: 2 Volume: 15 Year: 2025 Keywords: sustainable training; green training; training evolution; bibliometrics; trend mapping; science mapping. File-URL: http://www.inderscience.com/link.php?id=150121 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:2:p:222-244 Template-Type: ReDIF-Article 1.0 Author-Name: Priyanka Koundal Author-X-Name-First: Priyanka Author-X-Name-Last: Koundal Author-Name: Minie Bhalla Author-X-Name-First: Minie Author-X-Name-Last: Bhalla Author-Name: Manpreet Kailay Author-X-Name-First: Manpreet Author-X-Name-Last: Kailay Title: Driving SME management in the digital era: an empirical evidence on the role of accounting information systems in strategic planning, controlling, and coordination activities Abstract: In today's highly competitive environment, SMEs must recognise that accounting information systems (AISs) can improve planning, controlling, and coordinating activities (PCC), which are essential for their survival and success. This study established a theoretical framework based on the information systems (IS) success model. The components of the model were evaluated through structural equation modelling using Smart-PLS applied to a sample of 302 SMEs. Empirical evidence indicated that AIS's information, system, and service quality strongly influence PCC, thereby fostering SMEs' efficiency and supporting policy decisions benefiting practitioners and policymakers in SME management and development. This study is the first of its kind to analyse the impact of AIS on three essential managerial activities: planning, controlling, and coordinating. The findings shed light on the collective influence of AIS on these activities. The study offers valuable insights for strengthening PCC in SMEs, advancing AIS design, and informing owners, designers, and policymakers. Journal: Int. J. of Globalisation and Small Business Pages: 135-157 Issue: 2 Volume: 15 Year: 2025 Keywords: AIS; accounting information system; planning; controlling; coordinating; SMEs; small and medium-sized enterprises; accounting information systems. File-URL: http://www.inderscience.com/link.php?id=150129 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:2:p:135-157 Template-Type: ReDIF-Article 1.0 Author-Name: Marina Proença Author-X-Name-First: Marina Author-X-Name-Last: Proença Author-Name: Kelly Mara Seronato Author-X-Name-First: Kelly Mara Author-X-Name-Last: Seronato Author-Name: Mayara Ferreira Simões Author-X-Name-First: Mayara Ferreira Author-X-Name-Last: Simões Author-Name: Ana Maria Machado Toaldo Author-X-Name-First: Ana Maria Machado Author-X-Name-Last: Toaldo Title: How does marketing digitalisation occur in SMEs? a systematic literature review and theoretical framework development Abstract: While digitalisation can significantly benefit small and medium-sized enterprises (SMEs), they often struggle to implement comprehensive strategies, facing major cultural and personnel barriers. Research on the topic is fragmented, with most studies focusing on specific technologies or isolated aspects of digitalisation rather than providing a comprehensive overview, making it difficult to create a theoretical body of knowledge. Therefore, this study seeks to better understand the literature on marketing digitalisation in SMEs by identifying the major motivations, challenges, and benefits of digital technology implementation. Scopus and Web of Sciences were used for a 2012-2024 systematic literature review and 73 papers were carefully examined. The results suggest convergences and divergences related to SME marketing digitalisation literature, which culminated in a conceptual and analytical framework to organise the existing knowledge on the subject. Journal: Int. J. of Globalisation and Small Business Pages: 176-206 Issue: 2 Volume: 15 Year: 2025 Keywords: marketing; digitalisation; literature review; SMEs; small and medium-sized enterprises; digital marketing; digital transformation; marketing digitalisation. File-URL: http://www.inderscience.com/link.php?id=150130 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:2:p:176-206 Template-Type: ReDIF-Article 1.0 Author-Name: Eny Sulistyaningrum Author-X-Name-First: Eny Author-X-Name-Last: Sulistyaningrum Author-Name: Esa Azali Asyahid Author-X-Name-First: Esa Azali Author-X-Name-Last: Asyahid Title: The effect of blackouts to the benefit of digitalisation on the micro and small enterprises productivity Abstract: This study investigates the detrimental effects of electricity blackouts on the productivity benefits of digitalisation, specifically through internet adoption, among small businesses. The data for this analysis were drawn from a survey of micro, small, and medium-sized enterprises (MSEs) in Yogyakarta, Indonesia. As blackout incidence and internet adoption status are endogenous, we employ a multivariate regression framework that controls for a comprehensive set of potential confounders. Our findings show that MSEs experiencing more frequent blackouts capture significantly smaller productivity gains from internet adoption. Blackouts appear to have reduced by around half the potential productivity improvements associated with internet use. These results highlight an additional and important channel through which electricity shortages impair firm performance. Journal: Int. J. of Globalisation and Small Business Pages: 207-221 Issue: 2 Volume: 15 Year: 2025 Keywords: blackout; MSEs; micro and small enterprises; digitalisation; internet; productivity. File-URL: http://www.inderscience.com/link.php?id=150131 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:2:p:207-221 Template-Type: ReDIF-Article 1.0 Author-Name: Nathania M. Yuliani Author-X-Name-First: Nathania M. Author-X-Name-Last: Yuliani Author-Name: R. Shanti D. Ottemoesoe Author-X-Name-First: R. Shanti D. Author-X-Name-Last: Ottemoesoe Author-Name: Yohanes S. Kunto Author-X-Name-First: Yohanes S. Author-X-Name-Last: Kunto Author-Name: Sautma Ronni Basana Author-X-Name-First: Sautma Ronni Author-X-Name-Last: Basana Title: Micro-business success: gender and innovation Abstract: Studies indicate that business performance varies by gender, with disparities more pronounced in regions with gender bias, especially in the micro-sector. Previous research has highlighted the importance of education and financial literacy for female-led micro-businesses. Our study examines whether entrepreneurial orientation (EO) can mitigate these gender disparities. Data from a survey of 430 micro-business owners in Java and Bali, Indonesia, were analysed using partial least squares structural equation modelling (PLS-SEM). Results show that female micro-business owners underperformed compared to males (β = -0.120, p < 0.05) in profit and asset growth. EO was a key mediator, with higher EO linked to better performance (β = 0.688, p < 0.01). However, females exhibited lower EO than males (β = -0.110, p < 0.05). These findings underscore the importance of EO in improving business performance and reducing gender disparities. We recommend gender-sensitive programs for female-led micro-enterprises in Java and Bali to promote agile entrepreneurship. Journal: Int. J. of Globalisation and Small Business Pages: 158-175 Issue: 2 Volume: 15 Year: 2025 Keywords: entrepreneurial orientation; business performance; gender disparities; micro-business; necessity-driven entrepreneurship; growth-oriented entrepreneurship; financial literacy; business innovation; female entrepreneurship; empowerment strategies. File-URL: http://www.inderscience.com/link.php?id=150132 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijgsbu:v:15:y:2025:i:2:p:158-175