Template-Type: ReDIF-Article 1.0 Author-Name: Mark Pasquine Author-X-Name-First: Mark Author-X-Name-Last: Pasquine Author-Name: Øystein Moen Author-X-Name-First: Øystein Author-X-Name-Last: Moen Author-Name: Richard Glavee-Geo Author-X-Name-First: Richard Author-X-Name-Last: Glavee-Geo Title: Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions Abstract: This paper examines how consumer quality perceptions and purchase intentions are influenced by country of origin level, specifically for an unfamiliar region of origin (ROO) and by parent country familiarity. We conducted an experiment among Norwegian consumers testing products from Germany (familiar) or Bulgaria (unfamiliar) versus unfamiliar sub-national regions in these two countries. We found that a strategy to help overcome initial negative reactions for products from unfamiliar countries, specifically among younger consumers, may be to add the unfamiliar sub-national region to the product information. However, simply labelling a product with an unfamiliar sub-national region when the product comes from a familiar country is inadvisable. To our knowledge, no previous research has used a trivial COO attribute, (i.e., unfamiliar sub-national region) to influence perceptions for products from unfamiliar countries. The current research finds communication of an unfamiliar ROO can influence quality perceptions and purchase intentions in a foreign market entry. Journal: Int. J. of Export Marketing Pages: 32-49 Issue: 1 Volume: 5 Year: 2022 Keywords: region of origin; ROO; country of origin; trivial attributes; purchase intentions; familiarity. File-URL: http://www.inderscience.com/link.php?id=127774 File-Format: text/html File-Restriction: Open Access Handle: RePEc:ids:ijexpo:v:5:y:2022:i:1:p:32-49 Template-Type: ReDIF-Article 1.0 Author-Name: Md. Nur Alam Author-X-Name-First: Md. Nur Author-X-Name-Last: Alam Author-Name: Imtiaz Masroor Author-X-Name-First: Imtiaz Author-X-Name-Last: Masroor Author-Name: S.M. Rifat Author-X-Name-First: S.M. Author-X-Name-Last: Rifat Author-Name: Sandip Dey Author-X-Name-First: Sandip Author-X-Name-Last: Dey Author-Name: Md. Noor Un Nabi Author-X-Name-First: Md. Noor Un Author-X-Name-Last: Nabi Author-Name: Sarif Mohammad Khan Author-X-Name-First: Sarif Mohammad Author-X-Name-Last: Khan Title: Service co-creation in destination exporting - does decision-making logic foster the service co-creation process in designing new services? Abstract: Entrepreneurs make various business decisions that encompass both casual day-to-day decisions and long-term strategic decisions. Currently, decision-making environments are more dynamic, especially in the tourism sector, and core decision-makers have to make informed decisions while adapting to the dynamic environment. In the tourism industry, entrepreneurs can enjoy better competitive advantage if they co-create their offerings in tandem with their clients. Service co-creation is a strategic decision taken by the entrepreneur, which is affected by the decision-making process they adopt. This study explores the interrelations between effectuation, causation, service co-creation and customer satisfaction. Data collected by interviewer-administered structured-questionnaire approach from 100 owners of tour operators using non-probability judgemental and snowball sampling method were analysed using PLS-SEM. The findings of the study portray that causation has no relation to service co-creation. The study also covers that effectuation strongly correlates with service co-creation, which has a strong positive relationship with customer satisfaction. Journal: Int. J. of Export Marketing Pages: 4-31 Issue: 1 Volume: 5 Year: 2022 Keywords: effectuation; causation; service co-creation; customer satisfaction; destination exporting. File-URL: http://www.inderscience.com/link.php?id=127776 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:5:y:2022:i:1:p:4-31 Template-Type: ReDIF-Article 1.0 Author-Name: Valeria Nyu Author-X-Name-First: Valeria Author-X-Name-Last: Nyu Author-Name: Frode Nilssen Author-X-Name-First: Frode Author-X-Name-Last: Nilssen Author-Name: Oleg Nenadic Author-X-Name-First: Oleg Author-X-Name-Last: Nenadic Title: Managing global supply chain disruptions under the COVID-19 pandemic: the case of the Norwegian seafood industry Abstract: The COVID-19 pandemic has had a multitude of effects on all spheres of life. It has been shaping an unusually challenging business environment globally that firms have to adapt to in order to continue operating. Building on resilience theory, this article identifies the main sources of COVID-19 disruptions, and investigates how small and medium-sized exporters in the Norwegian seafood industry respond to disruptions and uncertainty caused by the pandemic in their supply chains. Findings derived from five in-depth interviews with seafood exporters and a survey from 16 exporters, identified three main sources of COVID-19 disruptions: market shocks, production side challenges, and logistics problems. The analysis suggests that exporters pursued three different strategic paths in response to these disruptions: integration, disavowal, and reclamation. These strategic paths are reflective of the exporters' capabilities, namely their flexibility, relationship building capability, and entrepreneurial orientation, which allow them to remain resilient under disruptive conditions. Journal: Int. J. of Export Marketing Pages: 73-102 Issue: 1 Volume: 5 Year: 2022 Keywords: COVID-19 pandemic; crisis; exporting; SMEs; resilience theory; seafood industry; supply chain. File-URL: http://www.inderscience.com/link.php?id=127779 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:5:y:2022:i:1:p:73-102 Template-Type: ReDIF-Article 1.0 Author-Name: Itır Ceren Morcote Santos Author-X-Name-First: Itır Ceren Morcote Author-X-Name-Last: Santos Title: The country-of-origin effect in the services marketing field: a systematic review and directions for future research Abstract: The country-of-origin effect has become one of the most significant international marketing topics in which researchers have shown a great deal of interest. Despite the extensive research into the country-of-origin effect on products, there is a lack of up-to-date comprehensive review study providing an analysis of key empirical concepts, theoretical foundations, and major methodological trends about the country-of-origin effect in services marketing. As a result of the review study, a wide range of studies have been found that investigated the country-of-origin effect on service quality and purchase decisions. Some limitations were also determined regarding the sample, service type, theoretical background, and origins included in the studies. This study hopes to make a significant contribution to the international marketing literature by providing a profound understanding of the country-of-origin effect within the services marketing frame, all the while presenting a systematic review of articles focusing on this matter published between 1986 and 2021. Journal: Int. J. of Export Marketing Pages: 103-136 Issue: 1 Volume: 5 Year: 2022 Keywords: country of origin; services marketing; country image; international marketing; literature review. File-URL: http://www.inderscience.com/link.php?id=127780 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:5:y:2022:i:1:p:103-136 Template-Type: ReDIF-Article 1.0 Author-Name: Trang Huyen Kim Author-X-Name-First: Trang Huyen Author-X-Name-Last: Kim Author-Name: Thai Hong Dang Author-X-Name-First: Thai Hong Author-X-Name-Last: Dang Author-Name: Hong Thi Bui Author-X-Name-First: Hong Thi Author-X-Name-Last: Bui Author-Name: Linh Cu Khanh Author-X-Name-First: Linh Cu Author-X-Name-Last: Khanh Author-Name: Anh Minh Tran Author-X-Name-First: Anh Minh Author-X-Name-Last: Tran Title: Subordinate and supervisor relationship through the lens of Guanxi: first empirical research in Vietnam Abstract: Guanxi, the concept of personal non-work connection and interactions in professional contexts, offers a culturally relevant approach in investigating Vietnamese supervisor-subordinate relationship. Thus, this research aims to assess Vietnamese enterprises under the model developed by Chen et al. (2009). Examining 494 workers in major cities, this research pioneers recognising Vietnamese Guanxi under two dimensions, personal-life inclusion and deference to supervisors, and discerning significant differences in these dimensions amongst company hierarchy, age and seniority. Particularly, differentiation from Guanxi in China was found regarding gender. These findings characterise Guanxi in Vietnam and open doors for future application in HR management, adaptation of export firms working with local sellers/buyers and localisation of international firms in Vietnam through an in-depth understanding of workplace relationships. Journal: Int. J. of Export Marketing Pages: 50-72 Issue: 1 Volume: 5 Year: 2022 Keywords: subordinate-supervisor relationship; Guanxi; personal-life inclusion; deference to supervisors; Vietnam. File-URL: http://www.inderscience.com/link.php?id=127782 File-Format: text/html File-Restriction: Access to full text is restricted to subscribers. Handle: RePEc:ids:ijexpo:v:5:y:2022:i:1:p:50-72